Generating Real Estate Leads and Clients with Content Marketing | Ray Ellen | Summit 2017
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- Опубликовано: 10 май 2018
- Ray Ellen shares how his company uses content marketing and creation to develop a massive amount of relationships with people and generate leads as opposed to cold calling and prospecting.
Recorded at Tom Ferry's Success Summit 2017:
bit.ly/2wwcYiH
Ray began his real estate career in Northwest Arkansas as a marketing professional in 2006, marketing over $49,000,000 in property that year with one of the largest real estate firms in the area. He has consistently ranked among the top real estate agents in sales volume and client satisfaction.
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Hey Friends! This was a lot of pounds ago. lol As I was preparing for Tom Ferry's Success Summit 2020 I dropped back by this old video to see how much of it still applied and I was surprised that a lot does. If any of you have found value in it, I hope you have put some of these things into practice and it has helped you along your real estate career. I would love to hear about what worked and what hasn't now 3 years after the fact. I'm on instagram as @RayZorback. I hope you can all make the virtual Summit 2020. There is so much great content that Tom is going to cover this year. One of the breakout sessions is about Video SEO which I will be a part of. I look forward to connecting iwth everyone! Cheers! 🥂
Hi Ray, Great video, still relevant . I am in South Africa 👌👌👌
Tom, what you have shared help agents and real estate brokers not only the new ones but even those who have been in the real estate business for longer time. Thank you.
“In the future we are going to be media companies that specialize in real estate. “ great concept to ponder 🤔👍
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Thanks Tony!!
Love this !!! Thank You Ray ...
Eka Suryadi I’m so happy you enjoyed it. Thank you for checking it out!
That was useful information I loved it..For sure I have picked some good tips Thanks
Awesome Ray! You spoke volumes to me.. thank you
Thank you so much for checking it out Dalia!
Outstanding!
Thank you Ashton! Thanks for watching the talk!
Tom, do you have any videos on how to study the market? I'm in the proccess of getting my license and want to gain as much knowledge of my marketplace as i can.
lakshaye kumar hey Lakshaye. I’m not Tom but I can tell you where and how I got started. Econ 101 is going to give you a great theoretical base to start. I bet there are some great RUclips resources out there for that. Look specifically for information regarding supply, demand, “market pricing”, & “absorption rate analysis”.
Once you have that, you can start digging around in your mls using the search they provide to find the numbers and data you are looking for.
I also encourage you NOT to bend the data to fit your conclusions but to study the data and interpret it accurately for what you can see, or cannot see. This will build trust with your clients when they know that you will give them the data & accurate information and not puff the numbers to benefit yourself. This sounds easy, but it is not. You have to be able to get out of your own head.
Feel free to reach out as you have questions! @RayZorback on most things.
Coming back around to this, i am working on a video of this sort. Can you connect with me on insta? I would like to ask you a few questions... 2 years after the fact. :) @RayZorback
love it, ths tom
Great tips here
I like your style. Love this video! #realestatemarketingideas
Thank you Erik!
Ray spoke my language when it comes to video and the mental hurdles that we put up ourselves out of fear. Time for me to adopt the Nike slogan and Just Do It. 😎
Awesome, Nick! That's exactly it. Thanks for checking it out and I look forward to seeing what you are going to do!
To get used to the Camera one can go to Music apps like Smule and try doing a few video songs/ recording practice . That will help.
Good stuff!
Thanks WiRE. I appreciate it.
Awesome 🙏
Thanks cvillegas89!
brilliant!
well, I wouldn't go that far... but thanks for checking it out. :)
Great content!!! TFS.
I agree!
Thank you so much!
@@newrealtoracademy5773 THank you NRA
What old Tom ferry episode des he refer to when he R&D ed the mkt update?
Hey Jamie. I am not sure if it was a TF episode. I think it was one of the videos he shared in the coaching clients facebook group. I'm honored you watched the talk! Feel free to reach out to me if you have any specific questions about the market update!
Was it Elite group? I'm Elite+. Thank you! Fabulous video!
I am in the core group. Let me see if I can find it!
way way back machine: facebook.com/groups/TFCoaching/permalink/720532771453308/
You are so incredibly kind to find this - THANK YOU! Just so you know, I implemented the fb thing (emoji's, landing page, etc.) and have gotten 3 new leads in 48 hrs, excited to see how it continues. THIS info is fabulous. Thanks for sharing and your gracious, lovely, giving outlook! Best to you!!!!!
Who is doing the online marketing for the links, instant text messages etc? Please respond 😩
I use onlnie marketing for SOME immediate lead gen but it is also about the long game and the conversion of your own sphere.
Nice Info! Gotta pick up the phone, Bro!!!= )
I know right! It's money I've left on the table for sure.
good content
Thanks Matthew
Lot of takeaways from a short video. Thank you.
Thanks for checking it out Thomas! I'm anxious to see what YOU do with the info!
If you are a new agent watch this one video and you’ll be on your way
That was certainly the goal Brian! There are a lot of "how tos" out there. What is practical? Work on the craft!
Lots of Golden Nuggets in this video. Just became active two days ago and I'm glad I came across this video. On the 3rd viewing.
Rudy Munoz woah! 3rd viewing!? That’s rock’n and flattering! Let me know if you have any questions. I’m @RayZorback most places.
Just changed up my youtube channel if you want to connect with me here :)
You mentioned a sphere like it's a common term. I've never heard that before. I'm going to assume that means your circle of close friends and family..?
Yes. Your sphere of influence. People you already know who know, like, and trust you.
JIM ROHN ROCKS!!!!!! Hands down, even Tony Robbins learned from Jim
So he just said you dont need a flashy facebook page the next thing he talks about is making videos for facebook thanks
Hey Richard! If you start at 2:32 you will see the section that I breakdown exactly what I did as a new agent to make it in real estate without ever creating a video. 1. Study the Craft & Stay Alive 2. Study the Market 3. Hire a Coach. About 2 and 1/2 years after selling houses in this market, I shot my first video. I'd be happy to talk to you more in detail about my experience if you have more questions. Feel free to reach out to me on the socials! Thanks for checking out the video!
No need to reply to me I'm a bum you would be wasting your time but thank you. What did you pay that coach with your mortgage sponsored donut. Just F ing around. And don't feed the trolls please.
haha! I love that you are quoting the vid. I'm glad it had an impact. No worries. Good luck.
You noticed that too right ? 😂
Ray - not sh*tting on your very nice presentation.
It’s just funny and noteworthy editing .
@@duncanblade lol. Just saw this follow up. I guess you can say that I techncially could *afford* a donut but it was a luxury. The coach in my opinion was not a luxury but a necessity. I also waiting too long to hire my own and made costly mistakes. So you guys are the best kind of correct, technically correct. lol Thanks for checking it out Duncan. I hope you have seen massive success.
Were you a Hornet?
JAY! Yes I was a hornet!
Hire a coach is where he lost me..new agents cant afford a coach..
Some would say a new agent can't afford not to hire a coach. You need a coach or a mentor to help guide you at the start. They can save you thousands and thousands of dollars that may have been wasted. A good coach will earn you more than they cost.