Is trademark licensing helping or hurting your company?

Takeaways from this episode about Trademark Licensing:
＞ Licensing can be a great way to monetize a trademark BUT companies need to navigate around the pitfalls.
＞ Licensing goes wrong when communication breaks down. It needs to be clear that the license is a rental and that rental will eventually end.
＞ Licensing goes wrong when companies have multiple layers to their business (parent and subsidiary companies) and it’s not clear whether the parent or the subsidiary should be the trademark owner.
CREDITS
This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).
You can follow Bevel Law on Twitter ( / bevellawsays ) & Instagram ( / bevellaw ) . Say hi via email at [e-mail]