UX Research Interview Process Part 1 - Goals, Recruiting, & Writing Questions

[@MattBorchert]

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[@ashrock1990]

What if we are doing research to create a new product not improving current features? We won't be giving them example of product then

[@MattBorchert]

In that case you're running discovery / generative research. You'll want to focus on understanding the needs of the user. What are their goals? What prevents them from reaching those goals? How can you help them?

[@chikahanles]

Thank you so much for making this video!

[@user-ki7me1eu4l]

thanx bro

[@observing8685]

Saw Czarface and subbed.

[@marianamatosaraujo]

Hi Matt, thanks for your video. It is very helpful. Just a quick note, I think you should write "Part I and Part II" in the title of the video. ☺️

[@MattBorchert]

Good idea, done! :)

[@marianamatosaraujo]

@@MattBorchert :)

[@niloofathi509]

thanks for useful video, can I make open-ended survey and put interview questions there, instead of having real interview?

[@MattBorchert]

Yes, but that's a very different data collection method. You're trading depth for scale. Qualitative vs. quantitative.