So many people were upset over Darci (a black content creator) because she said the same thing and the people in her comments defense was "it’s a Korean brand why would they make darker tones", "Koreans are pale they don’t need a wide shade range", "not everything is about you" (even the darkest shade was still too light for most Koreans) and kept bashing her for it and how it wasn’t made for her when she got the PR package sent to her to test, I’m so glad they made more shades but there are still uneducated people out there who don’t know why is it important for brands to have a wide range even if they’re only planning on selling it within the origin country especially in Asian countries most foundations are still 3-5 shades too light for lots of people which’s really disappointing.
theres also foreigners that live aboard, and have families that have lived there generations. even if theyre a minority they should be able to walk into a store and get makeup in korea
I know, they bashed the mess out of her for it. It was so crazy, I felt bad for her. It not that hard for these brands to make more shades, they can make way more money if they did anyway
Fr I love her too! I watch her shorts all the time cuz she’s just such a likeable person, and gives amazing makeup tips. I was sos sad when she got so much backlash for saying something completely reasonable
Being a brown girl, it means a lot having a trustworthy brown influencer ❤️❤️ thankyou so much for all your hard work and keep posting ! Love watching your content
And now her brand bribes bloggers with bags to have only positive mentions. A clever one, but I will never buy any Tir Tir product and plan to unsubscribe any blogger who shows Tir Tir.
@iryna1722 come on, please please go to another comment to spread your propaganda. TirTir is not relevant to this comment thread. This nice comment refers to Dr.Gio a BLACK OWNED KOREAN BEAUTY BRAND. 🙄
I love that! Honestly though, even if it’s marketed in Asia, there should still be a wide range of shades. Korean makeup is so popular in the Philippines, where a majority of people are not that pale. But I guess that’s where the “skin lightening” products come in 🙃 As a Filipina, I’ve always wanted to try Korean cushion foundation, but I thought there would never be a shade for me
Yes always find it odd that an Asian brand marketed in Asia the biggest continent in the world and has the widest range of skintone but only has pale shades? If they want to make it exclusive to Korea and East Asia then just market themselves there
Literally Monica and darci are doing free consulting for these brands, like if you want to expand outside your home market you have to cater to the local population, if you want a successful business that is. K beauty is super popular amongst POC, more so then caucasian audiences - like we know about them before they even come to the US market. If they want to be successful right out the gate they have to expand for the audience they already have.
@@chronofantasma hey sweety , a Korean brand but it's being sold across the world and is being marketed also in North America (North America is a continent that includes many countries, the biggest being the United States, Canada and Mexico!). This is what we call a global brand, think of MAC or maybelline as examples of other global beauty brands. It's ok though, we don't judge the slow learner. keep trying and you'll be just as knowledgeable as everyone else, eventually!
@@emilyann4504When you talk about the Asian market you dont usually include everyone in asia. Bangladeshis and Indians are also asians but you dont really usually associate Asia with them. The shades are mostly pale because its probably aimed at the Asians that are pale. The koreans and the chinese,
Theyre not, they even get lighter tones and you can see they dint match the face and necks most if the time because looking "whiter" is the beauty standard, even whitening creams but they do have some who are daker, and even darker Asians in their country get bad treatment a lot
@@Manilove223I visited Korea twice and each visit was under 3 weeks but to you don’t know what your talking about, both Korean men and women have naturally light and thin skin, you think they put on a pound of makeup just to look pale? Because it’s really hard to completely blend in the wrong makeup shade and I don’t think it’s like most Korean women do that everyday
We're tan, but we're not that tan tbh.. The foundation colors match with my tan grandma and my really pale friend, but they definitely should broaden there range if they're reaching towards a American audience since there's like a whole different variety of people here
People don't understand that inclusivity helps everyone. Most korean shades are darker on me and the only shade 13 that I could wear was casket ready grey on me. This brand has developed the shade 13 in two undertones. Of course I'm going to give it a try. I didn't before because 17 is always too dark. Also I'm always going to pick a brand that's willing to spend coin on developing all shade ranges.
@nthabisengsello6428 it's definitely saying something. It's saying that their original shade range was unacceptable for a brand pushing itself in an international market.
Tirtir expanded their shade range!! Darcei a black makeup influencer did a video with new shades recently and honestly im impressed! Love how tirtir is taking customer feedback!
It's looking dark because you have put too much product on. When applying a Korea cusion you have to put very sheer layers. Firstly, you have to press in then entire puff for equal distribution of the product not the edge. Secondly, you have to pat off the excess on the back of the lid over the cusion...
I feel like people dont understand that foundation is supposed to go underneath other makeup. Its a base. Its supposed to look like the neck and chest and the rest of the body, then you put your other stuff on top. This is a really good coverage and its a good color. Maybe a little dark but it definitely can be her summer shade.
all the shades i’ve seen look very warm toned. actually as someone with very light cool toned skin this is kind of a struggle for me with korean foundations in general. even if they are light they usually seem to be warm toned. western foundations only recently have started addressing undertones widely though tbf so it might be a reach for me to want that lol i think tirtir has shades that claim to be cool but they still look warm to me
Us South Asians living in East Asia watching all the comments 'justifying' not expanding shade ranges like 🤨 When they first came out, they didn't even start putting all the Fenty shades out (let alone stocking them in-store). Even though I see plenty of East Asians who are darker than me 😂😅
Exactly. Ppl tried defending them but I always commented that they shouldn’t be marketing their product to Americans bc of the various shades of Americans. It’s nice to see they know how to take criticism and improve their product based on what they’re told
I somehow feel like the tone is different from your real skin, maybe the undertone? Idk, also the finish doesn’t look the best, until you showed the final look after powdering, it kind of looked heavy and caked in the try on.
i think perhaps she may have been dabbing the cushion too much into the foundation (if you get what i mean)? usually with this type of product you lightly dab at the foundation, since it's high coverage. idk tbh i can't see how she's putting it on the cushion😭 i'm most likely wrong
i'm so glad they took the criticism well and are coming out with more shades. considering how there are even tan native koreans, i'm glad this brand has taken the step in the right direction to be more inclusive for their local and international consumers! i don't really wear foundation since it's usually heavy on the skin but i hear cushion foundations can help with that so i'm excited!!!
@@EIIy Yes! It was her! I felt like the positivity, uh, was about as on point as the foundation match was(n't). I assume they're getting paid very well for these videos, but... Don't love it 😬
True, if you are planning to market it in the us, where fenty changed the game, you should consider having deeper shades. I "get" if the company only has lighter shades because it wants to keep it in Korea, where having pale skin is more value and important, even tho there are people with darker shades anyway. But that's the standard. Also, sometimes these companies expand their makeup to other parts of Asia where there are darker shades, regardless if the standard is pale skin, they still deserve a wide range of options.
I’m glad you said ‘and taking it to the US market’. So many people seem to forget the logistics behind a product and its marketing. Korean brands go viral when a woman with a lighter complexion finds an amazing formula that matches while travelling Korea and then brings the info to Tiktok. Then when loads of darker complexion women try it, the poor brand gets cancelled for not having enough deeper shades when they weren’t even marketing in the US/ Western market. For information, Korea only has 6k darker skinned women residing there, a country of 51.6 million people. (0.01%). The market is not large enough for them produce the make up in deeper ranges as it will most likely never sell. Thats why when they do go viral, they’re quick to release more shades to fulfil the needs.
What’s really funny is the Korean brand’s darkest shade is actually the most common shade! Many Asian people wear foundations several shades lighter than they actually are. Countries that are almost sub tropical (closer to the equator) will naturally have darker complexioned natives because they’re closer to the sun! A lot of tan skin denial goes on in these asian countries.
As a brown girlie who can't find her shade in shops, seeing these developments makes me happy because it means more people can share the experience of being able to use a good product.
Now that I know they have a wider shade range that is more inclusive, I’ll give them a try. I only shop brands that have a diverse range for all make up users. Thanks for the update on Tir Tir.
So happy that influencers like you are so vocal about brown skin friendly products which pressurises brands to make brown skin friendly products ❤️❤️❤️❤️❤️
Why is everyone attacking Korean brands for their initially limited foundation ranges? It’s made for primarily for Asian beauty standards. Constructive criticism to see more foundation styles is ok, but most people use very negative tones toward these companies. Especially when you have creators over applying the product because they use it like regular american style products.
they’re marketing in the us though. if they just want to make shades for asians then they should have kept their marketing over there. & koreans themselves complain that their home brands don’t make shades dark enough for most koreans so i don’t get this argument, they’re suffering too
They sent it to dark skinned creators in PR. If they do not like it, they are entitled to their opinion and should give an honest review. Plus, they were giving constructive criticism. They have no reason to hate the brand as a whole for one product that they didn't like.
as a korean american im too dark for maybe 90% of korean foundations 😭 the colorism is soo bad. im glad there are at least a few brands which are starting to include darker skin tones & i hope kbeauty & korean society continues to be more inclusive of a greater range of skin tones 🫶bc honestly i already pretty shocked by how dark this brands darkest shade was at launch 😭 normally it's 3 shades of white off white light beige
Omgggg u did a review! I love it! I got 33C and it oxidizes (my ONLY concern as a coloured consumer) so it becomes too dark but 29N is too light. Im waiting because they r going to release even more shades!!!❤❤❤❤
That’s why she clarified that they market to the US. If it was ONLY in Asia it should include dark tones that Asians tend to be (because they don’t get that right either) but if it’s the US they better have a few brown and black options to not be criticized.
I've been saying this for a while but she does the wrong kind of color correction. She corrects with colors that are opposite of what she'd trying to hide on the color wheel, and when you do that, the result is straight up grey. I don't think she should be giving color correction advice 😬 She tends to color correct her chin and jaw and I'm pretty sure that's why it looks ashy
Idk if she used setting powder after putting the foundation on (I'm guessing maybe!) but it could be that, powders sometimes give off that ashy color in some angles
@@taylorg2320 Color correction is to use the opposite shade of hyperpigmentation to remove it. And she didn't even color correct here to show the foundation. When you DON'T color correct, you will look ashy.
I just hope they expand the shade more for the crystal cushion. The red one is amazing, but it gets dry after a few hours. And it clinged on dry patches around my chin area. So if you have a dehydrated skin (i am combi but dehydrated) this one may nor be for you. Or opted for a hydrated primer and setting spray and prep your skin well.
I'm white and live in Korea (lifer.) What a lot of people don't think about when they retort "Well duh it's light it's a Korean product made for Korean skin colors" is that Korea actually has a large population of non-Koreans (I refuse to ever use the word "foreigners") from all over the world... Not just people who come to teach English but there are so many people here from South and Southeast Asia who come for all sorts of reasons: marriage, higher education, jobs. The same reasons people immigrate to Western countries. Those people live here and contribute to society by working hard (literally most aspects of the manufacturing industry would grind to a halt if not for migrant workers and due to the low birth rate there are fewer students than ever so universities are BEGGING for international students or else they will have to close down) so why shouldn't they have ready access to products that fit them? It is often difficult and expensive to source and import your usual products from your home country and Korea literally NEEDS people to sustain its economy so inclusive foundation tones is like...the absolute bare minimum.
Honestly, respect for the brand when they admitted they messed up when they decided to market their foundation outside of korea, and fixed the issue in a reasonable amount of time.
I'm so confused. Yes it's a Korean makeup brand marketed for Koreans and unfortunately in Asia it is a thing where people prefer to be lighter than they are, they don't tend to make much "darker" shades as they won't sell. Believe me they're darkest ones have been the lightest ones in the western industry for me
Did u not watch the video. She literally said that this brand PURPOSEFULLY markets in western countries and as a result then they SHOULD have darker shades if they’re going to do that.
It's just that they're targeting western market but they're not inclusive... But overally, Korean makeup is really good. I wish brands like Clio, Rom&nd or PeriPera also start targeting European/American market and sell their products in local drugstores. I'm pale girl with cool undertone and it's hard for me to find foundation because women in Europe tend to wear foundation with yellow undertone and that's what drugstores sale. Korean brands are my savior.
Thanks for putting me on! The korean brand I used to get was perfect but got discontinued a few years ago, and I've been making my own cushions since. I'll give this a try.
IMO, their initial target demographic was Korean skin tones. However, as they expanded their products globally, they found unexpected success. Now, they're scrambling to accommodate a wider range of skin tones, likely without sufficient research and development for these new demographics will take time to get it right. Despite the challenges, they are listening and making efforts--so CALM down folks.
I bought this cushion foundation 2 months ago and it is fire. I love it so much I stopped using my high end foundations because this one is jst the best. Totally recommend
Ooo you went a little heavy handed on the application and you might like the finish more if you did two lighter layers since this is full coverage and the stuff looked really wet once you covered your face
It looks nice and olive for your undertones. And in summer it will match even better. Plus you can get even more snatched and glam with brighter concealer under eyes.
One thing is texture and Other is cakeyness, this just looks like the lady has texture on her skin (acné, pimples, etc) and i dont think it is greasy,just with a luminous finish, but if u dont like that u can use a powder to matify it
I also wish that more k-brands were doing more shades for lighter complexions as well. Most of the light shades are paper white or horribly pink undertone 🫠
Guys I think it's also important to understand that a company does not HAVE to do anything. They're not forcing you to buy their products it is 100% your choice and 100% their choice who they market to.
At this point sending dark skinned girls with their "darkest" shade was definitely a marketing scheme and the actual dark shades were already in production to be sent after they sent out the first ones. It had to be. Pretty smart of them.
Yes, I think so too because she previously said she matches her neck. Plus, she got sent this in PR, so I don't understand why people are mad at her if they think the shade is off. They should be mad at the brand
Also fam they’re coming out with more shades in June/July too! Super stoked to see inclusivity even in kbeauty now 🥹
You should do a vintage bollywood makeup and outfit!
Was that they’re darkest shade?
@@DanieeIathey’re coming out with much darker shades for us.
@@DanieeIano
I dont know if I missed it in the video but what shade did you use ??
So many people were upset over Darci (a black content creator) because she said the same thing and the people in her comments defense was "it’s a Korean brand why would they make darker tones", "Koreans are pale they don’t need a wide shade range", "not everything is about you" (even the darkest shade was still too light for most Koreans) and kept bashing her for it and how it wasn’t made for her when she got the PR package sent to her to test, I’m so glad they made more shades but there are still uneducated people out there who don’t know why is it important for brands to have a wide range even if they’re only planning on selling it within the origin country especially in Asian countries most foundations are still 3-5 shades too light for lots of people which’s really disappointing.
theres also foreigners that live aboard, and have families that have lived there generations. even if theyre a minority they should be able to walk into a store and get makeup in korea
I know, they bashed the mess out of her for it. It was so crazy, I felt bad for her. It not that hard for these brands to make more shades, they can make way more money if they did anyway
Yes, especially because the brand markets themself in America. If brands do that, of course inclusivity is going to be a priority for people!
Fr I love her too! I watch her shorts all the time cuz she’s just such a likeable person, and gives amazing makeup tips. I was sos sad when she got so much backlash for saying something completely reasonable
Fellow Darci fan!❤️
Being a brown girl, it means a lot having a trustworthy brown influencer ❤️❤️ thankyou so much for all your hard work and keep posting ! Love watching your content
There is actually an African American woman found a makeup brand in Korea. I saw an interview on it. Pretty nice too.
Oooooh thanks for the info girl/boy! That's amazing!!
And now her brand bribes bloggers with bags to have only positive mentions. A clever one, but I will never buy any Tir Tir product and plan to unsubscribe any blogger who shows Tir Tir.
@iryna1722 come on, please please go to another comment to spread your propaganda. TirTir is not relevant to this comment thread. This nice comment refers to Dr.Gio a BLACK OWNED KOREAN BEAUTY BRAND. 🙄
@@breeeeeee U TELL EM SIS !
I'm so tired of these propagandists lol 😅
I love that! Honestly though, even if it’s marketed in Asia, there should still be a wide range of shades. Korean makeup is so popular in the Philippines, where a majority of people are not that pale. But I guess that’s where the “skin lightening” products come in 🙃 As a Filipina, I’ve always wanted to try Korean cushion foundation, but I thought there would never be a shade for me
I’m a Filipina too! I’m glad Tirtir understood the assignment and recognized that there is a need for additional shades
Yes always find it odd that an Asian brand marketed in Asia the biggest continent in the world and has the widest range of skintone but only has pale shades? If they want to make it exclusive to Korea and East Asia then just market themselves there
Literally Monica and darci are doing free consulting for these brands, like if you want to expand outside your home market you have to cater to the local population, if you want a successful business that is. K beauty is super popular amongst POC, more so then caucasian audiences - like we know about them before they even come to the US market. If they want to be successful right out the gate they have to expand for the audience they already have.
@@chronofantasma hey sweety , a Korean brand but it's being sold across the world and is being marketed also in North America (North America is a continent that includes many countries, the biggest being the United States, Canada and Mexico!). This is what we call a global brand, think of MAC or maybelline as examples of other global beauty brands. It's ok though, we don't judge the slow learner. keep trying and you'll be just as knowledgeable as everyone else, eventually!
@@emilyann4504When you talk about the Asian market you dont usually include everyone in asia. Bangladeshis and Indians are also asians but you dont really usually associate Asia with them.
The shades are mostly pale because its probably aimed at the Asians that are pale.
The koreans and the chinese,
These korean companies need to worry about the people in their own country as well bc I BET YOU not every korean is that light even 😂
Not every korean...but most koreans. And brands usually don't care about the marginal ppl
Theyre not, they even get lighter tones and you can see they dint match the face and necks most if the time because looking "whiter" is the beauty standard, even whitening creams but they do have some who are daker, and even darker Asians in their country get bad treatment a lot
@@Manilove223I visited Korea twice and each visit was under 3 weeks but to you don’t know what your talking about, both Korean men and women have naturally light and thin skin, you think they put on a pound of makeup just to look pale? Because it’s really hard to completely blend in the wrong makeup shade and I don’t think it’s like most Korean women do that everyday
@@Manilove223they also wear a lot sunscreen which really prevents any sort of tan because tanning is a skin response to too much sun exposure
We're tan, but we're not that tan tbh.. The foundation colors match with my tan grandma and my really pale friend, but they definitely should broaden there range if they're reaching towards a American audience since there's like a whole different variety of people here
People don't understand that inclusivity helps everyone. Most korean shades are darker on me and the only shade 13 that I could wear was casket ready grey on me. This brand has developed the shade 13 in two undertones. Of course I'm going to give it a try. I didn't before because 17 is always too dark. Also I'm always going to pick a brand that's willing to spend coin on developing all shade ranges.
It's completely forced
Christie tried out the darkest shade (I think) and it was perfect on her. That’s saying something. At least they’re more inclusive now
They released new shades! This is their shade extension and they’re releasing more in June/July
Lol no Christie being their darkest shade is not "saying something"
I hope they have darker because I'm darker than both those beauties
@@PastelPixie99they’re releasing more
@nthabisengsello6428 it's definitely saying something. It's saying that their original shade range was unacceptable for a brand pushing itself in an international market.
Tirtir expanded their shade range!! Darcei a black makeup influencer did a video with new shades recently and honestly im impressed! Love how tirtir is taking customer feedback!
It's looking dark because you have put too much product on. When applying a Korea cusion you have to put very sheer layers. Firstly, you have to press in then entire puff for equal distribution of the product not the edge. Secondly, you have to pat off the excess on the back of the lid over the cusion...
Yea that makes sense… she looks crazy 😮
She generally uses too much foundation.
Totally agree! I’m Asian and honestly any Asian makeup brand that markets to the US should have a wide range of skin tones.
I feel like people dont understand that foundation is supposed to go underneath other makeup. Its a base. Its supposed to look like the neck and chest and the rest of the body, then you put your other stuff on top. This is a really good coverage and its a good color. Maybe a little dark but it definitely can be her summer shade.
I think the undertone is wrong. It looks a little orange. Maybe a shade lighter
She matches to her neck which is darker
she literally said it’s too dark for her
is it just me or it looks green
@@jrlnky she has an olive undertone
all the shades i’ve seen look very warm toned. actually as someone with very light cool toned skin this is kind of a struggle for me with korean foundations in general. even if they are light they usually seem to be warm toned. western foundations only recently have started addressing undertones widely though tbf so it might be a reach for me to want that lol
i think tirtir has shades that claim to be cool but they still look warm to me
i think you put way too much foundation, maybe you should reduce it a bit and add a combo of other shades. as a brown girl that’s what i do 😊
That is a good idea!
I agree. Korean cushion foundations are generally not meant to be applied in thick layers, which is also what gives them the real-skin finish.
No girl that foundation is too warm on you it's too Orange
The foundation matches her neck.
@@M33PSTER no lol, it's too orange. Scroll down to see other ppl agree too
Hello, What is the first shade that she use?😢
Guys, the shade is 40 Cinnamon. I went to her shop thingy link and checked
thank you
Thank you. Getting the lighter one before this!
God bless you 😊
Not trying to tell you what to do or anything but you should’ve have to dip that many times. Twice should definitely be able to do your whole face
Hey Monica. I would suggest watching the official Tirtir channel's video on how to apply it to avoid applying too much.
Robert Welsh also recently did a video on how to properly apply the cushion without using too much.
72 hrs is CRAAAAAAA 🤯
I feel like people forget brown Koreans exist like not only is it inclusive for us but for them too 😭
Thats the thing! They're excluding their own target audience still 😭
Right? I have this problem in my own country too. The shade range straight up ignores brown people.
Us South Asians living in East Asia watching all the comments 'justifying' not expanding shade ranges like 🤨
When they first came out, they didn't even start putting all the Fenty shades out (let alone stocking them in-store). Even though I see plenty of East Asians who are darker than me 😂😅
If a Korean brand made more skin tone ranges not as many people would buy it because not as many East Asians have darker skin (I’m Chinese btw)
@@deffnotmaebut if they are also marketing in the US they should expand their skin tone ranges
Exactly. Ppl tried defending them but I always commented that they shouldn’t be marketing their product to Americans bc of the various shades of Americans. It’s nice to see they know how to take criticism and improve their product based on what they’re told
You're tripping
Its a little off, but not bad, hopefully they continue with more shades for darker skin
I somehow feel like the tone is different from your real skin, maybe the undertone? Idk, also the finish doesn’t look the best, until you showed the final look after powdering, it kind of looked heavy and caked in the try on.
i think perhaps she may have been dabbing the cushion too much into the foundation (if you get what i mean)? usually with this type of product you lightly dab at the foundation, since it's high coverage.
idk tbh i can't see how she's putting it on the cushion😭 i'm most likely wrong
Yep . Monica has a neutral undertone. Tirtir one isa warm .
She matches to her neck
Two light dabs, tap off excess. She’s putting on scoopfulls like she’s spackling a wall 😫
I saw a lot of Korean creators applauding this brand for having darker shades. Not enough but baby steps! 🙌🏼
In Korea this cushion comes still in just 3 shades
I'm so glad companies like this are taking feedback and making great products for more people!!!
100% agree! If you’re targeting the American market, you need to have ALL shades- from almost-white to pure black
i'm so glad they took the criticism well and are coming out with more shades. considering how there are even tan native koreans, i'm glad this brand has taken the step in the right direction to be more inclusive for their local and international consumers!
i don't really wear foundation since it's usually heavy on the skin but i hear cushion foundations can help with that so i'm excited!!!
Wow, this is the first time I see a cushion foundation this dark😍
Im so happy that they added more shades! I really love k beauty but its so sad to see that the shade ranges are always atrocious 💔
BROOOOO they went back to the lab and created more shade?! That’s insane. Love that! Also, the foundation looks incredible on you. Wowzers!
Wrong undertone
I saw a different creator who is Black try a different shade in the extended range and the undertones didn't look great on her either 😬
@@arghleblarghle Miss darcei ? Because for both I find it weirdly too... green almost ?
It's the right undertone. You can see how it matches her neck perfectly and foundations are meant to match the neck not the face.
Yeah it’s green. She put foundation on her neck first so it blends better, but still looks green. I honestly thought it was a joke review.
@@EIIy Yes! It was her! I felt like the positivity, uh, was about as on point as the foundation match was(n't). I assume they're getting paid very well for these videos, but... Don't love it 😬
True, if you are planning to market it in the us, where fenty changed the game, you should consider having deeper shades. I "get" if the company only has lighter shades because it wants to keep it in Korea, where having pale skin is more value and important, even tho there are people with darker shades anyway. But that's the standard. Also, sometimes these companies expand their makeup to other parts of Asia where there are darker shades, regardless if the standard is pale skin, they still deserve a wide range of options.
Did they come out with lighter shades? There was like 3 in stores when i went to japan and couldnt find one that matched
yup !!
I bought mine from Japan and it was waaaay too white for me so they definitely have lighter shades!
I’m glad you said ‘and taking it to the US market’. So many people seem to forget the logistics behind a product and its marketing. Korean brands go viral when a woman with a lighter complexion finds an amazing formula that matches while travelling Korea and then brings the info to Tiktok. Then when loads of darker complexion women try it, the poor brand gets cancelled for not having enough deeper shades when they weren’t even marketing in the US/ Western market. For information, Korea only has 6k darker skinned women residing there, a country of 51.6 million people. (0.01%). The market is not large enough for them produce the make up in deeper ranges as it will most likely never sell. Thats why when they do go viral, they’re quick to release more shades to fulfil the needs.
Second plan of action: undertone correction.
Yea cuz that looked green.
Agreed :( @@cpc061
She has olive skin, plus she matches to her neck
@@cpc061 y'all are too funny😂😂 some people say it looked green some say it looked orange, make a decision because that's literal opposites, lmfaoo
What’s really funny is the Korean brand’s darkest shade is actually the most common shade! Many Asian people wear foundations several shades lighter than they actually are. Countries that are almost sub tropical (closer to the equator) will naturally have darker complexioned natives because they’re closer to the sun! A lot of tan skin denial goes on in these asian countries.
What foundation shade are you wearing?? Btw looks amazing 🤩
That's not your shade
she knows that
@@youbetterstannewjeans Does she? I missed that part. My bad
she said it would be good for her in the summer, the northern hemisphere homies havent had a ton of time to tan yet lol
As a brown girlie who can't find her shade in shops, seeing these developments makes me happy because it means more people can share the experience of being able to use a good product.
Now that I know they have a wider shade range that is more inclusive, I’ll give them a try. I only shop brands that have a diverse range for all make up users. Thanks for the update on Tir Tir.
So happy that influencers like you are so vocal about brown skin friendly products which pressurises brands to make brown skin friendly products ❤️❤️❤️❤️❤️
Which shade are you using? Also, does the foundation seem to be better for dry or oily skin? Love your content btw!!
Guys, the shade is 40N Cinnamon. I went to her shop thingy link and checked
It’s really orange.. too bad they don’t have olive/neutral undertone browns
Bro these x hr etc bragging claimes on these foundations is getting out of hand 😂😂 who reading 72hrs and thinking wooow finally a foundation for me !
I agree 😂
My mom 😳
Thank you so much for everything Monica! You are the only influencer I trust to give us good reviews 😊
Why is everyone attacking Korean brands for their initially limited foundation ranges? It’s made for primarily for Asian beauty standards. Constructive criticism to see more foundation styles is ok, but most people use very negative tones toward these companies. Especially when you have creators over applying the product because they use it like regular american style products.
they’re marketing in the us though. if they just want to make shades for asians then they should have kept their marketing over there. & koreans themselves complain that their home brands don’t make shades dark enough for most koreans so i don’t get this argument, they’re suffering too
Keywords: "Asian Beauty Standards." Even Asians cannot find the foundation in their range because of these standards.
@@DayoOgundethere’s Asians in the US lmao??
Then why market in the west?
They sent it to dark skinned creators in PR. If they do not like it, they are entitled to their opinion and should give an honest review. Plus, they were giving constructive criticism. They have no reason to hate the brand as a whole for one product that they didn't like.
It's literally orange
😭😭
Tirtir is so good when it comes to the shade range, but also means you have to go a shade up due to how much it oxidises
That actually was a perfect shade it matched your neck soooo well and blended seamlessly
I’m convinced that these brands do this for the outrage and they already have the darker colors in the lab
That’s so lame 😒
i mean it is a korean brand. i don't think they had it in the lab...
Now this is how you improve your shade rang. Youthforia take notes
as a korean american im too dark for maybe 90% of korean foundations 😭 the colorism is soo bad. im glad there are at least a few brands which are starting to include darker skin tones & i hope kbeauty & korean society continues to be more inclusive of a greater range of skin tones 🫶bc honestly i already pretty shocked by how dark this brands darkest shade was at launch 😭 normally it's 3 shades of white off white light beige
What sane person wears their makeup for 2 DAYS??
72 hours would even be 3 days 😭 - one would be bound to get all sorts of irritations 💀
Omgggg u did a review! I love it! I got 33C and it oxidizes (my ONLY concern as a coloured consumer) so it becomes too dark but 29N is too light. Im waiting because they r going to release even more shades!!!❤❤❤❤
Omg I'm so excited I might cry!!! I've been so jealous of everyone who got to use this foundation
I bought, and the darkest one, 43N, is almost exactly my skin tone ❤❤❤
Cant wait for the dumb "wHy dO yoU eXpeCt AsiAn cOmPaNies to CatEr tO YoU!!!!" crowd to see this
That’s why she clarified that they market to the US. If it was ONLY in Asia it should include dark tones that Asians tend to be (because they don’t get that right either) but if it’s the US they better have a few brown and black options to not be criticized.
Im Korean with tanned Brown tone. Brands def need to make more shades options
girl I just searched the tir tir cushion yesterday this is such a coincidence 😭
Wait did she say the shade she used or did I miss it 😩
I’m so glad they got more shades :))
It looked amazing initially but in the last clips it seems a little bit ashy on the lower side of your face. It just maybe the shade.
I've been saying this for a while but she does the wrong kind of color correction. She corrects with colors that are opposite of what she'd trying to hide on the color wheel, and when you do that, the result is straight up grey. I don't think she should be giving color correction advice 😬 She tends to color correct her chin and jaw and I'm pretty sure that's why it looks ashy
Idk if she used setting powder after putting the foundation on (I'm guessing maybe!) but it could be that, powders sometimes give off that ashy color in some angles
@@taylorg2320 Color correction is to use the opposite shade of hyperpigmentation to remove it. And she didn't even color correct here to show the foundation. When you DON'T color correct, you will look ashy.
I just hope they expand the shade more for the crystal cushion. The red one is amazing, but it gets dry after a few hours. And it clinged on dry patches around my chin area. So if you have a dehydrated skin (i am combi but dehydrated) this one may nor be for you. Or opted for a hydrated primer and setting spray and prep your skin well.
I'm white and live in Korea (lifer.) What a lot of people don't think about when they retort "Well duh it's light it's a Korean product made for Korean skin colors" is that Korea actually has a large population of non-Koreans (I refuse to ever use the word "foreigners") from all over the world... Not just people who come to teach English but there are so many people here from South and Southeast Asia who come for all sorts of reasons: marriage, higher education, jobs. The same reasons people immigrate to Western countries. Those people live here and contribute to society by working hard (literally most aspects of the manufacturing industry would grind to a halt if not for migrant workers and due to the low birth rate there are fewer students than ever so universities are BEGGING for international students or else they will have to close down) so why shouldn't they have ready access to products that fit them? It is often difficult and expensive to source and import your usual products from your home country and Korea literally NEEDS people to sustain its economy so inclusive foundation tones is like...the absolute bare minimum.
What shade did you use in the video?
i hope they keep expanding their range
Honestly, respect for the brand when they admitted they messed up when they decided to market their foundation outside of korea, and fixed the issue in a reasonable amount of time.
Hopefully when they come out with even more shades in June or July they would have my shade. Can't wait!
I'm so confused. Yes it's a Korean makeup brand marketed for Koreans and unfortunately in Asia it is a thing where people prefer to be lighter than they are, they don't tend to make much "darker" shades as they won't sell. Believe me they're darkest ones have been the lightest ones in the western industry for me
Did u not watch the video. She literally said that this brand PURPOSEFULLY markets in western countries and as a result then they SHOULD have darker shades if they’re going to do that.
It's just that they're targeting western market but they're not inclusive... But overally, Korean makeup is really good. I wish brands like Clio, Rom&nd or PeriPera also start targeting European/American market and sell their products in local drugstores. I'm pale girl with cool undertone and it's hard for me to find foundation because women in Europe tend to wear foundation with yellow undertone and that's what drugstores sale. Korean brands are my savior.
Thanks for putting me on! The korean brand I used to get was perfect but got discontinued a few years ago, and I've been making my own cushions since. I'll give this a try.
Great! I am waiting for my shade to come out!!!
Which shade is this one?
what shade are you wearing??
You applied to much
omg i was waiting for your review of this before buying it so yayyyy
IMO, their initial target demographic was Korean skin tones. However, as they expanded their products globally, they found unexpected success. Now, they're scrambling to accommodate a wider range of skin tones, likely without sufficient research and development for these new demographics will take time to get it right. Despite the challenges, they are listening and making efforts--so CALM down folks.
I bought this cushion foundation 2 months ago and it is fire. I love it so much I stopped using my high end foundations because this one is jst the best. Totally recommend
Ooo you went a little heavy handed on the application and you might like the finish more if you did two lighter layers since this is full coverage and the stuff looked really wet once you covered your face
Gorgeous!!
It looks nice and olive for your undertones. And in summer it will match even better. Plus you can get even more snatched and glam with brighter concealer under eyes.
Yay, I'm so glad you're reviewing this... again❤❤
Brands gotta learn koreans can be dark skinned too- smh
Wow the shade matched you perfectly. Can you pls tell me what's the shade name? I'd like to buy one for my sister, who's your shade.
it looks greasy and cakey though
One thing is texture and Other is cakeyness, this just looks like the lady has texture on her skin (acné, pimples, etc) and i dont think it is greasy,just with a luminous finish, but if u dont like that u can use a powder to matify it
Im a fair skinned individual so luckily I dont have issues with Korean foundations but i feel bad for darker individuals
What shade is this
I don’t know why Korean brands are always so light… Like, it’s HOT and sunny in Korea, which means you’re gonna get a lot of tan, right??
Im p sure i heard they confirmed theyre tryna make darker shades rn itll prob take them a lil more time tho cause theyll needa get ppl to swatch them
Korean brands are great quality, thats why we need more range of shades for all consumers who value korean products.
What makeup remover do you use to take off 72 hour makeup?
This is why I love TIRTIR ❤
I also wish that more k-brands were doing more shades for lighter complexions as well. Most of the light shades are paper white or horribly pink undertone 🫠
It is too dark and the undertone seems off. It looks green on your face.
Tirtir commented earlier on your video and promised to do this and now they did it . Totally nailed it!!!
Guys I think it's also important to understand that a company does not HAVE to do anything. They're not forcing you to buy their products it is 100% your choice and 100% their choice who they market to.
Which shade are you using?
Dark for you better shade you need
I love how Darci supported them to make new shades
At this point sending dark skinned girls with their "darkest" shade was definitely a marketing scheme and the actual dark shades were already in production to be sent after they sent out the first ones. It had to be. Pretty smart of them.
Am I the only one who thinks it's not dark it's perfect matches with her. Neck?
Yes, I think so too because she previously said she matches her neck. Plus, she got sent this in PR, so I don't understand why people are mad at her if they think the shade is off. They should be mad at the brand