U are right, we all know how SHINee always go out the box and slap us with every comeback, maybe at first look the sound feels unlike them but at the end you realize is just soo them, being different but shining and owning their craft. The genre is SHINee!
It said, Hybrid hiphop song. so I guess it's a mix of old school Boom Bap music and modern kpop music. But idk but it also reminds me of latin music because of certain piano section
The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. They killed this!! This will definitely be a contender for album of the year. You can't tell me that you're not singing "hard like a criminal, hard like the beat" over and over again in your head after hearing this song. LOL I think this is just as much of an earworm as any of SHINee's songs. This is totally an SM/SHINee song. Switching up the beat and style of the song in the middle of the song as part of the dance break section is pretty much how the majority of SM's songs are structured. It's kind of become SM's signature style. We hear that same thing happen in a lot of newer gen. SM songs. As you may know, this song was wrote by Kenzie, who is an SM songwriter and producer that has wrote a large majority of SM songs, so it has that signature SM feel, and, yet, it's also very uniquely SHINee. The fact that it's nothing like anyone expects and different than anything out there, is exactly what makes it a SHINee song. As SM's experimental group, nothing SHINee will ever do is like anything they have ever done before, and it won't be like anything they ever do in the future, but it will somehow always have that SHINee feel. Notice how Key was singing through his clenched teeth in the last part of the song when they were all dressed in black. And he still sounded perfect while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off. This is really just SHINee going back to their roots. As you may know, before debut SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that in the end, SM wasn't wrong and SHINee has no problem in the world of hip-hop, but their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice. With every release that SHINee has they are expected to flip the script and change things up in the Kpop industry. That's why when SHINee makes a comeback everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It is actually said that within 3 months of SHINee making a comeback that you will see that same sound and dance style being duplicated across the industry with every comeback to follow for both boy groups ad girl groups. When SHINee does something the industry takes note and follows suit. And of course, "The Feeling" was the complete opposite. That's how SHINee have been structured since debut. If they release something that is more of a chill song with a happy bright theme like "The Feeling" first, then their follow up track almost always will be darker, rougher and much more "Hard." LOL And vise versa. Also, in case you were wondering, I think the storyline in the MV can be interpreted in two ways. First of all, notice how in the beginning when the scene becomes animated, it shows Taemin being pulled into the piano. Therefore, all the references in the MV have to do with a piano. For example, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys. Some have pointed out how this could represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice." However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected. I haven't had a whole lot of time to really analyze everything, but what I see right off the bat is, that when we first see Taemin, when he appears in the black sleeveless suit, he looks just like he did in his SuperM debut teasers. I also think you're right that it even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, blue is one of SHINee's colors. Before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua used in most things to do with SHINee.) Some have pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones who were created by the Red Force or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life. Ever since SHINee came out with "Don't Call Me," I think that storyline was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force. In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV. I also see the scene with Key standing with all the dancers in white sitting in a circle around him as an important part of the story as well, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, blue with SHINee MVs usually represents SHINee and their connection as a group. Minho standing on the edge of that rock formation looks similar to the scene with Girls Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Remember, red usually represents something to do with the Red Force.) In the next animated scene we see what looks like Minho in that same red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the next scene we see the piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music.
In the last scene at the end it reminds me of the same menacing red atmosphere as Minho's rap section in "Don't Call Me", where we see him in the all red room with the chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.
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This song has all members rapping - that is something and as you say its a Shinee 1990s hip hop and modernised it for the now
U are right, we all know how SHINee always go out the box and slap us with every comeback, maybe at first look the sound feels unlike them but at the end you realize is just soo them, being different but shining and owning their craft. The genre is SHINee!
💎💎💎💎💎💎❤❤❤❤❤❤
놀라시니까 '아니~이거 진짜' 나오시는 거 너무 공감가요ㅋㅋㅋㅋㅋㅋㅋㅋㅋ 저도 첨 들었을 땐 '내가 뭘 듣는거지?' 했는데 지금은 하루에 열 댓 번씩 듣고 있어요
완전 공감.. 뭐지하는데 중독성이 미쳣어요..
"I think I like Onew the most" same.
LOVED YOUR REACTION - it was priceless
this is so SHINee and also not so SHINee, gotta love it!
It said, Hybrid hiphop song. so I guess it's a mix of old school Boom Bap music and modern kpop music. But idk but it also reminds me of latin music because of certain piano section
Seen shinee and subscribe to watch your reaction ❤thank you
The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. They killed this!! This will definitely be a contender for album of the year.
You can't tell me that you're not singing "hard like a criminal, hard like the beat" over and over again in your head after hearing this song. LOL I think this is just as much of an earworm as any of SHINee's songs.
This is totally an SM/SHINee song. Switching up the beat and style of the song in the middle of the song as part of the dance break section is pretty much how the majority of SM's songs are structured. It's kind of become SM's signature style. We hear that same thing happen in a lot of newer gen. SM songs. As you may know, this song was wrote by Kenzie, who is an SM songwriter and producer that has wrote a large majority of SM songs, so it has that signature SM feel, and, yet, it's also very uniquely SHINee.
The fact that it's nothing like anyone expects and different than anything out there, is exactly what makes it a SHINee song. As SM's experimental group, nothing SHINee will ever do is like anything they have ever done before, and it won't be like anything they ever do in the future, but it will somehow always have that SHINee feel.
Notice how Key was singing through his clenched teeth in the last part of the song when they were all dressed in black. And he still sounded perfect while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off.
This is really just SHINee going back to their roots. As you may know, before debut SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that in the end, SM wasn't wrong and SHINee has no problem in the world of hip-hop, but their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice.
With every release that SHINee has they are expected to flip the script and change things up in the Kpop industry. That's why when SHINee makes a comeback everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It is actually said that within 3 months of SHINee making a comeback that you will see that same sound and dance style being duplicated across the industry with every comeback to follow for both boy groups ad girl groups. When SHINee does something the industry takes note and follows suit.
And of course, "The Feeling" was the complete opposite. That's how SHINee have been structured since debut. If they release something that is more of a chill song with a happy bright theme like "The Feeling" first, then their follow up track almost always will be darker, rougher and much more "Hard." LOL And vise versa.
Also, in case you were wondering, I think the storyline in the MV can be interpreted in two ways. First of all, notice how in the beginning when the scene becomes animated, it shows Taemin being pulled into the piano. Therefore, all the references in the MV have to do with a piano. For example, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys.
Some have pointed out how this could represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice."
However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected.
I haven't had a whole lot of time to really analyze everything, but what I see right off the bat is, that when we first see Taemin, when he appears in the black sleeveless suit, he looks just like he did in his SuperM debut teasers.
I also think you're right that it even could be connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, blue is one of SHINee's colors. Before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua used in most things to do with SHINee.)
Some have pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones who were created by the Red Force or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life.
Ever since SHINee came out with "Don't Call Me," I think that storyline was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force.
In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV.
I also see the scene with Key standing with all the dancers in white sitting in a circle around him as an important part of the story as well, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, blue with SHINee MVs usually represents SHINee and their connection as a group.
Minho standing on the edge of that rock formation looks similar to the scene with Girls Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Remember, red usually represents something to do with the Red Force.)
In the next animated scene we see what looks like Minho in that same red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the next scene we see the piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music.
In the last scene at the end it reminds me of the same menacing red atmosphere as Minho's rap section in "Don't Call Me", where we see him in the all red room with the chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc.
Your reaction was amazing 😂
*_Hi jinri... Long time no see 😀👍_*
THE TIKTOK DANCE
Guess I have to cover this :)
8집 전곡 추천해요~~~ ^^
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장르가 뭐냐구요?? 장르는 샤이니입니다.