Great video you’ve got here, Enric. My initial perception of products is that they either serve one or two of emotional, social, or functional purposes. But the coffee example you cited shows that a product can serve all of these at the same time. It all depends on how you understand it. Learnt a new thing😊😉
Thanks, Obatula! You know, the book Contagious by Jonah Berger contains one of my favourite examples that relate to customer jobs, claiming that people share online not because they like the content but because they want to be associated with what they’re sharing in front of others.
Great video you’ve got here, Enric.
My initial perception of products is that they either serve one or two of emotional, social, or functional purposes. But the coffee example you cited shows that a product can serve all of these at the same time. It all depends on how you understand it.
Learnt a new thing😊😉
Thanks, Obatula! You know, the book Contagious by Jonah Berger contains one of my favourite examples that relate to customer jobs, claiming that people share online not because they like the content but because they want to be associated with what they’re sharing in front of others.
@@EnricBaltasar Hmmm, that sounds like a factual claim if given enough thoughts. I’m definitely checking the book out.
Thanks, Enric.