Going Inside Michaels' Store Redesign at RetailSpaces

Recognizing the need to reinvent, Michaels is currently on a mission to revamp its fleet in a way that truly meets the changing needs and desires of its customers or makers, as the brand refers to them. What experiences will best engage its loyal customers beyond tomorrow? What are the kinds of in-store environments that will entice new makers into the Michaels community? In this talk, VP of Creative & Store Environment Jennifer Beesly shares how the arts and crafts chain is tackling these challenges.
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