- Видео 19
- Просмотров 92 006
Michael Kraabel
Добавлен 26 сен 2011
Reclaiming Jaguar’s Legacy in a Modern World
Jaguar’s move to an all-EV fleet means we lose the iconic purr of the motor but gain something profound: silence in an often chaotic world. This refined campaign approach celebrates those moments of quiet solitude we all crave-where the noise fades and the journey becomes a sanctuary. Jaguar’s electric vehicles will embody this luxury, offering a calm and refined driving experience that allows us to travel not just to destinations but to a state of serenity and sophistication.
www.kraabel.net/portfolio/jaguar/
Yes, we’ll admit it: Jaguar has been languishing. The brand hasn’t been modernized in a way that resonates with today’s audience, and it has lost its place in the cultural zeitgeist. ...
www.kraabel.net/portfolio/jaguar/
Yes, we’ll admit it: Jaguar has been languishing. The brand hasn’t been modernized in a way that resonates with today’s audience, and it has lost its place in the cultural zeitgeist. ...
Просмотров: 175
Видео
What If We Re-Reimagined Jaguar?
Просмотров 309Месяц назад
What If We Reimagined Jaguar? When I saw the latest Jaguar rebrand, my first reaction was critique-it felt like an easy target. But the more I thought about it, the more I realized: critique alone isn’t enough. What would happen if I stopped to envision the Jaguar rebrand I wish they had done? What if, instead of chasing an avant-garde identity, we focused on modernizing a heritage brand in a w...
What If We Re-Reimagined Jaguar?
Просмотров 60Месяц назад
What If We Reimagined Jaguar? When I saw the latest Jaguar rebrand, my first reaction was critique-it felt like an easy target. But the more I thought about it, the more I realized: critique alone isn’t enough. What would happen if I stopped to envision the Jaguar rebrand I wish they had done? What if, instead of chasing an avant-garde identity, we focused on modernizing a heritage brand in a w...
Jaguar Rebrand/Rebrand: Reclaiming Jaguar’s Legacy for a Bold Future
Просмотров 233Месяц назад
For nearly a century, Jaguar has stood as a beacon of design, performance, and innovation-a brand that defined luxury not through fleeting trends but by crafting icons that endure. From the roar of its engines to the elegance of its lines, Jaguar captured the hearts of discerning drivers who value precision, artistry, and power. www.kraabel.net/portfolio/jaguar/ But in chasing new audiences, Ja...
Jaguar Rebrand - Version 2.0
Просмотров 42 тыс.Месяц назад
What If We Reimagined Jaguar? When I saw the latest Jaguar rebrand, my first reaction was critique-it felt like an easy target. But the more I thought about it, the more I realized: critique alone isn’t enough. What would happen if I stopped to envision the Jaguar rebrand I wish they had done? What if, instead of chasing an avant-garde identity, we focused on modernizing a heritage brand in a w...
Unplugged The Movie - 2022 Director's Re-Cut (48-Hour Film Project)
Просмотров 1282 года назад
The Most Embarrassing Creative Project I ever Completed I was organizing old hard drives tonight and came across the Adobe Premiere Pro project file and footage of an old 48-hour film project I completed years ago. It was a film I produced, directed, wrote, filmed, and acted in all by myself. It was incredibly hard, and the result was incredibly bad. I’m certain the folks who witnessed the firs...
Bishop+Rook - Land Rover Defender 110 Ambulance - 3.5L V8
Просмотров 7095 лет назад
16,725 original miles on a working ambulance. Runs and drives beautifully. Adopted from the Stratford upon Avon working Ambulance association that needed to upgrade to meet modern standards. Leave her as she is or convert to an amazing expedition camper.
Bishop+Rook - Land Rover Defender Importer (Minnesota)
Просмотров 1315 лет назад
Some behind the scenes footage we shot while filming and photographing for Faribault Wool with a trio of vintage Land Rover Defenders. It was about 100 degrees out, but they did just fine. Their human passengers not so well.
Bishop+Rook - Land Rover Defender 110 V8 - BR012
Просмотров 1 тыс.6 лет назад
Bishop Rook - Land Rover Defender 110 V8 - BR012
Bishop+Rook / Land Rover Defender 110 / For Sale
Просмотров 1,1 тыс.7 лет назад
1989 Land Rover Defender 110 Country Station Wagon We are offering this beautiful silver and black Right Hand Drive Land Rover Defender 110 for sale for the first time in the United States. She was recently imported from England where she spent many years exploring a small riverside town and civil parish in the Wyre Forest District of Worcestershire, England, along the Severn Valley a few miles...
DOMINICA GREENTRIANGLES - DOMINICA FILM CHALLENGE
Просмотров 638 лет назад
DOMINICA GREENTRIANGLES - DOMINICA FILM CHALLENGE
Dominica Film Challenge - "Behind The Scenes"
Просмотров 6 тыс.9 лет назад
A look behind the scenes of the 2014 Dominica Film Challenge. A creative expedition to the Nature Island of Dominica where we brought down 6 teams of photographers, filmmakers, and storytellers to experience the sights and sounds of Dominica first-hand.
2015 Dominica Film Challenge
Просмотров 33 тыс.9 лет назад
We are searching for filmmakers and photographers to join us on a creative expedition to the Nature Island of Dominica in the West Indies. We provide the round-trip airfare, accommodations, and guides. You provide your amazing storytelling ability and sense of adventure. Applications are due January 19, 2015 for the March 2015 expedition. Submit your application at www.dominicachallenge.com
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
Просмотров 7 тыс.10 лет назад
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
Просмотров 3610 лет назад
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
*An absolute tour de force without the pink wierdos. Bravo! Subscribed.*
That sneak peek of the front end of the car looked much better than that toaster on wheels jaguar called a car in their commercial
I’m officially subbed.
Please yes. Oh god yes.
the real copy nothing😂😂😂 cool and good 😁😁😁😁😁
Now we're talking
Hi, what's the teaser car design you use? I'm not talking about the Porsche 911-esque silhouette, I'm talking about the one that looks like the Jaguar CX-75 concept. Did you make it yourself? Or did you buy a premade design? I would like to see the full design of it. I'm sure that it looks a whole lot better than what they're trying to do now. 😊
Hi, what's the teaser car design you use? I'm not talking about the Porsche 911-esque silhouette, I'm talking about the one that looks like the Jaguar CX-75 concept. Did you make it yourself? Or did you buy a premade design? I would like to see the full design of it. I'm sure that it looks a whole lot better than what they're trying to do now. 😊
Hi, what's the teaser car design you use? I'm not talking about the Porsche 911-esque silhouette, I'm talking about the one that looks like the Jaguar CX-75 concept. Did you make it yourself? Or did you buy a premade design? I would like to see the full design of it. I'm sure that it looks a whole lot better than what they're trying to do now. 😊
This music is cool without the Teletubbies in the background
That typography is sick! 🔥🔥🔥
OMG ! Brilliant. I want to own a new Jaguar. It is unfortunate the company will soon go out of business. Corporate suicide.
Why it’s more look like Porsche 911
The ai slop is better ngl
This is so much better in many ways
Why is everybody so upset about this Jaguar video. I think it looks great.
Identity crisis solved! Send them the bill
That's the video that represents Jaguar, not the Woke crap they released 🤔👍
👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍
Just like so many adverts these days. After watching it I don't know any more about the product than I did before.
Finally a jaguar commercial that makes sense.
Propaganda Horrível.
WELL DONE SIR
It is Faguar anyway
The problem with Jaguar is that its boss is trying to push his world view into the face of everybody else, telling them his is superior and the way to go. The jag ad is about marketing something entirely different from a car. Btw, this "ad" here is excellent imo.
This looks beautiful
Wow, great job.This is a million times better video than jaguars androgun teletubbies.
Say nothing
horrible.
Wtf how
Our family owned a Jag back in the late 60s when they were a Jaguar. Quality through & through. I am now in a position to be able to purchase a Jag if I wish. Not in a million years would I have a Jag after the way the company has gone woke bonkers🤮
The absence of the satanic worshipers is good.
Absolutely brilliant! THIS is the ad they should use.
That´s what "but we´ve always did it like this" looks like.
can you make more gay tho?
Hell no
Sell Cosmetics
Okay, now that's a rebrand. I'd love to see the new car unveiled. That other ad ... I'm afraid to see what's coming.
I’d rather get around on a 30 year old skateboard than get caught driving a Jaguar.
still gay.
yes finally a jaguar ad that actually looks like it is a jaguar ad
Cool ad
Love it!!!! Makes me interested to look at one. Maybe Jaguar's target audience is completely changing hence the ad with no car in it ad?!
You fell into the Jag CEO's trap to offer them a FREE ....and GREAT.... ad.
If they had shown this commercial instead of the Faguar commercial everything would’ve been fine.
Jag should have hired a halfway decent advert agency. An ad like yours is much better.
It's not a question of which ad agency was hired....it's a question of the CEO forcing his lifestyle choice on the brand...and onto us.
Defined by heritage? Someone call HR pls. He needs inclusivity training 😂😂
0:10 I could swear this is the silhouette of a Porsche 911.
Agree
@@TheWilferch funny enough: 911s are iconic and nobody felt the urge to change the design language for like 60 years. Au contraire: they preserved it! Therefore a 911 is immediately recognizable, regardless from which decade. Jaguar, however, thinks it had to dump it's iconic (pre Callum) design and reinvent itself for at least the 3rd time. How could they expect a different outcome if they always do the same mistake??
@@SnowDrift-bh7wb ..being a long-time Porsche fanatic and prior owner, I can relate. That said, keeping 911 DNA for as long as Porsche did....was paramount for a small, specialist builder. That said, even they went astray (some may say) with their water-cooled models, and certainly with their 3rd party designed "square" shaped 914.... so there are subsets of this question where other makers went a bit off the rails.
This is the ad played in a alternate timeline of earth .
They should use your ad. It is definitely better. (Make sure they pay you.)
Its good, but I don't think its gonna change their plans
Looks like a Porsche.