Women's only Savile Row tailor faces relaxed post-pandemic fashion trends

(29 Jan 2023)
UK WOMEN'S TAILOR
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 07:58
ASSOCIATED PRESS
London, UK - 19 January 2023
1. Various of tailors’ shopping windows on Savile Row
2. Various of exterior of The Deck, women’s tailor
3. Various of jackets on a rack at The Deck
4. Various of Daisy Knatchbull, founder, The Deck, browsing the store
5. SOUNDBITE (English) Daisy Knatchbull, founder, The Deck:
"I think people underestimate that actually, more than anyone, it was women that needed clothes made. We have historically more difficult bodies, but bodies that don't fit the form of what society tells us it should be, straight up, straight down, or having breasts this size or a bum this big. And so it's been a huge struggle for women forever to try and find clothes that fit them as they should and have clothes fit them rather than them squeeze themselves into clothes and make that work.”
6. Close of tailor’s sign
7. Various of Savile Row sign
8. Tilt down of tailors’ signs
9. SOUNDBITE (English) Daisy Knatchbull, founder, The Deck:
"For so long suits were seen on kind of dowdy politicians or bound to women who just sat in boardrooms. And actually a lot of our clients are working women, but they're not necessarily buying for the office they're buying to wear in the office, but also to pick their kids up from school, to go to a black-tie dinner, to go for a walk in the country. I mean, the beauty of our suits is they're so versatile, whether it's a skirt and a jacket or a dress and jacket or just the trousers with a white t-shirt and trainers. That's maximising that product's value."
10. Various of The Deck employee getting her first suit checked
11. Various of The Deck employee putting on a waistcoat
12. SOUNDBITE (English) Daisy Knatchbull, founder, The Deck:
"For businesses like ours that focussed and put their values on things such as sustainability or longevity, durability, all the things that I talked about, our businesses just flourish because that same £2,000 ($2,500) they might spend on some hugely expensive ball gown made in a kind of sweatshop somewhere, suddenly they were thinking, ‘Where do I want my £2,000 to go? Where can I maximise that value and support small businesses or support craftsmanship and have something that I want to pass down to my daughter or the next generation?’”
13. Various of suits on racks
14. Various of workshop where suits are made
15. SOUNDBITE (English) Daisy Knatchbull, founder, The Deck:
"If you really break down the cost per wear, you can get down to almost pennies if you really wear this item from us on a daily basis. We’re looking at doing things like payment plan solutions to be able to allow more people to shop with us and also looking at bringing out a small curated beautiful line of ready-to-wear made by our same tailors."
16. Various of The Deck employee doing quality control of a jacket
17. The Deck employee reporting measurements on tablet
18. Pull focus from bag containing thread to The Deck employee
ASSOCIATED PRESS
Surrey, UK - 19 January 2023
19. SOUNDBITE (English) Hollie Lacayo, fashion stylist and costume designer:
“We've become a lot more relaxed in our dressing, a lot more shop floor space is being given to things like tracksuits or co-ords. That's quite understandable as well, because it is cheaper to make and to make a profit out of. So there's definitely more of a lean towards that as well as the early 2000s fashion coming back in.”
ASSOCIATED PRESS,
London, UK - 19 January 2023
20. Various of The Deck employee checking a trench coat against the patterns
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