Can you still get a trademark even if you don’t have a cool product name? Let’s say you make an amazing gluten free sourdough, but you don’t have a unique name for it, it’s just your version of a gluten free sourdough. Or maybe you make unique and luxurious spa products, but you simply call them what they are; like “bath salts” or “foot soaks”. What are your trademark options for these types of products?
Earlier this year, popular restaurant Momofuku faced public outcry when it applied to register “chili crunch” as a trademark. Many people felt that chili crunch was just a generic name for a common Asian-style condiment. How can companies protect their products when they want to use a name...