Soon to be bankrupt, Mazda's CEO says EVs are a failure; except Tesla..
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- Опубликовано: 8 сен 2024
- Soon to be bankrupt, Mazda's CEO says EVs are a failure; except Tesla..
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Meanwhile, back in the real world, Mazda Jan-Oct '23 US sales are up 23% over Jan-Oct '22, despite higher interest rates 🤷♂
Sales down 40-50% in China
@@stevenroger2554 China down 27% for Jan-Oct, US up 23%, Europe up 26%, Japan up 12%, overall sales up 11%.
Mazda is doing what's right for Mazda. Tesla is doing what's right for Tesla. People don't go to Mazda dealer to buy an electric car, their niche is more about European sporty look, driving excitement, and handling with Japanese reliability and lower price.
@@stevenroger2554who cares?
@@robertfonovic3551anybody who sells cars. China is like 30% of the global car market and the place with the greatest competition.
Sam, doesn't surprise me that the Japanese Auto Industry is in this situation when 15-20 years ago Nissan and Toyota were actually ahead ( Nissan with the Leaf and Toyota with the Prius ). Japan was a very innovative country from the 1960's through the 1980's, but the Japanese Management strategy has killed new ideas because the CEOs are usually old guys who want to stick to doing at what makes their companies successful. Is not just the Auto Industry. I remember in the early 90's going to an electronic shop and usually the best TVs were all from Japanese Brands, now the best TVs are Korean, that is just an example. Japan needs a cultural revolution to get into this new age.
This literally boils down to one man. A. Toyoda. He ruined Toyota, and where Toyota goes, the rest of the Japanese automotive industry goes. He's still head of the JAMA.
You nailed it. Japan suffers from ageing population syndrome. In order to get back in the game they need to start population building (even the old guys)!!
@@lb5444 Unfortunately, unlike the US (for the most part/historically), Japan seems highly xenophobic and can't accept immigration as a key part of solving their demographic time bomb. If they are unwilling to change on this, then sorry, I have no sympathy.
It seems the same arrogance that led to WWII, got revived in the 80s (and beyond), with the US poised to crush them again.
Unfortunately this is something you will in a lot of Asian countries. It's such a reverence for the older generation/leaders.... you do what they say. When these now leaders were starting out, sadly their older leaders were dead from WWII. Now these same people that started/running in the 60's and 70's are now running these companies as if it was.... 1970. I have a lot of friends from Japan here in the US working for US companies. I look at them and say... they would never make it in a Japanese company. That's why they are here. There... it's about conforming and do exactly the same thing that we have always done. The Japanese auto industry is not going to do well going forward.
It is an allegory for Kodak inventing the digital camera, and then deciding it didn’t work for their business model. They did dabble with it for taking a “pre-shot” before you took the chemical photo. They had the future in their hands, and for some reason they just let it slip through their fingers.
The 3 generation cycle crash rule is real: 1st Gen founder establish a successful business, 2 gen vastly expand the company creating tons of money, 3rd gen born with the silver spoon 🥄 in the mouth and oversized ego, completely ruin the business like the Titanic’s captain.
Hmmm you wouldn't be referring to A. Toyoda, by any chance, would you?
@@machoopichoo2like Sony currently, not bad but less influence.
@@mastertrend4685 A. Toyoda should commit seppuku/harakiri
Not completely fair on Captain Smith, since he was under pressure to produce a record crossing in the Titanic, but point taken.
@@yggdrasil9039 Olympic.. thank me later 😉
What the Mazda-CEO says means to me: Mazda will license Tesla's technology.
Tesla has always wanted to become a supplier to the car industry. In their early days Tesla supplied drivetrains for Toyota and Mercedes.
financial market will kill ice like how they killed coal. manufacturer will not find funding if they are investing in ice engine.
I cant see it, but BYD tech yes, though I think its more likely Mazda will fold.
@@gzcwnkif BYD can fix their rust issues. Cutting corners way too much. Quality long term blows.
And almost all vehicle companies, selling in America have opted for the Tesla NACS charger standard with the notable exception of VW
@@gzcwnk isnt BYD Chinese? if so I think Tesla is more likely
I heard that not long ago, a Japanese soldier who didn't believe they lost the war, was still fighting WWII in a jungle on an isolated pacific island
Yes, in Tasmania
The public wants reasonably priced electric vehicles with a reasonable range and reliability.
Mazda Financial performance on a consolidated basis for the fiscal year ended March 31, 2022 was as follows. Net sales for the fiscal year ended March 31, 2022 totaled ¥3,120.3 billion, an increase of ¥238.2 billion, or 8.3% year on year, reflecting efficient inventory management and the improvement of unit prices. They are NOT soon to be bankrupt.
Yeah, I live in Western Canada and Mazdas are everywhere here with strong sales. Well built, reliable, economical, nice driving, nice looking cars. Yes EVs are doing well here with lots of Tesla's and in one short trip in town the other day I saw 3 Rivians but Internal combustion cars are far from dead. The cost of a good EV that will get you through the mountains in winter without a recharge is still high and you can buy a lot of gasoline with the $25,000 you'll save by buying a Mazda for example.
Thanks for the info. I concur that Mazda sales are very healthy in the Western USA. I think Mazda should call their attorneys and commence a business defamation lawsuit against this RUclipsr. He is spreading dangerous lies.
The CX5 is very popular and we enjoy our Mazda Miata MX5 RF. The retractable convertible hardtop and 6 speed gearbox is a joy even at slow speeds. We got free maintenance for 5 years. The stability control and road engagement is impressive even here in the Philippines. The Mazda 3 is popular out here as well. Sam needs a reality check and should review the sales figures again.
I have a CX-5. They are extremely well built vehicles. Mazda should be proud of what they’re doing. Their care are reliable, practical, affordable and fun. Much better than the industry average.
@@Gregory-Masovutch Nice car. I bought a 1992 MX5 new with the removable hardtop when I was in my twenties. It was my daily driver for 25 years in sun, rain and snow and it was fun to drive to the last day and never let me down. That car plowed through snow so deep it was literally coming up over the hood and I never got stuck. Meanwhile, my sisters 2WD 2017 Ford Escape SUV couldn't get out its parking space. Mine was the last year to have no ABS, no traction or stability control, no airbags, just pure car. I let my nephew sit on my lap and drive around the parking lot when he was 8 years old and now he owns it with a giant wing on the back and he loves it.
This is exactly what cassette deck player manufacturers did when CD players came on the scene.... they perfected their outdated technology. They came out with dual capstan drive and azimuth correcting heads and special dolby tape hiss removal... etc etc.
Gee I wonder why that didn't work?
Spot on. You can also see this happening with outdated satellite internet companies vs Starlink.
My favourite one is the tourbillon, a feat of precision engineering to make stationary in-pocket pocket watches more reliable, came out at the same time as wrist watches (which do not require a tourbillon because of arm movements).
@@darthkek1953 It's funny, wrist watches were considered effeminate, until they were worn in WWI.
@@machoopichoo2 citation requested.
Except CDs were an improvement. Not the case with EVs.
The battery is the most expensive part of an ev, but I feel that the most important part is the software. They need to vertically integrate... ie if not make, design all components in house... everything is tied to a computer now so they need total access to the software that runs behind the scenes and make it all talk to each other and just work... ie if they need to do a software update, they can and not wait to hear back from all their oem suppliers to work out bugs and software conflicts.
They will all end up doing what a lot already are doing - get China to make EV and slap a sticker on them,( Vw, GM, and so on) Batteries can be manufactured in China - and Software - Guess tesla will provide for a price) - Still dying all of them (As local manufactures)
It's really sad to see Toyota and Mazda (And others) that used to make very realiable and cheap cars are so wrong about everything.
They may not be… EV’s will likely reach a saturation point and then level off. We shall see.
@@christopherhamilton5557You are assuming motor tech (efficiency), battery density and battery price will stay at 2023 levels forever. Renewable energy will also continue to be more efficient and affordable. We will look back at EVs like we look at film cameras now.
Toyota are at record sales, share price is great, the best decision they have made is to be extremely cautious with EV.
Not really. They still really old, outdated crap and refuse to innovate. Is a bicycle more reliable than a motorcycle? Yes.
These companies are the next walkman
@@jamie-ck6jsWell honestly I'm dead sure you are wrong - but we will see.
Mazda, even though it's a relatively small brand, won't "go bankrupt" as the main shareholders in auto brands are other auto brands. You'll find GM, Ford, Subaru, Mazda, and others are tightly interwoven from a financial perspective, with % ownership all tied up in the company books.
Recent Mazda sales report (September 2023):
- 12th Straight month of year-over-year gains.
- Best-ever sales of CX-90 with 4,701 vehicles sold.
- Best-ever September sales of CX-50 with 3,417 vehicles sold.
- Best-ever September sales CX-30 with 6,924 vehicles sold.
I recently replaced a 2010 Mazda 3 with a 2020 Bolt EV. I still have the Mazda, but I'll sell it soon. It has been a great vehicle. The Bolt's a great vehicle too. I don't know Mazda's future any better than you do, but with endless predictions of imminent bankruptcy, you're in danger of becoming the Viking who cried wolf. ICEVs will be selling for many years to come if not indefinitely, and they'll be on the road for decades to come.
The CX-90 is a PHEV (and not a joke like the MX-30), but Mazda is a small automaker that can't afford suddenly to abandon the ICEV market and go all in on EVs. It may prosper by letting its larger competitors go first. It may even position itself as the legacy ICEV maker who wouldn't go along with the EV crowd. That strategy could succeed for years to come while competitors sell EVs at a loss. Despite your gloomy prophecies, Mazda has plenty of time to start selling EVs, and it was right to dump the MX-30. Whatever course it charts for itself, it'll act on behalf of its shareholders and established customers, not EV fanatics on RUclips.
Not only can I still take my Mazda to the local dealer for service. Any number of local mechanics can work on it precisely because it's a conventional ICEV. I'd worry a lot more about servicing a Rivian or even a Tesla or BYD outside of California.
Nokia still sells flip phones by the way. It may not sell a lot of them compared to iPhones, but you'll still find them on the shelves at Best Buy, so a market still exists. Mazda doesn't sell a lot of ICEVs either. It never has. That's why your bankruptcy prediction is laughable. Even if U.S. ICEV sales fall by half in the coming decade, Mazda could double its sales over the same period and still have a small share of the shrinking market.
I'll wager a week's pay, mine vs. yours, that Mazda will not be bankrupt by 2035 but California's ICEV ban will be repealed. It'll be repealed both because enough Californians resent being forced to buy EVs and because enough Californians willingly buy EVs that the ban is superfluous. EV incentives like tax credits will also be gone by 2035 for similar reasons, so don't bank on them to make all of your EV dreams come true.
The passion of this comment makes me think you know Mazda is dead, just WANT it to not be true.
@@tedg1609 mazda has great sales yoy, seems to me you just don't like the FACTS he gave
@@tedg1609 Looking at the numbers from 2011 to 2022, while sales went down, the profit per car was the highest ever in 2022,.
@@tedg1609 If that's the best rebuttal you can manage, it's more encouraging than not. It's completely vacuous, vague and directed at me personally rather than the subject, i.e. it's a fallacy salad. The true statements in my comment are not true because I want them to be true. If statements are false, address them specifically, and I'll give you a substantive reply.
Mazda achieved an exellent result in 2023. More than 20 % increase., But U are right, they have to change
Mazda sales are up 27% year over year in North America. You are out of your head predicting Mazda to die when Mazda is doing very well. They are moving upscale with larger vehicles where they can offer a good product for the price. That is not an indicator of a failing firm, but rather a firm that is addressing a market very successfully.
Mitsubishi on the other hand is in serious trouble.
Mazda knows that they cannot afford a full electrification program.
ICE still have a few years to create profits for legacy auto, especially in the US.
It will be very difficult for them to make profitable, low to mid priced EVs.
They will milk ICE profits for as long as they can, while some will invest in EVs at the same time.
Those that don't do the latter, will fail.
IMHO
The CX-90 plug in hybrid is selling beyond Mazda's expectations. Market share will increase again when the CX-70 is launched in the spring. I believe a hybrid CX-5 and MX-5 are also on the horizon. They are approaching electrification cautiously but are still moving in that direction. Their fit and finish, paint and body panel gaps are superior to even Toyota.
@@stevekubica6281yep. They do build a quality product.
I think Toyota's hybrid tech could be mainstream for next 5 to 10 years before EV going mainstream due to cost of expensive EVs. Toyota could licenses its tech to other auto makers.
The only Mazda I would even consider is the 3 and even that one comes up short against the competition. Like many soon to be defunct automakers, Mazda decided to target affluent clientele. Big mistake folks. Even with recent price reductions Tesla has left an opening for manufacturers that can produce reliable and affordable EVs. It's not that Americans don't want EVs. We just don't want to pay 80 grand for them or buy one that is going to burn our houses down. Automakers shouldn't be targeting Tesla. They should be targeting BYD. They have to figure out how to produce affordable EVs at a price that people can afford without losing their shirts in the process. It doesn't have to be fancy. Just give us basic reliable transportation at a price that doesn't require a second mortgage.
In addition to what you say, the other problem, traditional auto have is they have built up a money extraction process around main dealers servicing, and so on that Tesla does not have. You don’t need to service a Tesla. And by the way you shouldn’t need to service any other EV, but they still slap it on as a requirement to maintain warranty….
If you don't want your car to burn your house down, buy an EV. Around 10 times less likely to catch fire than fossil cars.
@@LinzDubNZ Those numbers are misleading. Almost all IC fires happen while the car is being driven or after an accident which doesn't burn your house down. It is extremely rare for an IC vehicle that is turned off to randomly catch on fire because there is no source of ignition and you can smell a fuel leak and do something about before it's too late. The opposite is true for an EV in your garage on a charger.
How ironic I had a Mazda commercial before the video played.. lol
those not ready with a product tend to say the product is a failure until they think not
They gave Tesla a 15 year headstart.
But Tesla also had Musk. They could have started 15 years ago and they would be down the wrong road, as it were, but with 15 years of sunk costs to lose. The good thing about large corporations is they can hone down costs over iterations of a product. But they are incremental businesses, evolutionary. Leaps & bounds advances come from smaller, innovative companies willing to take risks. And it's not like other EV start-ups haven't gone bankrupt.
@@darthkek1953 Elon’s impact on EV’s cannot be overstated! If it was not for that one man, we would not have electric vehicles on the road period. Isn’t that crazy?
@@darthkek1953 The scientific control on this correct comment is Rivian. Started around the same time as Tesla, and I believe has survived because of Tesla. They are really good vehicles and I respect RJ. Not so much $379M per year Pete at Lucid. He makes Mary Barra look underpaid.
Fifteen years….now 20 years.
And tesla wasted it, so many manufacturers are doing much better than tesla right now, the next 5 years will be important as that is when manufacturers in some countries are forced to have at a minimum 20% of sales be pure electric, otherwise they face paying 15 000 or more in fines on every vehicle they do sell.
Over the last year ev sales have increased by 24% no not just tesla, manufacturers are preparing for massive ev sales soon, they just do not advertise everything they would be making competitors aware of what targets to reach to compete.
Also, while tesal sells more than any other brand others are steadily catching up, it is just a matter of time, but already there are cars that are released that are more compelling than tesla. Tesla has brand recognition, but there are a lot of people who only buy one brand of car, and they will continue to do so. Sadly for tesla there innovation seems to have stalled, there models are now outdated and build quality and insurance is prohibitive, due to the way there cars are manufactured they are normally a right off where other cars would just cost few thousand to fix and build quality is terrible even now, but maybe more in the American market where cars are already way poorer quality build than the exact same model in the rest of the world.
Fun Fact:
Edwards Deming wentcto Japan right after WW2 to help them rebuild. GM laughed their asses off at Deming's suggestion that Japan make quality products. Toyota emerged from ashes to become the largest car manufacturer in the world. VW emerged to be #2. GM, meanwhile, was run by Republicans - so GM was feverishly destroying car brands; LaSalle, Oldsmobile, Pontiac, Saturn, SAAB, Holden, Daewoo, Hummer, Vaxhall, Geo, and the EV1 Electric Car... GM tried desperately to destroy Opel and Lotus, but thankfully failed. But where GM truly succeeded was with their Special Killing Ignitions.
Americans did try and succeeded in destroying japanese electronics heh
What was the BEV sales growth rate for the last three years? 120%, 60% and 30%. With growth slowing down by ~50% per year, BEVs are on track to hit a ceiling at 25-30% of new vehicle sales in about five years. Unless there are drastic changes in the near future, those pie-in-the-sky 2035 new ICEV bans are headed straight into a concrete wall.
There's should never have been a ban to begin with. EVs are just plain better than ICE. The transition will happen naturally.
Sales aren't slowing down at all. 30% of 1 million is ALLOT more than 160% of 50 thousand.
EV sales numbers are increasing like crazy.
@@themonsterunderyourbed9408 I didn't say that sales were slowing down. I said sales GROWTH is slowing down. Once GROWTH hits zero, sales become flat and at the rate GROWTH is declining, sales may go flat at less than 30% in about five years.
I disagree. Right now Tesla is warning investors that the company is entering a VOLUNTARY intermediate slower growth period. This is in order to allocate capitol toward development of products that will contribute to future high growth. There will be ICE vehicles for some time but sales figures will flip between EVs and ICE.
@@thepurplemaskknows9383 Tesla slashed prices on several models and inventory is still piling up. Most people who wanted a Tesla and could afford one already got one. That situation isn't going to magically improve unless Tesla can deliver more value per dollar than ICEV at the more budget-conscious end of the market.
@@teardowndan5364on what basis do you believe the growth rate decline would be linear going forward?
If you care about fixing your car after the warranty period, you should not buy a Tesla. Tesla does not publish technical data about its vehicles so that third party car part makers can produce spare parts and independent repair shops can repair Tesla vehicles. Mazda does (publish technical data). Mazdas are selling decently well in the US. I don’t know about other countries.
70% of Chines auto makers will go banckropt before Mazda.
100% of China is heading to bankruptcy.
@@yankeewog Exactly. Most of the Chinese makers are in a war of attrition.
That's a good indication of fierce competition in China. (Ever notice it's often the Chinese kids who got top grades in your class?) Competition yields innovation, manufacturing efficiency, cost reduction and product quality. All it takes is ONE Chinese auto manufacturer (BYD?) to bankrupt the whole Japanese auto industry AND most of the European auto industry.
@@captives6479 oh yes, the Chinese are famous for their quality control. LOL.
@@darthkek1953 A lot of consumers prefer or require 'Affordability over quality.' It's the world consumers that dictate how China makes the products.
In the UK BMW Mini convertable is £52,000, has a base range of 180 miles and a top speed of 94 mph, dealers now discounting by £10,000
I am just counting the weeks (months?) for the M3 Highland to come out so I can trade in my Mazda3 Hatch. I love Mazda and the Mazda 3 has always spoke to me. (I've had a 2014, 2016 and 2019. I will sorely miss the Soul Crystal Red that is unmatched imo.
I have a 2015 ND MX-5 in Soul Red. The Soul Red Crystal from about 2018 onwards is SO much deeper in colour! Enjoy your M3 Highland, I'm waiting for the M2.
At that position having such toddler lever statements, no surprise that they are going bust.
Technologies don't fail, companies fail.. it's like Blackberry blaming Apple for being too smart😂
Okay, let’s make this simple. EV’s less than 10% sale in U.S. OEM’s, let’s slow down EV sales by politicizing that the demand is not there. Let’s push hybrids. Let’s get the IRA modified. Thank goodness for Tesla. Most of the other car companies are 5-10 years behind Tesla right now. Just remember they still have the 90%! If they can slow the EV transition down to keep as much of that 90% as they can that’s the plan. After all Toyota commercials are saying their hybrids are fully electric! 😂😢😂
Lexus/Toyota calls their hybrids "self charging"...🙄
@@themonsterunderyourbed9408 Interesting, Toyoda invented the perpetual motion machine.
At least 10 years behind and the gap is growing.
Ford is all in on EVs and here's the headline today: Company looks to lose $4.5 BILLION on EVs this year alone. If you want to become a dinosaur, you don't do it by avoiding EVs, you do it by getting into EVs. Nobody is buying enough of these things to make them viable across all of the manufacturers. The smart ones are staying clear of them. They may go bankrupt, but they'll do that a whole lot faster trying to sell EVs. Good job Mazda. Stay clear of that market. It's insane to get involved in it.
He is more right than wrong, as EVs are piling up unsold.
😮
Mazda cars aren't selling because they're crap...
@@firstbigbarney
Same for EVs mostly. Crap to own.
Meanwhile, GM stock went up 9% today just because of a 33% dividend increase announcement. It's like investing in the Titanic just before its maiden voyage. What could possibly go wrong?
I have a (3) year old CX 5. Easily the best SUV that I have ever owned.
Sport series - naturally aspirated, 6 speed transmission.
Its not all bad, while its true few people will buy a BEV with a 100 mile range, the Mazda MX-30 R-EV is an interesting niche product that should find a market.
Mazda is not going bankrupt. They're not a large manufacturer, so their sales numbers, although relatively small compared to others, are stable. Your fanaticism for EVs does not change the reality that consumers are not ready to make the leap to fully electric vehicles. Mazda, like Toyota, is more interested in focusing on ICE, hybrid, and plug-in hybrid for the time being, as that's what consumers are looking for. Here in the U.S., we were told how exciting the Ford F-150 Lightening EV truck was and how pre-orders were off the charts. Now they can't give them away. So pointing to pre-orders as a sign of success or failure is foolish.
Sam I love watching the Electric Viking and overall I agree with what you say. But I would also love a dollar for every car manufacturer you have predicted to go bankrupt. Like you I love EV's and dream of a time when the combustion engine ceases to be. But imo don't hold your breath. What Mazda is doing now is trying to grab a bigger share of the still huge ICE market. They are trying to carve out their own niche market and are doing quite well to date. Don't underestimate their ability to pivot once they determine that ICE is past further investment.
in the usa mazda sales have increased by 23% year to date.. i'm pro ev, but to say they will take over is wrong.. except for telsa , ev sales are all but dead....nobody wants them... i own 2 cx5....
This is a channel for Teslasimps. They like to be lied at. Thruth is Mazda is doing fine and are on track for a record year. Same thing with Toyota. The brands that went all in on EVs like VW are the ones that are in trouble.
This will change with others having access to the Tesla network. Teslas only real advantages are the network and software. The vehicles are mediocre.
I have yet to see an EV brand that does not catch fire at any time. Insurance costs are doubling and tripling. Some refuse to insure them. Look how the UK car park melted concrete, burned up over 1,500 cars. One battery, and the pollution...😢
My own observations: the Japanese have really never been a culture of innovation, rather they have excelled at taking something invented elsewhere and manufactured it better. The Toyota FJ40 looked like a Jeep CJ, the Datsun Z looked like a Jaguar, and the Isuzu Trooper looked like a Land Rover. What happened the Sony Walkman? Apple invented the iPod - the back story is that a company (Hitachi?) made the smallest hard drive at 3 inches or so, but didn't have a clue what to do with it, but Steve Jobs did. Jeremy Clarkson made a video I believe was titled "how Japan won...and then lost."
Mazda will not be the next Nokia or blackberry. It was not that successful to begin with
Interesting video. I didn’t realize how bad of shape Mazda was in until this.. seeing a lot more on Google about their financial situation. Good job Viking!
I am a Mazda owner and was big fan of the brand which being on my 3rd Mazda now but I am so sad to hear such an statements from Mazda considering the biggest Flop in BEV market till now was a Mazda car. Plus going with 6 cylinders about 10 Years later or Rottery which 20 Years late to any game. I had gave up on Mazda. Will scrap mine very next Day as Tesla 3 Highland become available in UK. Totally agree with everything you say here.
Some were saying it was suppose to be a compliance vehicle (to get their fleet mpg's up in California). But Mazda failed to realize their name would still be on it. Poor CEO leadership. He needs to be sacked before more damage is done.
More talk on EV's catching on fire please.
The only way the EV naysayers will be right is if governments and utilities do not work very hard and very fast to scale up the electric grids of their cities and suburbs. If every single car becomes an EV, I don’t think we will have enough electricity to charge all those cars at current electricity production. Therefore countries, states, cities, better get to work fast on building more power plants, invest in gen 4 nuclear power, expand solar and wind, whatever. Otherwise this really will be a massively failed experiment on a global level.
My ice petrol car has a range of 400 miles(640km).If EV's are 3 times as efficient can you tell me how many have a range of 1200 miles(1920km) ?
Its a shame because they make nice cars.
It's a prediction and not yet a fact. The Viking doesn't know shit from clay.
My previous two cars were Mazda’s, both great cars. I’ve been thinking exactly the same thing for a while now.
If it wasnt for Tesla, it would be China leading the world to electrification of our transportation industry. Amazing.
Yep, you got that right.
I'm not disagreeing with the thesis that EV's are the future, but right now, Mazda is doing rather well; they had a very profitable quarter, at least. Toyota has shipped a record number of vehicles this year, after clearing their supply chain problems. They may eventually be eclipsed by BYD and Tesla, but for now they are making record profits.
Already happened. Tesla Model Y is the best selling car in the world, YTD.
@@machoopichoo2and the Corolla has been the best selling vehicle for how many years? 20 or so from memory, and sales of 30 million. I wouldn't call that a failure.
@@robertfonovic3551 Who said it was a failure? I said no such thing. Toyota was probably the greatest auto company in the world, prior to nepotism ruining it. However, if they are so wonderful, why are they world's most indebted company - not automaker - any company?
I am just pointing out the " eventual ecliping" has already occurred and will only grow.
BYD's????
It's amazing how many comments are from EV haters that have likely never owned, charged or even just driven an EV so they have zero actual first hand experience. They are just parroting what they hear from biased sources. I've actually owned one for 7 years now. EVs have their advantages and disadvantages, whether the advantages outweigh the disadvantages or the other way around depends on your situation. For most people that can charge at home and if especially the EV is a 2nd vehicle, they make perfect sense and are better cars than ICE vehicles. Today if you don't have at home charging and only have one car and need to do long road trips (and don't have a Tesla), then maybe they don't make sense for you. That's today but as the manufacturers are coalescing on one charging standard (Tesla's) and the charging network gets built out (happening right now), those current disadvantages will disappear as previous disadvantages have disappeared already. EVs are only getting significantly better as time progresses, can't say that for ICE vehicles, they are only improving slightly as time goes on like Sam mentions in the video.
EV tech is improving at a rapid pace, yes EVs are a work in progress, but most detractors quote outdated or just outright false misinformation. Like battery fire risk. EVs actually catch fire less often than ICE cars (see NTSB data) and only one battery chemistry is flammable (NCM), others are not like LFP, M3P and solid state. They ignore that tomorrow any of the actually real problems they are harping on will soon be solved (like charging speed). Reminds me of a quote from the IT business:
“Never Show a Fool an Incomplete Project - it’s silly to critique let alone dismiss a rapidly-evolving new tech over its current specs while ignoring its potential and its proven rate of improvement. One cannot show a fool a work half-done, because fools (whether innocent or willful) don't get what "work in progress" means, cannot envision beyond what they see right now, and certainly don't have the patience to wait the amount of time that's natural for the system they are so busy not liking."
You are the one parroting what you hear from biased sources.
@@aifx1379 such as? can you be specific about which point I made that was parroting a biased source? The NTSB is not a biased source.
Today still has many car buyers with one foot stuck in what’s comfortable to them… but I think the car market globally will look very different in 3-5 years time. There will have to be change at the top levels of companies - in all things - to stay relevant… because a customer only needs a compelling reason to buy, that makes sense, and that reason will change very quickly with fast-tracked technology. Buyers, of anything, consider what is the thing worth to them, what is value for money, how does it compare to its competition in the market? If you don’t have a compelling argument in what you offer, Why the F would a customer buy it over another brand?
It was really hard for him to mention China ev car
Saying an EV is 90% efficient ignores all the upstream energy conversion inefficiencies - it ignores the combustion inefficiency of the largely coal fueled grid in Australia. That runs at about 32% - 33%. Then there is about 7% distrbution and transmission loss of the electricity generated by the time it gets to your charger. After this your Teala Model 3’s charging efficiency is 90% at best (much worse, as low as 60%, if it is cold for example). Once charged, a typical EV converts about 90% of the energy stored in the battery to power at the wheels. So connecting those dots, the actual energy conversion efficiency of said EV in Australia is about 25%. This is essentially the same as a modern ICE diesel car. Saying an EV is 90% efficient is akin to saying an ICE car is 85% efficient, as the transmission losses of the energy produced by the engine is about 15. You can’t look at the “last leg” of the energy conversion efficiency chain in isolation and then base a statement of overall efficiency on that…
VAG has debts of €190 billion.Are they going bankrupt too ?
Mazda needs to focus on making 2 great EV models; MX5 and a new SUV. License software from Tesla, scale everything else down, and hope for the best.
Just bought a new Mazda. Love it. :)
GM and FORD dealers are saying they can't sell EV'S ,are they wrong?does range rover outsell mazda?does the mini-cooper ?how about jaguar?one million cars are a lot of cars if you can build them efficiently.
There us no 0 emission vehicle from mining to battery solat windmill replacement to the grid
Except Tesla, BYD and Kia/Hyundai.
There are no non-Tesla EVs worth purchasing. Hybrids? Yes. Full EVs? No. HELL NO.
Mazda is doing well in the USA.
The 10 US states saying "EVs only" isn't correct. It means it has to be electrified w/ a battery so it includes hybrids and plug-in hybrids. Mazda currently has hybrids starting with their CX-90 PHEV and soon to be release CX-70 PHEV. The PHEV is only one of the powertrains though as most have a "mild" hybrid that doesn't qualify as an electrified car under "EVs only". It should be stated that no ICE only cars are banned. But beyond that California is going to ban Deisel trucks in some areas in the future as well. Mazda's hybrids will sell well in the US as long as they are reliable and the US keeps it's 27.5% tarriffs on chinese EVs. Solid state batteries are another big variable also.
Someone need to tell the Mazda CEO that he's got it wrong, it's not that people don't want EVs, they just don't want your EVs.
What do they want? A Tesla that they can't afford. They are upset Mazda doesn't make a Tesla for them. Why doesn't Tesla make a Tesla for them? Is there an economic reason for that?
After watching this video, I think I need to re-read "The Innovator's Dilemma" by Clayton Christensen as it's been 25 years or so since I first did and much of it seems to apply here. For anyone curious about it, the book's Wikipedia page does a nice job of laying out the central thesis.
Very interesting, Thank You!
I don't get the comment about the BMW i3 being a failure. It was an innovative car that took BMW firmly down the EV path and sold 250,000 units in its 9 year production run. Some of the current EV manufacturers need to give their heads a wobble if they think they're making efficient vehicles that make effective use of space and weight. Compared to the i3, many are very poor judged against these criteria, barely achieving 2 miles/kWh and offering worse accommodation in a vehicle often 1 metre longer. Thats not progress.
The tide is starting to turn on electric cars. People are beginning to realise that they are so much more expensive than their ICE competitors. The infrastructure is just not up to scratch. Long live Mazda, the brand is going from strength to strength. VW is in serious trouble with their electric car commitments, which is happening today.
Thanks Sam. Mazda, and the other Japanese manufacturers are all headed down the same dead end. Will I shed a tear- yes for the employees, but not for the bosses. It’s self inflicted.
I see the exact opposite. Mazda is smaller and leaner. They offer affordable cars in a time when other manufacturers have abandoned that segment. The other manufacturers and dealers are sitting on a huge stockpile of cars. When interest rates were low that was OK. Now it is costing the dealers a lot of money for them on the lot.
Of course, the efficiency of the EV is reduced by having to cart around a heavy battery. So, the EV is not 95% compared with 35% for ICE.
Opening argument doesn't track. There's always the aftermarket companies
I own a Mazda (US) and love it. The US ice is putting up a big fight with propaganda campaigns to fight the EV’s. From what I can tell it is working. EVs are starting to see massive resale price drops.
Live in Indonesia where the Japanese autos have practically monopolized the auto market here. For the past 20 years or so, they have made overpriced crappy cars to sell here. So not surprise.
Japanese cars make reliable sensors, hoses, water pumps. But important parts like head gaskets (especially Toyota) after known to fail.
I'd rather replace 10 BMW valve covers than 1 head gasket. I've had to get both done.
not as bad as Fisker could be. There are mechanisms who might still be able to fix it. Who is going to fix Fisker software logic if Fisker go under? Open source? It could be a $70K brick!
I hate to think that the Miata might go away. I would seriously consider buying one if it were electrified.
If the answer is EV you are asking the wrong question.... The problem for Tesla is that getting an increased share of a stagnant or shrinking market is a big problem for any company... If there is no secondhand market for EV then the 'first hand' market cannot survive....
Funny how car companies are taking a dump on EVs. They still use cheap steel frames an bolts that go through RUD occasionally.
Dude, why do you think Musk is trying to get into the insurance game? With all those fires, insurance costs on EVs are going through the roof. The other issue is a lot of underground parking facilities are starting to ban them from their properties. No where to park, + insurance premiums higher than the car payment, should have bought the MX5 Miata!!!!!!!
What fires? Old wives tales again. Lithium Ion Phosphate safe as. Earlier Lithum Ion has some issues.
Mazda seems to like your show, though. I see a Mazda ad every time I click on Electric Viking.
Japanese auto makers have front seats witnessing China going full electric. But their past success and arrogance blinded them. Now change or find the way out.
EV Software. Beware. There was a recent case of a Chinese EV maker who went bust. Their cars had a sophisticated software system run from a central database. When the maker went bust all the cars stopped working as the central server was shut down!
I believe you're referring to what was a car sharing business that had a fleet custom EVs with software that implemented their car sharing functions. The fact that they were EVs was immaterial, they could just as easily been ICE cars. The problem was that the cars were purpose built for car sharing, not that they were EVs.
I wouldn’t dare count out a company that spent nearly its entire existence making a failed ICE power plant…. They more than anyone know what it’s like making a worthless product.
Really tired of this spin of “EV fails” nonsense, the legacies are failing to make compelling alternatives to Tesla, meanwhile Tesla and BYD are growing… hm.
Agreed 120%. Mazda doesn't have to go all into EV...but at the very least efficient hybrid powertrains. They can't even achieve this? It really makes no logical sense when Toyota sells their Accord Hybrid at over 50 mpg. Mazda makes beautiful vehicle but this won't save the brand. They will be done by 2030 unless Toyota buys a higher percentage into the brand to keep it alive and share their hybrid tech.
Evs are no where near that effiecient if you include mining to battery replacement ment in fact simetimes gas and hybrids are more effecient.
If EVs could fix their reliability and battery replacement/repair issues then I'd see more people willing to move over. Plus most car prices EV or ICE are way out of consumer ranges now
Have you tried getting Tesla parts Sam ?
How efficient are EV's when they're waiting in line for charging
The minute Mazda associate their name with Ford, it was over for them.
Too bad because Mazda’s claimed ethos about driving experience is only enhanced by low center of gravity battery packs with instant torque.
Wow, you had me worried for a second. I really want a new Miata when they come out. The reality Mazda will be fine or will be purchsed, EVs are on the decline now that the early adopters have dried up. EVs will remain a small portion of the market for the foreseeable future.
ROFLMAO
@@FutureSystem738for a second there, I thought this guy was being serious too. Hilarious😂
I tend to believe that part of Mazda's capital investment is for developing hybrids. The advantage of hybrids is that you get greatly improved mileage, you don't have to dig up the planet for lithium and rare earth metals, and you don't have to make a massive investment in electrical infrastructure. In California, the cost of electricity is rising rapidly and the local utility wants us to stop using electricity between 4 PM and 9 PM. Toyota has also changed strategy and will focus on hybrids and their profit and stock price is skyrocketing. Politically in California, the electrical rate will become partially based on the user's income in future years. This is another great reason to use as little utility supplied electricity as possible. .
I would like to know what the inside shareholders of Mazda, Toyota and Honda are doing. Are they selling out while they can?
Very interesting take on Mazda. Totally not what I'm seeing here in Seattle, Mazda's are everywhere, they are selling like hotcakes, my wife & kids keep buying them and every time she goes in to try and drive a new one they can't get enough of them to even keep any on hand for test driving. I think this year they were hit by chip shortages, but will bounce back next year. They have incredible value for money over here, and high quality. That will pay off long term and while they have a lot of debt they are also holding even more cash, so I'm not too worried about that. They strike me as a sort of slow and steady company and will probably stick around. Clearly they are having trouble getting into the electric market, like so many others, but I suspect they will slowly and carefully figure it out before going bankrupt (for example, by doing a deal with Tesla to use their charging infrastructure!). Clearly charging is a huge problem here in the U.S. and Tesla was brilliant for investing in building their own. My wife had an electric car on loan for a few days and could not find a way to charge it, and when she finally found a place to charge it, the system was insanely expensive. I think the whole contraction on EV's we are seeing is entirely due to charging infrastructure. As for me, I'm even more glad now that I bought a Telsa Model S in 2016. It has been an amazing car far and is really fun to drive. As they slowly improve battery tech, I want double the range, I would love 600 mile range, and as they improve build quality, I think Tesla will be very hard to beat for a long time to come. I'm a little worried Tesla will overbook their superchargers, of course, I selfishly want a guaranteed empty stall every time I go on a road trip :-) But if Tesla can keep ahead of that demand and build out more and more places, and achieve a virtuous cycle during their scale up, and stay on top of near 100% working order on all chargers, then that would be amazing. Great example of how a company can do 1000% better than big government at building out infrastructure. I want a refund on all the taxes I've wasted on our broken public charging infrastructure!
1. Mazda says EVs are a failure, EXCEPT Tesla.
2. EV owners will not buy a second EV, EXCEPT Tesla owners.
Good EV technology is out there. Legacy auto CEOs should resign en masse for their failures. They have condemned their company to become the next Kodak.
We are in the Denial phase of the 4 phase per cycle of acceptance of a concept. The concept is; EVs are a failure. So much denial! In 12 mo it will be obvious from all the non-sold EVs still sitting on the car lots that EVs have failed,,, except for some Chinese and Tesla. EVs are extremely price and performance sensitive and most fail. Only the small battery EVs make carbon sense. Sad.
Shocker! Same company that steadfast refused to make their car infotainment system fully touchscreen.
Your comment about Japanese companies don’t want to change is bang on for a lot of them.
If people only wanted to buy Tesla why is their market share going down (I.e. their sales aren’t growing as rapidly as the total. EV market) Thats a sign there are other decent EV’s out there.
They actually gained EV market share in Europe
Do you mean Tesla's market share of electric cars, or Tesla's market share of all cars? Because those are going to tell two very different stories.
Bring us the $8800 Geely Panda mini with long range.
Or you could buy the Wuling's Mini EV deathtrap on wheels, for $4,400 USD.