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You could use AI to give creators convenient tools to make their work easier, help the disabled, and support society in useful ways. But of course you could also exploit as many people as possible. Naturally.
This guy is one big reason EA became one of the most hated publishers there are. And not a single game the company has in the making is even remotely something i would even consider pirating. Lets hope dragon age fails so miserable the investors go beserk on his readend.
The Jedi series is good, though. And although I'm skeptical and will wait to pass judgement upon release, many people that have played The Veilguard say it's good. Edit: Before anyone claims I'm an EA apologist, the Jedi series are the only current EA games I've enjoyed. Also, I'm a Dragon Age fan that is skeptical about The Veilguard, but remains hopeful.
For what it's worth I like the brief description of what the topic is in the thumbnail. Recently many videos on this channel have been ONLY clickbait in the titles / thumbnails which at least makes me much less likely to click on the video.
If they released it to the public it would've been amazing. BUT NO! They use it for their own games. I don't mind but I do with the way they do with the results. I.e. Actually manually working on the game (Which they should continue doing if they want to stay afloat.) I can see the whole ai thing being useful for the basics right now, but nothing more.
@@LoneCanadianPoet in "fifa" gamnes I see ai voice being useful, (they never, ever add my normal dutch name into the game and all I pl;ay is player career where I would love to have commentary call my name...)
Not much of a boycott if all of their games for the past 8 years have been objectively shit 😂 (I agree with you, the only EA games in my library are NFS hot pursuit and battlefield 1)
That's not the plan.The goal is to release games with AI tools for users to make more content. Very much like how you most likely purchased games like Skyrim or Fallout because you love to see what mods players create for it. What the EA executives don't understand is that AI can't and never will be a substitute for user-generated content made by an amatuer game developer or hobbyist creator.
Investors dream of companies with zero empo, so that every dollar made goes to them. Who'll buy those products when nobody has a job? That's someone else's problem.
I always wondered about this little snag..... Upper Management in most companies at this point: "We should fire everyone but the people we ABSOLUTELY need, and even then keep the barest minimum possible to run." Nobody: "Where will people get money to buy your product?" Upper Management in most companies at this point: "Why aren't people buying the trash product I can barely manage to produce with this skeleton crew?? MUST BE PEOPLE STEALING!" Yep, and a lot of fools in this country somehow think that "businessmen" should RUN the whole country. Can't possibly see what might happen there. What's that? Autocracy? Naaaah, I'm sure it'll be just fine. After all, the folks running for office keep telling me it'll be fine so it must be fine!
its part of the mrxst plan to usher in univrsal bsc incm income that will only be allotted to those who follow party lines just look borders around the world are starting to fade people are being shuffled about the global ist are winning
There's gonna be a reckoning once the AI bubble burst and people realise it's not a magic bullet that makes games for free. And even if it worked nobody would want to play them, the same way that nobody is listening to AI music on Spotify: it's human creativity and imperfection that makes good games/music/art/etc.
Actually scratch that. They want to go full Jetsons where you have the CEO, a middling salary tech who works 3 days a week and everything else is handled by an AI computer abd its robots.
The company I work for has two C-acronym job titles, the CEO and CFO. Everyone else at the head of a department has a VP title. This is as it should be (especially since the company's not a megacorp.)
I don't think EA will tank, as long as they can keep the sports licenses. People will keep buying the roster updates, and they'll keep buying the the cards for the special modes, year after year. And honestly, that's about all EA has. Sports games, Sims, and some SW titles.
@@Axterix13thing is even those sports games are seeing dips. People are finally catching on that they're shit cash grabs and last year's copy has all the same features the new one has
@@Axterix13 That's the real sad bit. A good company could take two major popular culture licenses and a brand with a broad audience, make gobs of money, and not sell their soul. EA...well...man, you just gotta love securities law for publicly-traded companies (let's face it, that's the real problem here, the "shareholder value" structure that's baked into every shareholder lawsuit that the courts allow.)
No, they won't tank because there always have been and will be people willing to buy the same game every year, and also throwing money at some "surprise mechanic" in order to get that one epic player/card/whatever to build their roster upon. We thought EA would tank when series like Fifa or Madden went down the drain about 15 years ago, yet here we are. People enjoy playing the same thing over and over again, just with a new package, and they don't see anything wrong with paying for the same extra bits again. Even if it's borderline gambling.
Yeah... and we've been hearing this for more than a decade now, in case of some companies (like EA) for closer to 15 now. Yet here we are: said companies are still bringing trucks of money for the investors, games are still bad, but we keep telling ourselves "the house will start burning down any second now!".
"I played them in EA games" Ah yes when i talk about my favorite games I always list the company not the title. "Whenever i play as totodile in Nintendo games I feel alive" Natural
I am sorry, but if "Jim" doesn't know what a video game is, but is investing money in the business of making them, then he needs to be fired. Investors need to know exactly what they are investing in.
Fired? By who? Lol thats not how investment and investment firms work. And the firms with hierarchies promote this behavior. It isn't the product that matters, it's everything else.
They can’t be fired from investing, but if they’re investing in a company or industry they know little about, then that’s their risk and they shouldn’t have been so dumb with their cash
@@crapshot321 You can stand by it, but Jim invests in a variety of businesses. He can't know them all. He can't know most of them. So he has to use universal stuff, like what's on financial statements, and a bunch of graphs and revenue projections produced by analysts. What makes or breaks his career is his ability to jump on a hype train early, and get off just before everyone else wants to.
Sims 4 forever is a horrible idea. It was a crappy mess when it was just the base game but with all the DLC its near unplayable at times. Considering the history of it; most of us who know the game and its history fully expected for EA to jump into developing the Sims 5 immediately, but no they doubled down and kept pumping out shallow content lacking in gameplay.
That chaotic mashup with the cardboard box dumpster fire is such a horrid example of player-driven content creation... I can't even imagine how or why the investors saw this and thought "ooo, that looks so innovative and cool!" If they want some quality player-made content, then just do what Daybreak did with EverQuest II -- they opened the ingame Marketplace up to player-made creations, with profit-sharing for the creators and curation by the devs to keep the selection of high quality. That's one of the core problems with letting AI create content independently -- it has no idea what "quality" is, so it just chucks out a dumpster fire of whatever fits the keyword because sooner or later something will stick. And that's sooo not the way to develop a game!
All this AI bubble keeps me wondering : who thoses executives think they will sell their AI made products once they replaced nearly all the workers with AI ? It is already a major problem accross all Western economy : people dont earn enough money to buy stuff. And it keeps getting worse with their price gouging and their policy of crashing down salaries income.
I h a t e the use of the term AI, it's not even close to the concept of what true A.I. is.... it's advanced algorithms with deep databases, like ol boy said in the video singular machine learning. People are brand sheep
I'm still boycotting Ubisoft over their position on NFTs. So "investor facing" positions are not necessarily a wash for gamers. It might actually fuck them, because WE pay the bills, not the investors.
@@canariawing just because the big name studios that were good 10 years ago are bad now, doesn’t mean there aren’t 10 other new big studios that are awesome. Gaming is so far from being bad, I don’t have enough time to play all the games.
I'm a prolific game modder & I would NOT touch that POS with a barge pole, granted in 2017 I removed Fallout 4 & Skyrim SE the day a Cash Shop was added to a game I bought years before. So I may be more extreme than most in that objection, However I now own both F4 & SSE on GOG, precisely because ALL cash shops are banned on GOG SPGs, so it's been removed. The ban is a fundamental consequence of GOG Galaxy being optional for ANY Single Player, nowadays the reality of online gaming requires a store client serves as the games client. Consoles forced this, then charged users to access game servers, on PC it's free, but GOG has a parity of service clause & that means Single Player modes/games must be offline.
AI... 🤣 That's just something they made within 5 minutes inside Frostbite and then they've put a graphic over the top to make it look like it was AI generated.
Love the bit where they tell the AI to "make two characters with weapons" and one of the characters is literally just Lifeline from Apex Legends, and it even says "Lifeline" above it...
It's amazing seeing both Ubisoft and EA near nerf themselves to the ground. The state of the industry is always growing, newer, better games are being made by new studios.
If I were an investor, I'd be less inclined to invest in EA after their demonstration. Because if they can do that, then so can an open source collective. And at that point, EA is done. Their advantage is that they are big, so can fund a bunch of projects, including some expensive, long term ones, and can afford licenses. Shift away from that and why invest in them?
Good point. AI has gotten farther and reached deeper into the industry because its genuinely useful(*), whereas when Crypto was pushed by the same disconnected Executives it was more resisted because of its lack of the same direct usefulness that AI possess. In both cases however, ther absurdity is sourced within Executive's obstinate extrinsic interests/misinformed demands.
It's amazing how videogame companies will do anything to avoid improving their AI behaviour that they will go out of their way to try and apply advancements in AI to everything except their games actual AI. I think AI is not quite where it needs to be yet, but when it is, the first thing it will be good at is mimicing player behaviour. It's literally what it's for. It won't be good at creating well balanced gameplay and assets, that will come later. I look forward to the day when an AI can dynamically reprogram a game on the fly but that day is not today.
Funny how that didn't stop them when Sims 3 came out, or when Sims 4 first did. Heck, look at Train Sim World or Farming Simulator, games that go with "new release and buy all the DLC again" business models and new copy-pasted games every couple of years.
if it's made to reduce the number of humans involved, it's a negative, the industrial revolution allowed more people to work, be separating tasks into single easy to do steps, and then hiring workers to just repeat one of those steps over and over again, that was a good thing, allowing the average man to make a living wage, automation is the opposite of that, it's regression, reducing the number of jobs available, the average man can no longer get a living wage, we're going back to pre-industrial times, where there are only specialist jobs, there will be no jobs for the average man, just like pre-industrial times.
I'm sorry, but that's is the future, it's a sh*t future but that's what will happen, as a business perspective, less workers = less wages = more money.
@@liuwang9899 less workers = less people with money = less customers = less profits = less money. you need as many people making money as possible to increase your profits, firing everyone and replacing them with machines that only cost money and don't buy things seems kinda counter-productive in that sense.
I minored in finance in college. The foundation of my portfolio is index funds because you can't beat the market and "finance professionals" are frauds. I asked my professor why finance pros get paid six figures when they're no more likely to beat the S&P than anyone else and he just laughed the way a poker player laughs after they lost a big pot on a called bluff.
"Experts"? The questions you get to hear on investor days are proof that the only thing said "experts" are good at is calculating their dividend based on the number of shares their fund holds. Like really. Sure, there are rich people who invest on their own and they get to know the industries they're active in to know where to look for oportunities and risks. But for the larger funds? That's just metrics, trend calculations and statistics. Most "experts" know so little about their field of expertise that a junior trainee doing real work knows more. That is exactly why the investor event from EA was so laughable - people deciding where the money goes have no real knowledge of the markets.
Poor peoples, can't buy good games, and Rich peoples doesn't want to make good games..... That how you get $200 Millions Concord to close in 4 days, and how good get don't get funds to keep floating on the Sea of games. (it's a reference to Sea of Thieves) Rich will never understand. If you want to make games you have to come to France and be eligible to RSA (you get your salary directly from the state when you are +25 years old at the start of each month and it let you do what ever you want to work on. like video games)
Roblox already integrated AI into their studio. They have an AI for Scripting is it good? Unsure, however the AI program for Image generation for 3D meshes, that isn't all that good. It's not PBR and the texture it generates never matches what it shows on the generated AI tab. The image it generates for the mesh looks like it's 360p and doesn't fit the mesh at all, and there is no way to touch up the AI image so it's better to just find a Free image off of google and turn it into a PBR and slap it on to the model in roblox manually.
"make it more epic" How about you make it at least mid first? I'm not against generative AI, I know its dangers... but that just looks like worse Roblox.
How is this bad news? It's great news! All the Body Type One and Body Type Two devs who call gamers 'talentless freaks' are getting replaced with robots! Wonderful!
How do these people stay CEOs? Do the shareholders not want their investment to grow and make them more money? And what is up with all of these AAA game studios being allergic to making good decisions that could/would make them millions more?
AI toothpaste. That's the level we're at and I couldn't be more bored... At least when the crypto bros were on the run, we got some intriguing GPU features and updates out of it - albeit not affordable, it sure was super interesting from a tech perspective and felt like we learned something. ...but who is gonna read the "All you need is a little bit of attention" whitepaper ...
Need for speed unbound is pretty good. I would like it better if the EA app were not required to sit in between steam and the game, and also run in the background on my computer all the time from the moment I run the game and also want to start up with my PC even when I haven’t run the game. it would also be nice if I could open need for Speed unbound more than once between computer restarts. For that, I blame the EA app.
I'm sure EA will keep an audience for mediocre ai slop but the company can only stagnate going down this path, its very risky to think ai, a system that needs far more tech to actually remove professional artist and developers successfully can profit. I think that this is a premature move but lets see how "amazing" ai really is.
Bruh, a The Sims Movie? What kinda shit are these people smoking? Never in my wildest dreams would i have imagined anyone would think that is a good idea
The IDEA is great. Having artists able to generate code for their ideas at a moment's notice without heavy reliance on programmers is great. The execution is just awful.
Even if the ai tool worked perfectly and generated new content by magic.... Who would use it? I have a few game ideas, and even if I could realise them, I wouldn't use an EA tool to do it. I just know they will have some if your game is good we get to steal it language in the ToS.
And then they will charge you $100 for the ability to create your own game plus a subscription to release new assets every month or so. The future of gaming with EA is looking bright indeed.
You'd think, if you were going to trust a company with your money, you'd do the due diligence to, if not fully learn about what you are investing in so you can make competent decisions, you would talk or work with someone who does have a competent amount of knowledge on the subject that you want to invest in. Are investors just stupid? Do they just want to throw money at walls and hope it somehow grows? Do investors see massive stock loses are badges of honor? If the consumers continue to not buy the overly hyped products from these companies yet investors still invest, I have to wonder what the goal is.
A new story came to light on how Bobby The Goblin robbed us of a War4 when Tim Morten pitched it to the exec. leaches before he left to form Frost Giant studios. I think that's more interesting of a subject to tackle.
The amount of game slop we will get through AI will be astronomical. I am worried that this will cause a game crash due to the lack of quality control.
Isn't that a hoot. The asset-flip scandal that was The Day Before has been corporatized for investors and the casuals will eat it up. Thank the gods for indie or I'd have found another hobby years ago.
find it funny how investor are often out of touch when it come to video game... video game are an art form but from there out of touch view it sound as simple as "take a shit and make money"... kind of interesting in a way where people don't try too much sloppy shortcut in the field of oil painting and art like that but when it come to video game we get the short end of the stick XD
PS4 Dreams showed that to create interesting content you need to put a lot of work... even with AI it will be a chore to create really great experience...
To be fair I've seen what has been done with Roblocks, yes most are...less then desirable...but every so often there's something fairly good. And AI is a unknown potential Pandora's box/gold mine, which usually means...crap it's EA
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Well he isn't called Andrew "Android" Wilson for nothing
They want to use AI to cut so much cost so andrew and his shareholders het a far bigger cut
well he's going to get cut from the company
alongside roughly 80% of the company
You could use AI to give creators convenient tools to make their work easier, help the disabled, and support society in useful ways.
But of course you could also exploit as many people as possible. Naturally.
@@Mediados they are nothing for excuses.
Economy is where humanity ends.
money money money money money money money money money
This guy is one big reason EA became one of the most hated publishers there are. And not a single game the company has in the making is even remotely something i would even consider pirating.
Lets hope dragon age fails so miserable the investors go beserk on his readend.
hey man i want to play battlefield again so at least hope dice is doing their best :^(
The Jedi series is good, though. And although I'm skeptical and will wait to pass judgement upon release, many people that have played The Veilguard say it's good.
Edit: Before anyone claims I'm an EA apologist, the Jedi series are the only current EA games I've enjoyed. Also, I'm a Dragon Age fan that is skeptical about The Veilguard, but remains hopeful.
@@VisiblyShaking EA wants you to pay them and then make it yourself 🤣
@@VisiblyShaking Dice would make a good game, and then EA will step in taint it all to shit with their shitty business ambition
@@MyUsualComment dead space remake is good too
For what it's worth I like the brief description of what the topic is in the thumbnail. Recently many videos on this channel have been ONLY clickbait in the titles / thumbnails which at least makes me much less likely to click on the video.
EA pulling a Ubisoft?
Hopefully
EA is pulling an EA, they are the original scum bags of the gaming industry.
EA jumping on the Roblox and UEFN bandwagon without any clue how to create a UGC platform or having any experience in making creatve editing apps.
@@Treshar For a while they dropped off my radar for lack of shitty business practice, glad they reminded me why we despise them.
I already thought EA was Heartless and Soulless, than I saw them using the AI to build a game, and now I know there will be no Redemption.
If they released it to the public it would've been amazing. BUT NO! They use it for their own games. I don't mind but I do with the way they do with the results. I.e. Actually manually working on the game (Which they should continue doing if they want to stay afloat.) I can see the whole ai thing being useful for the basics right now, but nothing more.
Every big company is that way. Profit is at the forefront.
Yeah, that AI being used the wrong way to take over for voice actors, music, and movie/visual arts etc is such a trash situation.
Now EA is brainless
@@LoneCanadianPoet in "fifa" gamnes I see ai voice being useful, (they never, ever add my normal dutch name into the game and all I pl;ay is player career where I would love to have commentary call my name...)
I have been boycotting EA games for the past 10 years. Seems like this boycott will continue lol
Not much of a boycott if all of their games for the past 8 years have been objectively shit 😂 (I agree with you, the only EA games in my library are NFS hot pursuit and battlefield 1)
would you continue once the company shuts down?
@@JNJNRobin1337 What if you could then but he pointed South can go. What then?
Easy to bocott a publisher who produces garbage games or copy-paste sequels to titles you most likely played years ago.
I'm not spending 100$ for AI to make a game using assets. Tf?
That's not the plan.The goal is to release games with AI tools for users to make more content. Very much like how you most likely purchased games like Skyrim or Fallout because you love to see what mods players create for it.
What the EA executives don't understand is that AI can't and never will be a substitute for user-generated content made by an amatuer game developer or hobbyist creator.
Investors dream of companies with zero empo, so that every dollar made goes to them. Who'll buy those products when nobody has a job? That's someone else's problem.
I always wondered about this little snag.....
Upper Management in most companies at this point:
"We should fire everyone but the people we ABSOLUTELY need, and even then keep the barest minimum possible to run."
Nobody:
"Where will people get money to buy your product?"
Upper Management in most companies at this point:
"Why aren't people buying the trash product I can barely manage to produce with this skeleton crew?? MUST BE PEOPLE STEALING!"
Yep, and a lot of fools in this country somehow think that "businessmen" should RUN the whole country. Can't possibly see what might happen there. What's that? Autocracy? Naaaah, I'm sure it'll be just fine. After all, the folks running for office keep telling me it'll be fine so it must be fine!
its part of the mrxst plan to usher in univrsal bsc incm income that will only be allotted to those who follow party lines just look borders around the world are starting to fade people are being shuffled about the global ist are winning
There's gonna be a reckoning once the AI bubble burst and people realise it's not a magic bullet that makes games for free. And even if it worked nobody would want to play them, the same way that nobody is listening to AI music on Spotify: it's human creativity and imperfection that makes good games/music/art/etc.
There's nothing investors love more than the idea of firing all those expensive employees.
The ideal conpany has a CEO, CFO, CCO and no one else.
Actually scratch that.
They want to go full Jetsons where you have the CEO, a middling salary tech who works 3 days a week and everything else is handled by an AI computer abd its robots.
@@Goatcha_M Naw, you need an office full of people so you can buy real estate. It creates its own value.
Frankly, I’m sure an AI can do a better job than the average executive, and for a much lower price.
The company I work for has two C-acronym job titles, the CEO and CFO. Everyone else at the head of a department has a VP title. This is as it should be (especially since the company's not a megacorp.)
Well of course, they only want the employees that do exactly what they want.
EA and Ubisoft will eventually Tank, they cannot keep up this negative trends
I don't think EA will tank, as long as they can keep the sports licenses. People will keep buying the roster updates, and they'll keep buying the the cards for the special modes, year after year.
And honestly, that's about all EA has. Sports games, Sims, and some SW titles.
@@Axterix13thing is even those sports games are seeing dips. People are finally catching on that they're shit cash grabs and last year's copy has all the same features the new one has
@@Axterix13 That's the real sad bit. A good company could take two major popular culture licenses and a brand with a broad audience, make gobs of money, and not sell their soul. EA...well...man, you just gotta love securities law for publicly-traded companies (let's face it, that's the real problem here, the "shareholder value" structure that's baked into every shareholder lawsuit that the courts allow.)
No, they won't tank because there always have been and will be people willing to buy the same game every year, and also throwing money at some "surprise mechanic" in order to get that one epic player/card/whatever to build their roster upon. We thought EA would tank when series like Fifa or Madden went down the drain about 15 years ago, yet here we are. People enjoy playing the same thing over and over again, just with a new package, and they don't see anything wrong with paying for the same extra bits again. Even if it's borderline gambling.
EA has NFL, UFC, what was FIFA (EAS FC), NHL and F1 licenses to make their official games. They not tanking anytime soon
Every major gaming company is making an ass out of itself and i *LOVE* it.
Their time is running out and it cant happen too soon
Yeah... and we've been hearing this for more than a decade now, in case of some companies (like EA) for closer to 15 now. Yet here we are: said companies are still bringing trucks of money for the investors, games are still bad, but we keep telling ourselves "the house will start burning down any second now!".
"I played them in EA games"
Ah yes when i talk about my favorite games I always list the company not the title.
"Whenever i play as totodile in Nintendo games I feel alive"
Natural
i know its not the point of your comment but ... Totodile? good choice
My mom, watching my brother and me playing Sega Genesis in 1991: "The kids are playing Nintendo."
@@Sleepy_Kitsune Mystery Dungeon fans rise up!
@@RorikH i was more talkin about gen 2 but im more then alright of supporting that statement
Someone at EA, "Roblox + AI?"
Everyone else at EA, "Well, its better than every other idea we got! Send it!"
I am sorry, but if "Jim" doesn't know what a video game is, but is investing money in the business of making them, then he needs to be fired. Investors need to know exactly what they are investing in.
investing is just watching a line buddy. line goes down, buy. line goes up, sell.
Fired? By who? Lol thats not how investment and investment firms work. And the firms with hierarchies promote this behavior. It isn't the product that matters, it's everything else.
@@SenkaZver I stand by my opinion.
They can’t be fired from investing, but if they’re investing in a company or industry they know little about, then that’s their risk and they shouldn’t have been so dumb with their cash
@@crapshot321 You can stand by it, but Jim invests in a variety of businesses. He can't know them all. He can't know most of them. So he has to use universal stuff, like what's on financial statements, and a bunch of graphs and revenue projections produced by analysts. What makes or breaks his career is his ability to jump on a hype train early, and get off just before everyone else wants to.
The talking point about AI being a useful tool for the end user died pretty quickly, didn’t it?
Sims 4 forever is a horrible idea. It was a crappy mess when it was just the base game but with all the DLC its near unplayable at times. Considering the history of it; most of us who know the game and its history fully expected for EA to jump into developing the Sims 5 immediately, but no they doubled down and kept pumping out shallow content lacking in gameplay.
Don't buy it. If you don't buy it they realize they are wrong
I think it would be better if we replaced investors with AI, they are competely useless humans
Makes you wonder now why should you pay 100-200$ for a game that was mostly made by Ai.
When you hear "X isn't merely a buzzword" it actually a buzzword.
I read that as Buzz-Sword and was briefly in a more hopeful timeline.
That chaotic mashup with the cardboard box dumpster fire is such a horrid example of player-driven content creation... I can't even imagine how or why the investors saw this and thought "ooo, that looks so innovative and cool!"
If they want some quality player-made content, then just do what Daybreak did with EverQuest II -- they opened the ingame Marketplace up to player-made creations, with profit-sharing for the creators and curation by the devs to keep the selection of high quality. That's one of the core problems with letting AI create content independently -- it has no idea what "quality" is, so it just chucks out a dumpster fire of whatever fits the keyword because sooner or later something will stick. And that's sooo not the way to develop a game!
EA. I wouldn´t even consider pirating one of their games, let alone buy them. Especially if they become even more soulless by using AI.
yet will keep pirating them just to hurt them
Would AI generated stuff really be more soulless than the shit EA release these days? I'm honestly not convinced....
All this AI bubble keeps me wondering : who thoses executives think they will sell their AI made products once they replaced nearly all the workers with AI ?
It is already a major problem accross all Western economy : people dont earn enough money to buy stuff. And it keeps getting worse with their price gouging and their policy of crashing down salaries income.
it's all about the short term
I h a t e the use of the term AI, it's not even close to the concept of what true A.I. is.... it's advanced algorithms with deep databases, like ol boy said in the video singular machine learning. People are brand sheep
i kinda call it animal intelligence as it is nowhere near on our level thou even that is to advanced for current "A I".
All the abominability of Abominable Intelligence, but so little of the actual intelligence.
@@RorikH yeah its more smart than intelligent
I'm still boycotting Ubisoft over their position on NFTs.
So "investor facing" positions are not necessarily a wash for gamers.
It might actually fuck them, because WE pay the bills, not the investors.
the age of AAA games truly is over. i hate this timeline i'm stuck living in. f*ck AI, this is torture
@@canariawing just because the big name studios that were good 10 years ago are bad now, doesn’t mean there aren’t 10 other new big studios that are awesome. Gaming is so far from being bad, I don’t have enough time to play all the games.
I'm a prolific game modder & I would NOT touch that POS with a barge pole, granted in 2017 I removed Fallout 4 & Skyrim SE the day a Cash Shop was added to a game I bought years before.
So I may be more extreme than most in that objection, However I now own both F4 & SSE on GOG, precisely because ALL cash shops are banned on GOG SPGs, so it's been removed.
The ban is a fundamental consequence of GOG Galaxy being optional for ANY Single Player, nowadays the reality of online gaming requires a store client serves as the games client.
Consoles forced this, then charged users to access game servers, on PC it's free, but GOG has a parity of service clause & that means Single Player modes/games must be offline.
AI... 🤣 That's just something they made within 5 minutes inside Frostbite and then they've put a graphic over the top to make it look like it was AI generated.
Love the bit where they tell the AI to "make two characters with weapons" and one of the characters is literally just Lifeline from Apex Legends, and it even says "Lifeline" above it...
The A.I. got it wrong, "make it epic". It wasn't purple. It failed.
It's amazing seeing both Ubisoft and EA near nerf themselves to the ground.
The state of the industry is always growing, newer, better games are being made by new studios.
Can't wait for the day they will replace CEOs by AI.
If I were an investor, I'd be less inclined to invest in EA after their demonstration. Because if they can do that, then so can an open source collective. And at that point, EA is done. Their advantage is that they are big, so can fund a bunch of projects, including some expensive, long term ones, and can afford licenses. Shift away from that and why invest in them?
video begins at 4:10
Since you clearly don't enjoy this content, why do you bother watching?
In the 80s, we wrote music. Later, machines wrote the music. That destroyed the music industry totally.
Minecraft and others already did this, and they didn't need AI
Love the thumbnail of Android Wilson staring directly into my soul wishing he had one.
If you have EA stock, I would sell. I feel like this is just going to be another Ubisoft in 5 years.
probably less. the bubble is bursting fast
Brace yourselves. 1983 is coming.
Good point. AI has gotten farther and reached deeper into the industry because its genuinely useful(*), whereas when Crypto was pushed by the same disconnected Executives it was more resisted because of its lack of the same direct usefulness that AI possess. In both cases however, ther absurdity is sourced within Executive's obstinate extrinsic interests/misinformed demands.
It's amazing how videogame companies will do anything to avoid improving their AI behaviour that they will go out of their way to try and apply advancements in AI to everything except their games actual AI.
I think AI is not quite where it needs to be yet, but when it is, the first thing it will be good at is mimicing player behaviour. It's literally what it's for. It won't be good at creating well balanced gameplay and assets, that will come later. I look forward to the day when an AI can dynamically reprogram a game on the fly but that day is not today.
It's gonna fall next month lol don't worry 😂😂😂
“If you don’t want to end up like one of the Jim’s of the world…” HEY WATCH IT!!!!
EA invents the gaming 'self checkout' system, let the customer work and pay us for it
I hope the AI makes Day 1 scoreboards in FPSs possible for EA.
Andrew Wilson: anyone else getting Patrick Bateman vibes?
Your foam is falling off the ceiling.
Sims 4 players have spent so much money and I think EA realized people aren’t keen to start all over…..
Funny how that didn't stop them when Sims 3 came out, or when Sims 4 first did. Heck, look at Train Sim World or Farming Simulator, games that go with "new release and buy all the DLC again" business models and new copy-pasted games every couple of years.
Lots of people like me who played Sims 4 are tired of how shity the game is and have moved on
if it's made to reduce the number of humans involved, it's a negative, the industrial revolution allowed more people to work, be separating tasks into single easy to do steps, and then hiring workers to just repeat one of those steps over and over again, that was a good thing, allowing the average man to make a living wage, automation is the opposite of that, it's regression, reducing the number of jobs available, the average man can no longer get a living wage, we're going back to pre-industrial times, where there are only specialist jobs, there will be no jobs for the average man, just like pre-industrial times.
I'm sorry, but that's is the future, it's a sh*t future but that's what will happen, as a business perspective, less workers = less wages = more money.
@@liuwang9899 less workers = less people with money = less customers = less profits = less money.
you need as many people making money as possible to increase your profits, firing everyone and replacing them with machines that only cost money and don't buy things seems kinda counter-productive in that sense.
Dude treating millionaires like babies lol. As if they don't have experts managing their funds
I minored in finance in college. The foundation of my portfolio is index funds because you can't beat the market and "finance professionals" are frauds.
I asked my professor why finance pros get paid six figures when they're no more likely to beat the S&P than anyone else and he just laughed the way a poker player laughs after they lost a big pot on a called bluff.
"Experts"? The questions you get to hear on investor days are proof that the only thing said "experts" are good at is calculating their dividend based on the number of shares their fund holds. Like really. Sure, there are rich people who invest on their own and they get to know the industries they're active in to know where to look for oportunities and risks. But for the larger funds? That's just metrics, trend calculations and statistics. Most "experts" know so little about their field of expertise that a junior trainee doing real work knows more. That is exactly why the investor event from EA was so laughable - people deciding where the money goes have no real knowledge of the markets.
Poor peoples, can't buy good games, and Rich peoples doesn't want to make good games.....
That how you get $200 Millions Concord to close in 4 days, and how good get don't get funds to keep floating on the Sea of games. (it's a reference to Sea of Thieves)
Rich will never understand.
If you want to make games you have to come to France and be eligible to RSA (you get your salary directly from the state when you are +25 years old at the start of each month and it let you do what ever you want to work on. like video games)
Roblox already integrated AI into their studio. They have an AI for Scripting is it good? Unsure, however the AI program for Image generation for 3D meshes, that isn't all that good. It's not PBR and the texture it generates never matches what it shows on the generated AI tab. The image it generates for the mesh looks like it's 360p and doesn't fit the mesh at all, and there is no way to touch up the AI image so it's better to just find a Free image off of google and turn it into a PBR and slap it on to the model in roblox manually.
"make it more epic"
How about you make it at least mid first?
I'm not against generative AI, I know its dangers... but that just looks like worse Roblox.
How is this bad news? It's great news!
All the Body Type One and Body Type Two devs who call gamers 'talentless freaks' are getting replaced with robots!
Wonderful!
How do these people stay CEOs? Do the shareholders not want their investment to grow and make them more money? And what is up with all of these AAA game studios being allergic to making good decisions that could/would make them millions more?
AI toothpaste. That's the level we're at and I couldn't be more bored...
At least when the crypto bros were on the run, we got some intriguing GPU features and updates out of it - albeit not affordable, it sure was super interesting from a tech perspective and felt like we learned something.
...but who is gonna read the "All you need is a little bit of attention" whitepaper ...
Need for speed unbound is pretty good. I would like it better if the EA app were not required to sit in between steam and the game, and also run in the background on my computer all the time from the moment I run the game and also want to start up with my PC even when I haven’t run the game. it would also be nice if I could open need for Speed unbound more than once between computer restarts. For that, I blame the EA app.
I'm sure EA will keep an audience for mediocre ai slop but the company can only stagnate going down this path, its very risky to think ai, a system that needs far more tech to actually remove professional artist and developers successfully can profit. I think that this is a premature move but lets see how "amazing" ai really is.
Bruh, a The Sims Movie? What kinda shit are these people smoking? Never in my wildest dreams would i have imagined anyone would think that is a good idea
The IDEA is great. Having artists able to generate code for their ideas at a moment's notice without heavy reliance on programmers is great. The execution is just awful.
Even if the ai tool worked perfectly and generated new content by magic.... Who would use it?
I have a few game ideas, and even if I could realise them, I wouldn't use an EA tool to do it. I just know they will have some if your game is good we get to steal it language in the ToS.
And then they will charge you $100 for the ability to create your own game plus a subscription to release new assets every month or so. The future of gaming with EA is looking bright indeed.
You'd think, if you were going to trust a company with your money, you'd do the due diligence to, if not fully learn about what you are investing in so you can make competent decisions, you would talk or work with someone who does have a competent amount of knowledge on the subject that you want to invest in. Are investors just stupid? Do they just want to throw money at walls and hope it somehow grows? Do investors see massive stock loses are badges of honor? If the consumers continue to not buy the overly hyped products from these companies yet investors still invest, I have to wonder what the goal is.
A new story came to light on how Bobby The Goblin robbed us of a War4 when Tim Morten pitched it to the exec. leaches before he left to form Frost Giant studios. I think that's more interesting of a subject to tackle.
The amount of game slop we will get through AI will be astronomical. I am worried that this will cause a game crash due to the lack of quality control.
Isn't that a hoot. The asset-flip scandal that was The Day Before has been corporatized for investors and the casuals will eat it up.
Thank the gods for indie or I'd have found another hobby years ago.
Marketers should have been more bold in the 90s since every software is AI these days. It is not a calculator it is AI. 😂
I've been hoping for years that more gamers growing older and becoming investors themselves would improve things, but sadly we're still not there yet.
find it funny how investor are often out of touch when it come to video game... video game are an art form but from there out of touch view it sound as simple as "take a shit and make money"... kind of interesting in a way where people don't try too much sloppy shortcut in the field of oil painting and art like that but when it come to video game we get the short end of the stick XD
I know the industry did nothing but disappoint for years, but I simply can't believe what I'm seeing with my own eyes.
Glitch at around 11:15
Remember Terminator? getting ominous flashbacks with how much AI generated stuff they keep throwing in.
Good! Let them clown themselves and sink in with the rest of the AAA slop factories like Ubisoft.
PS4 Dreams showed that to create interesting content you need to put a lot of work... even with AI it will be a chore to create really great experience...
I think EA games is going to pull an Ubisoft, by focussing to much on things that gamers don't care about.
Is it "EA Doesn't Have to Be Like This" or " EA Games Just Embarrassed Themselves." ??
If, in the original ad's prompt, grenades are all the only way to kill, why do the characters have guns?
Haven't bought an EA game since the 90s and even that was a pirate playstation game at a local market
Can we somehow pry BioWare away from the cold, mechanical hands of Android Wilson? Please?
This has massive "tighten up the graphics on level 5" energy if anyone remembers those game tester ads from the 90s.
EA's had decades to get every stadium right.. they don't need AI to do it. That only makes sense if you eat the slop
only EA game i was interested in was the CFB one and they didnt bring it to pc, they lost me long ago
Consumers will vote with their dollar. I just hope we vote correctly.
I can't wait for AI to progress so I can leave AAA studio and become their competition while being a lone developer.
You forgot to mention that if Jim has stock in EA Games, then he is just as scummy as EA Games. lol
When "just make a good game" isn't an option this is what they chose to do, interesting..
if EA wants to go off a cliff selling cheap garbage then buy tickets to the show.
That AI has less emotion that any I've heard in years. Embarrassingly bad
The garbage, out of touche company is out of touch... Shocker
Does Ace Desai has a RUclips investing channel? I really need some advise on the topic
Ah... I forgot Skate was an EA IP.
Hard pass. Shame...
*EA and 2K should merge, that's the only way either of them are gonna make it to 2030.*
Seriously.... fk Jim. I mean that with ALL my heart.
Corporates: your ability to pay your way off the streets is their plaything
That thumbnail was chosen bacause it looks like Hannibal lecter
Dump it
Next Battlefield is fucking doomed :(
To be fair I've seen what has been done with Roblocks, yes most are...less then desirable...but every so often there's something fairly good. And AI is a unknown potential Pandora's box/gold mine, which usually means...crap it's EA
Tools are only as useful as the person who holds it... and unfortunately the people that get it first are normally lazy, stupid, or evil...