Accurate Facebook Ad Tracking Post iOS14.5 (For Online Courses, Coaching and Consulting Funnels)
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- Опубликовано: 8 сен 2024
- Facebook ad tracking has been getting worse every day since the release of iOS 14.5. A significant proportion of our conversions are no longer being attributed against our Facebook ad campaigns as more people opt-out of tracking on iOS.
It's making it extremely difficult (aka impossible) to rely on the Facebook ad manager alone to track Facebook ad results and measure performance.
To make things worse, there are tons of different software products popping up promising to be a silver bullet that fixes the problem.
Here's the truth - no tool or software platform can get data back into the Facebook ad manager for users who have opted out. If someone has opted out, Facebook will not track them no matter what you do.
But you can still track your results externally. This allows you to still track leads, sales, and ROAS accurately in Google Analytics, so you can see how your ads are really performing even if the attribution data inside Facebook ad manager isn't reliable.
This method is free, and relatively simple to set up if you're running ads to a sales funnel for a course, coaching, consulting, or lead generation.
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#adattribution #conversiontracking #ios14.5
How has your tracking been affected since iOS14.5? Are you seeing far fewer conversions being reported in ads manager?
Yess
If you run US campaign, specially based on iOS audience recent behaviour/ interest targeting, it's already gone on the Facebook. Yes, Google ads have accurate data for audience recent behaviour targeting. And it's the main reason businesses are in the loss factor recent days. Yes, for Android device Facebook ad working fine.
Truly Facebook need to collaborate with apple. Or the Advertising targeting is going down 👎 from iOS 14. Just accept the truth as an ad specialist.
@@Aitalk20Nz my experience just doesn’t line up with this. Most have adapted their strategy and we’re doing fine. Not discounting your experience at all! Just saying mine is different
@@AndrewHubbard1 it's the fact we can't say louder about Facebook technical issues. 👍🏻 From your point of view you are good to go. Much appreciate your conversation with me. Would love to gossip with you on voice, if you have time.
You know a real one when he makes videos on topics that actually matter. Cheers!
haha glad you enjoyed it!
WHAT AN AMAZING VIDEO!!!!!! You are so good at explaining things! Please keep making great content, it's super helpful.
Hey Andrew, awesome video. Thanks for all the valuable info. As a Subscriber, I've a feedback for you. The bg music is a bit distracting and loud.
Thanks mate - appreciate the feedback!
Great video! I know coaching/consulting is your thing but I would love to see a video like this for all of us ecommerce folks!
Andrew, re Google Analytics tracking just the single session, if a user sees Facebook ad and later in a seperate session makes a purchase through email, do you think this will be tracked by Assisted vs Last Click data?
Hey andrew, awesome video! May i ask if i'm running a 1 product ecom store, will this google analytics tracking method still work?
Hi Jun Yi, thanks! You’ll still have the same limitation around being able to reliable separate traffic sources in GA
@@AndrewHubbard1 Wow man thanks for the reply!!! With regards to your reply, am I not able to separate my traffic sources in GA by using different sub-domain/links for each traffic?
I also have a couple more questions, really hope you can help me out as this whole tracking topic is pretty confusing
2) At 20:44, you mentioned how you will go into Ads manager to view the data of events that occur INSIDE of FB such as CTR/CPC etc.. and then use GA to view the data of events that occur OUTSIDE of FB such as Leads, Purchase etc... Does this mean GA is not able to see the metrics like CTR, CPC of my ads path and only the external events like leads purchase etc..?
If this is the case, is there any platform where I can import both facebook data and google analytics data to view everything in an organized setting?
3) At 17:49, you mentioned "at some level" we will be able to see if our leads come from FB or IG, may I know what does this mean? I thought that GA is able to provide the full accurate details of which leads came from which ad and ad set?
Great video again Andrew. 👌👌👌 BUT I have a question; How can you combine/set up UTM Parameters with GA Goals? I search all UTM-related youtube vids BUT there is no one explaining "how to combine/set up/tie UTM Parameter URLs with GA Goals". In your video; at 18:09, the screen shows your UTMs and Goals together. Can you please make a video about this, please? I believe it will get a ton of traffic. And in that video, if you give a "value" (10USD or etc.) to the goal while you are combining with UTM, we can able to see "Goal Conversion Rate" and "Conversion Value" on the GA's "Campaigns" page. Thanks in Advance.
Thank you for the effort, Andrew. Me and my agency are having lots of trouble with ecommerce clients. We can't clone products pages and the conversion triggers when they click purchase.
Just to understand, why Google Analytics doesn't suffer iOS 14.5 Privacy Policy? Is it not the same cookie technology as Facebook Pixel?
Thanks for your valuable content Andrew. I was wondering what your opinion is on increasing and decreasing budgets on ABOs or CBOs. Do you increase them by up to 20% when they're running well or do you just duplicate them? And decrease them by 30% to "punish" them if they have been running well in the past or just turn them off?
Thanks for your reply in advance ~
ps.: Maybe also a good new topic for a new video.
Thanks Vishal. I increase by 20% per day when they are performing well.
I don’t try to “punish” them at all. Just depends on the particular scenario as to whether I pause or scale back budget for underperformers
1 video speaks it all PROOOO
Cheers Jaz!
Hi Andrew thank you for your video. You talk about cloning the funnel to track the purchases that are made from facebook ads. Can you please help us on that ? How can we do this ?
Hi Andrew congratulations for the interesting video (as always).
If I understand correctly (English is not my mother tongue), is there no way to pass the obtained data (via Google Analytics) to FB to help the algorithm against late attribution? Thanks for the clarification!
Hey Ben, glad you enjoyed this one. That's correct - there's no way to pass the data from GA to FB. You can pass the data via the FB conversions API but Facebook still won't match data to a user if they've opted out of tracking
@@AndrewHubbard1 thank you so much for the clear answer!
Lately (like many) I have been having serious problems with the attribution of conversions per purchase (the others such as add to cart, etc. seem to work fine).
I use a WordPress plugin to track pixel and API conversions.
Do you think that if I tracked purchases with Zapier (I saw you made a video on the subject) I could have more advantage over the WordPress plugin? Thank you in advance!
11:20 - I don't have GA4 tag available in the "Configuration Tag" drop down :( -- Why?
This is more like driving traffic from facebook and using Google to track it
So , What tools do you suggest for E-com / Shopify stores , Andrew ?
Hey Soban, I’d still set up Google analytics and goal tracking for an e-commerce store.
Depending on how much revenue you’re generating it might also be worth using something like wickedreports as well. That will give you much deeper insights
@@AndrewHubbard1 Cool, what do you think about Get Elevar & Triple Whale ?
hello, sorry if this question may be trivial, but how do I clone my funnel (I have an e-commerce)
No trivial at all :). You can't do it for e-commerce
@@AndrewHubbard1 ok, thanks so much
Will this help for e-commerce
No, this isn't for e-commerce
😭 Unfortunately you didn't explain the real facts of Facebook ads targeting problem to iso 14 users. Which is completely dead. As an ad expert you can't Target iso 14 audience behaviour or their recent interest. What your are explaining on the video is retargeting any website visitors on the ads. And truly it's not a big things to do. Even if any user likes any Facebook page we can Target or retarget them. But it's 2023 running still Facebook killing around with new born name "Meta" and not having any real time solution for ads targeting .
Actually retargeting and attribution are far better now than they were when ios 14.5 was first released. It’s quite good again.
In terms of interest targeting - yes lots of interests have been removed, but that’s not a huge deal really. And interest targeting was very inaccurate when there were more available anyway.