Chinese Olympic Snowboarder Liu Jiayu’s Unlikely Journey | Burton: My Turn
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- Опубликовано: 29 сен 2024
- With no snowboarding experience and an athletic background in kung fu, Liu Jiayu became an unexpected Olympic halfpipe star. In 2018, she won the first Olympic snowboarding medal for China. Since then, she has chosen to pursue her own path in snowboarding beyond competition, one that will hopefully inspire an entire generation of Chinese snowboarders.
In this episode of MY TURN, our host Selema Masekela joins Jiayu in Whistler, BC, where she’s reconnecting with snowboarding after three years. Selema’s interview digs into her unlikely snowboarding origins and how she is now embracing the freedom of snowboarding to reach her full potential as an athlete.
Watch more of MY TURN Season 2: brtn.co/MyTurn
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About MY TURN
You can tell a lot about a rider by the way they turn. The tracks we each leave behind tell a story, saying, “This is how I do it.” But when we ride, we’re not always on a board, and our turns take many forms. MY TURN gives people from Burton’s community a blank canvas to take their turn, make their mark, and tell their story.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world's first snowboard company to become a certified B Corporation®.
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#BurtonTeam Riders
Mikkel Bang, Kelly Clark, Danny Davis, Kimmy Fasani, Ben Ferguson, Anna Gasser, Red Gerard, Mark McMorris, Jiayu Liu, Mark Sollors, Nora Beck, Jake Canter, Mikey Ciccarelli, Kiana Clay, Brock Crouch, Tessa Maud, Darcy Sharpe, Maria Thomsen, Kody Williams, Luke Winkelmann, Zeb Powell, Neko Reimer, Mikey Rencz, Patti Zhou, Jesse Augustinus, Christian Haller, Maria Hidalgo Perlas, Alberto Maffei, Clemens Millauer, Niels Schack, Chloe Sillieres, Leon Vockensperge, Max Zebe, Emil Zulian, Yuka Fujimori, Yuki Furihata, Ayumu Hirano, Kurumi Imai, Reira Iwabuchi, Raibu Katayama, Yutaro Miyazawa, Kokomo Murase, Yura Murase, Yuya Nakayama, Hiroto Ogiwara, Mitsuki Ono, Takeru Otsuka, Shuichiro Shigeno, Haku Shimasaki, Kyu Shimasaki, Ryusei Takahashi, Masanori Takeuchi, Carlos Garcia Knight, Valentino Guseli, Jye Kearney, Jess Rich, Zoi Sadowski-Synnott, Yiming Su
#snowboarding
hell yeah! Jiayu is on fire. we definitely need more athletes like Jiayu in china who can shift their mind from competing to passion, really enjoy the sports itself , enjoy the culture and vibes. more people like her we got the easier we can build up the actions sports vibe and stop the toxic Utilitarianism!!!!
Do you have to be a professional or have a professional with you when going back country?
You do not have to have a professional with you to go in the backcountry, but you should always take an avalanche safety and first aid class before heading into the backcountry.
From martial arts to snowboarding to better women’s sports! Way to go Jiayu🎉
What does it mean to better woman sports does it mean to prove women are also good in said sport if so thats kinda of wierd just have fun noone is compairing women to men we campare men to men and women to women competitors.....
Jiayu rules! 😊
Love these videos but I wish they were longer and more in depth. I feel like we only get to scratch the surface of the personality of these riders.
So glad this story came to light. Big ups Jiayu!
She’s so cute! 😊
Super enjoyable to see all this fress fluffy pow pow
Living the dream
AMAZING!!!!!! ❤
That was deep.
So sad that Burton only focuses on these athletes (don't get me wrong, they deserve it completely) rather than spending their money on giving back to all their customers etc... tsk tsk no wonder so many left Burton for other brands.
Why would they give their money to their customers? That doesn't make sense at all.
You're joking, right? It's up to brands in the industry to sponsors riders/skiers so that we can have professionals who push boundaries and show what's possible (both in videos and in competitions). The industry would be rather dead if people were living off competition money alone...