See how Colgate’s NEW Max White Purple Reveal Toothpaste works!

Inspired by the colour science of purple shampoos, meet Colgate's first purple toothpaste to instantly* correct yellow tones. It contains optic colour-correcting technology to correct yellow tones & is enamel safe for daily use. Try Max White Purple Reveal today to instantly* brighten your smile! *Effect is temporary.

[@cringegaming7849]

I think actually for my teeth, this worked really well. I took before and after pictures, and you could clearly see a big difference between my teeth before and after. The only thing is, when coming straight from the bottle, this looks purple, but the pigment beads are blue? But still took the yellow from my teeth. Also a good price. You can get it in any shop really, for £2.50. Good toothpaste, overall I really like it. 👍🏻
It worked for me, might not work for others.

[@TrulsBekk]

It says in fine print on the box that the effect is temporary. I don’t mind. I just love that the toothpaste turns from purple to blue when I use it. Good taste and consistency as well.

[@iiparachuteregiment8800]

It foams up well, so i mixed this in black charcoal, baking soda brush once a week depending on your teeth twice a week you will see results in 90 days

[@ElleBaby87]

Yet on the box it claims two weeks or something 😂 Big difference in two weeks and 3 months

[@dinomaster55088]

I bought it and tried it. It doesnt really work after you start brushing the toothpaste changes colour, from purple to a blueish white.

[@lochu7455]

Exactly what i wanted to say. When I start to brush my teeth with this, it becomes blueish so i was like wtf

[@shylami8289]

Lit it contains on the dots blacks turns to corolant blue

[@aidanHall]

Yes it's definitely not purple.
And with colours like this purple absorbs yellow (and green) light so when cancelling yellow it makes black or brown not white! That only works for things that emit light like phone screens. My teeth don't glow.

[@hollymarshall1365]

Agreed it doesn't really work its just like regular toothpaste but more expensive

[@joee95]

That will be the dentin underneath the enamel .

[@Tashivlogs80]

I tried it and it worked!!

[@danoooo2897]

So how long dose it take before u see the difference

[@Emilyxx495]

I was speaking to my dentist about toothpaste and what the best one is he was saying all these whitening toothpastes are just a fad and don’t work , just use a normal toothpaste it’s as good as any of the expensive ones

[@jodielewisdavies]

Changes colour from purple to blue as soon as you start brushing, doesn’t really work just works like any other regular toothpaste, I think Oral-B is better at whitening teeth personally

[@Volaths]

Just a Marketing gimmick, tried it, and it makes absolutely no difference to regular toothpaste

[@shaanpowerrangers5273]

See I ordered this.

[@lukeey9114]

It’s good at getting rid of plaque

[@seanhammond4034]

Nope don’t work & mine is only from Coffee

[@sarahgirl50]

It's not purple it's blue, takes the edge off the yellow. But not much waste of money

[@Heartz4Football]

GUYS I NEED YALL HELP here in Australia its $10 is it worth it?

[@meganbella8262]

I don’t think so :/ $10 is too much and it doesn’t do much unless it’s surface staining from coffee or smoking. I’d just get a good quality toothpaste for less and save your money

[@Heartz4Football]

Alr thx

[@ElleBaby87]

It's not worth it 💯

[@Heartz4Football]

Ok!

[@ShanRezGaming]

no

[@daniellaahlander9712]

Do not buy it ur gonna regret it and waste ur money.

[@theeverydayillusion7790]

If you smoke and drink coffee all day every day this toothpaste wont help you.

[@karinsalcher427]

It’s not purple, it’s blue. Doesn’t work, total waste of money.

[@bananabuttons6637]

I don't understand why Colgate are still testing on animals.

[@pamelacherry2643]

Wouldn't work iv tryed it all week no work not worth the money.

[@shaanpowerrangers5273]

The Joker's

[@shaanpowerrangers5273]

Gauri Kudav

[@TheHideout69]

Where /when can you buy this in the UK 🇬🇧 please 🎉

[@carolineogorman8308]

Boots on offer for £2.50

[@20scousersoldier09]

It’s shite

[@sarahgirl50]

Got mine from Home bargains

[@sofapurple7168]

🍿😁

[@ankit4you15]

Honest review:- I've used it for 2 months now , it's a total waste of money, please don't buy this product, It does nothing whatever it claims. Worst buy.

[@pamelacherry2643]

Don't work iv bought loads not working pure waste of sponny

[@MaisieSqueak]

Purple and yellow neutralise in light colour... Not pigment... Your product lies

[@CommanderJ135]

Bs Have Some Common Sense People!

[@kkat7606]

Men

[@CatalinV]

🙈

[@slotshot4172]

It's rubbish. Turned my teeth yellow! It's a gimmick and waste of money. Don't buy.

[@shinnyshinnytinfoil]

Rubbish, it’s not purple it’s blue and now my teeth are green/grey. Stay away from this product