- Видео 132
- Просмотров 373 398
Elevate Digital
Великобритания
Добавлен 21 авг 2018
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How To Do Marketing Competitor Analysis (& What To AVOID)
Conducting a competitor audit and competitor analysis can be a critical component to a successful marketing strategy.
However, when doing a competitive audit, there are some critical mistakes that can end up doing more hard than good and potentially sabotaging your chances of success!
In this video we'll be diving into some of the common pitfalls of competitor audits, what to avoid, and most important, how you can use a competitor analysis to truly stand out from the competition and cut through the noise with your marketing efforts.
0:00 Intro
0:31 What To Avoid When Doing Competitor Analysis
3:06 Competitor Advertising Audit
5:33 Competitor Website & Positioning Audit
7:57 Competitor Content Ga...
However, when doing a competitive audit, there are some critical mistakes that can end up doing more hard than good and potentially sabotaging your chances of success!
In this video we'll be diving into some of the common pitfalls of competitor audits, what to avoid, and most important, how you can use a competitor analysis to truly stand out from the competition and cut through the noise with your marketing efforts.
0:00 Intro
0:31 What To Avoid When Doing Competitor Analysis
3:06 Competitor Advertising Audit
5:33 Competitor Website & Positioning Audit
7:57 Competitor Content Ga...
Просмотров: 20
Видео
Our Customer Acquisition Strategy REVEALED
Просмотров 103День назад
If you're looking to create a customer acquisition strategy for your business, we've got you covered! In this video, and for the first time EVER, we'll be pulling back the curtain on the exact customer acquisition strategy we use as a digital marketing agency (although these principles will apply to ANY business) in order to generate awareness & demand, through to lead nurturing and eventually ...
Best Marketing Team Structure (& What To Look For When Hiring)
Просмотров 8814 дней назад
Your ability to build and form a solid marketing team (whether you're using freelancers, agencies, internal employees, or all of the above) can literally make a break a business... In this video we'll be diving into some of the lessons we've learned from hiring 100's of marketers over the past few years (both external and internal staff), some of the key things you should be looking for in a ma...
CRITICAL Changes to LinkedIn Marketing You Need to Know!
Просмотров 9721 день назад
If you're currently doing any LinkedIn Marketing or running LinkedIn Ads, there are some key changes you need to know about. In fact, these changes could (and hopefully will) impact the way advertisers approach B2B marketing forever. Gone are the days of running cold traffic campaigns to gated content to get the lowest cost MQL's. With rising costs and declining consumer trust, we need to re-th...
PROFITABILITY Masterclass: Top Ecommerce Marketing Strategies Revealed
Просмотров 10828 дней назад
If you've seen your ecommerce CPA rising and profitability declining, you're not alone... The current DTC Ecommerce space is extremely competitive and a lot of brands are struggling to achieve profitability from their marketing. In this 50 minute masterclass, I sit down with our Co-Founder Jane (ex-accountant turned marketer) on how to get control and clarity over your numbers, and boost your m...
Are Lead Magnets KILLING Your Marketing?
Просмотров 90Месяц назад
Lead magnets and gated content have been pushed by marketers since the dawn of internet marketing. However, with consumer trust declining year on year, lead magnets, gated content and corporate whitepapers are becoming less and like effective with cost-per-lead and MQL costs rising. So in 2025, you better be prepared to change up your lead generation strategies, because of you're still creating...
Outbound Marketing Vs Inbound Marketing (The Ultimate Face-Off ⚔️)
Просмотров 1532 месяца назад
Inbound Marketing Vs Outbound Marketing Which is best for your business? In this video I'll be walking through the pro's and con's to both an inbound AND outbound sales and marketing strategy and what you need to factor in when choosing the right sales and marketing strategy for your business. Whether you're thinking about inbound sales or outbound sales, neither method will work for everyone s...
why your marketing has hit a plateau
Просмотров 642 месяца назад
Has Your Marketing Hit A Plateau? Are you no longer seeing the results you were this time last year or last month? It may be more to do with the questions you're asking, instead of the solutions you're implementing... GET A FREE MARKETING REVIEW 💻 Want to increase your online visibility, lead and sales? Book your FREE Digital Review today and we'll record you a personalised 10-20 minute video w...
The Ultimate Ad Platform Face-Off ⚔️
Просмотров 1612 месяца назад
With so many different marketing channels and ad platforms, it can be difficult to know where to start... 🤔LinkedIn Ads or Google Ads? 🤔Meta/Facebook Ads or TikTok Ads? 🤔Google Ads or Meta Ads? 🤔Reddit Ads or Quora Ads? 🤔Microsoft Ads or Google Ads? The questions go on and on... That's why in this video I'm going to be walking your through the pro's and con's of each from our tried and tested e...
Customer Journey Mapping (+ FREE Template & Examples)
Просмотров 1,4 тыс.3 месяца назад
Creating a customer journey map (or buyer journey map) and scorecard, is one of the most powerful exercises you can do in your business to create more predictable and repeatable growth. However, most customer journey exercises end up being a total waste of time and documents that quickly gather dust. In this video I'll be showing you how to create a practical and actionable customer journey map...
Is Your Marketing & Advertising Efficient?
Просмотров 1223 месяца назад
Is your marketing and advertising ACTUALLY effective? 🤔 And how do you really measure your holistic marketing performance? Big questions right!? But here's the thing... Trying to diagnose exactly which part of your marketing campaign is underperforming can be an extremely difficult task. Especially when you're looking at each metric in isolation... Is it your paid ad creatives? Maybe it's your ...
Hotjar Vs Clarity (Best CRO & Heatmapping Tool)
Просмотров 1,1 тыс.4 месяца назад
Hotjar Vs Clarity (Best CRO & Heatmapping Tool)
LinkedIn Ads: Accelerate Campaigns (Early Thoughts & Impressions)
Просмотров 3294 месяца назад
LinkedIn Ads: Accelerate Campaigns (Early Thoughts & Impressions)
Reddit Marketing Strategy (The Do's & Don'ts)
Просмотров 9 тыс.5 месяцев назад
Reddit Marketing Strategy (The Do's & Don'ts)
Master Video Content Creation & Marketing
Просмотров 7806 месяцев назад
Master Video Content Creation & Marketing
How To Create A High Performing Team
Просмотров 8116 месяцев назад
How To Create A High Performing Team
Are You OVER-Optimizing Your Marketing & Ad Campaigns?
Просмотров 1806 месяцев назад
Are You OVER-Optimizing Your Marketing & Ad Campaigns?
Best Competitor Research & Analysis Tools (Spy On Their Ads)
Просмотров 3477 месяцев назад
Best Competitor Research & Analysis Tools (Spy On Their Ads)
How Long Does It (REALLY) Take To Rank In Google In 2024?
Просмотров 3797 месяцев назад
How Long Does It (REALLY) Take To Rank In Google In 2024?
How To Grow Company/Business Page On Social Media
Просмотров 6938 месяцев назад
How To Grow Company/Business Page On Social Media
Google Ads Quality Score Vs Optimization Score - What's The Difference?
Просмотров 2109 месяцев назад
Google Ads Quality Score Vs Optimization Score - What's The Difference?
What's With All The 'Direct' Traffic In GA4? (Google Analytics)
Просмотров 2,2 тыс.9 месяцев назад
What's With All The 'Direct' Traffic In GA4? (Google Analytics)
Advertising To A Saturated Market (Overcome Market Saturation)
Просмотров 7919 месяцев назад
Advertising To A Saturated Market (Overcome Market Saturation)
How To Create A Content Marketing Framework & Plan In 2024
Просмотров 2,4 тыс.10 месяцев назад
How To Create A Content Marketing Framework & Plan In 2024
Create Perfect Product Detail Pages For Ecom (PDP Optimization)
Просмотров 84811 месяцев назад
Create Perfect Product Detail Pages For Ecom (PDP Optimization)
Best Campaign Objectives For Paid Ads EXPLAINED (Facebook Ads, Google Ads, LinkedIn Ads & More)
Просмотров 24711 месяцев назад
Best Campaign Objectives For Paid Ads EXPLAINED (Facebook Ads, Google Ads, LinkedIn Ads & More)
Email Marketing Ideas & Examples (For Lead Nurture & Automations)
Просмотров 1,5 тыс.Год назад
Email Marketing Ideas & Examples (For Lead Nurture & Automations)
How To Track Clicks & Conversions & GA4 Without GTM
Просмотров 4,7 тыс.Год назад
How To Track Clicks & Conversions & GA4 Without GTM
Setting & Planning An Advertising Budget (How Much Will It Cost?)
Просмотров 497Год назад
Setting & Planning An Advertising Budget (How Much Will It Cost?)
How To Do YouTube Keyword Research (Easiest Way For Small Channels)
Просмотров 529Год назад
How To Do RUclips Keyword Research (Easiest Way For Small Channels)
A good actionable guide.
Thanks Matt!
is this still working? that post that you made is 2 years old
@@poletiC3 Hey! If you're asking if that example post/answer I showed is still working...that same post is still generating us leads and sales, even to this day If you're asking if the approach that I covered in the video is still working, personally I see this as more of a fundamental principle than just a marketing 'tactic' I don't think helping your target audience to solve big, painful problems without asking for anything in return will ever die out as a strategy But like, anything, best to try it for yourself and find out 😉
Damn! This was really Insightful, thanks!
@@7taildragon glad it helped 🙏
I didn't expect this video to help me this much, but you have definitely inspired me to approach a different strategy and not rush things. Great content.
@@DuilioGF super pleased that it helped 🙏🙏
Thank you for the video! It's concise yet packed with valuable information and actionable tips. These fundamentals never change and are still relevant in Nov 2024. 👍
helpful video
@@tonylee5239 glad it helped Tony! 🙏
thanks for this precius video
Super helpful thank you
Amazing🎉 thank for in-depth explanation.. looking forward to more such info
Guys - See his past posts, that‘s not a winning strategy (At least how he did it, so try to do it better). I think the overall strategy sounds reasonable, maybe Elevate just underestimated the specific subreddit.
the point of youtube is for research, not copy
Thanks for a great summary. So a question - should one have an account for the brand or for the individual running the brand? Or both? Pl share what does most of the entrepreneurs building their brands do.
Personally I'd recommend using a personal account! I see a lot of people posting under a business account but it's much harder to gain traction... The majority of people don't trust brand/business accounts so you're likely to get better engagement with a personal account which is in turn what will help you get the visibility. Just make sure you include your business info and website in your profile so people have a way of finding out more if they choose to The only time I'd recommend using a business account is if you're an established brand using Reddit for community management and engagement
@ thanks for the guidance, appreciate it.
thank you
Carpets and lvt click
I really like your research, Good job bro!
@@rajatsaini5548 appreciate it!
Thank you for this!! Saved me so much time
damn they really got mad from that one post 🤣
Hahah, right!? The Redditers really tore me a new one that day...😆 To be fair though, it was actually super interesting for me to see how angry people got. Obviously it's not a representation of everyone but it does show how fed up/sceptical/untrusting some people are of marketers and marketing advice these days, and how much work needs to be done to repair that trust I think Reddit reveals a lot of the unspoken truths of how people really feel on different topics because of the anonymity they have Contrary to what a lot of people think about Reddit, it's also one of the platforms least filled with trolls and bots because the karma system usually takes care of that
@@ElevateDigital so you could potentially trolling on youtube? Lmao
Super interesting! Thanks for the great tip
Thanks Kasper! 🙌
Thank you for the valuable information you shared on the video and for the templates.
@@mauramcevilly158 glad it helped! 🙏
Thank you... very helpful 👌
@@BenElohimProduction glad it helped Ben!
Great video! I noticed you haven't posted or commented on reddit in 4 months. Did you find it an overall waste of time or was there a better solution?
Good spot ;-) Mainly just because we've been crazy busy over the past few months - RUclips & Organic Search have always been our biggest acquisition channels so the focus is on those, but I would like to do more Reddit, we've been talking about some of the team contributing when time allows - the natural limiting factor with Reddit is that it takes time to manually interact with people and leave genuinely valuable comments. But then again, it also took me years of posting video and blogs on our website to build up the RUclips channel and our website SEO to the point they actually brough us leads and sales - so it all just depends on where you're starting from I guess... If I was starting now from scratch, honestly, I would probably go the Reddit route initially as the speed to getting results can be much quicker.
@@ElevateDigital thanks for your response! I'm afraid of the reddit trolls! Seems risky.
Thank you for this video. I was confused because when I start typing link_url into the parameters field it doesn't autopopulate or come up in a suggested parameters list. SO... are you saying it's impossible to track anchor link clicks (via class or ID attributes) without using Google Tag Manager?
@@pbryan1967 yeah it's strange how some come up and some don't, does make you wonder what other parameters GA4 can actually read, but I'm not aware of any way of being able to track anchor link clicks outside of GTM but let us know if you find any work arounds!
Thank you! Great tips
Glad it helped Marcus!
Clear, concise, and to the point!
Your videos are amazing
@@ahmedmadbouly409 thanks so much 🙏
Thank you. Truly valuable advice. One can go mad if they do not understand how Reddit works. I got banned a couple of times.
After watching this Reddit seems like a super annoying way to get traffic. Definitely seems like a huge time and energy suck and you have to play by their rules to the T. Yeah no thanks. Good job on explaining things so thoroughly. Also they sound like a complete group of snobs! What a freaking nightmare.
same thoughts, very very time consuming...
@@yogadaily9864 haha, Reddit definitely isn't for everyone! Glad it helped you make a decision on the platform! 🙏
Very good video
@@sedighi thanks Ali!
Hey, Tom thanks for creating such valuable content. This video has answered all my questions to get started. So the trick is not to be salezy, share real experiences or add value to the community, right?
@@DKJohnDigital glad it helped dude, exactly right! 👌👍
What if a company have many business ads account, some data like CPA, REACH must be not accurate
What do you mean exactly?
Helpful video
I am a marketing director for a car wash run by a group of owners. These owners, for lack of better words have not set me up for success. There was no plan or strategy that was set in motion to garner any awareness prior to the car wash opening. The owners have not made any attempts to connect with the city chamber, attend any events, etc. the list goes on. With that being said I am tasked with increasing the number of cars to the wash I am still very new to this position and the industry alike and so I thought I’d ask what would your actionable steps be given the brittle foundation that was laid? Thank you for your content, it has already helped me tremendously with this new position I am in!
Super pleased to hear the content has been helping! 🙏 I think as a starting point you'll want to segment your potential acquisition channels and create strategies for each...like you say, local bodies/authorities for potential partnerships or even approaching local businesses offering fleet deals, etc... The next most obvious channel would be direct local consumers - I'd say most important thing here will be optimising your Google My Business page with as much info as possible and ensuring you're getting as many reviews as possible - I know for me whenever I'm looking up a car wash, I'll simply type 'car wash near me' find the one with the best/most reviews as well as the most information I can find on their Google listing, and drive there... Also you'll want to make it super easy for people to leave reviews, QR codes or NFC review cards can help make this really frictionless and you can also incentivise reviews by offering a discount or some form of reward points, on someone's next visit
@@ElevateDigitalthank you for the reply and I appreciate the feedback!!
This post is a goldmine of information! Understanding digital marketing metrics and KPIs is essential for any successful campaign.
Agreed!
Is it possible to create a product page similar SOLAWAVE with wordpress/woocommerce? And what theme offers this kind of features?
@@zipa1123sevratio for sure, it's unlikely there's a particular pre made theme that would incorporate all of the same elements though, you'd probably need to have a custom developed page
@@ElevateDigital When you said I'd probably need to have a custom developed page, do you mean that I'd need to use specific codes, or would I be able to create it with Elementor or some other web builder?
Hi, your video was really helpful, thank you! , I have a question respect to Clarity ,In the case of storage, I was checking, and it is managed through the Azure platform, which does incur a charge. Is that true, or how does the storage work in that case?
Hey! Glad it helped 🙏 I believe that's correct but it won't be linked to your own azure account unless you have some sort of custom enterprise account with specific storage needs. This answer response explains how storage works in more detail: learn.microsoft.com/en-us/answers/questions/1520587/does-azure-cloud-service-have-a-storage-limit-for
I'm getting so many good ideas from your channel, thank you! I really like how you cut through generic marketing terms like "value" and "storytelling" and get to the crux of it. Thank you again!
Hey, thanks so much for the feedback! 🙏 Marketing has become so convoluted with all these buzz words and generic statements over the past few years, so a big thing for us is trying to distill it back down to core actionable principles... Super pleased to hear you're finding it useful!
So helpful, thank you! Very clearly explained.
Awesome, super pleased you found it helpful 😊🙌
What about selling digital products on reddit? Will it work?
Yes
@@chibuikeokoli1114 yep, exactly the same principles apply
Thanks for the great video. Is there a way to track the activity of new users vs existing users? Or it allows only to track just the activity of all users together?
Yes, you can use the filters to create segments, under user type and then selecting new or returning visitors :-)
very helpful, that affected my website alot.
Glad it helped! 🙌
I am not able to download the sheet, I have followed the whole process but still no response
GREAT VIDEO!
Thanks so much Phillip 🙏
I really like your content. Very comprehensive and straightforward. Kudos!
@@itsmakoy_23 thank you my friend! Glad you're finding it useful 🙏
@itsmakoy_23 has this been working for you so far?
Advanced options isnt even an option though
Awesome information 💯
thank you for the video! I have a problem, when I make any custom event it doesnt appear in ga4 events list as if I didnt even make the event.
@@firlex_1891 yeah sometimes you have to wait 24 - 48h for the event to appear, just make sure you visit the page after setting it up so the event can actually trigger in the meantime
5:47 you are talking about unique visitors but the only to options next to sessions are users and new users so why are you talking about unique visitors? where can i find this
Great stuff
This clarify able to recording ms office online activities?
Great video.Thanks
very nice explanation