Morphe & Forma Brands Are In Trouble & I Have Thoughts...
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- Опубликовано: 12 сен 2024
- Seems like Morphes parent company Forma Brands could be in trouble and I wanna chat about it! Are they going bankrupt?
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Morphe wouldn't let the gigantic mono-chromatic eye shadow palettes go. People don't have space for 50 shades of almost the same color.
I absolutely agree.
Imagine all the thousands of unused, perfectly fine brown eye shadow they have lmao if only they were even remotely creative they could be as mediocrely sustainable as Too Faced
yes. the novelty wore off a long time ago
@@nailinthefashion that comment is the realistic thing I have read in years
@@armand9199 I'm fair. Colourpop aren't full of geniuses but they're ar least competent, and where I assumed Morphe was heading-- but it seems they were more ambitious than creative 🤷🏾♂️
Interesting enough I have seen so much Morphe at TJ Maxx lately as well as Jaclyn Cosmetics and The Lip Bar this month so something is definitely up!
Thanks for sharing!!
I was going to say the same thing! So much Morphe and Jaclyn Cosmetics.
I work at winners ( tjx ) in Canada and we are getting ALOT of their products right now. Actually alot of Forma umbrella products which we didn't get even 6 months ago.
In the UK they are having a massive sale on everything on their site.
Lots of Morphe currently in TKMaxx here in the UK too 😎✌🏼🇬🇧
As NappyHeadedJojoba says, never trust anyone with a Morphe code!
Yes!
Facts on Facts on Facts!
This!
Truth!!!!
I think that the pandemic changed everything. People realized (myself included) that we are buying so much makeup that we will never go through. I have found myself with a collection that I know I won't use. So I have started giving stuff away and slowed down with all purchases. The prices have skyrocketed as well. The brands have been raising their prices as inflation soars. People can't pay $100 for one palette when they don't know if they can pay their rent. We are no longer the cash cows we were when makeup hit it's hay day. However many years ago this all blew up and people were buying so much that they all jumped on the bandwagon. Now I think we will see many companies who won't make enough money to stay in business.
You said it all! I feel the exact same way. I’ll never use all the makeup I’ve purchased over the past 3 years.
This! I mean look at how many comments you see asking "shop your stash" or how many content creators (myself included) ging on no/low buys! Some are even transitioning out of makeup... It's wild.
Also, the pandemic made morphe less accessible, so people had their eyes opened to better quality products. If they had to buy things online anyways then why not go for more interesting and better quality products from indi brands. People didn't have the money to have hundreds of pallettes, so they splurged on things that added something special to their collection.
* Chapter 7 bankruptcy doesn’t require a repayment plan but does require you to liquidate or sell nonexempt assets to pay back creditors.
* Chapter 11 bankruptcy is a business reorganization plan, often used by large businesses to help them stay active while repaying creditors.
* Chapter 13 bankruptcy eliminates qualified debt through a repayment plan over a 3- or 5-year period.
I won’t miss Morphe or any of the Forma brands, but for the staff at these companies, I hope something works out. I also can’t say I’m surprised tbh. I truly don’t know anyone who still uses Morphe or any of the Forma brands and whenever I walk past the Morphe stores here in London, it’s always like a ghost ship. Ultimately their quality isn’t worth the initial hype, they refused to move on from what worked for them in 2015-2017 (not every palette needs to be the size of a large laptop) and people have found them out. Relying on influencers to push your products is great, but at some point, you also have to focus on quality. Apart from their setting spray, I don’t know of any Morphe product that people truly like.
Thank you for realizing people are involved and it’s not just the company. Fingers crossed that the employees can move on to bigger and better things!
I have the everyday chic pallet and I love it
I like 15 of their pallets. Their lip liners, liquid lipsticks, and brow pencils.
Yes everyone bitches about morphe and all the drama and scandals. But I always get the morphe sales and some their stuff works well. Haters gonna hate.
Company's like morphe, urban decay, and makeup geek don't adapt to new technologies. They stick to the same formula and business strategies that worked for them once apone a time. They fear alienating their customers by changing formulation when in actuality, they customers are being exposed to new formulations from every other brand.
I’m not a fan of Morphe quality. I don’t currently own any of their products. I think the rise of Colourpop also had a big effect on Morphe, especially once Colourpop got into Ulta a couple years ago. Colourpop quality, consistency and price points are better and their packaging is more interesting.
Not to mention Colourpop formula is so much more better and pigmented but easy and easy to blend out since it’s a pressed powder and packaging wise Colourpop gives me also high end vibes when it comes to their cardboard packages cuz the packaging is really sturdy for being a drugstore brand
I just love that colourpop palletes are magnetic. That meant I could stop buying palettes after a while I discovered I had a rainbow of colors and opted to move the pans around and into some empty pallets
I grew up in a small town in the UK, and when I was about 15, me and my mum went on a shopping trip to Liverpool and I came across my first ever Morphe store (I think there's only 3 in the whole of the UK). I literally almost cried. I had loved all the products from afar for YEARS - not just Morphe, but the brands they stocked like Nabla, Beauty Bakery ect. Being in the UK, especially a few years ago, it was impossible to get your hands on any of those products. Now I live in Liverpool, and it actually makes me sad to think about that memory. Growing up in the online beauty community made me idolize and almost romanticize brands like Morphe and J*, and now I'm older I realize they are everything I stand against
Using influencers as your predominant source of sales and marketing is great and good, until those influencers mess up and it affects you because those influencers are forever linked to you in the minds of the consumer.
I approve of using Colourpop while discussing Morphie.
😂
LOL😂
Side not but I want more looks with that trouble maker palette 😍 colorpop all the way
@@nadinebeliki7467 this pallet was a stunning more neutral look on her
I also think it needs to be said that the public’s buying preferences have shifted and Morphe failed to keep up with that. As an observation, it seems like makeup lovers prefer more curated color stories and don’t want to compromise the quality of the formula. More is not always better and instead of changing formats and producing a quality formula, they continued to manufacture oversized, dull palettes. The formula quality is spotty and makeup buyers recognize that. The rise of quality indie brands and interesting color stories have given them stiff competition
This strategy would also allow them to break rental agreements at mall locations to close underperforming stores without penalty.
I wont miss Morphe :D
I wouldn’t miss them either. I haven’t bought from them in almost 10 years.
I love this kind of content about makeup news. I love opinions on where brands that were once popular but lost popularity and why you think that is.
Me too! This was fascinating!
If y'all haven't seen TOO MUCH MOUTH, she does content like this as well. Fascinating indeed.
@@agirlyhasnoname I do watch her she’s smart too and is dead accurate with her prediction of who is in trouble
@@agirlyhasnoname thank you for the recommendation!
@@agirlyhasnoname at first I didn't get it was an influencer's alias so this sentence definitely turned into an enigma for a few seconds 🥲🙃
As a consumer who just got back into makeup a year ago, I’ve noticed two things. Those huge palettes are decluttered a LOT. Also, although I only follow a few influencers, if the brand is mentioned at all, it’s in the way of ‘meh, quality is less than average but you do you’.
When I first got into makeup, I thought Morphe was the best thing ever. (So much for so little!) But the more brands I tried out, I saw that more is not always more, and it's really not that great to have a 35 pan palette when like 7 shades are exactly the same. I wish they would've had a more consistent formula and LEARNED TO EDIT THEMSELVES!!!
I gave my friend a few morphe palettes for free and she still didn't use them lmao
Then I gave her a Pat McGrath Mothership for her birthday and she doesn't need anything else 🤡
That's really nice of you to give your friend a mothership palette
such a true statement. also you sound like an awesome friend haha
Lol 😆 🤣
@@celebratethedays9409 I got a couple of free ones with my first order for one Sublime, so we both got extremely lucky that year.
Apparently, they are stored in unit cartons of 3 🤠
@@FairyBogFather thank you, she still has it a few years later so I'm glad I decided to share such a prestigious treat! 🥰
I work at Ulta, and Morphe has sent us hundreds of palletes and products a week, and tbh i havent seen a lot of people buy it, all their money is in dead stock that isnt selling, they keep producing too many products when people are starting to buy less
Plus a lot of their stuff can be very repetitive
I really enjoy this content. There is a lot more to this community than what's new to buy.
Yes I’ve been loving her content lately
Morphe took a HUGE hit when they finally cut ties with Jeffree Star. They listed stock I think starting like 20% off then ended up like 80% off. So I’m sure that was a huge hit because it went on for a while like they had a ton of stock.
Yep and some of it ended up in discount stores because they couldn't sell it all.
@@shendisackett yep!
Honestly, I think if they invested in their formulas. Try to be more creative with their color story.They wouldn’t be thinking about bankruptcy. All the drama that happened most companies would just drop the person. Make it clear that the company had nothing to do with any of the drama but unfortunately it seems as they were. Yet again if you have a great product the majority of the time in the beauty community you can get out anything almost. By the way, that was a beautiful look you came up with. You’re makeup skills are what drew me to your channel.
I saw the articles on Sunday. This might sound cold, but I don’t buy from Morphe or any brands connected to them (even REM, even though they don’t own it). Their ethics.
I've only bought brushes from Morphe, and they're okayyy? They get the job done. I really wasn't impressed with their huge private label palettes, so I never bought any. What put me on a definite Morphe no buy was the *constant* pushing of the codes, and the horrible people they got in bed with, especially how long they tolerated James Charles and Jeffree Star's atrocious behavior. I haven't even looked at their products in a few years, to be honest. P.S. I think you can still buy Lipstick Queen at Ulta, if you're interested! 😂
I will say, I use my morphe 35O palette every single day for my brows. It has all the right shades to fill in my brows. Lol other than that, morphe who??? I don’t hear anyone ever talking about them anymore. I don’t see anyone reviewing their new releases like ever!!!
I want to say I have such huge respect for you speaking multiple languages. I only speak English. But I wanted to let you know about three English words that often get confused.
Weary: exhausted as if after a long journey or a sleepless night.
Wary: meaning mistrustful or suspicious or cautious about possible problems.
Leery: a close synonym of wary meaning mistrustful or suspicious or cautious about likely problems.
Often people will say weary when they mean wary/leery almost like a mashup of wary/leery. Many many first language English speakers make this mistake as well.
In no way is this comment a criticism. If I had learned Swedish as a second language and you heard me misusing something, I’d want a heads up. English is a mess of a language and you are amazing.
Morphe setting spray is nice but sadly breaks me out. I like Colourpop Lux lip sticks.Lesson is don't rest on your laurels be aware of what your customers need. Cute eye look but I can probably dupe this palette.
Forma seemingly has stretched themselves too thin and they're in a similar position to BH because eyeshadow and brushes are the backbone of the brand. Their only repeat hero product is the setting spray from what I can tell.
I think I remember J ⭐️ saying in the conspiracy videos that he was investing in morphe and it was going to be “the next Sephora” or “the next Ulta” (I’m paraphrasing) so yeah, they over estimated their popularity
Yep I had the Jaclyn Hill pallet and really only loved one purple-gold shadow. The pallets where just too big and of all the shadows I only liked that one shadow.
But yes I feel like the cancel culture season that happened in 2018 or whenever it was, is a huge reason why ppl stopped buying their products. Lol that shit was wild
Matinee Monday. Morphe fell off my radar quickly because of the quality... shadows are so so, brushes shed and fray, so I have decluttered them from my collection.
Personally, i would love for you to discuss life in general. The differences between Sweden and the US would be very interesting, also.
I think you summed it up pretty well. Morphe was really popular back in like the 2016 ish era I think? But it was because they had all of these big name influencers that called themselves “Morphe Babes” and they were promoting the brand left and right. But while it may have been smart to get in on the influencer marketing train way back then, today a lot of the big name influencers have their own brands like you said so they are busy promoting those. and even if they weren’t I feel like the golden era of internet makeup influencers probably isn’t what it used to be and they don’t have as much blind pull as they used to. because now customers see through a lot of the marketing bs and aren’t as easily swayed en masse like they were back then. Back then morphe was a brand with an ok to fine makeup formula at best, but their marketing made up for it and worked in their favor. Influencer marketing doesn’t work for them as well as it used to and it seems like they never updated or improved their formula as a backup plan.
Playlist: makeup industry analysis
Love this! I always like the analysis of the companies and how it all works
For me, Morphe is right next to Colorpop at Ulta- I would never buy from Morphe, I don’t trust them and know I don’t like their quality. Colorpop is right there, so if that’s the price range I want, that’s what I get. I do like their brushes though for the price, I can’t complain
Title idea: Beauty and Bankruptcy :X
Always hated Morphe and never understood the hype behind them so I'm neither surprised nor saddened by this. BH Cosmetics was the only one I got sad about but they seem to be back now so hopefully they're successful enough to stay put now.
I like BH Cosmetics, too. I hope they’re doing better.
Hi Angie ! It's nighttime for me so I'm gonna go to bed and watch your video tomorrow but I just wanted to thank you for all your content, you seem super creative and excited about your work lately and that makes me so happy for you! Your videos are always such a nice relaxing time for me, definitely like a safe place 🥰 take care 😘💕
Thank you so much :D
I enjoy these analysis videos of yours. Being a CPA/auditor/business professional and also a makeup lover I also like to analyze the makeup industry and I must say your ‘opinions’ on morphe are on point.
If Morphe goes under it won't phase me at all. I haven't bought anything other than their setting spray for years. IMO the quality of their products is crap. There are so many really good indie brands who are reasonably priced that why would I bother? I feel the same about Revolution Makeup (I was disappointed when I heard they bought bh).
They bought bh?! Man... 👎
It is kind of interesting that Morphe used to be so about influencer codes, but nowadays they don't send PR to anyone (that I know of - maybe they do for TikTokers? I don't have a TikTok). I bought a Morphe palette for the first time a year or two ago because the color story intrigued me, and at the time there were only about two videos that I could find of RUclipsrs using the palette, so it was difficult for me to get inspiration for looks. I like the quality of that palette, but it's also nothing amazing or special.
Oh my goodness! I'm so happy to hear your shouting out Bright Sun Films! Jake is such a sweet guy and he has been making amazing content for years. His collabs with Dan Bell are some of my favorite content outside from Makeup.
My guess is if we looked at the rise of Colourpop, it coincides with Morphe's decline. Before Colourpop, all we had in a lower price point (besides drugstore crap) WAS Morphe crap. Ulta wasn't even really a thing for most of us until maybe 5-8 years ago.
And Colourpop will be even more accessible as Ultas are incorporated into Targets, deservedly so. Their marketing team has a finger on the pulse while also having a pulse themselves lol
I tried a few morphe products at the start of my makeup hobby, and while I don't buy from them anymore, there were like, 3 shimmers in the Makin' Bank (green) palette that are.... Ah-mazingggg and are *still* some of my fav green shades in my collection🤷♀️ I depotted them and kept the winners.
That's the problem with them though, in a palette you get a few amazing, a few really terrible and a lot of blah eyeshadows.
I never got on the Morphe train either. I bought a palette when I first started out in makeup and I thought my skills were poorer than they were and it was actually the quality of the eyeshadows 😂 I saved up for my first ABH palette and it changed my world! The only thing I've ever enjoyed from them was a select few of their blending brushes. I have had them for years and payed about £2 each for them and they are still going strong! Their hit the lights palette was OK too. I bought it because of Keilidh MUA and I used it for a while but have since decluttered it. I think they emphasised too much on social media influencers and not enough on quality so, like you said, once they were gone, people realised that their products were just basic and not really worth the hype. Plus a lot of affordable brands stepped up their game and people had more choice and strayed away from Morphe
Morphe has a 40% off sale right now and it looks like JH and Ouma are on sale too. The code is FallHaul
they do have rem in my local store. i have actually never been in one because exactly how you say, they’ve always been busy and come off more like a showroom than a shop (also I am worried about getting pressured into buying lols)
When I first started into makeup, I bought morphe because all the influencers (at the time) were pushing it (I started watching makeup just before the code drama came out).
To this day I tell people: if you like neutral browns.. its ok, pretty good. Do NOT buy colour, but if you're picking a brown palette this is pretty good and will last you ages since all the shades are the same lol.
Today we know that the brand isn't great, but I admit, the browns were ok.
We have a mall that's actually thriving. You can't get in on a weekend because it's way too crowded. We don't have a Morphe store though, so they're out of luck. They're not my favorite brand.
They came to Germany maybe a couple of years ago at a physical store and I don’t feel like it’s going good. They missed the wave.
I love your industry talk videos! Though I think you missed kind of an obvious point that interest rates and (other expenses like energy) are soaring which might spell trouble for companies with big loans. If they have declining sales, the loan expenses might have easily been the last straw.
I wonder if their allegiance to questionable creators is a factor in their sinking? J*, James charles etc.
I bought one Morphe palette when I first started buying makeup at Ulta. It was terrible. And I was terrible at eyeshadow. Now I’m a bit better but Morphe sure is NOT.
Jen luv did a live chat last week about the most popular brands of millennials. Morphe was in the top 10, colourpop was not. I think that's an interesting part of this conversation, they are so accessible, maybe not talked about as much but milennials know about Morphe.
I think Gen Z though, the 18-22 year olds, wouldn't touch Morphe because of the scandals so it is interesting to see the generational differences. For me I was a 90s teen so too old to buy into the nonsense that Morphe was amazing. I tried a few things when they became available in the UK to see what they were about and wasn't impressed with the quality.
I agree, the influencers made me want to try it and it is so affordable. One I tried, the shadows were dry and the brushes were itchy and out of shape after the first wash. Now I don’t mind paying for quality.
I feel like morphe pissed a lot of people off when they decided to change the first Jacklyn hill palette and when they had to do a reformulation of the Jacklyn hill mini palette there was four colors can’t remember the name of them. Also when they took away the 35B palette…. and Yes the morphe codes are kinda irritating lol
What you're saying makes sense. Sure, having popular people talk about it was helpful, but if the product really isn't that good, there's no foundation to build on.
Seriously won't miss Morphe - except for the setting spray. I do love it. But that's all. I feel bad for the employees - unless Morphe gets better quality like Indie Brands, I don't think they will last long, imo.
Well I just recently buyed my first ever Morphe pallet, this year holiday pallet 35xs and I think the quality is so good. It will be sad if they didn't go through those problems, because they are good brand for people who doesn't buy every Natasha denona pallet collection for such amount of money in those expensive life. Am agree about the packaging, they can be more creative about it, but the quality for just soft neutral fast makeup are good. Yeah, the bigger high quality brands are better, but it's absurd for me to buy a pallet for 69$ or more for eyeshadows...big no for me...not because I cannot afford it, but because it's just makeup...till the next 100$ pallet. Well....not me, not anymore! I even prefer to have 4-5 bigger pallets with different colour stories then to have 20-30-100 pcs pallets
My first big palettes were morphe based on mostly media hype. I bought in and like a few of their liners and brushes but found the eyeshadow did not stand up to the competition at a similar price point. My makeup anesthetic also changed and I wanted more colorful, creative options. I have passed my palettes down to my daughters at this point since my collection has grown and makeup application is my self care practice that cannot be bothered with underperforming products. I'd much rather invest in a better experience with better products. I also think they just got "too comfortable," assuming their product mill would keep the same level of profits without Innovation or forumla improvement.
The only thing I own, but do enjoy, is Morphe's collab with Pony. 😊
I ❤ Her!
The Lux Velvet lips are my favorite Colourpop lip formula lol The newer and older blotted lips are my second fave. But I agree with all the Morphe stuff. I’m just surprised Make-up Revolution isn’t down there with them… They’re coming out with a Shrek collection 😂
ANOTHER ANGIE VIDEO😱?! YASSSS these past few days have been truly amazing 😍! Love you Angie!!💕
I have morphe 35v; it's got some great lighter creamy colors. The dark shades though, particularly the blues are the patchiest I've ever experienced.
Lipstick Queen seems to have shut down in early 2020. They haven't been stocked at Ulta for quite some time and all their products were at TJ Maxx. I'm still a bit sad as I actually quite enjoyed their color changing lipsticks.
Beautiful look and this is a very interesting topic! Just alot of the older brands that's been around a long time ago that were over hyped have just fallen because there are just so more options. And yes they did fall when the big influencers fell. Also there are people on the internet now that will actually tell the truth when something is good or not!!
Can we please go back to 2016-2018 when everything was good. People had jobs and inflation and gas prices were so low. When we finally felt like we were all finally living life before the craziness happened! I’ll take that over what we have now anyway!!!
I think Morphe had a moment and wouldn’t be surprised if they do file.
I work in a wholesale business so I work against primarily small, independent brick and mortar customers and the number of them who are struggling right now is STAGGERING. Amazon being so cheap and convenient and then the pandemic on top of that? They are struggling to stay above water. So like you say, if people want to keep brick and mortar an option the only way they can make that opinion heard is with their money 💰
Lipstick Queen went out of business 2 years ago and the Creator, Poppy, has started a new lipstick brand. She has one lipstick so far and I got it and love it!!!
For me personally, I won't shop from Morphe or Forma. I wasn't around until 2020, when the pandemic started me on my beauty journey on here but I've heard the history of the Morphe codes and how no one knew they were affiliate links for a long time after the creators were making a big amount of money off of them. I won't give money to a company that has a history of that. I also don't follow or buy anything from any of those morphe creators from then. I find it goes against my ethics to do so. I also haven't seen anything from the brand that I would be really interested in buying. So it may be a moot point but either way, these are my thoughts! Take care all and big hugs, k
I never bought anything from Morphe nor do I plan to. I find their palettes too big with too many similar colors and, in my mind, are associated with problematic influencers. True, that’s mostly in the past but that’s how it is for me. 🤷🏼♀️
Love this look!
I haven’t liked the quality of products I’ve tried from Morphe. Some of their brushes are decent. They seem like a 2 trick pony. I think if they stepped back after their influencers went down & rebranded/revamped their formulas then they’d be more successful. Smaller product line, upgraded formulas & packagin & less collabs then they’d have intrigued people instead of bored them. I hope they figure it out.
Very interesting video. Even though I've never bought anything by Morphe, I love hearing about the ins and outs of the business and hearing your take, Angelica. Oh and bc you asked, it's spelled with a 'D' (pendulum), but the 'D' is actually pronounced as a 'J' (so it sounds like penJulum). English is so weird lol
I first started out with Morphe eyeshadows. As my collection grew I gave the unused palettes to my mom and sister. I’m more of a colorful eyeshadow lover. In the end it didn’t cater to me with all the neutrals.
The only things that I thought were good from Morphe are the white brushes with Jaclyn Hill.
I have them also, and they are on the decent side.
I have this palette on the way, along with that just a tint red from High School Musical that you recommended! So excited to try it!
The only thing I'd miss from Morphe is the setting mist. Might miss a couple JH products but they're easily replaced with other brands and I'd probably feel better because I don't like the person
The only Morphe product I actually loved was the Jaclyn Hill palette from 2017. Before they changed the formula. I haven't really been interested in them since then. I tried some of their other products in late 2018 and the quality just wasn't there. I remember it being super patchy and I ended up giving the products to a friend.
I feel like Morphe 2 is their version of Glossier. Like, the "no makeup, makeup" for tweens. I also don't get the hype overall for Morphe. I have 3 palettes from them, but I only really like 1 of them. The 9V Vintage Rose is beautiful! I feel like the eyeshadow quality is super hit or miss. 9V is a hit, my other 2 are...mediocre. I'll probably get rid of them.
Influencers hawked morphe products down our throats and now that people aren’t talking about them nobody cares for them. I bought 2 palettes and they were good for the price but it wasn’t amazing.
Your key comment was past tense in relation to Morphe being "the" influencer brand.
I used to love morphe, because of its colorful palettes and affordable prices. I am located in Prague, it used to be hard to ship interesting makeup, drugstores weren't too modern and the color stories of their pallets were just boring. But after some time I stopped using Morphe, or I use it rarely, other drugstore brands expanded and improved the formula, high-end brands brought sales, indy makeup became affordable and it's often located in EU and I don't see the same behavior with morphe. With Brexit and additional costs, it doesn't make any sense to order them anymore.
Angie- you are so articulate!! And also I had NO idea about this until I saw the video title… but it’s not surprising to me. 😅
I really like a few staples from Morphe, their liner Trendsetter and Richie are my fav brown liner (but you know brown…) and Extra a navy blue one. Damn. Those gel liner love it. I also like the cake liner they had with an influencer can’t remember which one. But I had the Gems thing and… so many shades useless… at the end of the day, nothing is that much interesting and I won’t buy without a bogo :/. But Coloupop needs a EU website !
I didn’t believe the hype. I have never bought any Morphe makeup products. I did pickup a brush or two and they were not up to par AT ALL. Granted my brushes of choice are Japanese Fude brushes, however there is a place for synthetic brushes for certain needs and mediums (for instance Halloween makeup etc). I’ll take a Sigma brush any day, which are of way better quality. Yes they cost more, but you get what you pay for. As for affordable eyeshadows, Colourpop, BH (before, not sure now), there are better choices I think. Somehow Morphe just never appealed to me. 🤷🏻♀️
So disappointing in the lack of shifts vs the promo pics for that Colourpop palette 😟
They are totally misrepresenting their palettes in the promo pics. I've come to not trust CP at all and always wait for more photos and videos, especially when a palette is supposedly cool-toned (it never really is).
The drama definitely played a huge part but also in the height of Morphe was when the amount of makeup companies was much lower and to get a palette from an influencers you had to go to Morphe whereas now nearly everyone has their own brand and almost every brand has collabed with an influencer at some point. Leading so many customers to other businesses
I have THREE Morphe brushes. They are ALL scratchy and hurt my eyes! They are the most frayed in my collection! I used to like their setting most until it cause extreme skin irritation. 😒 I haven’t supported Morphe since the Jaclyn Hill palette (the original one). Never mind the ethics (or lack of) with this brand. Not many tears will be shed - unlike Becca! ❤M
I really want that pallette! I love cool tones... I have a few products from morphe because they are always doing sales like 40% off! I bought 2 pallettes for 10.00 each on top of coupons. I do have to say I really like the brow pencil. (Can you really mess up on a pencil?) Asking for a friend...lol
Morphe appears to be selling more brushes than anything else. The mall I go to was the one the Conspiracy Palette creators opened and now it looks very bare decor and merchandise wise. As if it is one of those stores ready to close up shop at any given moment. So these bankruptcy rumors seem to have some legitimacy. Especially because they did the similar mistake of attaching themselves to names rather than improve their actual makeup. They did update their brushes recently but even thoughs are heavily discounted now.w
I honestly believe that Morphe thought they could get away with only releasing private label products (no idea about Morphe 2) where the most they can change to existing palette formulas/layouts is choose between a few variations and then customize packaging (which they started doing in 2017 with Jaclyn).
I can't think of any other mainstream brand who doesn't actually do any R&D and puts vast majority of their budget towards brick & mortar and marketing.
Laura actually once spoke up about Morphe, she said basically that when she started working with Morphe the team was very different and there were great people and when the whola dramagedon happened parallel to that the team changed and she no longer knew the people who are now on the team and it's necessarily that something happened that she no longer could work with them, but that there just isn't the relationship anymore, which of course was her side, but I can imagine that the truth is somewhere in between.
I honestly like some of the things I have from morphe, I have eye pencils - they are great, two palettes, the Everyday Chic and the pastel one, antd a contour product. I basically buy Morphe of recommendations from people I know or youtubers who mostly don't review Morphe and I really like what I have but ai wouldn't buy blind from them. I guess more drugstore brands will have these issues, as they produce large masses and everything, like utilities, workers, materials got so much more expensive, but when a drugstore palette costs 25€ it's not that far away from indie or higher end palettes for around 40€ and the quality is mostly incomparable.
I think that a big problem for morphe today is the competition. I remember that in 2017 morphe was one of the few affordable brands with decent quality and you could not find that many options overall
I'm not surprised I got off the Morphe train real quick. Thought it was so overhyped and terrible quality. Like u said why get Morphe when u can get Colourpop with great quality and more affordable. Beautiful look as always!
I do understand that for the USA Morphe can be somewhat irrelevant, but for us in Europe, because we don't have easy access to Colourpop, Elf and Wet and Wild (customs are even more expensive now), the only thing that remains accessible is Morphe, Catrice/Essence and Make Revolution (and we all know how bad the formulas are).
I do enjoy a lot Morphe brushes, and something's do look good, only thing that i wish is that they would do smaller pallets and had a slightly better formula.
Who knows, maybe with this they can really start using resources correctly instead of launching something just because.
At least the brushes have a really good price/quality relationship, specially when they have sales.
I work in marketing strategy and the thing is they didn't overcommit.
If you want to go big you have to take those chances as they knew that all that buzz would die down at some point. The problem is that the brand was so intertwined with the drama-causing influencers that it sank with them. Then covid ... let's be honest it was unforeseen.
If would have worked with them back then I would have pushed a lot of money to have their own brand presence without the influencers. This means classical advertising online and offline etc with normal models.
The big palettes are boring to most of us now. I bought a couple of the limited edition holiday ones like the 35XO in the nice pretty packaging, and I still have those. Any other big palettes I bought I gave away years ago. I actually have bought a couple of Morphe palettes recently but they're the nine pan palettes. But usually only to bulk up my order to get free delivery. 😂 They're not bad and they're handy to have for travel too, plus no big deal if they break since they're cheap, but there's much better quality out there.
We got TWO Angie vids today?! ICONIC
Love Bright Sun Films, been watching him for years!! A soon as you said Abandoned and Bankrupt I was like "it's Bright Sun Films!!!"
I’ve tried a lot of morphe stuff and the setting pray is the only thing I ever thought was personally good.