Yohji Yamamoto: “Designing men’s clothing is very difficult for me” | V&A

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  • Опубликовано: 1 окт 2024
  • Visionary designer Yohji Yamamoto has made a vital contribution to fashion, challenging the traditional norms of clothing with his avant-garde style.
    Shot in his Tokyo studio in 2011, in this video he reflects on a 30 year career in fashion. The influential and enigmatic designer speaks about his creative values, considers how his work has evolved since his Paris debut and explains why he designs so differently for men and women.
    This film was originally produced for the Yohji Yamamoto exhibition, on display March - July 2011.
    Interview questions:
    Yamamoto on first showcasing his work in Paris: 0:18
    Designing differently for men and women: 02:13
    What motivates you to keep designing?: 04:39
    What do you think of fashion now?: 05:34
    What makes you happy?: 06:37
    Find out more: www.vam.ac.uk/...

Комментарии • 224

  • @daveandgena3166
    @daveandgena3166 3 года назад +650

    "Beautiful things are disappearing every day." Yamamoto is someone worth listening to.

    • @pvm6732
      @pvm6732 3 года назад +19

      Yes. This stood out to me as well. It is a call to arms for all artists of the world. We are in danger of seeing the world brutilised and we must influence a shift if we can. May we all strive for this with every breath we take.

    • @indiancowpissdrinker7151
      @indiancowpissdrinker7151 3 года назад

      he is good looking

  • @RichMitch
    @RichMitch 3 года назад +126

    "Comfortable profit is enough to keep on going"
    Beautiful sentiment ❤

  • @williamli7928
    @williamli7928 3 года назад +729

    Walking living legend. Yohji Yamamoto is an artistic fashion designer who understands the deep true meaning of “design”. Some people put their logos on every product they make and call their clothes “design”. There is not a single logo on yohji’s and rei kawakubo’ s clothes, but you can still tell they make those clothes. That’s what the Japanese designers call “craftsmanship”.

    • @sshowgirl933
      @sshowgirl933 3 года назад +1

      he is great

    • @appartement2046
      @appartement2046 3 года назад +30

      Well, Rei's comme des garçons heart logo is basically what keeps her business afloat

    • @sshowgirl933
      @sshowgirl933 3 года назад +7

      @@appartement2046 i did't now ! i love comme des garcons

    • @williamli7928
      @williamli7928 3 года назад +13

      @@appartement2046 yeah I know. You’re right. that’s commes des garçons play. This basic entry line is introduced for those who are not yet able to afford her suits and dresses. Like homme.

    • @bringiton5282
      @bringiton5282 3 года назад +1

      While you're here spitting on logos, others create jobs by selling logos.

  • @ajsuflena156
    @ajsuflena156 3 года назад +171

    loved how he described women as a sand dune our bodies shape moving changing with wind carved by wind

    • @PHOBlIA
      @PHOBlIA 3 года назад +46

      Men's fashion on the other is too rigid and held back by rules for what a "man" should be. This is why men are restricted to the basic shirts and pants combination.

    • @men_del12
      @men_del12 3 года назад +4

      @@PHOBlIA That's ironic since back then fashions usually favor more into men's clothing trends.

    • @rileytyfy
      @rileytyfy 3 года назад +3

      I wonder if he's influenced at all by Akira Kurosawa's film works

  • @Toodle.Pipp001
    @Toodle.Pipp001 3 года назад +170

    A true artist and craftsman, not everyone worships at the alter of greed.

  • @hanssolos3699
    @hanssolos3699 3 года назад +145

    He is in the MOST FINEST CATEGORY OF FASHION INVENTORS together with:
    YSL
    JPG
    Rei Kawabuko
    Vivienne Westwood
    Thierry Mugler
    Iris Van Harpen
    Absolute class of genius ❤️

  • @SuperCobaltblue
    @SuperCobaltblue Год назад +27

    Yoji is not just a designer. He is a philosopher. He uses clothing as a means to express his view of the world.

  • @perryroobay
    @perryroobay 3 года назад +115

    🖤🖤🖤🖤🖤 'Comfortable is enough'

    • @MTMF.london
      @MTMF.london 3 года назад +8

      Yeah, most people (especially in the developed world) have enough to live comfortably. Unfortunately a lot of them want to have more - certainly more than the next door neighbor - and it all becomes a competition. More money, more clothes, more cars, more houses ....

    • @perryroobay
      @perryroobay 3 года назад +4

      @@MTMF.london Agreed. I once lived in Miami and my only positive observation of their excessive world was that when you scratch the surface - you just get more surface 🤨

  • @FunSoSoToTo
    @FunSoSoToTo 3 года назад +46

    01:30 - 02:10 i'm so touched for what he said here,,,
    Finally I heard someone shares the same sentiment,, I dislike when people expect from all fashion designers to have the same flashy behaviour like the mainstream image of fashion, far from anything that respects the craft itself

  • @victorcraraujo
    @victorcraraujo 3 года назад +95

    This was beautiful. What an amazing interview - very calming and enlightening. Thank you

  • @despres380
    @despres380 3 года назад +44

    i have always felt bad for guys because most of the clothing made for them is so mind numbingly boring. they're not allowed to have even a little fun with their fashion, or else they'll be shamed out of it.

    • @Toumakawa
      @Toumakawa 3 года назад +13

      I really hope that society and the world as a whole will get rid of what it means to be a “man” or a “woman”. I’d like to try out more “out there” things with fashion but society can be quite harsh when it comes to stuff like that sadly

    • @ShotsMerkzAll
      @ShotsMerkzAll 3 года назад +10

      look up takahiro miyashia, jun takahashi, tom fords gucci, hedi slimane dior and any of the avant garde designers Paul Hamden, Carol Christian Poell, Deepti… you’ll see it’s not boring, but yes other men are often bullyish to each other instead of supportive

    • @the77th
      @the77th 3 года назад +9

      Function > Fashion!
      Men are generally more utility and function based biologically! Logic & Function! The fashion is simply art imitating life !
      It’s not just “social norms” that restricts men’s fashion 😂 it’s men in general

    • @s0ne01
      @s0ne01 3 года назад

      Personally the simple look to me is perfect, allows me to mix and match, colours, sizes, texture , etc. Especially when comes to different seasons, I'd like to complement my SO, im not really one for having the crowds attention, but being comfortable and confident in what im wearing.

    • @victorl3969
      @victorl3969 3 года назад +1

      I appreciate your sympathy. I very much agree. It is this exact reason that has me considering making my own clothing for myself to wear. Something more balanced with masculine and feminine.

  • @Mukundi_cyn
    @Mukundi_cyn 2 года назад +16

    It's now that I'm discovering Yohji Yamamoto, hope I'm not too late man... this guy has a deep insight about fashion and I love his pieces. "Designing women's clothing is like a journey".. "Beautiful things are disappearing everyday"

  • @angelbiscuits
    @angelbiscuits 3 года назад +36

    his voice is so soothing.

  • @MrPtuber
    @MrPtuber 3 года назад +3

    I don’t like this way of thought. Men want to be fashionable these days.

  • @neroyu1652
    @neroyu1652 3 года назад +28

    his voice is calming and wise

  • @komailmah4943
    @komailmah4943 3 года назад +26

    With certain brands and designers, it's like living in their neatly curated feed; it's fake, but it looks good, presents a setting and is almost like living a play. It probably could serve as art and make you think. But art doesn't speak in words, and even if it does, it definitely does not hear.

  • @theboy.inblack
    @theboy.inblack 3 года назад +22

    As he said, true happiness is being able to keep ding what you love.

  • @brandonkem6740
    @brandonkem6740 3 года назад +8

    I think the greatest designers should be those who successfully design for men. And it is the exact reason he said it was difficult. With women’s fashion being so open you have no restraints. Men’s fashion requires more thought and creativity to actually break out of the box of jacket, shirt, and pants that he describes

    • @kevinslaven9460
      @kevinslaven9460 Год назад +2

      I think he underestimates how great a men's designer he is. No one makes better "androgynous" clothing than he does. Men and women look beautiful in his menswear designs

  • @elpatron7750
    @elpatron7750 3 года назад +6

    "I dont care too much about property like a big house, private jet, big castle. [...] My most gorgeous moment is creating, growing. So in the minute, I am very lucky and a happy man"
    Everyone liked that

  • @nilousettimio8730
    @nilousettimio8730 3 года назад +18

    I love this guy and absolutely adore his clothes. He is a philosopher, a creator and our society needs more people like him.

  • @ette1427
    @ette1427 3 года назад +38

    I like that he says beautiful things are disappearing everyday, it’s true, he is very wise

  • @houndoom1234
    @houndoom1234 3 года назад +16

    Men can be a desert too :

    • @monicaalexandru9638
      @monicaalexandru9638 3 года назад +12

      I was thinking the same. I think it’s because he’s a man. He sees it as a journey because it is a journey to grasp, to reach towards or have a temporary oneness(in an intellectual way, through his craft) with a different body, a different way of being in some sense. A woman might easily say the reverse is true.

    • @margo3367
      @margo3367 3 года назад +1

      I thought it was interesting that he said, the sand is constantly shifting on women's bodies. The sand has definitely shifted on my body over the years.

    • @kayaeki
      @kayaeki 3 года назад

      ive no idea why I like painting and drawing women more than men

  • @rrf9405
    @rrf9405 3 года назад +68

    WHY do the captions provided show different words than he speaks? come on. this eloquent, insightful man does not need his words rearranged for clarity, he is perfectly clear.

    • @cn4life
      @cn4life 3 года назад +22

      I understand and appreciate both what he said and the translation, maybe some people misunderstood so the translation helps to clarify what he meant. Its not always to demean, the subtitles were helpful chill out.

    • @watermelon520b
      @watermelon520b 3 года назад +1

      Because his grammar was incorrect at times...

    • @MTMF.london
      @MTMF.london 3 года назад +3

      @@watermelon520b Considering English is his third language, I think he does well enough.

    • @gushendif
      @gushendif 3 года назад

      are you guys about to take it as racist or some shit? like cmon, english is my 3rd or 4th language and some words he said arent that clear for me, the caption really helped me alot.

    • @rrf9405
      @rrf9405 3 года назад

      @@gushendif no claims about racism, yikes, you can relax. captions are fine especially where accent is a factor. but i wanted the captions to have said his exact words. i thought they rephrased him unnecessarily, his command of the language and his word choice was fine. that’s it.

  • @beadmecreative9485
    @beadmecreative9485 3 года назад +4

    As if a monk became a fashion designer

  • @kristerre1753
    @kristerre1753 3 года назад +15

    Comfortable profit. That's a true passionate artist.✨✨✨

  • @corneliuswashington9218
    @corneliuswashington9218 3 года назад +5

    HE...REI...AND ISSEY MIYAKE...REALLY were a serious movement in fashion that still endures today...love all three of them...

  • @jaynex903
    @jaynex903 3 года назад +6

    He is down to reality... His thoughts on fashion and the world...hard to find in today's industry.

  • @Marina.Kudrevskaya
    @Marina.Kudrevskaya 3 года назад +15

    thank you V&A for this interview!

  • @언더커버사카이
    @언더커버사카이 3 года назад +11

    really want to ask what was he thinking when his brand collaborated with supreme

    • @HugoMRB
      @HugoMRB 3 года назад +2

      He probably wanted to see more people on the streets wearing his designs, at least that's the reason he created the Y3 line with Adidas

  • @rz1974
    @rz1974 3 года назад +27

    I always liked Yohji's focused take on menswear, but after this interview it reads more as a joyless effort and an outdated view on men, and he was right in saying that his motivation is arrogant, to proclaim some sort of duty to design frames it as an act of selflessness and public service, I love his work and how in practice its slow fashion but the world and his cult followers will survive without another repetitive self referential YY collection, there should be no shame in admitting the selfish joy of creation as motivation

  • @hanssolos3699
    @hanssolos3699 3 года назад +11

    so eloquent even the way he speaks. I adore him ❤️

  • @callderr
    @callderr 3 года назад +4

    really interesting that an older man that has achieved so much is still focussed on growing

  • @mymelodyssaxophone7724
    @mymelodyssaxophone7724 3 года назад +18

    If you are a creative person - you can create anything. It is not that designing men’s clothing is hard - our social structure is limiting from going for something. Break these “borders” and your hands are free

  • @johnpresnell
    @johnpresnell 3 года назад +7

    Thank you for posting this. He’s a true artist/philosopher.

  • @rosameltrozo5889
    @rosameltrozo5889 3 года назад +6

    My favorite designer

  • @applejuice7648
    @applejuice7648 3 года назад +19

    *continues to make men’s clothing*
    I love him 😂

  • @venusdoom90
    @venusdoom90 3 года назад +10

    I hold Yohji Yamamoto in a very high regard but I have to disagree with him on what he said in regards to designing for men. I make clothes myself and I pretty much only do menswear (apart from dresses for my sisters and/or my female friends. I think men's bodies have been neglected throughout centuries but this has been more noticeable recently. It is very prominent it terms of 'body positivity' and how it's executed; female body is socially considered more beautiful regardless of it's shape, volume, proportions but men to be considered beautiful have to tick so many more boxes. from height to body frame, weight, how they carry themselves, if they're awkward, they constantly have to put this masculine demeanour and never show any weakness cos if they do they are not seen as valuable anymore, like a disposable commodity. How many times have we seen plus size men on the catwalks comparing to women? - and it does not stop there... I completely agree on what Yohji said about women's bodies and how much of a variety you have in terms of creating things, when it comes to male bodies I think it's more about highlighting.

    • @bca-2257
      @bca-2257 Год назад +3

      Yeah I was surprised when he said that. It's like his mind couldn't break free of the box of 'shirt, jacket, pants', which I'd expect from someone lauded to be a legendary designer. Ultimately men's bodies aren't that dramatically different from women's bodies in my eyes, It's the societal gender conditioning that has us believe there's a massive chasm. And it appears Yamamoto has succumbed to this.
      No one is perfect, not even legendary designers (whose reputations sometimes precede them). Another designer will come along and carry the torch forward for menswear, since it won't be Yamamoto.

    • @strawberrys610
      @strawberrys610 Год назад

      @@bca-2257 Yohji did already design skirts, dresses and almost everything else that is not stereotypically gender conform for men...

  • @Thomas-fu8vp
    @Thomas-fu8vp 3 года назад +4

    Yohji Yamamoto 's Male fashion =French bohemian+Japanese minimalism ++++++++++ : wonderful. Beauty is disappearance. Please stop smoking though, it isn't pleasant to see you endanger your existence.

    • @MTMF.london
      @MTMF.london 3 года назад +6

      He's free to do what he wants.

    • @kyupified2440
      @kyupified2440 3 года назад +1

      Sadly that is the coping mechanism of smokers whenever stressed. It cannot be stop too if they’ve been doing it for years, they will suffer from withdrawal

  • @LuminousKugelblitz
    @LuminousKugelblitz 2 года назад +3

    Today is the first day I'm learning about this legend. Loved every word he uttered.

  • @UdahamulleNdarathanaHimi
    @UdahamulleNdarathanaHimi 3 года назад +8

    "Keeper of the broom cupboard"

  • @dmytro1933
    @dmytro1933 3 года назад +4

    Настоящий человек и вероятно, последний мастер подлинной моды. Долгих ему лет здравия и сил!

  • @john-sy1bw
    @john-sy1bw 3 года назад +3

    It’s hard to design men’s clothes because men don’t try to find clothes. They try to find money to pay bills and clothes are secondary to money. How would a construction worker find use in a wool trench? Most Japanese men don’t even deal with fashion unless they are a young man.
    Men have been so archetyped.
    Men’s fashion should be function. Because what a man goes through in his mind is pure insecurity. You have to make him feel like part of the tribe. And major diversion from the norm is not good.

    • @machack9947
      @machack9947 3 года назад +6

      What a conservative way of looking at mens fashion so brute and rigid sad

  • @ihavenoclue666
    @ihavenoclue666 9 месяцев назад +1

    i come back to this video every few months

  • @SC4RArt
    @SC4RArt 3 года назад +3

    Amazing thanks for sharing! Wonderful art! Stay safe! 🤩🤩🤩

  • @ariffinhr8426
    @ariffinhr8426 3 года назад +2

    This guy has a lot of good wisdom in the fashion industry and his english is quite good. Great content.

  • @gleb_trsv
    @gleb_trsv 3 года назад +2

    Он даже курит красиво!

  • @풍뎅이-h5b
    @풍뎅이-h5b 2 года назад +2

    Every sentence he formulates is gold.

  • @writtenbyn7529
    @writtenbyn7529 3 года назад +3

    Thank you for nice video! It is really interesting to listen from Yohji Amamoto.

  • @MrAllywood79
    @MrAllywood79 3 года назад +2

    With a bit of imagination men clothing can be limitless

  • @jakeniemiec8559
    @jakeniemiec8559 3 года назад +1

    I was just examining my button up shirts and I realized they are all the same design. Maybe a different material but all my shorts are basically the same.

  • @divinenonbinary
    @divinenonbinary 3 года назад +1

    unexpectedly (for some reason haha) patriarchal approach. wow. Such great lesson in worship. Just another human.

  • @gizemyldz2048
    @gizemyldz2048 3 года назад +9

    I feel sooo peaceful. Thank you and GBU💛

  • @tafm4426
    @tafm4426 Год назад +1

    Im just binging all his interviews !

  • @melsmith110
    @melsmith110 3 года назад +4

    Inspiring and wise!

  • @angel.test.001
    @angel.test.001 3 года назад +1

    Las bellas cosas de la vida desaparecen cada día...

  • @danbowman9294
    @danbowman9294 2 года назад +1

    I have admired Yamamoto's work since the 80s, but I'm afraid he's being a bit disingenuous in his statements about money and materialism. His clothes are outrageously expensive, a men's coat can cost up to $6000 US. His clients are generally trust-fund brats living off the labor of the underpaid masses. And his definition of a "small profit" could mean just about anything. All those skilled craftsman under his direction aren't working for free. I love his collections, but I am disappointed when designers try to come across as elevated spiritual types. Not flattering.

    • @danbowman9294
      @danbowman9294 2 года назад

      @@verreal I guess I prefer the honesty of blatantly materialistic creators like Karl (RIP).

  • @fantagun
    @fantagun 3 года назад +1

    It never sounds arrogant. You deserve to say this

  • @jayciii29
    @jayciii29 3 года назад +1

    very rare interview with a very rare human being.

  • @ohsuyaguk1578
    @ohsuyaguk1578 3 года назад

    ヨウジヤマモト大好き倶楽部の方はコメントされないのかしら笑

  • @artfulseoul
    @artfulseoul 3 года назад +6

    Preserve the beauty by appreciation in focus and see property as a momentum that is outplayed by the even more satisfying moment of creating something beautiful.
    Could be my sum of this interview. AK

  • @michaelofparadise
    @michaelofparadise Год назад +1

    i love yohji

  • @bigben1986
    @bigben1986 3 года назад +1

    An icon.much love to this awesome designer Yohji Yamamoto.

  • @sutats
    @sutats 3 года назад

    Also worth watching Issey Miyake.

  • @Silvia-tg9qq
    @Silvia-tg9qq 2 месяца назад

    I like him so much. I like his clothes and his piont of view.

  • @komailmah4943
    @komailmah4943 3 года назад +12

    Him viewing men's clothing options as limited just shows his lack of romanticism for men and that's all. His clothes for women also sometimes are not necessarily practical, which again shows how she feels for women and not much for men (as a designer, maybe it's right to acknowledge both worlds at least). Also lately I've been hearing quotes like "I believe in craftsmanship" "human hands" etc. a lot. I don't think it's right. It's not a thing. You can always wrap up a wrong thought in beautiful wrappings and sell it as fact and value but even like that the outside has been wearing off for some time. Accessibility, the human mind, and the use of innovation and technology should come before hand-making clothes! It is brainless and it is privileged and it is deaf.

  • @wryckingbaul8612
    @wryckingbaul8612 8 месяцев назад +2

    I get he's an important designer but I think his view of men's fashion is reductive. He could be just as creative with men's clothes but he just chooses not to because he sees men as just one way. And I think his Japanese background also informs the way he views men and men's attire. It's like he's never seen the work of any other male fashion designer!
    But go off, Yohji.😅

  • @mantronixtube
    @mantronixtube 3 года назад +2

    MASTER

  • @mymocs61
    @mymocs61 3 года назад +1

    Humble and entranced by his craft

  • @AlianaRegos
    @AlianaRegos 3 года назад

    Like a snowflake in a winter sky.. Floating, Mystical. Beautiful. ありがとうございました

  • @닉미오치치
    @닉미오치치 3 года назад +1

    🤔

  • @bananayogurt8002
    @bananayogurt8002 3 года назад +1

    "Don't go too fast, look back" 🖤😔

  • @michaelpark5764
    @michaelpark5764 3 года назад +3

    "For me comfortable profit is enough to keep on going." WOW..

  • @najeefilms
    @najeefilms 11 месяцев назад

    Beautifully said, very insightful words.

  • @whofarted2903
    @whofarted2903 3 года назад

    Please Bring back
    The 1800s
    Fashion &
    1920s up u til the 60s
    ❤️

  • @ethanmiller631
    @ethanmiller631 Год назад

    george harrison but japanese ⁉️

  • @luc7937
    @luc7937 3 года назад

    I think sub was wrong. He said 'creating clothing' but on sub - creating growing-
    Check again please. Btw thx for great interview

  • @lynnblack6493
    @lynnblack6493 3 года назад +1

    Love his definition of success. Fame. Who needs a private jet! Warren Buffett?

  • @raymondpeter7524
    @raymondpeter7524 3 года назад

    I think this is why Asian people are successful because they are comfortable with what they CAN get.

  • @jludwig5374
    @jludwig5374 Год назад

    The only reason lots of these brands aren't "famous" in America is because Americans are always late to fashion trends

  • @thesixthpath1621
    @thesixthpath1621 3 года назад +1

    i love his hair

  • @morkygorky
    @morkygorky 3 года назад

    Comfortable profit sounds nice - His prices are not so comfortable though :-P

  • @wallstreettjournal
    @wallstreettjournal 3 года назад

    What is gorgeous for you?
    Time that we cannot chase.

  • @broddablack5290
    @broddablack5290 3 года назад +1

    Fabulous guy! Love his outlook on life

  • @Hud.Alexdavenston
    @Hud.Alexdavenston Год назад

    Men's fashion is limited only at a heart of a limited man, Mr yamamoto

  • @harryanggie
    @harryanggie 3 года назад +3

    comfortable profit is enough to keep going. THIS!

  • @njeffrey2321
    @njeffrey2321 3 года назад

    That’s why he just signed on all men design and call it a day.

  • @ayylmao8562
    @ayylmao8562 3 года назад

    2:46 Lmao ouch, y’all just got roasted

  • @Guccey
    @Guccey 3 года назад

    5:45 Oddly unsettling moment revealing his true nature.

  • @Greystorm1619
    @Greystorm1619 3 года назад

    I’m just soaking up all the wisdom from this

  • @derekang9339
    @derekang9339 3 года назад

    my first ever Shirt from Y3 collaborate with Adidas and the Y3 Cap is Sense of Men On Going Cap.

  • @marcizzz
    @marcizzz 2 года назад

    Goat!

  • @rrrrround
    @rrrrround 3 года назад

    УП - удобная прибыль 👐 вот это максимально грамотно 👍

  • @jonathancarmel9312
    @jonathancarmel9312 8 месяцев назад

    What a legend

  • @altar7885
    @altar7885 3 года назад

    1:21 Isn't he saying "culture" rather than "courage here"?

  • @cuilinchen634
    @cuilinchen634 2 месяца назад

    a true poet

  • @廖阳子
    @廖阳子 3 года назад +4

    Legendary. He has so many fans in China!

  • @kevinlenyatsa3648
    @kevinlenyatsa3648 3 года назад

    I wish he could've spoken more about y3

  • @Byjamestaylor
    @Byjamestaylor 3 года назад

    how does he not rich hes capping

  • @Mo-zx5bx
    @Mo-zx5bx 2 года назад

    Goat

  • @_NAED_
    @_NAED_ 3 года назад +1

    GORGEOUS