I Analyzed Chuck Norris’ Crazy Supplement Company and This Is What I Found!

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  • Опубликовано: 21 окт 2024
  • In this episode of The Edge, we analyze the marketing strategy powering Chuck Norris' supplement brand Roundhouse Provisions. [A big thank-you to our sponsor Visiopt.com who help to keep this content free for our community.]
    We take an inside look at how they leverage Norris' icon status and wellness reputation at age 83 to drive intrigue in their flagship Morning Kick product.
    We break down:
    Their use of multiple domains segmented for marketing/ecommerce
    Website branding and segmentation strategy
    Creative testing through videos, UGC and still frames from VSLs
    Paid search and display campaigns driving major traffic
    Opportunities in long-tail keyword targeting and content updates
    Analysis of organic rankings and how to scale them up
    Plenty of takeaways on celebrity endorsement deals, sales funnel optimization, RUclips/Facebook ad best practices and more.
    How would you leverage an influential figure to spread brand awareness? Let me know your thoughts in the comments!
    Be sure to subscribe and check out more case study episodes for unique marketing strategies across different industries. Thanks for watching!

Комментарии • 59

  • @davidredford3111
    @davidredford3111 5 месяцев назад +9

    My father in law was getting afib started his morning drink and haven't had afib attacks and feels great

  • @cheribachman1548
    @cheribachman1548 5 месяцев назад +25

    Does the product work or not I don't care about the website

    • @freedomforever1962
      @freedomforever1962 8 дней назад

      Try it don't like it you get your money back. Use the real website.

    • @retroguardian4802
      @retroguardian4802 8 дней назад

      There's other videos on youtube breaking it down. Turns out the product is a scam which you can probably tell from how fake the commercials are.

  • @petergreenan9178
    @petergreenan9178 11 месяцев назад +7

    Simple strategy. Make your products easy to find and buy. A lot of companies fail at that.

  • @doreencharlie6694
    @doreencharlie6694 4 месяца назад +4

    I wouldn’t think he would want to endorse this if it didn’t work out. He is already rich!

  • @theamer-rican6865
    @theamer-rican6865 11 месяцев назад +24

    I’m having a bit of an issue with this ad and this product. The entire time I started to deep dive into this I found your video diving into the company and everything but hey notn1 time do I see chick even talking about the company nor do I see him drinking this product himself. I think it’s fake and they are using chucky’s face. Because even that clip he said he wants to be prepared but he never meantion the product. Nor is there a single clip in any of the vids of him drinking it or even near the product. The voice sounds a bit A.I ‘ish

    • @Christ3like3Nomad
      @Christ3like3Nomad 8 месяцев назад +11

      Dude reading your comment is the EXACT same thing I thought too, to the frickin T bro.

    • @zolen_ya
      @zolen_ya 8 месяцев назад +5

      Exactly how I found this video. Def sounds like a.i. If he actually endorses it, I would get it, but it seems a bit off

    • @judyfrances9517
      @judyfrances9517 5 месяцев назад

      Chuck Norris and Morning Kick
      Chuck Norris, a renowned martial artist, actor, and entrepreneur, has partnered with Roundhouse Provisions to create Morning Kick, a dietary supplement designed to provide a boost of energy, support overall wellness, and aid in digestion. The product is a drink mix that combines powerful ingredients like ashwagandha, probiotics, greens, and collagen peptides to deliver a refreshing and revitalizing experience.
      Benefits
      According to the reviews and descriptions, Morning Kick claims to:
      Provide a steady flow of energy to navigate daily tasks with renewed vigor and focus
      Support healthy digestion and reduce stress
      Boost metabolism and promote overall wellness
      Offer a delicious and refreshing taste, with a strawberry lemonade flavor
      Reviews
      Many users have reported positive experiences with Morning Kick, citing benefits such as:
      Increased energy levels
      Improved mental clarity
      Better digestion
      Delicious taste
      Some users have also mentioned that the product has helped them feel more focused and alert, making it an excellent addition to their morning routine.
      Conclusion
      Chuck Norris’ Morning Kick is a dietary supplement designed to provide a boost of energy, support overall wellness, and aid in digestion. With its unique blend of ingredients and refreshing strawberry lemonade flavor, it has gained popularity among those looking for a natural and effective way to start their day. While individual results may vary, many users have reported positive experiences with the product.
      The above info has been copied from internet. Just for the benefit of all who questioned Chuck Norris’s involvement. He’s partnered with the company but we don’t know if he actually uses it. Now, I purchased a few containers as I too want to look and feel as well as Chuck when I’m 80 which would be giving the product much time to prove itself. I’ve suffered with abdominal bloating and gassy cramps for years. Several years ago I purchased a Pre and Probiotic product from another company. I stayed with it for about 6 years because it really helped me. But for the already stated reason and because I’m always looking for something better with every product I used, I bought Morning Kick. About 4 weeks into it I can say that I definitely feel more energy however, I’m back to being bloated and gassy again. I noticed that they don’t go into any detail about the kinds of probiotics that they use and it would seem there are no prebiotics either. I’d hate to give up on the energy boost but I definitely can’t live with this digestive discomfort. I also have not lost any weight. Just my experience.

    • @bernalphotography
      @bernalphotography 3 месяца назад +1

      This is the exact same reason why I started searching. The voice sounds like Ai and he’s never actually talking to the camera. It’s just videos of him.

    • @micahcrenwelge
      @micahcrenwelge 2 месяца назад

      Yeah his actual website where he sells various merchandise makes no mention of the product whatsoever nor links to the website. The Whois information for the domain shows that the website use a domain proxy. It’s common to see an llc and business address under the registration, this is the first I’ve seen or heard of a domain proxy used. And I believe that legitimate contact information for the registrar is now a requirement. I’m not sure what enforcement would look like

  • @keith455
    @keith455 4 месяца назад +4

    I have bought this product and you are right they do try and upsell you after your purchase. They even discount morning kick even more if you want more cans.

    • @tyl8ter
      @tyl8ter Месяц назад

      That's absolutely normal....what's your point?....does it make you feel better

    • @lissaflannery9777
      @lissaflannery9777 Месяц назад

      @@tyl8terno need to be mean. Do you feel better, because I wouldn’t. Personally, reply . I’m here for you❤

    • @freedomforever1962
      @freedomforever1962 8 дней назад

      ​@@tyl8ter 🙌 Awesome.

  • @kwingsletsplays
    @kwingsletsplays Месяц назад

    Does it work though?

  • @jaycubayo
    @jaycubayo Год назад +4

    This was honestly a fantastic analysis. I gotta say I was pretty captivated and interested you did a great job in explaining how everything functions, it made it enjoyable for someone like me who never really understood the haptics of marketing and what-not. Great analysis, great explanation, and overall nice work. I found it intriguing how the marketing for this product lowkey captivated me and had me interested 😂; I’m still extremely young but it had me curious about this product and I thought it was pretty clever the way they advertised it. Dope marketing.

  • @lyricsofpain_6370
    @lyricsofpain_6370 8 месяцев назад +5

    Its been confirmed its not his product if you notice the videos of him his voice doesn't match the video

  • @toneman8478
    @toneman8478 10 месяцев назад +5

    The guy is in his 80s so anything to keep the money flowing in.. I do like the Total Gym though

  • @theamer-rican6865
    @theamer-rican6865 11 месяцев назад +7

    This is like redwood supplement and all of these supplements reboxed and repurposed. Even his face looks a bit AI in some of the clips

    • @IluvAW
      @IluvAW 8 месяцев назад

      Correct!

    • @freedomforever1962
      @freedomforever1962 8 дней назад

      ​@@IluvAW Nope. The actual webpage he is shown stirring the product. It's legit.

  • @johnathansilva2823
    @johnathansilva2823 4 месяца назад +3

    More energy in his 80's??
    Let's see that jumping split kick...

  • @theamer-rican6865
    @theamer-rican6865 11 месяцев назад +1

    I can tell something is nothing you with it but you can’t put your finger on it. You keep mentioning the URL’s how there’s so many. Wouldn’t a scam site use the same approach? I mean even if the site or product isn’t fake I believe they aren’t affiliated with Chuck at all. Maybe only given permission to use his face idk? But I believe it’s not real.

  • @gregorysmith7697
    @gregorysmith7697 9 дней назад +1

    This stuff works grate bro don’t knock it till you try it ! Quit gossiping about Chucks morning tonic he’s not trying to rip people off lol he’s a millionaire 20 times over

  • @doreencharlie6694
    @doreencharlie6694 4 месяца назад +1

    Chuck doesn’t want his rep trashed!

  • @Rachel-bc9kj
    @Rachel-bc9kj Год назад +2

    They probably used more domains so more people would find it.

  • @Wills_Homestead
    @Wills_Homestead 9 месяцев назад +14

    I use it and I am 40.
    I wouldn’t care who the face is, the product works! I could say more and even though we are all entitled to freedom of speech I will stop about here because I am not one to step on toes nor make enemies. I try to keep it friendly because I do have multiple channels and I prefer to remain positive and professional.
    I guess it is safe to say there would be no complaints if the face was a woman 20-40 years old. I also saw an exclusive video of Chuck near the product at the Roundhouse Provisions warehouse. There were no upsells for me really, someone emails me offers from time to time as expected. You can opt out. They gave me opportunities to purchase one, two or three containers. I saved about 13% on each, wasn’t interested in three yet. They send me emails about survival kits and trail mix but that’s about it

    • @doreencharlie6694
      @doreencharlie6694 4 месяца назад

      Thank you, so you do recommend this?

    • @bfia93
      @bfia93 26 дней назад

      Does it help you lose weight

    • @DarthBane013
      @DarthBane013 14 дней назад

      What people don't remember is that every body is different what works for something won't necessarily work for others. I'm happy it works for you. I'm curious to try it for myself

  • @JMLRecording
    @JMLRecording 2 месяца назад +2

    Goodness gracious. A 16 min video ? Really? Life is too short

  • @doreencharlie6694
    @doreencharlie6694 4 месяца назад +6

    All I care about is if it Works!!!!!

  • @ettevyvab9368
    @ettevyvab9368 8 месяцев назад +4

    I watched Chuck Norris mouth and it's not HIM selling the product. I believe it to be a scam and Chuck Norris not really marketing it. His MOUTH doesn't actually name the product. Watch the ads closely.

    • @1337benson
      @1337benson 5 месяцев назад

      lol

    • @doreencharlie6694
      @doreencharlie6694 4 месяца назад

      Maybe he doesn’t have the time or inclination to shoot vids. Doesn’t mean it’s not any good!

    • @doreencharlie6694
      @doreencharlie6694 4 месяца назад +1

      He could sue them if it was a scam and he doesn’t endorse it.

    • @BrianRidgway-u5g
      @BrianRidgway-u5g 4 месяца назад

      Are you saying that ol' Chuck was 'Clutched Cargo'ed'?

  • @roroneto
    @roroneto 7 месяцев назад +4

    Strategy: BS people into buying a product. Eat well, sleep well, exercise regularly and live happily.

    • @markellegood9697
      @markellegood9697 7 месяцев назад +6

      I don't care of it is Chuck or not, I have been using it for over a year and it has helped my digestive system tremendously. Won't go into personal details but I would never make this claim if it wasn't true. It healed my brother in laws gut from a terrible condition he had from a strong antibiotic that tore him up.

    • @doreencharlie6694
      @doreencharlie6694 4 месяца назад

      Sometimes easier said than done, sometimes you need a little help lol

    • @CharleneLionheart
      @CharleneLionheart Месяц назад

      ​@@markellegood9697 I use it as well and I think it does the job because I have never felt better in my life. Despite me eating what I thought was healthy, drinking lots of water, exercising regularly and making time for activities I enjoy, I have suffered from gut-related health issues that stole my energy and ruined my plans in ways that were hard for me to explain to friends and family. Drinking this gave me more energy and helped me cleanse my body from all the years of stress that resulted in my body working against itself.

    • @freedomforever1962
      @freedomforever1962 8 дней назад

      ​@@markellegood9697
      🙌.... Let the naysayers lose out. It's a great product. Money back guarantee.

  • @LanskeyBeatz
    @LanskeyBeatz 6 дней назад

    In summary, you found nothing but a typical funnel. I hope i saved someone 16 minutes that i can’t get back…

  • @Karen-fj3lv
    @Karen-fj3lv Месяц назад +1

    If you haven't actually tried it, you are wasting my time.

  • @any4003
    @any4003 15 дней назад

    I don't believe this is really Chuck Norris because it's just way too detached

  • @MrShockley123
    @MrShockley123 6 месяцев назад

    This started with a Dr. Gundry product

  • @freedomforever1962
    @freedomforever1962 8 дней назад

    Click bate and Norris bashing - waste of a person's time.
    If in doubt try the product.