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What if we are doing research to create a new product not improving current features? We won't be giving them example of product then
In that case you're running discovery / generative research. You'll want to focus on understanding the needs of the user. What are their goals? What prevents them from reaching those goals? How can you help them?
Thank you so much for making this video!
thanx bro
Saw Czarface and subbed.
Hi Matt, thanks for your video. It is very helpful. Just a quick note, I think you should write "Part I and Part II" in the title of the video. ☺️
Good idea, done! :)
@@MattBorchert :)
thanks for useful video, can I make open-ended survey and put interview questions there, instead of having real interview?
Yes, but that's a very different data collection method. You're trading depth for scale. Qualitative vs. quantitative.
This video is sponsored by Skillshare! Click here to explore your creativity and get 2 free months of Premium Membership: skl.sh/mattborchert
What if we are doing research to create a new product not improving current features? We won't be giving them example of product then
In that case you're running discovery / generative research. You'll want to focus on understanding the needs of the user. What are their goals? What prevents them from reaching those goals? How can you help them?
Thank you so much for making this video!
thanx bro
Saw Czarface and subbed.
Hi Matt, thanks for your video. It is very helpful. Just a quick note, I think you should write "Part I and Part II" in the title of the video. ☺️
Good idea, done! :)
@@MattBorchert :)
thanks for useful video, can I make open-ended survey and put interview questions there, instead of having real interview?
Yes, but that's a very different data collection method. You're trading depth for scale. Qualitative vs. quantitative.