I remember the ad with the 2 ladies at Woodside station airing one night during the Channel 4 news at 11PM. As the ad ended the news resumed with a story of an off duty NYPD officer who was mugged on either the N or R train. When the perp found the officer's badge he attempted to sever the officer's hand with his knife.
Moved to NYC when I was 2 years old and been here ever since. Not always easy or pretty, but I value my upbringing here. And I will always remember this ad campaign. They even put it on the train platforms! I seriously LOVED this campaign. Started taking the NYC subway to school in about 1987/88 and I literally saw how they started making the system better. This campaign was confident, documentary-style, and featured real New Yorkers and Transit workers just talking. It gave me more confidence in the trains, I know that much!
This is the kind of overhaul needed today: structural and integral. The so-called "overhauls" being done nowadays are just about putting petty tech in stations and implementing CBTC instead of doing quality repairs to tracks and tunnels.
2:05 That is William Bratton who would be Giuliani's first NYPD commissioner from 1994-96 and whose quality of life initiatives spurred the dramatic crime reduction that was an integral part of NYC's revitalization.
Went to NYC when I turned 12 in 2013, and for a day trip just last saturday, and while I have a Subway where I live: Toronto, the New York Subway is just so much more! Sure I saw someone peeing, and yes it's crowded and dirty, but fuck it, that's New York and what makes it special. The trains are fast, go everywhere, and sure it's complicated, but once you understand the map, it's easy!
These ads are awesome! If only the NYPD & National Guards enter the subways to remove criminals and homeless people in present-day NYC; plus the subways brought back the good times in the NYCT. And the LIRR had printed timetables along with the MTA system map (with MNR, LIRR & NYCT)
They didn't. This was a choice. There were very specific "documentary"-style commercials that started to appear in the late 1980s, especially in the New York City area, maybe even starting with a now-legendary Citibank commercial with bank employees just talking to the camera. This was a choice to be a bit edgy and the quality and color were part of the direction of the ad.
I remember the ad with the 2 ladies at Woodside station airing one night during the Channel 4 news at 11PM. As the ad ended the news resumed with a story of an off duty NYPD officer who was mugged on either the N or R train. When the perp found the officer's badge he attempted to sever the officer's hand with his knife.
I love these commercials.Very inspirational
Moved to NYC when I was 2 years old and been here ever since. Not always easy or pretty, but I value my upbringing here. And I will always remember this ad campaign. They even put it on the train platforms! I seriously LOVED this campaign. Started taking the NYC subway to school in about 1987/88 and I literally saw how they started making the system better. This campaign was confident, documentary-style, and featured real New Yorkers and Transit workers just talking. It gave me more confidence in the trains, I know that much!
This is the kind of overhaul needed today: structural and integral. The so-called "overhauls" being done nowadays are just about putting petty tech in stations and implementing CBTC instead of doing quality repairs to tracks and tunnels.
i was born and rasied here in nyc and love my trains from the mta
Colbert Awesome Yeah I know right? I was raised in NYC until May 19th 2012
Same I was raised in new york Staten island and I'm still in staten island I love the buses and trains of mta
They need to remake these ads today. Andy Byford's currently turning our system around for the better right now. (UPDATE: Oof.)
For sure. Even tho Andy is gone, the Mta should definitely invest in some ads to make people go into the system
@@aqua2poweros699I believe he’s working at Amtrak now.
2:05 That is William Bratton who would be Giuliani's first NYPD commissioner from 1994-96 and whose quality of life initiatives spurred the dramatic crime reduction that was an integral part of NYC's revitalization.
1989, You can see the Recently overhauled R42, R40M, R40 Slants, shiny and clean
In This Clip, From 2:33 To 3:04, It Was MTA New York City Subway's We're Coming Back Video Commercial #6 From 1989.
In This Clip, From 0:00 To 0:30, It Was MTA New York City Subway's We're Coming Back Video Commercial From 1989.
In This Clip, From 1:32 To 2:02, It Was MTA New York City's We're Coming Back Video Commercial #4 From 1989.
We need a thorough revolution of improvements now!
They're still not there yet.
Nice t.v. ad by the MTA and the R68A came in as the same time as this t.v. advertisement since both were made in 1989 along with the 63rd street line
I was born and raised in nyc til 2012.
Went to NYC when I turned 12 in 2013, and for a day trip just last saturday, and while I have a Subway where I live: Toronto, the New York Subway is just so much more! Sure I saw someone peeing, and yes it's crowded and dirty, but fuck it, that's New York and what makes it special. The trains are fast, go everywhere, and sure it's complicated, but once you understand the map, it's easy!
2:20 if you look closely, that might be car 1439
That’s right, one of the cars involved in the 1991 Union Square Train Wreck!
I mean, it worked... the subways today are incredible
James G lol
Not anymore
Who notice the 9 train at 2:25
Same here R.I.P 9 train
Rip local 9 :(
Cool😎
Well MTA, we might have to try this again coming out of this slump. Hope for the best
"we know it sucks but please dont leave, did i mention you are a new yorker? pllllllleeee-e-e-e-ease dont go!"
Don't give up NY
0:36 I also see workers going to work on the track.
0:57 have patience. It’s not easy fixing a system with over 450 stations including MNR and LIRR
These ads are awesome! If only the NYPD & National Guards enter the subways to remove criminals and homeless people in present-day NYC; plus the subways brought back the good times in the NYCT. And the LIRR had printed timetables along with the MTA system map (with MNR, LIRR & NYCT)
Back when New York was amazing, since I was born in the late 1990's (aka 1998).
To me it looks like the 7 line, but i'm not sure. Most of the subway lines go overground
wow i thought the same thing
Nothing has fundamentally changed
That horn at 0:19 gave me chills
They worked on it & then it broke again.
This was when the graffiti epidemic stopped.
That girl in 0:20 to 0:23 is so beautiful I wish I met her in that era =)
Me too. I love her accent.
Why did cameras in 1989 have that quality and too much color
They didn't. This was a choice. There were very specific "documentary"-style commercials that started to appear in the late 1980s, especially in the New York City area, maybe even starting with a now-legendary Citibank commercial with bank employees just talking to the camera. This was a choice to be a bit edgy and the quality and color were part of the direction of the ad.
2:34 where is that what line
2:34 and I don't know
It looks like the culver shuttle
I believe it's the m train
Now we need the homeless duty.
J/M
Gangsta
0:18 the twin towers
i hated when the mta got rid of graffiti because i'm a graffiti writer and i am very influenced by the nyc subway art
You need to come back to Nassau County buses. NICE is awful!
Get a job.
when trains are niuce
In This Clip, From 1:01 To 1:32, It Was MTA New York City Subway's We're Coming Back Video Commercial #3 From 1989.
In This Clip, From 0:30 To 1:01, It Was MTA New York City Subway's We're Coming Back Video Commercial #2 From 1989.
In This Clip, From 2:02 To 2:33, It Was MTA New York City Subway's We're Coming Back Video Commercial #5 From 1989.