How Chipotle’s Stock Exploded About 400% in Five Years | WSJ The Economics Of

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  • Опубликовано: 13 янв 2025

Комментарии • 474

  • @travelator3035
    @travelator3035 Год назад +1380

    Chipotle is literally the only fast food restaurant that fulfills my three requirements when going out:
    - Affordable
    - Healthy
    - Filling.

    • @ladhkay
      @ladhkay Год назад +74

      Same, plus vegetarian to boot

    • @minshuajo
      @minshuajo Год назад +37

      in cali it does not fill any of the above, maybe healthy? but if i wanted healthy i would have choose something else

    • @Elena-er7zp
      @Elena-er7zp Год назад +143

      i guess you ain’t watching your salt intake

    • @Factosopher
      @Factosopher Год назад +2

      Same. And so much better than Taco Bell.

    • @lukenothere1252
      @lukenothere1252 Год назад +62

      I would question affordable issue here, it’s definitely more expensive than others

  • @anotheran
    @anotheran Год назад +432

    Thank goodness they introduced that separate processing line. I used to be so annoyed waiting while a 5 burrito order came in before me while it gets done and sits there.

    • @tamjeanell
      @tamjeanell Год назад +1

      I thought I was the only one...

    • @therealallpro
      @therealallpro Год назад +1

      Online was worse. I would have had order 20 mins ago and the would make like 5 ppl's order before me who just walked in.

  • @captainharris8980
    @captainharris8980 Год назад +263

    I have massive amounts of respect for Chipoltle's founder. That is a class act and well run business. Major kudos to him and his employees. Hats off. And the food's darn good too. :)

    • @v4v819
      @v4v819 Год назад +10

      Chipotle may have never gave the guac for free... But those free sides of Norovirus (and Salmonella) back in the day, was to die for!
      Yeah, i missed the wild west times of Chipotle back before the Founder got sacked... We called it Mexican Roulette, you never knew which burrito would infect you!

    • @NazriB
      @NazriB Год назад

      Lies again? Google Play Premier League

    • @kvin9210
      @kvin9210 Год назад +1

      It's not a well run business if it continually has ecoli issues.

    • @trappart9209
      @trappart9209 Год назад

      ​@@kvin9210does it? Is it so bad... I am curious

    • @TFNARMY_2009
      @TFNARMY_2009 4 дня назад

      @@kvin9210back in 2015 lol, it’s been an entire decade.

  • @tonyfondacaro1980
    @tonyfondacaro1980 Год назад +162

    The Chipotle in my area has gone downhill dramatically in the last couple years. Tiny portions, cold food, dirty store, backed up online ordering, horrible attitudes. Last time I went I paid $13 for a cold burrito that was half the size of what you’re supposed to get.

    • @AceTheToxicBot-onX
      @AceTheToxicBot-onX Год назад +7

      Must be the one near me in Oak Cliff,Tx

    • @autumn3255
      @autumn3255 Год назад +6

      This is a sole problem with management, some people who aren’t fit for the position get put in it and can’t run a store

    • @olivierauberger
      @olivierauberger Год назад +1

      Pretty much the same for me in IL. The food doesn't taste fresh like it used to and portions are meh. Prices are high like everywhere else.

    • @joebarr725
      @joebarr725 Год назад +2

      I haven't experienced all of the things you mention, but smaller portions and longer lines are now the standard.

    • @IvyCatholic
      @IvyCatholic Год назад +2

      Exactly the same for me here in Nashua, NH

  • @Andriykoblin
    @Andriykoblin Год назад +71

    Remember when a bowl was $6.50 and tortillas were free?

    • @IvyCatholic
      @IvyCatholic Год назад +6

      God bless you for speaking facts

    • @jackuzi8252
      @jackuzi8252 Год назад +6

      I remember when gas was $1.25, too.

    • @autobotdiva9268
      @autobotdiva9268 Год назад +2

      6.25 for chicken. Now $10. Ill pass

    • @DarkEmissary617
      @DarkEmissary617 Год назад +3

      Sigh those were the days.

    • @yolkthosenuts
      @yolkthosenuts 11 месяцев назад

      @@jackuzi8252 thank god gas is more expensive, carbrains need to be brought back to reality

  • @apkmaster300
    @apkmaster300 Год назад +163

    I’ve found that service and quality in the suburb locations are top notch and provides a great meal, but the opposite is true for the city locations. Messy restaurants, horrible staff attitude, poor food portions and quality are rampant at every city Chipotle I go to. I’ve also never seen a separate line for online orders, which leaves both types of customers frustrated as they wait for their food well past the pick up time.

    • @stephensullivan1011
      @stephensullivan1011 Год назад +6

      We've gotten the seperate line for onlines. I worked for several in different cities.
      Unfortunately the workplace culture is trash.
      Still loved the food tho, holy moly, 5-6 meals per week for 16 months and never got old 😅❤️

    • @101stairborne6
      @101stairborne6 Год назад +9

      City ones have black people working in there, and we all know how “hardworking” black people are….they fit the stereotype themselves, I’d rather have Mexicans people working there, no attitude, they just do their jobs and don’t complain

    • @quietone3816
      @quietone3816 Год назад

      suburbs and campus yessssir

    • @RAFIKIEI
      @RAFIKIEI Год назад +7

      @@101stairborne6Nice generalisation.

    • @Beyza_nur_merve19
      @Beyza_nur_merve19 Год назад +3

      @@101stairborne6i am a delivery driver and u are so right about black employees in all restaurants

  • @SophiaChristian-so2of
    @SophiaChristian-so2of Год назад +1695

    Hi , I enjoy your videos as I’m trying to learn about stocks. My husband and I had mutual funds years ago, but he didn’t like the returns and got out. Since then, we’ve made some profits through land sales. Even though I’m 66 and have never invested in stocks, I’d like to try with a small amount of money and see what happens. Any thoughts for me?

    • @AntonioBianh
      @AntonioBianh Год назад +5

      Personally, I would say have a mentor. Not sure where you will get an experience one, but if your knowledge of the market is limited, it seems like a good bet.

    • @MarkFreeman-xi3rk
      @MarkFreeman-xi3rk Год назад +3

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      @cythiahan8455 Год назад +2

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      @MarkFreeman-xi3rk Год назад +1

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    • @JenniferDrawbridge
      @JenniferDrawbridge Год назад +1

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  • @lailaalfaddil7389
    @lailaalfaddil7389 Год назад +126

    This is financial advice and I never give financial advice: DONT LEAVE DURING THE BEAR. If you don’t want to invest…learn. If you don’t want to learn…build. If you don’t want to build observe. DO SOMETHING…other than leave. There is so much opportunity here. Take advantage!

    • @lailaalfaddil7389
      @lailaalfaddil7389 Год назад

      *ROCHELLE DUNGCA-SCHREIBER* is my portfolio-coach, I found her on Bloomberg where she was featured, I looked up her name on the internet. Fortunately I came across her site and reached out to her, you can verify her yourself.

    • @opticalreticle
      @opticalreticle 7 месяцев назад

      build?

  • @Investingforthe99Percent
    @Investingforthe99Percent Год назад +17

    Low inventory complexity is a huge plus in retail/food. It’s incredibly difficult to manage ordering for 100s of SKUs, particularly if things expire. Their store-margins in the 20%+ profit range shows how this plays out for them!

  • @kendellfriend5558
    @kendellfriend5558 Год назад +93

    I used to work at chipotle. Reading the comments, the workers’ story isn’t really told. Yes the food is good, and you may think it isn’t consistent but it actually is. However, Chipotle does not care about its workers. This wasn’t always true. Before it became public, the company was great. Starbucks as a public company is much better. This isn’t what the chipotle founder wanted.

    • @K4R3N
      @K4R3N Год назад +7

      Yes I commented above "chipotle needs to pay its workers better"

    • @deez994
      @deez994 Год назад +5

      How about you quit or get a better job? There a huge company bro

    • @kendellfriend5558
      @kendellfriend5558 Год назад +16

      @@deez994 well yeah of course. I said I used to work there.

    • @stephensullivan1011
      @stephensullivan1011 Год назад +2

      Yup. That's exactly my experience/understanding of the past, too.
      16 months in 3 locations..

    • @stephensullivan1011
      @stephensullivan1011 Год назад +15

      ​@@deez994 that's why he said he quit. And I did too.
      And why Chipotle is a CONSTANT swinging door of new employees. It's a real problem, lacking that consistency.
      Definitely need to treat employee culture more seriously.

  • @Damage_Inc
    @Damage_Inc Год назад +15

    I'm going to need that CFO to visit any Chipotle during any rush. 100 customers in 15 mins? Seamless experience between the in-store customers vs. online? What a joke lol

  • @katie_warner
    @katie_warner Год назад +9

    Easy. Simple. Easy to understand. High quality ingredients. Lots of customization.

  • @MoveoverAndbark
    @MoveoverAndbark Год назад +21

    It's not a tiny menu, it's a normal menu, other restaurants have excessively large menus for people that take too long to decide, then they want to go secret menu, or customize the long menu items, all is excessive leading to longer prep times, lower food quality, stress of employees and customers that are not "artists"....as I say, if someone wants something so detailed...they should cook for themselves at home.

  • @buckfan125
    @buckfan125 Год назад +68

    Chipotle quality has went downhill big time during the stock climb.

    • @AANation360
      @AANation360 Год назад +11

      It really has. Chipotle is no longer as fresh as I remember. Particularly the meat quality

    • @LUribe408
      @LUribe408 Год назад +2

      Agree 100%

    • @yjw0904
      @yjw0904 Год назад +2

      Qdoba is now much better both in terms of price and quality.

    • @chrisdionne2871
      @chrisdionne2871 Год назад +6

      Definitely due to their attitude to their workers. Their store turnover rate is ridiculous. They say they’re all about people, but they traded their culture to churn numbers.

    • @tomf5823
      @tomf5823 Год назад +2

      so did the portion sizes

  • @al1665
    @al1665 Год назад +18

    They're good, I'll give them their props. But nothing beats a real Mexican taqueria.

  • @tomf5823
    @tomf5823 Год назад +15

    i don't mind price increased but their portions have become a joke. they're good for something fast and healthy when i'm not near home- but they're the only fast food place i don't use the app for. the app portions are even worse than the in store portions.

    • @IvyCatholic
      @IvyCatholic Год назад

      This is why you must order in person to actually watch as they prepare the meal and can ask for more appropriately

  • @jwalzer
    @jwalzer Год назад +10

    I’ve noticed lately that customization isn’t as good as they’re usually out of some ingredients constantly such as onions and peppers - switched to Moe’s

  • @dachicagoan8185
    @dachicagoan8185 Год назад +1

    As a worker of chipotle in the evenings, their stock went up working us to the bone

  • @NievesLarish
    @NievesLarish 8 месяцев назад +398

    I think investors should always put their cash to work, especially In 2024, we'll start to see more market diversification. I'm hoping to invest about $350k of my savings in stocks against next year. Hope to make millions in 2024

    • @keithb372
      @keithb372 6 месяцев назад

      I think you should take that $300 thousand and invest it in CAVA for the next 5 years.

    • @JakeobE
      @JakeobE 6 месяцев назад +3

      Scam bot trains like these will never not be hilarious.

  • @yinyanz
    @yinyanz Год назад +8

    Really like this series WSJ!

  • @ceterisparibus6261
    @ceterisparibus6261 Год назад +1

    HONESTLY. their chips.. are incredible. Please do not lose of the sight of cleanliness. I am a firm believer of fresh and I cannot rave more about the chips. I mean they are made daily, they taste limey , salty and they have a trace of oil that has been used on them. I mean that is super fresh. You cant make this stuff up! Edit: their tomato salsa dip, or "pico de gallo" is preobably better than the supermarket store . It is fresh. You can actually taste the cilantro and the freshness of the tomatoes . The onions are not overtly loaded. Salt to taste and a hint of lemon ? what!

  • @aultraman
    @aultraman Год назад +36

    It has always puzzled me how CMG is at close to $1500 a share. What made it so highly priced? Then I looked up the outstanding shares, which is only 27M.

    • @harrywang9375
      @harrywang9375 Год назад +4

      looking at the price per share is stupid lol. was tesla worth 5x as much before the stock split? look at market cap

  • @mohammedmurtaza3257
    @mohammedmurtaza3257 Год назад +6

    Thank you WSJ... Good insight

  • @Ari-lu5ve
    @Ari-lu5ve Год назад +12

    Simple: Americans want fast, healthy food and there aren't much options! Americans want something in the middle in terms of "healthy". It certainly isn't the healthiest, but it's a million times better than Mcdonalds

  • @sahra4117
    @sahra4117 Год назад +3

    I appreciate Chipotle’s plant forward options! AND I have been asking HQ to pleaaase have the peppers (the sautéed veggies) at a location where I go because they NEVER have it during dinner service and I just never hear back from anyone. I want to support them since they have healthier options but if a Chipotle exec is reading this - please make sure all of your locations don’t “run out” of items on the menu DAILY and then charge the same amount for our meals…! 🙏

  • @jonathanllamas2423
    @jonathanllamas2423 Год назад +41

    It’s good but it’s super expensive!
    Plus they’ve added “large” bag of chips which is the same amount of chips before, but now they charge you.

    • @ToothlesstheNightFury510
      @ToothlesstheNightFury510 Год назад

      Yeah most people I know that used to get it often no longer do. Food was good and def beat out eating from traditional fast food

    • @Chessmapling
      @Chessmapling Год назад +10

      I think it's reasonably priced given the massive inflation we've experienced. My usual chicken bowl is $10 ish, which realistically is what I would spend at a place like Mcdonald's anyway

    • @everythingl0ud
      @everythingl0ud Год назад +1

      I could turn $10 into a 3 pound chicken bowl or steak.How's that too much?

    • @noobcraft6225
      @noobcraft6225 Год назад +1

      @@everythingl0udBut the other thing is that you are paying for convenience, and you are also paying for healthy fast food (sodium is only bad if you already have high blood pressure)

    • @v4v819
      @v4v819 Год назад

      @@noobcraft6225 "sodium is only bad if you already have high blood pressure" is like saying: Sugar is only bad if you already have diabetes...

  • @tofuyam7361
    @tofuyam7361 Год назад +34

    Chipolte is actually the best of the fast foods but I just make a rice/bean/cheese burrito for 1$ these days instead.

  • @yourtube5932
    @yourtube5932 10 месяцев назад +1

    Will never eat at this place, thanks bro.

  • @IvyCatholic
    @IvyCatholic Год назад +4

    Sadly Chipotle is not what it once was.
    1. Quality of ingredients is not what it used to be.
    2. Promotion offers (BOGOS etc) are not what they used to be. Boorito is a good measuring stick. The "discount" they've offered has decreased substantially more than inflation (50% decrease overall). What happened to the glory days of random BOGOs? Or Chiptopia?
    3. The social media gen-z fitting in is frankly just cringey and annoying. Can you focus instead of high quality product?
    4. Portion sizes are not what they used to be.
    5. Price increases have outpaced inflation.
    6. The online ordering invasion has caused stress for workers and as a result poor customer service experiences in-person especially.
    Perhaps you are lucky enough that none of the above are happening at your location. It's only a matter of time though. Chipotle's success is primarily due to the lack of a serious competitor, but that will come soon enough.

    • @tiffanykahn2535
      @tiffanykahn2535 Год назад

      The stores has to look at what they can make during the day. Smaller size, will keep their inventory to the next day before the truck delivery. If they do not...the doors will be closed the next day and of course, the stores will get in trouble with their inventory.

    • @IvyCatholic
      @IvyCatholic Год назад

      @@tiffanykahn2535 they had little to no logistic problems 10 years ago. because they werent so corporatized. company is just not the same as it used to be and mark my words it can only get worse. a competitor will spring up that does things right.

  • @Balint-y7s
    @Balint-y7s Год назад +6

    Who knew selling rice and beans wrapped in a tortilla with a little bit of meat would be so profitable?

  • @Apollo440
    @Apollo440 Год назад

    02:29 typing error here:
    You missed out "Media Coverage about (Chipotle Food safety may cost it up to 7% of it's clients)" in front of the title.
    There are far worse food safety situations, but the media coverage is what kills the revenue of some companies and the media silence is what let's other thrive.

  • @joshs3916
    @joshs3916 Год назад +3

    Was introduced to Chipotle in 2014. Every now and then I’ll order a large burrito. I really like how they have a health calculator on their site. Stores are always clean and most staff are courteous.

  • @Teeyah2
    @Teeyah2 7 месяцев назад +1

    My only problems with Chipotle are that sometimes the servers are a little stingy with rice, beans and juice from the beans. Lastly, I can not re-establish my online account no matter how many times it's been re-set.

  • @Star-el7sp
    @Star-el7sp Год назад +1

    Whoever was cooking that steak in the first second of the video, that side is for the fajitas only

  • @Veyronp87
    @Veyronp87 Год назад +18

    Chipotle has to be one of the best food success story of this decade

    • @v4v819
      @v4v819 Год назад +4

      No major chain/franchise has had more major food violations and outbreaks (norovirus, salmonella, etc) in history, and they accomplish that feat in a 5 year span... BRAVO!

  • @markelman198
    @markelman198 Год назад +1

    It’s simple, fresh, and tasty. That’s all you need. Nothing fancy, that’s why it’s my favorite.

  • @gasbyy
    @gasbyy 8 месяцев назад +1

    This video is very impressive

  • @franciscomcmxc1052
    @franciscomcmxc1052 Год назад +7

    Chipotle is amazing!!! simple, effective, quick, and the app is great

  • @jamesbarry1673
    @jamesbarry1673 Год назад +1

    Chipotle has great food and great staff................. Its a win win............ LOVE THEM

    • @JaboiZon
      @JaboiZon 6 месяцев назад

      How much they paying you to say this

    • @jamesbarry1673
      @jamesbarry1673 6 месяцев назад

      @@JaboiZon actually nothing and I'm actually having Chipotle again for dinner. I'm sorry you don't like them but there's no accounting for taste

  • @AntsDrone
    @AntsDrone Год назад +4

    I love chipotle’s food but I stopped going for a while after a giant piece of plastic ended up in my burrito that I ordered on the app. I will likely never order on the app or get delivery ever again. When I go now I go in person and order to avoid that from happening again. I still don’t go as much as I used to because biting into that plastic was so gross and it’s harder for me to enjoy going now.

    • @TommyTomTompkins
      @TommyTomTompkins Год назад

      🌬️💨

    • @dattape2828
      @dattape2828 Год назад

      Exactly. I don’t buy chopped food cause there can be foreign objects in there the low wage food preparers don’t care.

  • @bySterling
    @bySterling Год назад +1

    One of my all time food favs

  • @daveotuwa5596
    @daveotuwa5596 Год назад +2

    I ate Chipotle for my special education program's fundraising. We gave away Chipotle tracts to people who donated funds. You wouldn't find it anywhere in MEX (the country).🌯

  • @AllenHanPR
    @AllenHanPR Год назад

    i ordered online a lot before, but recently I wanted to shed weight and looked for low-carb options because I was doing keto. There wasn't any restraunt that did it. You couldn't customize a lot without losing the traits of the meal. Then yesterday I actually ordered 3 bowls of Chicken Bowls, without Rice and Beans. I think that's one of the reasons . A lot of people were trying to do low carb options and Chipotle were the only ones that offer it. All fastfood major downside, is because, Bread, Rice, Noodles, Carbs are part of their food. But You can actually still enjoy Chipotle means without rice and beans, which is 90% of their carbs and their meals are relatively cheap online.

  • @autobotdiva9268
    @autobotdiva9268 Год назад

    A bowl is now $10!! I Slacked off on buying

  • @gamesavage7255
    @gamesavage7255 Год назад +14

    Chipotle portions consistently getting smaller and more expensive as stock price soars.

    • @serbkebab2763
      @serbkebab2763 Год назад +4

      Ordering online = smaller portions.

    • @joelt7869
      @joelt7869 Год назад +1

      @@serbkebab2763 every time i order online I get that harsh and sad realisation. I open the bowl and and half of the bowl is entirely empty.

  • @robertk2007
    @robertk2007 Год назад +1

    It's been a brilliant business since day one.

  • @tonytoronto1401
    @tonytoronto1401 Год назад +2

    Nice ad bro

  • @jeremyhicks2449
    @jeremyhicks2449 Год назад +2

    Chipotle stock is crazy!

  • @shobhitsadwal756
    @shobhitsadwal756 Год назад +1

    I think the CEO needs to see The comments section to make this business a lot better, there are tons of things in this comment section.

  • @mayrapena8763
    @mayrapena8763 Год назад +2

    as an über, door dash, grub hub delivery driver, your restaurant is the fastest. you guys are awesome !!!

  • @tnine3
    @tnine3 Год назад

    Favorite place to eat when on the go specially when there is a drive thru lane for online orders!

  • @tcmatias
    @tcmatias Год назад

    Please, come to Portugal!

  • @oliviao2238
    @oliviao2238 Год назад +1

    It's food that makes you feel good

  • @Aeternum_Gaming
    @Aeternum_Gaming Год назад +1

    the portions are too small, and the prices too high. chipotle near me is on its way to bankruptcy. don't charge me $13 for a burrito and serve me only half of it.

  • @TaoDeChing-ls5gz
    @TaoDeChing-ls5gz Год назад +1

    They need to train their burrito rollers better, half come out so messy.

  • @weshasawi
    @weshasawi Год назад +2

    They didn’t discuss the decision to make guac extra!!

  • @ktktktktktktkt
    @ktktktktktktkt Год назад +1

    I'm surprised no one commented on the mask touch at 0:38. Also, I'm not a fan of their use of social media although I understand the appeal to their target audience. Not sure it's a good idea to associate yourself with David Dobrik though lol.

  • @brianleonard5923
    @brianleonard5923 Год назад +1

    Why does Ohio have 62 “Chipotlanes”? Seems disproportionate 5:32

    • @nochannellol9276
      @nochannellol9276 Год назад

      It could be because a lot of those are newer locations and newer locations are more likely to have Chipotlanes

  • @bonniegaither3994
    @bonniegaither3994 Год назад

    Guess I’ll have to go check it out. Never been to chipotle.

  • @thewebstylist
    @thewebstylist Год назад

    Been a fav eatery and company since ate there for the first time 17 yrs ago!

  • @bprint555
    @bprint555 Год назад +1

    They have record profits because when I order online I buy guac but when I get home there’s no guac

  • @5JasonKidd2
    @5JasonKidd2 Год назад

    I'm not a "fast food" person but they r one of my favorite "fast food" restaurant, they app is great and when u order "extra" they actually give u EXTRAAAAAA unlike other fast food restaurants

  • @TrvisXXIII
    @TrvisXXIII Год назад +1

    Best tasting food out of any restaurant chain

  • @brettk1014
    @brettk1014 Год назад +1

    “We can serve 100 customers in a 15 minute period” bruh…..

  • @sngs9565
    @sngs9565 Год назад

    Hmmm....M'kay. Pricing and Hygiene must be priority! Profit may rise, however, beware on the elements mentioned!

  • @bhaskarvaka3931
    @bhaskarvaka3931 Год назад +1

    I like the Quality, Quantity in Qdoba not chipotle. Also, no extra charge if you add Guac in your chicken bowl. Not sure if others feels the same or they don't have Qdoba in their state. I live in GA

    • @tiffanykahn2535
      @tiffanykahn2535 Год назад

      Their guacamole must be premade....Chipotle one is freshly made! That is why it's extra 😮🎉

  • @Error_694
    @Error_694 Год назад +1

    Who still eats here? ALL of the chipotles near me are filthy and lack consistency. The portion sizes have gotten smaller while the price has gone up. When I crave a baby sized burrito, I just make it at home now.

  • @goham5481
    @goham5481 Год назад +2

    A good chipotle is really good. Way better than Wendy’s or anything like that.

  • @AnythingJW
    @AnythingJW Год назад +1

    I still wouldn't eat at Chipotle once you've met someone who worked there

  • @keymot1491
    @keymot1491 Год назад

    ابغى اسوي فكرة مطعم باكل سعودي بس نفس نظام شيبوتلي
    الاكل العربي والسعودي تحديداً ما يناسبه الا طريقة تشيبوتلي فالمطاعم السريعة

  • @fireopal2023
    @fireopal2023 Год назад +1

    The store was clean and the employees were friendly, but my almost $12 burrito didn't taste any difference ( both good) than a cheaper taco bell burrito.

  • @Mike-bs5xi
    @Mike-bs5xi Год назад

    Great business model.

  • @millionjillion
    @millionjillion Год назад +1

    Increase that pay!

  • @aryavijaykumar4700
    @aryavijaykumar4700 Год назад

    Thank you

  • @ceterisparibus6261
    @ceterisparibus6261 Год назад

    chipotle . I saw the stock at 900$USD right after the pandemic... I would have had to wait about 3 years to get to now levels. $2400 sad sad. Still the best tex mex food eva!

  • @MalluStyleMultiMedia
    @MalluStyleMultiMedia Год назад +1

    Innovation is key

  • @ai-with-steve
    @ai-with-steve Год назад +2

    Chipotle was so good back in the 2000s. Now it tastes so different and bad.

  • @richardgray1601
    @richardgray1601 Год назад +35

    I’ve been shocked to see the rise of chipotle despite the food not really being that good. I vastly prefer Qdoba, but personal preferences aside, it’s surprising to see how popular they are with a relatively plain menu.

    • @bora--bora
      @bora--bora Год назад +2

      there is no qdoba in california

    • @EIiteTactics
      @EIiteTactics Год назад +2

      @@bora--bora cannot google i see.

    • @bora--bora
      @bora--bora Год назад +12

      @@EIiteTactics My bad. When I googled it I see there are only 10 Qdoba stores in california as compared to 461 Chipotle stores.

    • @tyrellcobb4665
      @tyrellcobb4665 Год назад +9

      For me personally it comes down to Chipotle having all natural ingredients, while Qdoba is more like your typical fast food chain -it might be tasty but not in a good way. Also Chipotle's menu is simple yet very customizable so you can get exactly what you want

    • @autobotdiva9268
      @autobotdiva9268 Год назад

      I prefer Moes Southwest

  • @izzy3439
    @izzy3439 Год назад

    at 1:42, there are pictures of NOT salsa

  • @amelieflorelle
    @amelieflorelle Год назад +3

    oh my god I love chipotle, chipotle is my life!

  • @method341
    @method341 Год назад

    Julie Jargon - what a name.

  • @RAJohnson713
    @RAJohnson713 Год назад +1

    Quality has gone down a lot at Chipotle in the past few years.

  • @organizedchaos4559
    @organizedchaos4559 Год назад +2

    If they keep switching to pick up and drive through then they are no longer any different from a fast food restaurant since no one see the food anymore.

    • @B-RaDD
      @B-RaDD Год назад

      But I think the marketing is knowing what are"memories" remember the kitchen look like will probably stick with customers. People who are ordering online are probably ordering because of how they remember seeing the open design kitchen

  • @bobbyhill9507
    @bobbyhill9507 Год назад

    100 customers in 15 minutes ain’t no way, what chipotle this man been to

  • @K4R3N
    @K4R3N Год назад

    My kids love Chipotle. Their favorite "fast food"

    • @Jacob-nu4nd
      @Jacob-nu4nd Год назад +2

      Please don’t bring your kids to chipotle. They always hold up the line not knowing what they want. Take them to McDonald’s.

    • @K4R3N
      @K4R3N Год назад

      @@Jacob-nu4nd my kids are older and well trained and very smart. Worry about your own kids

  • @triedge6200
    @triedge6200 Год назад

    Love chipotle but new one by my house grill looks nastyyyyy 70% of the times i go….. like when they add another round of chicken steak they don’t clean off all the grease,burnt stuff. Problem with chipotle is some locations are really consistent while others appear to be learning as they go

  • @Elena-er7zp
    @Elena-er7zp Год назад +3

    Well it’s gonna go down because quality control is gone and their food is trash now.

  • @cloudiamadeuro2411
    @cloudiamadeuro2411 Год назад +1

    Chipotles one spoon per item policy had us going to McDonald’s or Taco Bell, not to mention recent out breaks in chipotles industry, this is just bad for bussiness😌

  • @KungPowEnterFist
    @KungPowEnterFist Год назад

    @1:13 Ugh, no. Subway was the first to popularize this model in a mass franchise. It was the "fresher" alternative to fast food, but not a full service restaurant. Small number of prepped ingredients that you order into a sandwich, i.e., made your way in front of you. @2:12 Never, not once I have seen that speed of service. This whole thing is basically a commercial for Chipotle. Horribly overpriced, not healthy, and slow.

  • @SafetyBriefer
    @SafetyBriefer Год назад +1

    Chipotle is great, until you realize you could’ve made something that tastes as good at home for like $0.54.

  • @rapidrabbit11485
    @rapidrabbit11485 Год назад

    100 customers in 15 minutes. Has this man been to his own restaurant?

  • @theotang681
    @theotang681 Год назад

    it's affordable when you eat chipotle once in a while. it's pretty healthy. it's fast and you don't have to tip.

  • @JenPurple2022
    @JenPurple2022 10 месяцев назад

    I went out for a To go order $20 - non chipotle
    Yet chipotle doesn’t have the same quality as before …

  • @martinyuhas929
    @martinyuhas929 Год назад +1

    Chipotle is so overrated it’s unbelievable. The fact that they recovered from the food borne outbreaks which were 100% their fault and their customers returned is absolutely shocking.

    • @lflagr
      @lflagr 11 месяцев назад

      lol you're acting like every Chipotle had a food borne outbreak

  • @Andrew-qm6bt
    @Andrew-qm6bt Год назад +1

    I love Chipotle

  • @goferewshifta
    @goferewshifta Год назад +2

    My favorite food

  • @jtgd
    @jtgd Год назад +1

    Chipotle-away!

  • @henrifunke3825
    @henrifunke3825 Год назад +2

    Cool idea but I‘m a college student and can’t afford it

  • @Parasprites
    @Parasprites Год назад +1

    because it costs 15-20 dollars for a full meal now

  • @justins5756
    @justins5756 Год назад

    Do economics of prime hydration aka Congo brands