Existing Beyond Your Reality | Alex Ruhl | TEDxLeicester
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- Опубликовано: 7 фев 2025
- Alex Rühl (The Drum's 50 under 30 women in digital) is an award-winning virtual reality filmmaker and founder of CATS are not PEAS, a production studio that specialises in creating immersive experiences that impact people's lives.
Formerly a TV producer, Rühl got the bug for VR when she picked up her first 360 camera rig in 2015 and quickly became a thought-leader in the space winning the Pioneers of Immersive Realities Awards in 2018.
Her work includes speaking on the new storytelling language in immersive arts and producing narrative-driven experiences for the commercial and entertainment sectors.
Ruhl is a keen believer in "tech for good." She created the I Experience VR initiative in partnership with Leicester charity LOROS, which aims to enhance the wellbeing and quality of life of hospice patients nearing end-of-life using mindful virtual reality experiences.
She has also worked with Sheffield-based youth empowerment project Chillypep to create VR experiences for young people struggling with mental health issues as well as mentoring on schemes such as the VR Diversity Initiative which aims to upskill underrepresented groups to ensure future opportunities for all in this new industry. Alex Ruhl (The Drum 50 Under 30) is an award-winning Virtual Reality filmmaker who delights in using VRs as the new way of expression. Alex won the Pioneers of Immersive Realities Awards for 2018 for her work in the space and she advises companies and brands about the creative process behind VRs, as well as the behaviours of the audiences who experience it. Her company CATS are not PEAS is an immersive storytelling studio specialising in virtual reality projects. She is the curator for Phoenix Leicester’s VR cinema strand supported by the BFI and has co-created the I Experience VR programme. Alex has partnered with LOROS Hospice to bring Virtual Reality to patients nearing the end of life. She will be speaking globally on the topic of Next Generation storytelling and the potential impact VR will have across all sectors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Great presentation!! I was laughing at times, tearing up at others, and overall left so excited and hopeful for the future of VR and what it can do for us!
100%
Me too!
Sick presentation. Engaging, passionate and fascinating. 💥
This is so cool, I want to see her work..
It really is awesome
Love this!! Well done, Alex. And I've been to that stunning beach on the Gower Peninsula. Would love to see your video of it sometime!
I love love love virtual reality, and these days it is way better than reality itself.
Haha yeah especially during these crazy pandemic times right?!
Great work Alex!
Thanks again Tibo
This is why TED talks are important, in the realm of tech women are rarely heard from, always some man speaking getting accolades. But the true spirit of design and innovation lies within the feminine, thank you Alex, I love this talk.
Thank you SO much - this comment has made my day. Honestly means the world, thank you!
Your talk really gets to the heart of what VR is and what it can bring to our lives! Great intro as well!
Technology still scares me, it seems so much of it is in the wrong hands "MARK CAN YOU HEAR ME" but this woman encourages me, she appears to have a heart!
I couldn't agree more Paddy. Technology isn't innately good or bad, it's the people behind it & their intentions that set the landscape. Thank you for taking the time to watch my talk :)
@@Ruhlster25 If you were in charge I would be all okay, but again MARK scares me
Paddy Wilson-Humble totally understandable 😂
Love to able to have video of my granny, and this would be even more amazing.
Right? How beautiful to relive memories with our loved ones!
Sooooo Cooool
thanks Bob, you find the best teds!!
Thank you so much Bob 🙏so appreciate this!!
@@randisoh I love that Bob shared my talk with you Randi - thank you so much!
Hey Alex, love the journey back to the childhood.
- Characterisation really worked in your favour and helped us connect to the story
- Visuals very clear
- VR surprise really worked for me
I believe VR still has a way to go before we can fully utilise the benefits and a seamless experience but I totally agree with the possibilities.
We lived that story with you and I’m looking forward to more talks from you.
Wow, thank you so much for taking the time to post such a thoughtful comment. Really value your feedback & will absolutely be taking this all on board. Have a great day!
Great talk Alex. Very well presented!
We need more women in technology design and management, it brings heart before profit.
great share, and I agree!!
Thank you so much Laura - it means the world. I totally agree - people before profit, always!
@@tibogoth Thanks so much for taking the time to watch my talk Tibo. Appreciate it!
Amazing presentation as always especially the accurate comparison with Windows 95. I am a Science-Communicator and a Digital Media student, and I always wonder how VR will change the way we explore and explain science concepts to our audience in AstroGate channel.
So cool, love this.
Thanks so much Fiona - really appreciate it 😍
Great talk, Alex!
Mary was very lucky to have you. I am reminded a little of the movie Soylent Green at the end when they're in that room full of screens and are injected with something to pass away peacefully.. But I see that's not what Alex is about. The thought of allowing people to live out their dying wish no matter where they are, even if they can't move... That's pretty special. I can only imagine the peace it would bring those that are near the end, and there family members.
It really is so special to be a part of those moments. I am genuinely honoured to be facilitating that for people like Mary. Thanks so much for taking the time to watch my talk!
Seriously good talk!!!
Thank you so much Heather - means the world you took time to watch it 😍
Awesome presentation ! Very informative and eye opening 👍
David Morales thanks so much David 🙌
I loved Xena lol! xx Keep up the good work!
Wonderful, Alex.
AHMED ALYOUSIFY thank you so much 😍 glad you enjoyed!
This is exactly what technology was made for. Solving real problems. Adding real solutions to people’s lives. Enhancing life for those with fairly difficult life situations.
Where can we see her work?
I'd like to know as well!
Try google searching her. Surely there would be some other things out and about.
Alex, this was spot on! Thanks for sharing.
Sue Arnoldus thanks so much Sue! Glad you enjoyed 😍🙌
Fantastic talk with some genuinely fascinating insights. Especially about Xena Warrior Princess! Made me laugh.
I didn't think of virtual reality this way, to me it was always teenage boys playing war games, or worse.
Thanks for taking the time to watch my talk Leslie 😍. Yeah this is very VERY common & I it’s such a shame that this magnificent technology hasn’t yet been seen for its true potential! Hopefully that will change 🙏
@@Ruhlster25 I like it that more women are involved in AI now, some compassion is important
@@thomashurbert Absolutely - a mix of voices from the start makes the tech stronger, faster!
Good woman good technology
Thank you so much 🙏 appreciate this!!
No sound?
I'm sorry I've only just seen this comment - did you manage to get the sound working in the end :)?
Still pixelated
why did an ad bring me here?
Me too
@@gabrielnoboa3836 im glad it did, great talk..
@@janetsplace1953 Thanks so much Janet. So glad you enjoyed it!
@@Ruhlster25 thank you