[Apps] - Optimizing your app’s revenue: flexible monetization tools (Playtime 2024)

In this session we share the latest monetization features and best practices to increase your app's earning potential. We discuss ways to streamline your purchase flow, including tactics to reduce car abandonment, enhance buyer readiness and boost conversions, as well as ways to reduce churn. Whether you are a new or seasoned apps business, in this session you will discover flexible monetization tools that can meet your needs and help you maximize user lifetime value.
Filmed at #GooglePlaytime EMEA in Milan, October 2024
Speakers: Austin Shoemaker, Richard Baldassar
Event: Playtime 2024
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#GooglePlay #Apps #Revenue #Monetization #Subscriptions #Growth #Mobile