Видео 27
Просмотров 111

How to get reimbursed after a copyright lawsuit

33:00

Pros and cons of naming your business after yourself

25:20

Should you pay people to leave reviews of your company?

30:22

How to get a trademark when you don't have a cool product name

25:58

Very Demure Trademark Battle: what it means for influencers

31:27

Avoid this top pitfall when hiring contractors

20:21

4 things to know when selling the rights to your life story

Is your real life story better than fiction? Has anyone ever told you that your real life could be a successful movie or TV series?
You don’t have to be famous to have a story worth telling. I’m willing to bet that you had never heard of Anna Sorokin before Netflix made Inventing Anna. I bet you had no idea who Jordan Belfort is, but you still went to go see The Wolf of Wall Street. The list goes on - from Erin Brockovich to Chris Gardner (the real life person who inspired the movie, The Pursuit of Happyness).
True stories are big business. The Wolf of Wall Street has done over $400 in revenue and the musical Hamilton has done over $1 billion. Who would have thought that these niche storie...

Видео

How to get reimbursed after a copyright lawsuit

33:00

How to get reimbursed after a copyright lawsuit

Просмотров 6Месяц назад

Did you know you could potentially get reimbursed after a copyright lawsuit? Finances are often one of the key barriers to bringing a lawsuit. Even when a business owner has a legitimate claim and would be justified in suing, they might hesitate to take action for fear of the financial cost. Business owners can end up in a catch-22 where they see their ideas or their products being stolen, but ...

Pros and cons of naming your business after yourself

25:20

Pros and cons of naming your business after yourself

Просмотров 4Месяц назад

Should you name your business after yourself? Is it a good idea for you and your business to share the same name? As a trademark lawyer, I get this question often. Of course, there are plenty of very successful businesses that share a first name, last name, or both with their original founders. Well-known examples include Ben & Jerry’s, Abercrombie & Fitch and Giorgio Armani. While this can be ...

Should you pay people to leave reviews of your company?

30:22

Should you pay people to leave reviews of your company?

Просмотров 4Месяц назад

Should your business pay people to leave good reviews? Can you program a bot to watch your content so that it looks like your company has more reach? Should you ask parents, employees and friends to leave Google Reviews? On August 22nd of this year, the Federal Trade Commission (FTC) issued a final rule banning fake reviews, fake testimonials and other fake indicators of customer satisfaction. ...

How to get a trademark when you don't have a cool product name

25:58

How to get a trademark when you don't have a cool product name

Просмотров 5Месяц назад

Can you still get a trademark even if you don’t have a cool product name? Let’s say you make an amazing gluten free sourdough, but you don’t have a unique name for it, it’s just your version of a gluten free sourdough. Or maybe you make unique and luxurious spa products, but you simply call them what they are; like “bath salts” or “foot soaks”. What are your trademark options for these types of...

Very Demure Trademark Battle: what it means for influencers

31:27

Very Demure Trademark Battle: what it means for influencers

Просмотров 142 месяца назад

At the beginning of August 2024, Tik Tok creator Jools Lebron went viral for her series of “Very Demure” videos. By August 20th, someone else had applied to trademark “Very Demure…Very Mindful…”. This set off a firestorm in the news as everyone wanted to know: 1. Can a trademark be stolen out from under you? 2. At what point can you trademark a catchphrase? 3. Is it too late for her to get her ...

Avoid this top pitfall when hiring contractors

20:21

Avoid this top pitfall when hiring contractors

Просмотров 32 месяца назад

Just because you paid someone to do a job, does not mean you own the work. Has your startup hired developers to create an app or a software platform? Did your business hire a graphic designer to create a logo or brand visuals? Did your fashion brand hire a designer to create next season’s line? If the person your business is working with is an independent contractor, then your business might no...

26:02

How to get funding for your business

Просмотров 63 месяца назад

Unless you are independently wealthy, you’ve probably wondered how you can get outside funding for your business. You’ve probably wondered how you can get money for your business that did not come from your bank account and that did not require you having to sell things. In this episode, I cover five options for business funding: gifts, grants, loans, crowdfunding and investors. Not only that, ...

How to find a business lawyer who is actually legit

32:01

How to find a business lawyer who is actually legit

Просмотров 16 месяцев назад

How do you find a business lawyer who is actually legit? What are some red flags to be aware of when trying to hire a law firm? The good news is that there is a method to the madness! In this episode, I reveal key things to look for (and key things to avoid) when trying to find the perfect law firm for your business. Announcements: Get The Legal Upgrade™ If you want to finally get legally prote...

Is it safe to use "royalty free" content in your business?

28:18

Is it safe to use "royalty free" content in your business?

Просмотров 36 месяцев назад

If you are paying people to create content for your business, how do you know they haven’t copied it from somewhere else? How do you know that the content you just paid for isn’t going to get you in trouble with copyright laws? As business owners, we have a constant need for content - both client/customer facing content, and materials to use in our own marketing and advertising. This week, I’m ...

3 things business owners should know about contracts

37:00

3 things business owners should know about contracts

Просмотров 37 месяцев назад

As a business owner, contracts are the most common way that your business interacts with the law. You are constantly signing contracts and asking other people to sign your contracts, but are these agreements actually giving you legal protection? This week, I’m breaking down three things that every business owner should know about business contracts and how they work in the real world. This is a...

Should you ask your contractors to sign a non-compete agreement?

31:23

Should you ask your contractors to sign a non-compete agreement?

Просмотров 38 месяцев назад

Should you have your contractors sign a non-compete agreement? If you are starting to hire and build a team, you’ve probably wondered what types of Agreements you should have people sign. One popular, but controversial, type of agreement is the non-compete. This week, I’m breaking down what a non-compete is, why people use it, and the pros and cons. This is a super helpful episode for anyone wh...

Cease and desist letters: how to respond when they come knocking

29:12

Cease and desist letters: how to respond when they come knocking

Просмотров 58 месяцев назад

This week giving you an inside look into something that tends to freak business owners out: cease and desist letters! If you’ve been in business long enough, maybe you have gotten one of these before. Getting a cease and desist is not fun, but it’s one of those things that business owners have to deal with. Don’t let that unexpected piece of paper get the best of you. Today, I’m revealing key s...

31:24

How to set boundaries with your clients

Просмотров 39 месяцев назад

Setting good boundaries with clients is crucial to living a happy life as a business owner. But how can you set good boundaries AND deliver amazing service? If you are struggling with clients who are monopolizing your time, not answering emails, or who keep asking for work that they didn’t actually pay for, you’re going to want to listen to this episode. Learn 5 key principles for maintaining g...

Who owns your idea? You or your employer?

20:21

Who owns your idea? You or your employer?

Просмотров 19 месяцев назад

Who owns your great idea? Is it you, or is it your job? Today’s episode is for college professors, engineers, software developers, and anyone else who has overlap between the work they do for their employer, and the work they are doing on their own personal time. If the work you do for an employer, and the work you are doing on your own idea, project, invention, or business look very similar, i...