NRK - New Visual Identity Reel (2023)
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- Опубликовано: 8 сен 2024
- Country: Norway
NRK, the Norwegian Broadcasting Cooperation, is a state owned public broadcaster. It’s mandate is to fulfill democratic, social and cultural purposes; to safeguard freedom of speech, strengthen public dialogue, nurture Norwegian and Samì languages and culture, and reach out to all of Norway. The project was initiated to serve NRK’s strategic goals, to be “Found, chosen (preferred?) and loved”. The task was to vitalize the identity and equip NRK with effective tools and systems for communicating, publishing and being identified in a complex media landscape.
NRK’s challenge is to stand out and stay relevant despite the fundamental changes due to the digital paradigm: globalization, new competition, emergence of social media, transition from linear publishing to streaming, and the audiences’ new preferences for consummation of content and information. The solutions presented is facets of a concept that will be in continuous evolution. All channels, platforms and products in NRK’s vast portfolio will eventually be redesigned according to the principles from this
concept. Close integration and a common design philosophy, “Distinct, lively and empathetic”, gave direction and consistency to the joint effort of Anti and NRK’s own design resources. The concept, “Meeting point
activates”, refers to the interaction between NRK and its audience. It is the overall premise on which the design is based.
Every identity marker is challenged; form, colour, typography, motion, audio and composition. Everything, except the iconic logo drawn in 1979. Its simple, yet expressive form is as relevant today as it was, it is
also the best-known logo in Norway.
With the logo as a starting point, we set out to design new visual tools: brand system; colour program; a variable typeface (with Typotheque); a static, animated and generative pattern; grids for digital and physical applications; motion system. The tools are made to serve all design purposes, they are generic and flexible, and ready to take on tasks we don’t know yet.
© NRK
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SO COOL!!🎉🎉
So, so cool to see this here! NRK’s previous brand image with the LFT Etica font was getting outdated. When every Nordic broadcaster has a custom font (including TV 2 DK and NO), it was about time that NRK did the same. Those animating shapes are so similar to what Fox in the US did. This gives even more perspective to NRK and also Yle’s recent rebrands.
The other broadcaster that comes to mind is of course the incredibly innovative VRT of Belgium, but sadly it does not have a custom font, instead using Roobert which has started to get more popular lately! Still, VRT is a trendsetter, though the OG in the Nordics was SVT, which rebranded back in 2016.
Så bra! 😊
Last year there was a plan to change the whole visual identity of NRK as we see in this video , and like the BBC this is done gradually, but unlike the BBC, the design change began by the news department (NRK NYHETER) and not by the first channel completely because as we seen in the video of regional news intros compilation the schedule and the clock don't match with the new design of NRK NYHETER , I have already talked about the use of the logo in an abstract way which is a good way to rejuvenate the logo which is a classic, I can't wait to see the accomplishment of this process, and also I'm excited to see the new idents that will be broadcast on air. And I take this opportunity to say that I want ARD to update its visual identity especially for the typography, because the thesis font pack has become outdated, I know it was very ahead for the late 90s, and it's modern in the 2000s but now it's time to for an update by choosing a unique font that stands out from the competition (no fonts resembling helvetica please) or take examples from BBC, NRK, YLE, to create custom fonts.
I was going to say that! Yes, Thesis fonts are iconic, but honestly, it's time for a major rebrand! Even the identity on Das Erste needs a refresh! (somehow I starting to get tired of it, especially that "WERBUNG" rectangle thing on the break bumpers!)
During the 2020s, quite a lot of broadcasters in Europe are smashing a complete logo change after using the previous logo for many years, such as the BBC, TV 2 Group, RTL Group, Polsat,...
Love it
Their logo is used since the 1970s. Latest Hotfix is in 1999
goodbye circles, welcome STRETCH!
✨ biiiiiig stretch ✨
Find NRK1, NRK2, NRK3 Rebrand Idents 2024
They're still using the exact same idents as before, no change
Looking pretty squashy
Can you show me the idents and on air presentation of nrk ?
Ok
Ident Please!
I just checked, the idents have remained completely unchanged, they're still the same as before.
@@superlegendary Ok