Data validation, not set and other rows, and unexpected trends in Google Analytics reports

This video goes over some common issues you might encounter while looking at Google Analytics reports, and suggestions for how to troubleshoot or mitigate them. Topics include:
How do I validate my data? How do I make sure my data is working in Google Analytics?
What do “not set” and “other” mean in my reports?
How do I handle a data oscillations or unexpected data?
This video is the fifth in a series of videos all about reporting in Google Analytics. It’s the final one in the series kickoff this week, but stay tuned for more by subscribing and bookmarking this playlist:
• Reporting in Google An...
And ask your questions in the comments for a chance to get answers in an upcoming video.
Follow along and view real data
in the Analytics demo account:
goo.gle/ga-demo
For more Google Analytics support and community,
Join the discord server (free!):
goo.gle/ga-discord
RESOURCES:
Confirm that you’re collecting data:
support.google.com/analytics/...
What the value (not set) means in your reports:
support.google.com/analytics/...
About the (other) row:
support.google.com/analytics/...
About anomaly detection:
support.google.com/analytics/...
Watch another troubleshooting tutorial:
• Troubleshooting in Goo...
-
Learn more in our free Analytics Academy courses on Skillshop:
goo.gle/ga-courses
Or preview just the course videos here:
goo.gle/AnalyticsAcademy-YT

[@jonathanlopez6333]

Excelent example of the report

[@mediatixgmbh]

Helpful video. Thanks. Question: how can we correlate session conversion data to google cpc campaign data (cost) to calculate cost per action (cpa) ?

[@alysoncog9413]

I would love to see a series on the explore tab. Mine just doesn't seem that helpful, so I would love to see other ways it of doing things with it

[@Nurumyan]

Good going Krista.

[@pitySummer]

Hi, I have been searching for months, may I know how to get cohort user for user day 1 on Data Studio with data exported from Google Analytics 4. Any help would be appreciated 🎉

[@KrishnoRoy360]

Most importance

[@keywestexpress]

In the Promotions and Promotions Name reporting, how and where do you indicate that "Name"????

[@smssocialmediasensations]

how to complete the second lesson .please tell which video is related to it.

[@ccc_ccc789]

Is there a way to download the raw data from GA4 using python? I mean the GA4 raw data that are not aggregated by metrics and dimensions.

[@SebastienPujade]

bigquery

[@ccc_ccc789]

@@SebastienPujade Thanks!

[@RobertJohnson58]

GA4 Report Builder extension in G Sheets pulls data directly from API

[@user-xc5xh8ev6o]

❤

[@keywestexpress]

Additionally, on the "not set" events. You never addressed where they come from, nor how to fix them. You just said " here they are.... "

[@QuranRecitations19]

Kindly give us universal analytic