What If We Re-Reimagined Jaguar?

What If We Reimagined Jaguar?
When I saw the latest Jaguar rebrand, my first reaction was critique-it felt like an easy target. But the more I thought about it, the more I realized: critique alone isn’t enough. What would happen if I stopped to envision the Jaguar rebrand I wish they had done? What if, instead of chasing an avant-garde identity, we focused on modernizing a heritage brand in a way that inspires?
So, that’s exactly what I did.
www.kraabel.ne...
I imagined a Jaguar that’s bold yet timeless, honoring the design and performance that made it iconic while redefining what a luxury vehicle can be for the next century. A campaign that speaks not to a new audience but to the loyal drivers who have always believed in Jaguar-and gives them something extraordinary to aspire to.
The result? A reimagination of Jaguar’s legacy that’s rooted in the vehicle itself: the design, the craftsmanship, the thrill of the drive.
Let’s start a conversation. What does your ideal Jaguar look like?

[@MichaelJayification]

Hi, what's the teaser car design you use? I'm not talking about the Porsche 911-esque silhouette, I'm talking about the one that looks like the Jaguar CX-75 concept. Did you make it yourself? Or did you buy a premade design? I would like to see the full design of it. I'm sure that it looks a whole lot better than what they're trying to do now. 😊