Dear Alice
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- Опубликовано: 12 июл 2021
- What if we created a future for ourselves that was full of optimism and positivity? “Dear Alice” is a love letter from a grandmother to a granddaughter and an optimistic vision of the future of farming. It’s a nostalgic look towards a new era of agriculture, with beautifully crafted backgrounds, delicate animation and a completely unique score by long-time Ghibli composer (and absolute legend) Joe Hisaishi. (Yeah, we can’t believe this happened either).
It’s not a perfect utopia, but a version of a future we can all reach if we just decide to put in the work.
Production Company
The Line
Director
Bjørn-Erik Aschim
Producer
Samia Ahmed
Music
Joe Hisaishi
Art Director
Antoine Perez
Production Manager
Macarena Gaset
Editor
Max Taylor
Executive Producer
James Duveen
Head of Production
Hanae Seida
Storyboard
Maxime Jouniot
Louis Kynd
Character Design
Marion Bordeyne
Matthieu Daures
Neïl Dieu
Amanda Holme
Lea Rey Mauzaize
Alexandra Petit
Margaux Rosiau
Concept Art
Chiara Benedetti
Camille Broutin
Camille Sule
Jessica Woulfe
Mech Design
Braydan Barrett
Sachin Teng
Prop Design
Wesley Louis
Motion Design
Max Taylor
Skye van der Walt
Lead Animator
Bishoy Gendi
Animation
Matthieu Daures
Tim Dillnutt
Sara Frias
Daryl Graham
Reg Isaac
Amanda Jespersen Holm
Marianne Le Moigne
Rebecca Perrone
Xavi Siria
FX Animation
Quentin Cordonnier
Sim Marriott
Matthieu Petit
Frankie Swan
Cleanup
Judit Boor
Alison Oxborrow
Chrisitina Nerland
Amix
Colour
Background Art
Daniel Clarke
Raja Nandepu
Antoine Perez
Arnaud Tribout
Jessica Wolfe
Harrison Yinfaowei
Lead Compositor
Elliott Kajdan
Compositor
Valerie Guichard
Guy Lubin
Courtney Pryce
Leandro Vazquez
3D Generalist
Klaas-Harm de Boer
Christine Jau
Milo Targett
Junior Generalist / Online Editor
Skye van der Walt
Production Coordinator
Tyler Antin
Studio Manager
Emily Darby
Audio
Walker
---
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theline.gumroad.com/
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Yogurt ads aside, Solarpunk is incredibly based and underrated but not used much in fiction because the worlds it creates aren't conducive to conflict.
Solarpunk is basically heaven
I think slice of life would fit this kind of world. You can have characters explore the different machines created, and have them help fix broken machines. Maybe it can be about what kind of jobs they want to do, and explore the roles those jobs have to do. It could be used to share some ideas we can use in the real world when technology allows. Lots of things can be done even if you don't include some evil organization wanting to return the world to pollution
@@MissMoontree No, its not heaven, its different economic structure based on collectivist efforts that benefits everyone over the capitalists of today..
This sort of future cannot happen with systems that need to be put in place that people have to follow, or else it will never work..
Humans will always have conflict and problems; people will never agree 100% on everything. The only difference in this kind of setting is that our conflicts will be with eachother and with ourselves, not the environment or society. I believe solarpunk actually opens up a lot of doors for us to think about what actually is an individual, because it lifts the weight of capitalist opression that makes us all feel the same all the time. I think what we're lacking is the hope and belief that we can achieve a solarpunk (or at least a better) world.
I mean. There's a lot of retrofuturistic USSR stuff that is basically solarpunk (just with more communism) - series about Алиса Селезнева, for example.
We need more Solarpunk animations like this.
Someone has to spread the word.
yep! cyberpunk and other futures like that are painting an unescesary bad image fo the future, if we keep making it a negative thing, it sure will be a shitty future.
I agree!
At the very least, solarpunk is becoming more and more popular, so perhaps we'll see some more solarpunk animations--and other media--soon enough!
SolarPunk narrative will be achievable in some countries, while other countries like China will dwell into the Cyberpunk narrative, especially in how its governed.
I can see the US becoming a Cyberpunk narrative as well because of the corporate nature in that country..
SolarPunk can be done in smaller sized countries with connected communities that are willing to put in the hardwork.
Lets not pretend that the whole world will be a SolarPunk future.
We need a movie with this animation.
@@DarkiGt there are! Studio Ghibli is the name to know. But beyond them... yeah we need MORE movies like this
In this universe, people would absolutely not be eating and drinking out of single-use chobani cups and cartons lmao.
Visions of the future will always be inaccurate and can often be easy to poke holes in. Why do you hate optimism so much?
@@ff-qf1th Is he hating optimism? Or suggesting Chobani is imperfect in their own practices and needs to change? specifically the plastics
@@ff-qf1th An ad created for a multinational food conglomerate that creates millions, maybe billions of pieces of disposable plastic garbage every year. There's nothing optimistic about this, it's a degree or two off from being a parody. We will absolutely never see a future like this while corporations like Chobani continue to pollute, and they're a minor offender in the grand scheme of things.
Probably go to restaurants for yogurt or make i themselves or they buy it from the market.
If from a market I’d imagine the vendor would have you bring a container of your own and charge you by the ounce/gram of the yogurt.
@@TeddyBearAssassin I think this content is good regardless, people need to be positive in their view of the future to be motivated to fight for a better future, if it's funded by a large corporation it's still better than it not existing. Constantly showing doomer imagery will only make people depressed
This exactly the kind of commercial you'd see an evil corporation doing in a dystopian cyberpunk setting
so. irl today
lmao we're so screwed bro
It is possible, knowledge and technology don't have to be gray and depressing.
but would it kill them to clean their equipment every once in a while.
Possible? yes. Likely? Unless we as a species overcome our worst natures, no.
I'm living in Malaysia tech and engineering in Asian countries produce creativity and healthy environment. In USA it seems like selling most things and put profits first.
Modern society is not a result of ignorant elites just doing what makes them money, because that would imply that they just don't care about how people live, and we know pretty well that isn't the case. Modern society is an intentional result of deliberately replacing human identity with consumer products.
@@natheria4933 there's no such thing, we are not orcs. The "human nature" argument is a capitalist (or even fascist) lie made up to stop people from trying to make the world better. These are flaws of the system, not ones of nature
There's not a thing I wouldn't give for this to be the world my future grandkids live in
You will never have grandchildren because the people telling you these lies are actually genociding us
@@MichaelDeMersLA if I don't have grandchildren it'll be because the climate went to shit from what we've done to it.
@@MichaelDeMersLA oh god are you a white supremacist
@@tieflingcorpse9817 no i think they just recognize corporate greenwashing when they see it
@@tangent94 i dont think you saw what they said. they claimed that theyre people are being genocided
The most beautiful ghibli like yogurt ad. Id pay for a full series of this, even if it was all sponsored ads for chobani
Felt more like good product placement
@@MrVariant was about to say the same thing
Joe Hisaishi even did the music!
The creator uploaded an ad free version
Hell, the movie could be ABOUT Chobani yoghurt & I'd still watch this.
I also want a stop motion movie done entirely in Sherman William's paint swatches.
i feel like my anxiety and depression would disappear if we lived in a world like this...
Nah. But being a valued cornerstone of your own little community like what's being portrayed here can do absolute wonders for one's mental health.
@@aethyr9799 Ikr. No twerking people anywhere and creepy love songs would made the world better place.
@@kylestanley7843 true
f they are anxiety and depression, probably they wouldn't. they're not only dependent on external conditions.
your anxiety and depression will disappear if you delete your social media and go outside
I wish this was the direction we were heading
society that i wanted
It is - some of us are making it so
What you want: Solarpunk
What the world is going to: Cyberpunk
There's still time. But we have to act swiftly, boldly, and consistently.
@@NassimSYD Cyberpunk is better you have more control of your environment and things around it
In SolarPunk a minor drought can do a lot of damage
someone on tumblr noted that the only thing disrupting this pristine solarpunk paradise is the plastic cups themselves, and the only logos are chobani. this is an anti-advertisement, and I LOVE IT - good job to whoever allowed that to happen. I have never wanted to buy cup yogurt less
Fantastic rendition of solarpunk.
need a solarpunk ranch game
Is that the art style
@@aaronjames3228 style of setting
I know many people would say that this ad is just only a dream too farfetched but, im still optimistic for our future to be like this
Sure, but that also mean that you have to share that optimistic vision with a lot more people.
Because government structured systems as they are right now do not recognize or support this SolarPunk future.
So people have to do this themselves, and establish a government that does support and recognize a better alternative structured system that works then we have currently now and the other alternative and more terrifying future as we would call CyberPunk.
@@Siranoxz i cant control people's lives let alone their own thinking. But you gotta have faith sometimes, even a tiny blink of hope can impact big things that many thought was impossible
Have you ever wondered what the huge factories that produce this bunch of equipment for people look like? And what does a system error look like, did everything blackout?
@@007Kevler im not saying it could happen today or tomorrow or even in the future, im just stating that im just optimistic even it is almost impossible. And our future is not set and pretty much sure many things could happen along the way. We all gotta have our own faith even if it is tiny
@007Kevler what are you talking about
I had a dream like this
Pero sin el Santo... :V ahtecreas no es lo mismo sin el señor pelon...
I love you and this dream,I would fight for it
I'm living for it
Thanks❤
Llegue aquí por tu tweet. Esta bonito el video, me recordó el libro de "noticias de ninguna parte" de William Morris
vine a ver el comercial sólo porque lo escuché en el podcast jaja
Hobit comentando la actualización de la comarca
The non-advertisement version is just an absolutely amazing solar/nature friendly futuristic art piece. What artist/animation team did this?
You are literally on their RUclips channel
in the description
I'm 30 and not joking when I say this is the most beautiful and positive commercial I have seen in my entire life.
And I have watched a whole bunch of them.
I don't know what's sadder... The people saying "make this an anime" instead of going out to make this a reality or the fact that it's just an ad.
Omg, 🤣💀👻
someday brother, someday😊
People look to fiction to help guide the future. Just look at sci-fi, and how much it’s influenced technology. Besides, visually speaking, this looks gorgeous. And what’s wrong with this being an ad? A company that creates an ad like this is much better than all the ones that create bland and generic ads.
And what are YOU doing to make such a reality happen?
@@_Iscream Indeed, I want to join the Dark Side, Purge the Unworthy in the name of the empire.
This is a vision of heaven. A heaven on earth that we can create.
Make this genre become a new trending.
This... made me shed a tear.
It's the world i would want to live in.
The perfect combination of using (green, clean) technology while preserving this beautiful planet we are allowed to live on. People are still working, while still being happy and don't work themselves to death. This is basically paradise.
communism
This is a yogurt ad. Don't let them coopt this to greenwash.
The solar punk vibes here are real and inspiring. Can’t believe they pulled this off for a yogurt commercial.
As someone who dearly wants to work with agroecology, this warms my heart to the core temperature of the Sun. Thank you.
Other degree that works for this future: circular economy engineer. Used to be called bioeconomy engineer, but people mix it often with biotech so name has been changed. It's basically ICT engineering, but focused on sustainable developement. So they would be the ones who made all the machines in this ad's world, following Right To Repair principles.
The most solarpunk animation I've seen
I want this to be a series
I want this to be an Anime.
I want this to be reality!
I would kill an uncountable number of people to stop this hell from existing
@@Retard634 why so much hate ?
@@aliencreature2842 this world is cringe liberal vegan garbage I'd rather live in modern day sub saharan africa then this shit the quality of life would suck ass but at least id live an actual life
@@Retard634 Solarpunk is a better world for everyone, for a joy life in common, why would you hate it ?
@@aliencreature2842 because he can't kill colored folk
I cannot begin to describe what I wouldn't do to make sure my grandkids live in a world like this
You can start working on a farm today
Support solar energy production
Keep scrolling RUclips. You'll get there
You'd have to start by reducing the world's standing population by 90% while simultaneously improving technology to the point where small collectives are self sustained and integrated into the environment. Oh wait that's communism.
@@Paul-A01 I don't remember a farm representing the entire world.
The most unrealistic part is no insects anywhere
You mean like the caterpillar in the first scene
@@Darxcalibur777 Fair, I should've specified I meant "pests" rather than caterpillars and butterflies
man, of course there’s no pests in that technology
@@feratube Then what do other wild animals feed on?
@@JakaVerdnikthey aren’t pests though. In large enough quantities they can be
This is the solarpunk future i want.
If all ads were this creative, I'd uninstall ad-block.
I would do/give everything and anything for my future kids or grandkids to live like this.
Would you peel your fingers off?
@@dodgyyoutuber9560 dude chill, it's a harmless nice comment why would you be mad abt it😅
@@Blue-eg8ubit’s a joke, calm down. “iTs a ShitTy JoK-“ it’s still a joke
This was litterly Studio Ghibli quality, elegant, green, a tinge of modernism, and beautiful.
The workshop in the beginning was clearly based on Kiki's Delivery Service
They even got the same composer that does all of Hayao Miyazaki's movies bar I think Lupin the Third, which is some dedication
My exact though! So anime!
Wdym "so anime"? 99% of anime looks like trash.@@HawkinaBox
You didn't needed to go this hard for a yogurt ad, but you did, and it was glorious, thanks
This animation looks so incredible,beautiful down to the tiniest detail
The design of those blimps almost gave me a studio ghibli kinda feel
Oh wow, so i swear i didn't look at the description until now, and while i wasn't right about the animation for the blimps. I was suprised to find out that apparently the the music was done or assisted by Joe Hisaishi? That's awesome.
I love this commercial it's a picture of the future we all want and wish for.
That's a dangerous youtube comment. Give it another week and you'll have some child in the section calling you a bad person for not dropping everything to work on a farm.
This was a beautiful idea. I loved this because you don't normally see futuristic themes with so much natural green. The idea of a balanced and harmonious world of technological advancement which ALLOWS the earth to continue to grow and flourish was epic. Thanks Joe for the music. Thank you for all the hard work and talent of the animators. And thanks Chobani for sponsoring the ad! It's a future I wouldn't mind looking forward to :)
“Consume more of our product contained in single-use plastic to save the planet! Don’t you want your grandkids to live in paradise? Consume! Buy!”
I hope you realise that production exists in every form of economic system or do you wanna starve ?
The irony of a solarpunk ad for a corporate company 😂
Love it! We have way more dystopian stories, concepts and genres than utopian. We need such dreams of utopia to move reality in that direction. Humanity is having a negativity bias
unfortunately, utopian visuals in pop culture were last popular like 20 years ago, now all you can see is dystopian visuals
Dystopia is much easier to write than utopia, because dystopia gives the characters something to fight against
@@Umbrellagasm I mean, fighting to preserve the utopian status quo is still fighting. Solarpunk shows how peaceful is the CIVILIAN life, you have no idea what type of hell the military been through to ensure that paradise isn't invaded
@@Noperare sure, but I think that highlights why it's so difficult to write about - the story itself can't take place within the utopia, even if the utopia exists somewhere within the world. Star Trek worked as a utopia because they spent very little time in federation society - it was mostly on the untamed wild in the vacuum of space, which is a pretty unpleasant place to be.
@@Noperaresad stories sell better than realistic ones
the animation and the backgrounds are so dang good, its as though Disney Studio in the 1950s made them.
This looks straight out of the world of the Mouse House. Couldn’t tell which decade, I got more of a 90s vibe myself.
This is just... I want to live in that world.
1. Animation is beautiful and I love nature
2. I see no factories or facilities which cities usually rely on
3. Holographic tech on kitchen ware is wasteful use of such tech and if that was the case, that means that each pot, pan, and other random devices have such tech, which needs factories to build
4. Solarpunk is highly unrealistic but a good thing to strive for
this is beautiful. i always felt like we (as Americans) lost something substantial when we departed from our Agrarian way of life. pursuing industrialism and worshiping individualism has only made us more unhappy.
“How much science fiction is being published now that’s set in worlds that are better than ours? Not that have bigger shopping malls or faster space ships, but where the characters are morally superior, where the society works better, is more just? Not many. It becomes difficult to do it, and that’s a feedback relationship with what’s happening in the culture, with science fiction being the minor note. People don’t credit it anymore! Not just better gizmos and more virtual reality gear, but better societies. People don’t believe the future will be a better place. And that is very scary.” - Norman Spinrad, “Norman Spinrad: The Transformation Crisis,” Locus Magazine, February 1999
I love environment designs like this, but hell I wouldn't want plants everywhere inside of my house. It's basically a direct invitation to all sorts of bugs & insects
This is the world I want my children and grandchildren to live and thrive in.
AN EXTENDED VERSION?! OMG I LOVE YOU FOR THIS!!!!
Solarpunk is unfortunately very underrepresented in modern media
Love it, and love the Miyazaki feel.
The art style is so beautiful !
People can have this if they really want it. The problems start when they try and force others to do it
This was the most beautiful Ghibli!!!❤❤❤❤❤❤
Bro, she couldn’t even pick those peaches by hand 😭
This feels like an ending scene to a long series
That's the kind of animated series I would watch!
Let's create this future everyone.
I can't believe this is a advertisement for yogurt. I wish this was a show😭
This is like Disney characters live in Ghibli world
Yep You are 100% Right.
Regardless if this is an add or not, this is the first “futuristic” clip that I would be happy with
What a beautiful vision, this is the world I hope we can make a reality. If our own greed doesn't consume us, then I have faith we can all reach happiness. There's enough for everyone if we just share. If we could throw away our meaningless differences, imagine the things we could achieve.
this animation and anime concept looks so cool id honestly fund this as an animation
¡Quiero que saquen una serie de esta tremenda utopía animada! Waoo! 😱
Verdad que si!? Tan maravilloso!
Now this is good advertising, NOT ANNOYING OR MISLEADING AT ALL! Is beautiful and I’ve watched it more than once just for that alone.
The sad part is there is probably millions of "detractors" buried under the soil if this "paradice".
but it's worth it
I know you wanna sell me Fuckin diabetes mix but this add is beautiful.
THIS THIS THIS is what I want the new avatar series to be like solarpunk fits avatar so well
This is literally how i imagine solarpunk genre looks like, and its majestic
This is candy to my eyes
This is the only advertisement that’s ever made me want to actually try the product being sold
This video is absolute gold. It's so beautiful and thoughtfully crafted! Love it, Line!
HOLY HELL, who animated this? It is so crisp. If western studios animated like this they would give Japan a run for their money. Love this!!!
Black mirror episode vibe
if you look closely youll see that the only stuff here thats not reusable and green is the products being advertised
久石譲さんが音楽を書き下ろしたと聞いて観にきました。うっとりする映像に優しい語り口がぴったりで本当にすてき。
This is such a great video to watch whenever you’re feeling down. Good vibes all around.
I wish we can make our world like this, no more polution, no more war, no more extinction...
brought to you by a soul-less evil corporation
i see solar punk, i click like and share with friends.
"a business is only as good as its people" truly jarring to consider there are businesses in this utopic solarpunk future.
Please make a 2 hours long of this, I don't care if it's an AD, I'll watch it 💚
I think a big thing is also how we go about making this technology available. Obviously there isn't enough raw material on earth for each individual to have such high tech amenities. But if we turned our focus to community technologies it might be possible. I'm also curious as to how desert and tundra environments and people could function under this idea. Obviously places like the south west of America, middle east, and much of Africa have a lot of sun but a lack of water. And icy locations tend to have less sun. You also have the big issue of economic power fossil fuel and natural gas companies have with world governments, as well as the economic benefits those companies provide some nations as their sole export. We would also need to refine solar/wind/nuclear power to peak efficiency and reduce overall consumption in our markets. The challenge is transitioning to this possible future since it's likely some nations will face extreme economic crisis due to client nations no longer buying their oil. Not to mention we may see increased chaos in Africa since a lot of the tech and resources we would need may cause further exploitation of the people there. I am in no way discounting this, in fact I whole heartedly endorse this idea! But there are transitional and logistical concerns to consider. Namely food, water, security, work economy, politics, and the like. I'd love to discuss possible solutions!
Our Changing Climate made a video about Solarpunk, using clips from this animation, the next day this was recommended. I can't express how good this looks and what it makes me feel. It's just perfection on all fronts. Thank you for this
This is a very lovely commercial. I basically guide my life by giving my daughter the best inheritance possible. Part of that includes a beautiful garden using the three sisters system of gardening, a guava tree, a fig tree, roses, the house with solar panels, a park nearby with 7 lakes a community center with an olympidc size pool as well as tennis courts, and a river nearby. I'm also planning on adding cilantro, mint, agave, cactus, California poppy, and mint to the garden.
We all should be upset this isn't the future we're pursuing as humanity
this is so beautiful, the animation is super smooth and i love he colours !
I love this, this is the future i want to support ❤️
And pray we get a future like this for our kids to grow up in
Me too❤
I love what you did with the info section below the video. I wish everyone else gave as much info as you did. Thank you for this! ^_^
Yeah, the solar punk is cool and all, but can we talk about the beautiful animation and lighting effects!! Gorgeous!
I love it so much, it's like a mix of Ghibli, Doraemon, Disney and Makoto Shinkai's style.
Voy a trabajar con todo el corazón para que mi casa y mi mundo sean así🌳🌺
It took me weeks to realize this is a company ad and not a trailer for a movie 💔 I was just looking for the "movie" when it hit me 🗿
Why am i crying over a yoghurt commercial?
I broke in tears when i saw it, it reminded me of my grandma, I really needed it, there is hope! Thank you so much! 😭🥰🥰🥰🥰✨we Can do this
Please make this a movie, it’s beautiful
I remember learning a french poetrie like this when I was a grade schooler
Boy when ads do it right, they REALLY do it right.
Triditional Future.!💙🛸
Absolutely fabulous . Wish you all the best for the future .
I love positivity. This really uplifted me today. I needed something like this, to continue the good work.
Still want a full movie or series in this world with these people❤❤❤
Fuck cyberpunk, all my homies love solarpunk and optimistic visions of the future
Cyberpunk is suppose to be garbage. Calling this solarpunk just shows you don't understand the punk part of the term. In a solar punk world it'll be something tall apartment blocks looking over a sea of solar panels and not a single tree in sight.
@apoorhorseabusedbycenk solarpunk is an existing term referring to a genre of speculative fiction that imagines a hypothetical future in which humanity uses advanced technology to create an eco-friendly sustainable world where we live in harmony with nature. "Punk" in this context refers to the anti-capitalist subtextual messages inherent within the genre, ie dismantling capitalism and switching to renewable energy sources.
@@tomsmurf4225 Haha do you think those renewable energy companies are any better? If you cared about the environment you would switch to nuclear not something which has extremely low energy returns and is a capitalistic venture.
Despite this being by Chobani, I adore this so so much