The Art of Marketing - Taylor Swift: The Eras Tour - Film

The video analyzes the film Taylor Swift: The Eras Tour concert from a marketing perspective. The film is a masterclass in marketing applied to the music industry. Some highlights are the integrated marketing communication, with the personal brand, the lyrics, the storytelling, the dancing, and the venue, for example, matching the concert's message. The film's photography is amazing, with almost every frame looking like material for a PR campaign.
By William Shibuya, Assistant Professor of Marketing at Alfred University.
Refences:
www.imdb.com/title/tt28814949/
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