[RNN]Collective Voice Taps into Creator Marketing Boom

The creator, or influencer marketing industry is growing rapidly, and Rakuten is contributing to that growth with its very own creator marketing business. Collective Voice, formerly known as ShopStyle Collective, is a leading partner in connecting creators and marketers in the US, providing campaign services and monetization tools among other things. On the occasion of its rebrand, we spoke to leading figures within the organization to find out what is driving Collective Voice's success and how it is supporting both creators and brands.