Am I glad I started a new Instagram account after hitting 100k followers? (1 year later + my tips)

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After gaining traction on Instagram around the year 2020, my account reached 100,000 followers. Although I hoped more followers would mean significant strides in my business, I was surprised to learn that would not be the case. Watch the video to find out what happened and why I left that account behind!
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DISCLAIMER: Some of the links above may be affiliate links, which means that at no cost to you, I may make a small commission when you click the links and complete a purchase. This video is not sponsored.

[@StephanieKase]

Watch the free reels class now! Grow Your Business Reach With Reels (in just 3 hours every month): stephaniekase.com/reelsclassyt

[@stephanielynnhome]

What is the best way to convert reels to sales if that is affiliates? Should I be selling through reels a different way other than affiliates? When/how to you find your first team member? So many questions, congratulations on your third! Love your channel 🥰

[@StephanieKase]

If your focus is affiliate marketing, definitely utilize Manychat to get your links out from your reels! Hiring looks different for everyone... I started with contract workers (like a virtual assistant) and eventually hired my own employee when the time was right!

[@satxrnhimself]

Hi, I have a question please:
My current account is from 2017 and saw now that I changed my username 18 times. Today, I created a new blank account and saw the newer account is better in the search algorithm.
Should I switch?
It bothers me that it shows that I changed the username 18 times and it harms the search algorithm as I see. My account is private, however it doesn't have too much of engagement. I upload often, and I have 240 followers of friends and people I know, while only maximum of 100 people see my stories, and maximum of 25 likes per post regularly. And there are some ghost or inactive accounts still follow me since I created it and sometimes spam bot direct messages. My account is only made for following friends and people I know, it's a personal private account, not for a business or professional.

[@StephanieKase]

If it's a private account for personal use, I would not worry about ANY of that! Plus, those engagement rates are pretty high for the amount of followers you have.

[@satxrnhimself]

@@StephanieKase Thank you for the response, really appreciate that!
So I’m surprised you said it’s high likes and story views compared my followers number. So if you had an account like mine from June 2017 with 18 times of username changed and sometimes bots are sending you dm’s and you block them, and there are 5-10 inactive accounts of friends that still remained as followers since I created the account. Would all of that especially the 18 times username changed bother you to think of starting a new account?

[@lovingtheoldways598]

You are such a gem to those of us just starting. I don't have any social media, but am working my way through you YT course and the plug and play reels course. It's a bit of whelming but all thing are possible through Christ! Love your sweet spirit, many blessings to you and your growing family❤

[@StephanieKase]

This comment made my day! Work at a pace that works for you - you're doing great!!

[@Dmer1]

Then… how can you grow a personal brand and sell a service?

[@StephanieKase]

My advice is to use stories for personal content and feed for business content!