Anchoring Bias | How To Easily Charge More For Your Services

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📱Follow me on Instagram for a day in the life of an 8-figure entrepreneur: / raviabuvala

[@RaviAbuvala]

💰 How We Can Book You 5-10 Qualified Sales Calls/Day Using A Self-Sustaining Funnel: go.scalingwithsystems.com/apply-sws-AnchoringBias11

[@sofloridaweddingband]

I think the real estate example you cited is not a good example, because pricing is determined on prior sales...and if you give them brochures which present those as factual data, that's how home valuation is determined.

[@RaviAbuvala]

Great point, first of all the original example was not done by me but rather by a study cited tens of thousands of times in literature, you can learn more of that here: web.missouri.edu/segerti/capstone/northcraft_neale.pdf
Second of all, the point was that even the research control group, the university students with no real estate experience, said the same thing.
Almost everything we buy is based on what we perceive it's value is and almost always that comes from judging it next to comparable items, real estate is not the first and only industry to do that.
The point is even though the pricing was raised by hundreds of percentage points (and also had some normal valuations in the same brochure), the "experts" didn't think anything of it, they just took the first piece of informaiton they were given and ran with it, which is exactly what anchoring bias describes.
Thanks for the insight!

[@coachandrea-lorrainealleno1331]

Ravi, can thèse techniques work for life and business coaches? Do You have examples of people in the coaching, rather than the marketing, field having success with what you're teaching on this channel? Andrea. (Blessings, to you and yours, and stay safe.)

[@RaviAbuvala]

Hey Andrea!!
Great question, yes we do, this works incredibly well for business and life coaches.
You can see examples of it working here: www.scalingwithsystems.com/case-studies
www.scalingwithsystems.com/reviews
If you want us to just breakdown on a call with you how it works for coaches (we'll screenshare and show you exactly how we're using it) just book a time here: www.scalingwithsystems.com/va-application?

[@coachandrea-lorrainealleno1331]

@@RaviAbuvala Thank you Ravi! Can't quite believe you actually wrote back. And so fast too... Yes, I'm going to book in a call now. Thanks so much for your guidance. :)

[@RaviAbuvala]

@@coachandrea-lorrainealleno1331 Pleasure is all mine!!

[@eliseomartinez7]

Exactly the video I needed to see today!

[@RaviAbuvala]

Appreciate that!!

[@andrewpcherry3677]

This is great content Ravi and very useful and implementable for fast results! 💰🔥💰

[@RaviAbuvala]

Thanks so much for the support Andrew!!

[@AuthorPreneurElite]

Your vids are legit Ravi. I’m on your email list and look forward to all of them.

[@RaviAbuvala]

Thanks so much, that means a lot!!

[@gabrielmora4631]

Boom! Dropping some fire here 🔥🔥🔥

[@RaviAbuvala]

Thank you sir!!

[@brianwiesner]

Love it man, so true 🙏🏼

[@RaviAbuvala]

Thanks my man!!

[@cameronberigan3021]

What are your thoughts on going full performance based agency and just taking ROAS deals for Ecom

[@RaviAbuvala]

I love the idea, but I wouldn't ever go full-performance based, in my opinion you can at least always take a $3k-$5k base retainer, that will cover your costs and cost per acquire.
Then the rest is on the retainer, safer, but a lot of upside, let me know if you have any additional questions!