WOLF winders protect precious legacies

WOLF, the 185+ year old British heritage brand, launches My Legacy, their second-annual brand campaign.
WOLF began in 1834 with one simple concept from visionary founder and case maker Philipp Wolf I; “it is logical to protect one’s possessions by storing and safeguarding them in a fine quality box.” WOLF takes this concept one step further with My Legacy, a campaign that highlights the precious items customers trust WOLF to protect every day.
2020’s campaign featured ballet dancer Brittany Cavaco and second-generation watchmaker Andrew Waldan discussing their legacies and the precious items they trust WOLF to protect. 2021’s campaign features WOLF’s CEO, Simon Wolf. In the central campaign video, Wolf discusses his prized legacy: the WOLF brand itself.
The My Legacy campaign encourages consumers to share their personal legacy stories on the WOLF website from December 20th through the end of January. WOLF will gift one WOLF Watch/Jewellery Roll (valued at $100) to each consumer who shares their story of what they put in their WOLF jewellery box, watch box or watch winder and why that item is special to them.
Select stories will be featured on my.wolf1834.co.... The My Legacy campaign represents WOLF’s commitment to preserving precious heirlooms and to providing a safe, secure home for the most meaningful possessions that we all treasure.