How to Write Content for Web
HTML-код
- Опубликовано: 24 июл 2024
- How to write copy for your web site when repositioning your design services towards brand strategy? Copy writing tips for web. How do you drive engagement with copy?
Chris and freelancer writer Janica De Guzman collaborate on writing copy for the new Blind site in this behind the scenes video.
• Start with why -- how ...
For more of Janica's work visit:
www.janicadeguzman.com
_
HOW TO SUPPORT THE SKOOL:
Purchase a CORE Kit: theskool.co/collections/all
Support The Skool by making purchases using our Amazon Affiliate Link:
astore.amazon.com/chrisdo-20
Buy useful design tools from Creative Market:
creativemarket.com/?u=ChrisDo
Get your business cards printed at Moo:
www.moo.com/share/qn6x98
Special Thanks to our Sponsors:
www.pond5.com/skool2016
_
Connect with Skool Live online:
Visit The Skool WEBSITE: theskoolrocks.com
Like The Skool on FACEBOOK: bit.ly/TheSkoolFacebook
Follow The Skool on TWITTER:bit.ly/TheSkoolTwitter
Need brand strategy help?
Visit Blind LA’s WEBSITE: blind.com
Chris Do: / thechrisdo
/ bizofdesign (for FB live and event announcements).
Jose Caballer: / josecaballer
The PROCESS
Credits:
Executive Producer- Chris Do
Hosts- Chris Do
Director- Aaron Szekely
Cameraman- Aaron Szekely, Andrew Truong
Producer- Aaron Szekely
Editor- Aaron Szekely
Show Open- designed by William VanSkaik, animated by Bara Kwon
Musical Director- Adam Sanborne
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
I’ve been writing for people for 19 years. Nothing beats an outline. Next, hit each opening sentence with a bold claim. Then, use body of paragraph to support bold opening sentence. Finally, close paragraph with a concluding sentence that echos opening sentence.
Do you have a website where you sell your copywriting services?
It works - even though the reader knows they're being pitched. This is because of how our minds function. We can't help but follow the story. It's happening to you right now.
Thanks
I love how your content is never boring, so conversational and relatable
Thanks Joly.
I agree! Easy to follow.
Man. You are providing a great service by sharing all of your process, every step of the way, behind your projects. This is very valuable. Thanks again.
Thanks Mutualist.
I like the way you think and how clear you explain everything. Thanks Chris.
Greetings from Belgium to the Blind team.
Wow!! I was looking for a channel like this for months, and now I'm so glad that I found it :)
Keep the good work guys
Cheers from Colombia
Hello Andres. Welcome Colombia.
Andres Ruiz same
Same here!
Same here!
My friend, I believe the word you were looking for, in place of value, is 'VISION'. That is what I used with my first client which we just did our discovery session 3 days ago. I'm very happy with the results and excited for our next meeting. You guys are doing this world a great deed, thank you🙏
Just watched your video, love how you show the process and help people who are seeking to build their website.
Randomly stumbled across your videos today Chris, love them! I'm a copywriter, and client sessions like this are so important to really get inside the brain of a brand and their audience. An emailed creative brief just doesn't cut it! I would LOVE if you did a few more copy focused videos like this....developing a tone of voice, optimising SEO content, finding your writing niche etc. Thanks :)
hi. welcome to the channel Amy.
I am extremely grateful for all the videos Skool has published. So much to learn, so much to improve! Thank you so much Chris and Jose.
you're welcome Simone.
Just found this channel! Awesome content for creatives! You're showing the processes of evolution in a company. LOVE IT!!!
Welcome the the Futur.
This was insane! I loved it, but more importantly learned much more about the "why" behind why anyone does anything. And using this to create content that speak to your users while bridging the gap between "another goal-driven brand" versus one that's truly after helping the use solve their pains.
Six minutes in and have stopped twice now to take notes. Thank you!
AJ James you're welcome.
@@thefutur I got some great notes too, awesome stuff guys! Many thanks.
The formula you're looking for is AIDA - Attention, Interest, Desire (Decision in the movie) and Action. Love your videos, you guys. Thank you for teaching us so much stuff!
I messed up on this.
Thanks Chris! Helpful tips for new copywriters!!
Totally straightforward and valuable. Also props to the camera-person, love the fluidity and handling.
Aaron did a great job. He was exhausted after taping this episode.
Just came across your channel. Awesome content guys. I love how you're generous in sharing your processes
welcome.
Simon sinek's golden circle at 2.53. One of my fav. Ted talk of all time.
Really really brilliant sir.
The way you showed us the approach - mind blowing .
I didnt even tried to skip for 10 sec. All the time was oh great ,wow , absolutely perfect- awesome freaky awesome .. Means that kinda reaction ..
So thank you so much for this way to breaking down the scenario
You're very welcome! glad to help.
great video as always. as an young architect i learned a lot from this channel. from small things like how to improve my portfolio, to how to build right mindset to develop good business and open up my architecture firm in near future. thank you very much for that. you guys are amazing, i wish all the best for Blind Studio. sorry for bad english, it's not my native language. keep up good work. :)
Thanks Bojan. I think the number of architects watching our channel is growing. Glad to have you.
This is so great. Your content is very inspirational and straightforward. This help a lot in developing a thinking process. This like a brand gap and Simon Sinek combined.
you spotted the references. Start with why was incredible.
wow the way you explain is phenomenal, any writer worth their salt should be talked to like this and results from their copy would guaranteed be worth it... kudos
Thank you
I love your content! Thank you for publishing this brain storming session that lets us take part in the thought process - got my creative juices going! But what I love even more is your huuuuge whiteboard! So thumbs up for this video!!!
Thanks for sharing-love the candid insight! It's always interesting to see how the creative process is negotiated, and it's rare-outside your own experience-to be able to get that close.
Thanks Lisa. We have a lot more where this came from.
This is so interesting and the core of everything! Although I feel all the strategy based on design thinking really needs to translate to reality and help people who use the product. great stuff! Thanks!
Thanks Vikram.
Great stuff. Strong foundation towards my web content writing practice.
I REALLY like what you said "The quality of the questions you ask, express your value." - It's so easy to get stuck on figuring out ways to show your value. It's nearly impossible to put it into words or put it into a catchall re-usable script. The best way still comes down to just being honest and asking the right questions and showing your expertise through what you are asking and how you are interacting with them. Love it!
I have a whole lecture on that subject.
The Skool Network would love to hear it! Is it online anywhere?
it was filmed in Bratislava, Slovakia. I'll let you know when it's posted.
+The Skool Network looking forward to it, I'll definitely keep an eye out for it!
I watched this video just after "strategy to design" maybe fourth of mine from futur and second day that I tuned in. Previously it was for "pricing creative services" and really amazed by the confidence and strategies we can use for client meetings, negotiating and estimating. I was watching that because I used to do web design work (technically web UI development) and it has been very bad for me here in India but right now I am here creating a brand which actually goes over the board as I was sick at the gap there was when I was talking to clients and they just knew business stuff and we just had to talk about design stuff and our value was not really anything as we are not solving any problem just providing a service... and I recently tried to talk to clients about their businesses they think that its helpful but still had no real solidity.
So, I just thought that I will create a unique service in my agency where I am not a stuck to a service but to a greater problem as I do love business and marketing and have been learning and poking around with it, but didn't really find anyday a brand like futur (ofcourse I know there must be) and on top of that you guys are sharing the content, Much Appreciated!
But I think I have somehow myself figured it out and right now thinking of Chris Do, that this what I exactly planning to do and it is my future self.. I love you buddy for sharing the knowledge and experience of years!
Sorry for the long message.. tho, Peace!
Love from India.. check out my instagram page on, @vimalsocial and website vimalpatra.com which I am launching this weekend thanks.
This was amazing! Made me want to be part of the team! So useful and insightful! Thank you and congratulations!
You're are doing a great job and great help. I Love You Chris the way you are helping us. Thank you so much!
Thanks Kundan for your encouragement and comment.
I've really enjoyed the presentation, keep the good work.
I actually sped this video up to 1.8x before I read the comments asking you to slow down. Lol. To each his own :)
Thanks for the good content
watch it at any speed that suits you.
This is amazing. Thank you for articulating this insight.
thank you. Hope to get more lectures from you this was very helpful
your content is amazing, i enjoy how you know exactly what you want or what your looking for... i think its amazing
Abdulrauf Yamta thanks!
Absolutely amazing channel! LOVE IT (all the way from NYC)!!!
West to the best coast.
Just discovered this. Very educational. Please produce more of this. Thanks.
hi terrence.
i think the A part of A.D.D.A can be usefull if you just ask the user something that sparks the mind in a way that make the user aware of the value your company can give. You say it yourself Chris "The quality of the questions makes the diftrents.
Or like this :
We can help your company finding useful solutions and create the right opportunities to realize your goals. empower your brand and connect people to it.
CTA button > Tell us your story
CTA button > Just ask us >
(Oke my english writing is bad i know but its the message that counts.)
I'd wish I could work with you guys as an intern. The videos work in so many ways. I share them all with my team when I can. This went str8 to my writer. Thanks!
Virtual internship. What kind of shop do you run? Tell us more.
Love me some Golden Circle - I wish more businesses could recognize the significance of the "Why". Working on making that change at my corporate setting and it is starting to take hold and it makes a big difference in the day to day.
It's a hard thing to know... the why you exist question is very difficult to answer.
Looking for valuable videos and info that will help me about content writing! Helps a lot. Thanks.
The Vision/Goal you sir Chris telling is so solid. And direct and it reflects on what we are (designers) missing today. Dang its so inspiring to hear this process. :) Really looking forward to see the output of this development for Blind Studio.
Fingers crossed, 30-45 days and the site will be launched. Finalizing copy right now and should be in development next week. I will also review and critique the WIP as we see progress from dev team.
Again the info you guys give is like finding Gold for startups like us. Loved it.
Thanks Stash Man. When you are ready for some external help, just reach out.
+The Skool Network thanks,I will definately 😊
I think this is the best content writing video i've seen
wow. thanks!
I feel like Simon Sinek needs a shout out for the "Start with Why" diagram that was explained in the video. He has a great Ted talk on it (ruclips.net/video/u4ZoJKF_VuA/видео.html), as well as a book called "Start With Why".
absolutely. i'm a big fan. i thought i mentioned him during the video. was that an oversight?
You may have during the talk, but it may have gotten edited out in the video. Or I just missed it when I watched. No biggie, it's a great philosophy and thought if anyone else wanted to learn more they could check out the source material. Valuable stuff. Good video by the way! Just found your channel and subscribed.
I also noticed it first hand.
I use all of your ideas and tips in my own conquest to becoming a better designer. Being self-taught, it's enthralling to find content other than "How to design the most generic logo ever" or "Pay me tons of money to tell you that you need to figure everything out for yourself" Thank you for your wisdom and honesty! :)
Thanks Jay. Keep leveling up. We'll keep giving away the information. One day, when you hit the mother load, come back and buy something.
Definitely will do!
This video is super useful and is now *my* guide for content writing~! I'm much more confident in my writing now Thank you XD
I love that sitcom-ish intro btw lmao
Thank you. Glad to hear.
You guys always have content I have in mind to look up that's readily available! I was just thinking about this
Like we're reading your mind.
LOL I see what you did there
Love the sneak peek at your thought process. I work for as an in-house designer and we're asked to develop web content. This helps me know what kinds of questions to ask. And better position a a brand. Keep this topic and all your other ones coming!
We will be reviewing the site in stages as we see how our developers turn the designs into a working site.
That'll be great to watch :D Thanks for posting a reply.
You bet Paul.
Best sales meeting ever, played in every sales office across america
Internal:
Authentic Matter, Truth, Absolute reality, Substance
vs
External:
Clarity, Discernment, Visualness, Perception
I like Janica's smile. seriously.
You are a good communicator Chris.
Great content. Thanks.
Thanks Heiki. I've been working on my communications and presentation skills.
Thank you very much for sharing this process! It's very insightful.
Thanks Michelle.
The form matters.
Your approach to content is awesome, because it shows the real work.
I feel myself a part of the discussion process.
It's like a gonzo journalism but a #GonzoBizEd. You're inventing a new genre. It's a future, I believe.
The idea is worth stealing)
Huge respect for your talent and the way you execute it.
check back when we drop the Post Mortem episode. We are going deeper in pulling back the curtain.
wow! you guys can't imagine how useful your videos truly are..😍
How have we helped you Mariama?
+The Skool Network If I should hire a copy before you re video I wouldn't have no idea how to "help" o participate actively or maybe give the "instructions" or make them understand the tone and voice to do a proper content. it makes sense for you? i don t know if a explained myself
+Mariama Sall yes. Perfect. Thank you.
Shots fired at 99designs :D I used to grab projects from there in high school, until I realized designers are kind of being undervalued! Found out your channel like a day ago and I already love the content you have!
Glad to have you on our channel.
I see the line of enquiry here... philosophy, wow that make really sense...
love this .. Thank you!
Love it brother!
The Golden Circle.... oh yeah!! knowing that you can do everything more easy!
Right.
Is there an exactly video continuation of this one, please? Thank you. Or more videos to continue this «copy adventure»...
My simplest of views: Brand = your business idea + macro/micro culture + the world's perception
Apple's inner story is "Creative tools for creative minds," yet the public story is "Think different." What's missing here is the role of story. The magic was in the metaphor.
Blind: Building Brand Bridges.
Upward.
This is a fun exercise.
nice Alex.
Consider the bridge idea stolen! :))) Awesome video!
Very resourceful content
i'd shared this with my staff in the office and its really inspiring, Cheers from Malaysia, btw Janica is really CUTE...
John Lim lol. Glad the video helped. She's easy on the eyes.
Thank you! You are so sweet Chris :)
Paula Castillo 😊
WOW!!!... Mind Blown!
I'm getting all this value for free. Thanks, Chris.
Cris, I have a question.
When you are creating a website, if the company is constituído with only one person,how should we introduce ours services.
Like, " we are a brand agency....."?
You guys are creating value.
Thanks Mashud. Are you receiving value?
Thanks for sharing.
SO GOOD!!
You're dope as hell. Everything you talk about is purely from a standpoint of experience and philanthropic advice. That's dope. Also, I secretly think you're one of the coolest designers out there. I don't know if I'd get a drink with you, but I'd definitely attend a conference if you speak at it.
Lol. Thanks Eliot. I don't drink so we won't be having one of those. : )
Glad you like what we're doing.
I am also a writer, this is so useful!
Glad to hear.
Very informative thank you guys...
mauraandtom finnegan you're welcome.
WoooW! Great stuff
What is on the whiteboard?
When you said about the logo (is not good because was made in 99 designs) this hurt my heart, hahaha, I work there (I'm packaging graphic designer), but talking about the logos I think they are bad, because, they are reflecting 2 things: 1- Bad briefing 2 Very bad taste by the side of client.
There in 99designs there are very amazing talent people.
Thanks Chris I love your videos
:)
sorry for breaking your heart. i'm sure there are very talented designers that work with 99 designs. i'm just offended by the whole concept of having so many people pitch for design work. it's against everything i stand for. now, if it's your only viable option to make money, then i'm not judging. it's just not for me.
thanks for watching.
@7:22 'surfacing pains and highlighting solutions along the way' #EPIC
I think the word in place of value should me potential. That is what most company's goal is to maximize their potential and you are a company helping to facilitate that.
i like that.
@@thefutur Potential is good... Reality was in my mind then, Internal Reality.
" If you feel ugly outside but you are a beautiful human being, there's an internal and external component. " - Chris Do, 2016
great stuff as for number 4 I guess the word you were looking for is potential...
Very relevant to what Ive been up to, been writing and re-writing copy for my website for the past week,
Side note, my professor always used to reference that same Alec Baldwin scene all the time ahah
That's a favorite quote/scene for many people.Glengarry Glen Ross. ABC. Always. Be. Closing. Coffee is for closers.
Just discovered the channel, subscribed. Awesome content, let the binge watching begin.
How would you approach a project in which the customer is really vague, not willing to provide any direction or interaction yet expects you to "wow" them?
I work for a government agency and this is a common scenario I face.
ah, the classic, "they don't know what they want". this is a test of the skill of the creative. help demystify the process. use common words (not design speak) and help them help you. maybe this is a whole episode and not a reply. let me think about this.
That could be a helpful video, "How to Elicit Information from Stakeholders".
Going to continue digging through your videos on to the next playlist, "PlayAll".
Very good!
The only thing I don't like about this video is its making me go back to work. lol, time to revisit my web copy. Thanks Chris!
Sorry Sean.
Hi Chris, you mentioned those are the keywords you wish to rank. A quick question, on what basis these keywords are selected? By search volume? By intent? Not sure if the keywords you mentioned are searched by your audience in the first place.
we reverse engineer our keywords by looking at the space where we want to be. if we find enough of our competitors in a search result, then we know what words to use. there are also tools where you can look up a page's top keywords.
great video!
love your content!
where can i find more information about this ADDA thing?
thanks
Google. Or Skillshare.
@@thefutur well, i searched... could not find anything...
Love the Simon Sinek part!
me too. : ) i'll be attending his speaking event coming up in a few weeks.
Do copywriters test out their writing other than making things sound pretty/appealing? Or is that more SEO based writing
Thanks for this video !
you're welcome.
burn. 20:32 99designs.
SCN9A I heard that, lol!
"Their logo looks like it came from 99designs" 😂😂😂
This video was awesome, Chris! I learned a ton about copywriting for website. Gonna use it on mine :D
Thanks 👌
Atul Pradhananga awesome. Good to hear. Send me a link when your site is up.
Will do :D
Dope intro guys...
'The hardest thing is to know yourself', doubtlessly agree.
Thales- the greek philosopher said that is the hardest thing to do. Maslow agrees in his pyramid of needs.
Hey can you make some more videos on copywriting? I have this question - is it really worth hiring and copywriter?
yes it is. unless you are a trained writer and know how to write to compel people to take action.
Very interesting video. Was this a fair representation of how you typically work with copywriters? The video feels a bit like a pre-written monologue, and that poor writer seems like she's getting steamrolled. I have to say I'd be a little shocked if a client/coworker came at me with this level of information all at once and expected me to digest all of it. I'm not saying it's necessarily a bad thing but it's very different from every other project dynamic I've seen. I'd be interested to know how the project turned out. Were you happy with the final copy?
Great content, even 5 years after...
Do you use text analytics
Chris great ep as always. Now the question I have for you is how long did it take you to work on your company (Stuff on the board)? When working on yourself I find it hard to do that. Now I know you've been in business a long time so maybe that is the key ? Or maybe you had your team work with you ? What if it's just you ? Great episode though...Lots of value..
Stephen, indeed it's difficult to figure out what you want to say about yourself. I'm constantly dealing with other client or skool related issues, so having time to focus is key. I'm pretty sure if we went away for 2 days and just focused, we could write the copy and sort out our positioning in that time.
But as it is, we've been seriously working on our copy deck for about 2-3 weeks now (on and off). Just so you know, I have my 2 CDs and our writer helping me.
The Skool Network yeah..! I can relate..! There is always something else to do and you still have to make money to pay the bills. Again great ep..it's gonna be cool seeing it all come together.
+Stephen Lee it's part of the #hustle