Michael Kraabel
Michael Kraabel
  • Видео 19
  • Просмотров 92 006
Reclaiming Jaguar’s Legacy in a Modern World
Jaguar’s move to an all-EV fleet means we lose the iconic purr of the motor but gain something profound: silence in an often chaotic world. This refined campaign approach celebrates those moments of quiet solitude we all crave-where the noise fades and the journey becomes a sanctuary. Jaguar’s electric vehicles will embody this luxury, offering a calm and refined driving experience that allows us to travel not just to destinations but to a state of serenity and sophistication.
www.kraabel.net/portfolio/jaguar/
Yes, we’ll admit it: Jaguar has been languishing. The brand hasn’t been modernized in a way that resonates with today’s audience, and it has lost its place in the cultural zeitgeist. ...
Просмотров: 175

Видео

What If We Re-Reimagined Jaguar?
Просмотров 309Месяц назад
What If We Reimagined Jaguar? When I saw the latest Jaguar rebrand, my first reaction was critique-it felt like an easy target. But the more I thought about it, the more I realized: critique alone isn’t enough. What would happen if I stopped to envision the Jaguar rebrand I wish they had done? What if, instead of chasing an avant-garde identity, we focused on modernizing a heritage brand in a w...
What If We Re-Reimagined Jaguar?
Просмотров 60Месяц назад
What If We Reimagined Jaguar? When I saw the latest Jaguar rebrand, my first reaction was critique-it felt like an easy target. But the more I thought about it, the more I realized: critique alone isn’t enough. What would happen if I stopped to envision the Jaguar rebrand I wish they had done? What if, instead of chasing an avant-garde identity, we focused on modernizing a heritage brand in a w...
Jaguar Rebrand/Rebrand: Reclaiming Jaguar’s Legacy for a Bold Future
Просмотров 233Месяц назад
For nearly a century, Jaguar has stood as a beacon of design, performance, and innovation-a brand that defined luxury not through fleeting trends but by crafting icons that endure. From the roar of its engines to the elegance of its lines, Jaguar captured the hearts of discerning drivers who value precision, artistry, and power. www.kraabel.net/portfolio/jaguar/ But in chasing new audiences, Ja...
Jaguar Rebrand - Version 2.0
Просмотров 42 тыс.Месяц назад
What If We Reimagined Jaguar? When I saw the latest Jaguar rebrand, my first reaction was critique-it felt like an easy target. But the more I thought about it, the more I realized: critique alone isn’t enough. What would happen if I stopped to envision the Jaguar rebrand I wish they had done? What if, instead of chasing an avant-garde identity, we focused on modernizing a heritage brand in a w...
Unplugged The Movie - 2022 Director's Re-Cut (48-Hour Film Project)
Просмотров 1282 года назад
The Most Embarrassing Creative Project I ever Completed I was organizing old hard drives tonight and came across the Adobe Premiere Pro project file and footage of an old 48-hour film project I completed years ago. It was a film I produced, directed, wrote, filmed, and acted in all by myself. It was incredibly hard, and the result was incredibly bad. I’m certain the folks who witnessed the firs...
Orange 90
Просмотров 284 года назад
Orange 90
Orange 90 Running
Просмотров 144 года назад
Orange 90 Running
Bishop+Rook - Land Rover Defender 110 Ambulance - 3.5L V8
Просмотров 7095 лет назад
16,725 original miles on a working ambulance. Runs and drives beautifully. Adopted from the Stratford upon Avon working Ambulance association that needed to upgrade to meet modern standards. Leave her as she is or convert to an amazing expedition camper.
Bishop+Rook - Land Rover Defender Importer (Minnesota)
Просмотров 1315 лет назад
Some behind the scenes footage we shot while filming and photographing for Faribault Wool with a trio of vintage Land Rover Defenders. It was about 100 degrees out, but they did just fine. Their human passengers not so well.
Bishop+Rook - Land Rover Defender 110 V8 - BR012
Просмотров 1 тыс.6 лет назад
Bishop Rook - Land Rover Defender 110 V8 - BR012
Bishop+Rook / Land Rover Defender 110 / For Sale
Просмотров 1,1 тыс.7 лет назад
1989 Land Rover Defender 110 Country Station Wagon We are offering this beautiful silver and black Right Hand Drive Land Rover Defender 110 for sale for the first time in the United States. She was recently imported from England where she spent many years exploring a small riverside town and civil parish in the Wyre Forest District of Worcestershire, England, along the Severn Valley a few miles...
DOMINICA GREENTRIANGLES - DOMINICA FILM CHALLENGE
Просмотров 638 лет назад
DOMINICA GREENTRIANGLES - DOMINICA FILM CHALLENGE
Dominica Film Challenge - "Behind The Scenes"
Просмотров 6 тыс.9 лет назад
A look behind the scenes of the 2014 Dominica Film Challenge. A creative expedition to the Nature Island of Dominica where we brought down 6 teams of photographers, filmmakers, and storytellers to experience the sights and sounds of Dominica first-hand.
2015 Dominica Film Challenge
Просмотров 33 тыс.9 лет назад
We are searching for filmmakers and photographers to join us on a creative expedition to the Nature Island of Dominica in the West Indies. We provide the round-trip airfare, accommodations, and guides. You provide your amazing storytelling ability and sense of adventure. Applications are due January 19, 2015 for the March 2015 expedition. Submit your application at www.dominicachallenge.com
Introducing - AVIV 613 Vodka
Просмотров 17210 лет назад
Introducing - AVIV 613 Vodka
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
Просмотров 7 тыс.10 лет назад
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
Просмотров 3610 лет назад
Peter Duggan - ALS Ice Bucket Challenge (Wes Anderson Style)
No start
Просмотров 1311 лет назад
No start

Комментарии

  • @blackrifle6736
    @blackrifle6736 3 дня назад

    *An absolute tour de force without the pink wierdos. Bravo! Subscribed.*

  • @LamborghiniCountach-b6y
    @LamborghiniCountach-b6y 3 дня назад

    That sneak peek of the front end of the car looked much better than that toaster on wheels jaguar called a car in their commercial

  • @the_average_juel
    @the_average_juel 12 дней назад

    I’m officially subbed.

  • @the_average_juel
    @the_average_juel 12 дней назад

    Please yes. Oh god yes.

  • @JOELwindows7
    @JOELwindows7 16 дней назад

    the real copy nothing😂😂😂 cool and good 😁😁😁😁😁

  • @quouikxoo
    @quouikxoo 17 дней назад

    Now we're talking

  • @MichaelJayification
    @MichaelJayification 17 дней назад

    Hi, what's the teaser car design you use? I'm not talking about the Porsche 911-esque silhouette, I'm talking about the one that looks like the Jaguar CX-75 concept. Did you make it yourself? Or did you buy a premade design? I would like to see the full design of it. I'm sure that it looks a whole lot better than what they're trying to do now. 😊

  • @MichaelJayification
    @MichaelJayification 17 дней назад

    Hi, what's the teaser car design you use? I'm not talking about the Porsche 911-esque silhouette, I'm talking about the one that looks like the Jaguar CX-75 concept. Did you make it yourself? Or did you buy a premade design? I would like to see the full design of it. I'm sure that it looks a whole lot better than what they're trying to do now. 😊

  • @MichaelJayification
    @MichaelJayification 17 дней назад

    Hi, what's the teaser car design you use? I'm not talking about the Porsche 911-esque silhouette, I'm talking about the one that looks like the Jaguar CX-75 concept. Did you make it yourself? Or did you buy a premade design? I would like to see the full design of it. I'm sure that it looks a whole lot better than what they're trying to do now. 😊

  • @xuacu_creativo
    @xuacu_creativo 18 дней назад

    This music is cool without the Teletubbies in the background

  • @clementjomathew4294
    @clementjomathew4294 18 дней назад

    That typography is sick! 🔥🔥🔥

  • @gregorystewart6539
    @gregorystewart6539 18 дней назад

    OMG ! Brilliant. I want to own a new Jaguar. It is unfortunate the company will soon go out of business. Corporate suicide.

  • @dibyajyotibiswal1890
    @dibyajyotibiswal1890 18 дней назад

    Why it’s more look like Porsche 911

  • @gymusen
    @gymusen 19 дней назад

    The ai slop is better ngl

  • @lcisso8584
    @lcisso8584 19 дней назад

    This is so much better in many ways

  • @GiesbertNijhuis
    @GiesbertNijhuis 19 дней назад

    Why is everybody so upset about this Jaguar video. I think it looks great.

  • @marsupialpianist1450
    @marsupialpianist1450 20 дней назад

    Identity crisis solved! Send them the bill

  • @geetee7154
    @geetee7154 20 дней назад

    That's the video that represents Jaguar, not the Woke crap they released 🤔👍

  • @192dude
    @192dude 21 день назад

    👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍

  • @tedsmith6137
    @tedsmith6137 21 день назад

    Just like so many adverts these days. After watching it I don't know any more about the product than I did before.

  • @Zarus95
    @Zarus95 21 день назад

    Finally a jaguar commercial that makes sense.

  • @azzarocalv
    @azzarocalv 21 день назад

    Propaganda Horrível.

  • @bradjohnson4143
    @bradjohnson4143 21 день назад

    WELL DONE SIR

  • @Gonzo72-lc9gx
    @Gonzo72-lc9gx 21 день назад

    It is Faguar anyway

  • @karx11erx
    @karx11erx 22 дня назад

    The problem with Jaguar is that its boss is trying to push his world view into the face of everybody else, telling them his is superior and the way to go. The jag ad is about marketing something entirely different from a car. Btw, this "ad" here is excellent imo.

  • @HeavenScent2110
    @HeavenScent2110 22 дня назад

    This looks beautiful

  • @endrefarsang5203
    @endrefarsang5203 22 дня назад

    Wow, great job.This is a million times better video than jaguars androgun teletubbies.

  • @calvache66
    @calvache66 22 дня назад

    Say nothing

  • @artacatman4130
    @artacatman4130 22 дня назад

    horrible.

  • @mikeh2613
    @mikeh2613 23 дня назад

    Our family owned a Jag back in the late 60s when they were a Jaguar. Quality through & through. I am now in a position to be able to purchase a Jag if I wish. Not in a million years would I have a Jag after the way the company has gone woke bonkers🤮

  • @Chlrintruc
    @Chlrintruc 23 дня назад

    The absence of the satanic worshipers is good.

  • @mrbesserwisser7447
    @mrbesserwisser7447 23 дня назад

    Absolutely brilliant! THIS is the ad they should use.

  • @kidvolcanodotcom
    @kidvolcanodotcom 23 дня назад

    That´s what "but we´ve always did it like this" looks like.

  • @grumpytuber
    @grumpytuber 23 дня назад

    can you make more gay tho?

  • @manofactiont
    @manofactiont 23 дня назад

    Sell Cosmetics

  • @Jazna1
    @Jazna1 23 дня назад

    Okay, now that's a rebrand. I'd love to see the new car unveiled. That other ad ... I'm afraid to see what's coming.

  • @steveoh9285
    @steveoh9285 23 дня назад

    I’d rather get around on a 30 year old skateboard than get caught driving a Jaguar.

  • @squteart
    @squteart 23 дня назад

    still gay.

  • @rajanicn9269
    @rajanicn9269 23 дня назад

    yes finally a jaguar ad that actually looks like it is a jaguar ad

  • @bratwurst5934
    @bratwurst5934 24 дня назад

    Cool ad

  • @fionadixon4u
    @fionadixon4u 24 дня назад

    Love it!!!! Makes me interested to look at one. Maybe Jaguar's target audience is completely changing hence the ad with no car in it ad?!

  • @TheWilferch
    @TheWilferch 24 дня назад

    You fell into the Jag CEO's trap to offer them a FREE ....and GREAT.... ad.

  • @TexasScout
    @TexasScout 24 дня назад

    If they had shown this commercial instead of the Faguar commercial everything would’ve been fine.

  • @eucliduschaumeau8813
    @eucliduschaumeau8813 24 дня назад

    Jag should have hired a halfway decent advert agency. An ad like yours is much better.

    • @TheWilferch
      @TheWilferch 24 дня назад

      It's not a question of which ad agency was hired....it's a question of the CEO forcing his lifestyle choice on the brand...and onto us.

  • @slowcyclist4324
    @slowcyclist4324 24 дня назад

    Defined by heritage? Someone call HR pls. He needs inclusivity training 😂😂

  • @SnowDrift-bh7wb
    @SnowDrift-bh7wb 24 дня назад

    0:10 I could swear this is the silhouette of a Porsche 911.

    • @TheWilferch
      @TheWilferch 24 дня назад

      Agree

    • @SnowDrift-bh7wb
      @SnowDrift-bh7wb 23 дня назад

      @@TheWilferch funny enough: 911s are iconic and nobody felt the urge to change the design language for like 60 years. Au contraire: they preserved it! Therefore a 911 is immediately recognizable, regardless from which decade. Jaguar, however, thinks it had to dump it's iconic (pre Callum) design and reinvent itself for at least the 3rd time. How could they expect a different outcome if they always do the same mistake??

    • @TheWilferch
      @TheWilferch 23 дня назад

      @@SnowDrift-bh7wb ..being a long-time Porsche fanatic and prior owner, I can relate. That said, keeping 911 DNA for as long as Porsche did....was paramount for a small, specialist builder. That said, even they went astray (some may say) with their water-cooled models, and certainly with their 3rd party designed "square" shaped 914.... so there are subsets of this question where other makers went a bit off the rails.

  • @patricksober2023
    @patricksober2023 24 дня назад

    This is the ad played in a alternate timeline of earth .

  • @TheEmpressPalpatine
    @TheEmpressPalpatine 24 дня назад

    They should use your ad. It is definitely better. (Make sure they pay you.)

  • @mrfishsticks266
    @mrfishsticks266 24 дня назад

    Its good, but I don't think its gonna change their plans

  • @emendoz1
    @emendoz1 24 дня назад

    Looks like a Porsche.