Ather Journey and its beginnings at IIT Madras

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  • Опубликовано: 29 май 2018
  • Ather was founded at IIT Madras. We couldn't have asked for a better environment to found a company that needed us to think from first-principles - both from a design and engineering point of view. As we head towards the launch of the S340, this video is our ode to our beginnings. We would always be grateful to IIT Madras - both for the encouragement and for its continued support through our journey.
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Комментарии • 153

  • @travelwithpriyaranjan2993
    @travelwithpriyaranjan2993 6 лет назад +85

    All the best guys. We are proud of you..Make it a big brand globally..Waiting to buy one.

  • @brahman2539
    @brahman2539 6 лет назад +41

    Its a hope for youth of the country that they can really realise their dream one day! So, Dream big!

    • @brahman2539
      @brahman2539 6 лет назад

      Thanks for the ❤! Ather! Fly High!

  • @tulasisairam7121
    @tulasisairam7121 6 лет назад +49

    an inspiring story by an Indian company a good one.

  • @rahulbagdia6938
    @rahulbagdia6938 6 лет назад +30

    Congratulations Tarun, Swapnil and Ather Team. Prof. Jhunjhunwala, Bhaskar and IITM team are doing wonderful with industrialising research for impact.

  • @souryavarenya
    @souryavarenya 6 лет назад +14

    Great job Ather. This journey of yours has been nothing short of an inspiration. Excited to see how you expand this and penetrate the market.

  • @PlugInCaroo
    @PlugInCaroo 6 лет назад +39

    Hats off to both Swapnil and Tarun who decided to create something useful rather than just look out for a job with some automobile companies.

  • @sambitswarup
    @sambitswarup 10 месяцев назад +1

    Such Proud teachers beaming with pride as they have seen the students have started from the college itself and made a dent in the world. Kudos to all the faculties.

  • @anandhilakshmi7620
    @anandhilakshmi7620 3 года назад +1

    இதுதான் அப்துல் கலாம் ஐயா அவர்கள் கண்ட கனவு... IIT யில் படித்து வெளிநாட்டில் செட்டில் ஆகாமல் தாங்கள் படித்ததை வைத்து , இன்றைய நிலைக்கு தேவைக்கு ஏற்ப பெட்ரோல் இல்லாமல் மின்சார பயன்பாட்டில் ஸ்கூட்டர் உருவாக்கியுள்ளார்கள்... இன்று இது தொழிற்சாலை யாக உருவாகியுள்ளது...
    We proud of you as a Indians...
    This is the " Make in India " .. and "Made in india"...
    💐💐

  • @ishan209
    @ishan209 3 года назад +5

    Looking forward to get my Ather 450X. Wishing you guys All The best for Future

  • @pannalaljoshi9562
    @pannalaljoshi9562 6 лет назад +6

    Very nice of you to bring a standard EV scooty Ather. Wish you all the best.Expecting eagerly your Ather in Chennai."Pannalal Joshi"

  • @nikkyboyeee8384
    @nikkyboyeee8384 6 лет назад +5

    Our great super Senior and Prof. Shotgun brooo powerful explaination

  • @madrobot2090
    @madrobot2090 6 лет назад +18

    Great Ather! You are the future of Indian Electric Bikes!

    • @sirisiri8652
      @sirisiri8652 Год назад

      I am reading ur comment today... 2022

  • @111-syedwaizurrahman8
    @111-syedwaizurrahman8 3 года назад +2

    I am here from future, you guys are doing amazing

  • @Avinashpanneerselvam
    @Avinashpanneerselvam 6 лет назад +9

    jealous of you guys!

  • @siddharth0725
    @siddharth0725 3 года назад +2

    OMG!! Just 2 days back I took test ride of this scooter and it was awesome. Today after watching this video it was good to know that, this amazingly engineered product is a result of 7 years of dedication by a team to deliver amazing product. Ather team 11/10 for your engineering machine #450x.

  • @noyoutube855
    @noyoutube855 Год назад

    Only company that has done proper research before it's launch

  • @brotherschannel9810
    @brotherschannel9810 5 лет назад +2

    more power to you guys . RESPECT!!!!!!!!!!

  • @PravinrajLR
    @PravinrajLR 6 лет назад +4

    i'm with you guys!

  • @reinerbrown6422
    @reinerbrown6422 Год назад

    well you came a long way !!!!!! from a dreaming student with high hopes
    to the people who achieved it.
    Hoping there will be a model that will revolutionise the motorcycle industry..
    keep moving forward .and by the way , congrats for the sweet 50,000

  • @pushpaksahu8766
    @pushpaksahu8766 6 месяцев назад

    Tarun mehta & Swapnil jain you guys inspired all of us a lot.

  • @echchurrsrinivasan1645
    @echchurrsrinivasan1645 6 лет назад +3

    Wow ! Too inspiring .

  • @anujchandkapoor
    @anujchandkapoor 2 года назад +1

    All the very best to the team. I really hope that one day I'll be a proud owner of Ather in Singapore. Ill assure you that many customers like me are waiting for you in the international market.

  • @itssnj1989
    @itssnj1989 2 года назад

    Precisely designed with excellent build-up quality.
    Soulful dedication= Outcome of a masterpiece.
    Congrats Ather team... Keep going..

  • @TheMani4tube
    @TheMani4tube 3 года назад +1

    Congratulation to IIT Madras and Ather Team ... you have displayed the education training and teamwork could
    which aligned in the result of a great product is the great example "ATHER"
    I am based in Sydney Australia, if at all you have to market are sell the Ather internationally we need to have charging
    station and infrastructure hence my suggestion is ATHER to have compatible charging with the TESLA charging centre
    hence TESLA Charging Centre is already established around the world...just a thought!

  • @RandomVideosEveryDay
    @RandomVideosEveryDay 3 года назад +1

    proud proud proud!!!!!!!!!!!!!!!!!!!

  • @animishpattankar
    @animishpattankar 6 лет назад +2

    This is awesome.👍

  • @saquibkhan8381
    @saquibkhan8381 3 года назад

    Today iam watching this feeling good that the product is successful and people are loving it

  • @pupschool
    @pupschool 6 лет назад +1

    Looks soo real.. 👌👍🏼👍🏼

  • @clikerzbot
    @clikerzbot 3 года назад

    This could be the next hit product from india for the world. Nice work from all the engineering people..cheers from the philippines.

  • @srinivasankanniah
    @srinivasankanniah 4 года назад +5

    Truly inspiring....proud of IIT-M for their stupendous support to translate this dream into reality today

  • @beepathuvlogs6371
    @beepathuvlogs6371 2 года назад +1

    i watch this every once in a while..just to get motivated 😊😊

  • @nacashok
    @nacashok 9 месяцев назад

    I have been riding an ather for the past 3 months. It is the best electric scooter in the market at present. The vehicle pickup and acceleration is excellent. The software is user friendly. Kudos to you guys for coming up with a great product. I am sure that ather will move from strength to strength. You guys are an inspiration

    • @AtherEnergyElectric
      @AtherEnergyElectric  9 месяцев назад

      We're truly appreciative of your kind words! It's fantastic to know that you're having an exceptional experience with your Ather scooter. Keep enjoying the ride and travel safely :)

  • @smitthakkar5715
    @smitthakkar5715 5 лет назад +1

    This is so inspiring, you guys have done a great work. I don't know if this product would be accepted or appreciated by people but hey this would definitely bring a big change in the market someday 😊

  • @maheshinder
    @maheshinder 2 года назад

    loved it. Looking forward to contribute.

  • @amolmatkar
    @amolmatkar 2 года назад

    What a great beginning👍

  • @KaPs1290
    @KaPs1290 3 года назад

    Automation is really required for such clean & green Automobile Systems. Inspired IIT Inspiring India.

  • @mayureshmancharkar1709
    @mayureshmancharkar1709 3 года назад

    This is the Future
    Very Nice Product 👍

  • @DhruvPatel-pq2qg
    @DhruvPatel-pq2qg Год назад

    I am a proud owner. Their journey shall be taught as a case study in std-12. The product is a beautiful example of entrepreneurship, design, art of riding two wheelers and engineering.

  • @segarmv6871
    @segarmv6871 3 года назад

    The world's oldest motorcyle company and the now the most modern futuristic motorcycle company share the same base in Madras which cements the legacy of the 'Detroit of Asia' title. All the best team Ather

  • @sandeep86t1
    @sandeep86t1 2 года назад

    I'm a proud owner of Ather 450x and already drive about 9000 kms in 1.2 year... It's a pleasure to drive it. Extremely proud to find it's journey... Can't imagine these makers have spent tons of hours in making it and bring it successfully to us. Proud to drive a make in India scooter for India... Team Ather kudo's to your efforts 👏👏👏👏👏 love from Hyderabad

  • @elayneflyair
    @elayneflyair 3 года назад +1

    really inspiring

  • @gnanasekarthiyagarajan7680
    @gnanasekarthiyagarajan7680 3 года назад

    Boys all praises. Do explain the vehicle to judge the efforts and its differentiations. Otherwise its one another out there! I may sound negative but its genuine!

  • @physicsfun2158
    @physicsfun2158 6 лет назад

    amazing!

  • @rabisankarghoshdastidar9270
    @rabisankarghoshdastidar9270 Год назад

    I already booked an ather 450 + but delivery not yet I so much proud of it .

    • @AtherEnergyElectric
      @AtherEnergyElectric  Год назад

      Hey There! For assistance on the delivery timeline get in touch with our customer support at +91 7676 600 900 or send an email to info@atherenergy.com

  • @akamohanty
    @akamohanty 5 лет назад

    Just figuring out how to get one to Cuttack where I live. Ready to take the risk of a service issue. But it's worth it.

  • @rajatverma360
    @rajatverma360 2 года назад +2

    We have Ather 450X in White now

  • @SenthilkumarMuthusamy84
    @SenthilkumarMuthusamy84 4 года назад +6

    Post Revolt launch, Ather should change their pricing strategy for the benefit of their own or else they won't survive in long run.

    • @evm6177
      @evm6177 2 года назад

      Agreed they have started something big here, still their long run plans and survival strategy are to be seen.. Starting something is one thing, but maintaining the innovation requires more passion and commitment. Hopefully like Elon they are positioning themselves to enter other disruptive industries and global markets.

  • @amitbhapkar3710
    @amitbhapkar3710 3 года назад +2

    Wow
    well done
    #ProudlyIndian
    Always live curious
    Of course #VocalForLocal
    But most important for Future
    #IndianForGlobal

  • @giridharkumar6813
    @giridharkumar6813 2 года назад

    Feels like I am home

  • @kkm587
    @kkm587 2 года назад

    Awesome 👍

  • @nimmyarun6615
    @nimmyarun6615 5 лет назад +2

    Aether is inspired directly from Gogoro from Taiwan. It's business model is similar to that of Tesla.

  • @anandpatel7772
    @anandpatel7772 Год назад

    ❣️

  • @RAD10WALA
    @RAD10WALA 6 лет назад +2

    Nice.

  • @abhishekacharya5965
    @abhishekacharya5965 5 лет назад +1

    Guys hats off to you!! Can I visit your office some time :)

  • @nasreenbanu6533
    @nasreenbanu6533 3 года назад

    This called indian energy is nothing but ather energy yuhoooo👌👌👌👌👌

  • @jayajain8882
    @jayajain8882 2 года назад +1

    North power🔥🔥🔥🔥🔥🔥🔥

  • @pradeepgaikwad5594
    @pradeepgaikwad5594 5 лет назад +2

    Please make available in maharashtra kolhapur
    I waiting for this

  • @trickstycoon8533
    @trickstycoon8533 3 года назад

    Here we are in 2021, With biggest ather manufacturing plant in Hosur

  • @Madhusudhan-zo7qq
    @Madhusudhan-zo7qq 6 лет назад +4

    Inspiring..you are the guys who can compete with Tesla..Go for it All the best...

    • @pupschool
      @pupschool 6 лет назад

      Madhu sudhan.. tesla?!

  • @VA_Edits1997
    @VA_Edits1997 3 года назад +1

    Video nalla irukku bro..Na Ather book pannum bothu reference code pottu book pannuna Rs.2500/- discount vanthuthu.. code-CKOFO0 so neengalum try pannunga.. 100% True
    All Ather Bookers should know about this scheme...

  • @saurabhsoni1759
    @saurabhsoni1759 3 года назад

    I will join your team in a few months.

  • @gauthamvasudev5991
    @gauthamvasudev5991 3 года назад +1

    Great story.
    A suggestion- Give us a low riding cruiser...for short folks...a segment with almost no competition here!

    • @evm6177
      @evm6177 2 года назад

      Like the way you think bro. Real nice suggestion. 🍷

  • @NOUFAL1400
    @NOUFAL1400 3 года назад +1

    Our Desi Tesla!!!

  • @srinathmech3058
    @srinathmech3058 4 года назад

    Great

  • @DOOARSMOTORIDE2023
    @DOOARSMOTORIDE2023 6 лет назад +1

    When it comes to available at north Bengal

  • @MrSathish9840
    @MrSathish9840 3 года назад

    All the best..Make India 🇮🇳 Proud in Unique way..That makes you presence in globally..Don’t follow any giants like Testla..Premium is good but in cost effective means that’s give success to Ather..

  • @nitinwadhwani4548
    @nitinwadhwani4548 Год назад

    IIT rockes

  • @sambhav808
    @sambhav808 6 месяцев назад

    I don't know if my message would reach the team or not. But I just wanted to say that Swapnil and Tarun have been my role models whom i look upto when it comes to building hardware projects as a passion. Having interests in energy sector and in hardware, it would be a dream come true for me if the team could help me with any roles for freshers or interns. I am even fine with unpaid internships as long as I get to build something to make an impact in the energy sector.
    P.S. will be graduating in 2025 in Mech engg

    • @AtherEnergyElectric
      @AtherEnergyElectric  6 месяцев назад

      Thank you for getting in touch with us. Please head over to our website at bit.ly/3mYjg4Y for more information on job opportunities at Ather. We look forward to hearing from you!

  • @manojkumar7114
    @manojkumar7114 2 года назад

    Made in India 👍

  • @anirban2120
    @anirban2120 5 лет назад

    Its so good that you guys didn't leave the country for high paying jobs and instead innovated something that will help the society. Its costly now but I strongly believe that slowly there will be many subsidies announced by govt to promote EVs. I cannot afford Rs. 123000 now. But the day I can, I will definitely purchase it.

  • @mehfoozkhan8801
    @mehfoozkhan8801 3 года назад +1

    Nice Ather

  • @mohankumarasamy471
    @mohankumarasamy471 5 лет назад

    And price of replacement of new battery?

  • @shanmuganathanca245
    @shanmuganathanca245 5 лет назад +6

    All the best for the efforts!!!
    Make it affordable (around INR 85k) and running cost (including battery replacement) comparable with petrol vehicles!
    -Shanmuganathan

  • @SuryaMantha
    @SuryaMantha 3 года назад +1

    i am looking forward to see one more which looks like a Bike rather scooter.

  • @mohankumarasamy471
    @mohankumarasamy471 5 лет назад

    Motor is brush or brush less?

  • @pradeepjr4447
    @pradeepjr4447 6 лет назад +2

    Its a great effort guys but you should have also included battery swapping option to cut off the charging time.

    • @AtherEnergyElectric
      @AtherEnergyElectric  6 лет назад +2

      Explored and dropped that option in our early prototypes. Have spoken about it here: blog.atherenergy.com/the-running-out-of-charge-anxiety-83879023977d

  • @vineetsharma5662
    @vineetsharma5662 6 лет назад

    When it is going to launch

  • @Ahnvideos272
    @Ahnvideos272 3 года назад

    Chhattisgarh me kab tak launch hoga

  • @rajeshjadhav6932
    @rajeshjadhav6932 2 года назад

    Most of the time students do projects to pass exams n get of the college but when u do it serious in college days this wil be the result in most of the cases

  • @jaydeeppatil1488
    @jaydeeppatil1488 3 года назад

    Does it have Li ion battery?

  • @ashishmoulik1368
    @ashishmoulik1368 3 года назад

    Now, unending toil for lighter & cheap bettery, hence to bring down cost,as today it is very high.
    For indian, we need max space for baggage,impor.

  • @arjuntas
    @arjuntas 5 лет назад +1

    Is ather available in kerala

  • @noraisalive8193
    @noraisalive8193 3 года назад +1

    When you launch in global think about it

  • @shanmuganathanca245
    @shanmuganathanca245 5 лет назад +1

    Give different varients so that we can pick required one...
    #Simple vs touch dashboard
    # Pb Vs Li batteries
    Is it possible to add regenerative breaking?

    • @shas312
      @shas312 5 лет назад

      It already has regenerative braking.

  • @unrascoule2487
    @unrascoule2487 3 года назад

    All said and done ..yea I agree electric scooter is good...and also on ather (cause I have one ) the suspension is surprisingly too good for a scooter...BUT BUT BUT...after one year....I realise that I was enjoying free pack ..and hence had to choose a pack for which I had to pay ...basically even without pack u can run the scooter anol....but the mobile app integration and free charging won't be included when u dont subscribe to a pack...also servicing features (including OTA updates) are also part of the pack...but I choose not to ..cause anyways the scooter runs ..and electric scooter din't (and won't )need much of maintenance (thru my one year maintenance)...if I subscribed to anyone of their packs...it won't make any difference when u compare the costs with an ICE scooter...so yea .that has been my experience with Ather
    NOW ONTO MY OTHER ELECTRIC VEHICLE ..A CAR (TATA NEXON )
    This is simply brilliant u buy the car then u can enjoy all the features ..and also there is no cap on updates u receive (like subscribing to a pack in athers case )..also if u r lucky enough and have tata power installed fast charger near you...u can freely consume the electricity to charge ur car 😂😂... anyways when u buy thr car just like ather they also install the home charger at ur place...😂..
    Hence , let's see if TATA can penetrate this market of Athers ..

  • @insenjojo1839
    @insenjojo1839 3 года назад

    Love and respect from a fellow engineer here....would love to invest in form of equity...are you guys public yet?

  • @mr.mindreader5523
    @mr.mindreader5523 4 года назад +1

    At certain times, it felt like ISUZU pickup truck advertisement..

  • @deepakb8754
    @deepakb8754 Год назад

    Dear ather team please tune suspension to softer side it's too firm for older people

  • @factory4.0
    @factory4.0 3 года назад

    ☺️

  • @tomgrigory367
    @tomgrigory367 3 года назад

    Your content marketing is superb and inspired from Tesla if my guesses are right??

  • @harshil1466
    @harshil1466 2 года назад +1

    I think the scooter is very narrow to sit on. Great product though

  • @niyazmohammed9203
    @niyazmohammed9203 5 лет назад

    I want this scooter . Pls start tha showroom in kerala,trissur

  • @ashishchaudhary3792
    @ashishchaudhary3792 5 лет назад

    Make Any Video Of Ather Energy In Video.

  • @aakashmahur6940
    @aakashmahur6940 3 года назад

    What is the difference between certified range and true range of Ather 450X?? Can anyone answer.

    • @AtherEnergyElectric
      @AtherEnergyElectric  3 года назад +2

      IDC certified range is 116kms (which is ideal testing condition). But our Tru range is 85 kms (that's the practical real world range you'll get)

  • @shramanpande7721
    @shramanpande7721 3 года назад

    Ather is Tesla of India

  • @mohankumarasamy471
    @mohankumarasamy471 5 лет назад

    Wat abt battery life

  • @subratasadhukhan7471
    @subratasadhukhan7471 2 года назад

    You can also make e- foot scooter and electric car...

  • @manojkumar7114
    @manojkumar7114 3 года назад

    Why ather not set up in Dehradun Uttarakhand.So many person like incridable product 🎉👍

  • @sharonpaulson31
    @sharonpaulson31 2 года назад

    Please bring ather dealership to thrissur. non availability of the deal is the only drawback.

  • @nileshavhad9660
    @nileshavhad9660 2 года назад

    You have started from zero. You will achieve pinnacle.