I am a marketing director for a car wash run by a group of owners. These owners, for lack of better words have not set me up for success. There was no plan or strategy that was set in motion to garner any awareness prior to the car wash opening. The owners have not made any attempts to connect with the city chamber, attend any events, etc. the list goes on. With that being said I am tasked with increasing the number of cars to the wash I am still very new to this position and the industry alike and so I thought I’d ask what would your actionable steps be given the brittle foundation that was laid? Thank you for your content, it has already helped me tremendously with this new position I am in!
Super pleased to hear the content has been helping! 🙏 I think as a starting point you'll want to segment your potential acquisition channels and create strategies for each...like you say, local bodies/authorities for potential partnerships or even approaching local businesses offering fleet deals, etc... The next most obvious channel would be direct local consumers - I'd say most important thing here will be optimising your Google My Business page with as much info as possible and ensuring you're getting as many reviews as possible - I know for me whenever I'm looking up a car wash, I'll simply type 'car wash near me' find the one with the best/most reviews as well as the most information I can find on their Google listing, and drive there... Also you'll want to make it super easy for people to leave reviews, QR codes or NFC review cards can help make this really frictionless and you can also incentivise reviews by offering a discount or some form of reward points, on someone's next visit
I am a marketing director for a car wash run by a group of owners. These owners, for lack of better words have not set me up for success. There was no plan or strategy that was set in motion to garner any awareness prior to the car wash opening. The owners have not made any attempts to connect with the city chamber, attend any events, etc. the list goes on. With that being said I am tasked with increasing the number of cars to the wash
I am still very new to this position and the industry alike and so I thought I’d ask what would your actionable steps be given the brittle foundation that was laid? Thank you for your content, it has already helped me tremendously with this new position I am in!
Super pleased to hear the content has been helping! 🙏
I think as a starting point you'll want to segment your potential acquisition channels and create strategies for each...like you say, local bodies/authorities for potential partnerships or even approaching local businesses offering fleet deals, etc...
The next most obvious channel would be direct local consumers - I'd say most important thing here will be optimising your Google My Business page with as much info as possible and ensuring you're getting as many reviews as possible - I know for me whenever I'm looking up a car wash, I'll simply type 'car wash near me' find the one with the best/most reviews as well as the most information I can find on their Google listing, and drive there...
Also you'll want to make it super easy for people to leave reviews, QR codes or NFC review cards can help make this really frictionless and you can also incentivise reviews by offering a discount or some form of reward points, on someone's next visit
@@ElevateDigitalthank you for the reply and I appreciate the feedback!!