SaaS Marketing Strategies Your Competitors Use To Crush You

[@thatQiao]

0:58 "Versus" and "Alternatives to" Pages
2:17 Capterra
3:45 Virality: high and low (Powered By Links)
5:22 Content marketing with proprietary data
6:30 Free tools
8:19 Influencer marketing
9:35 Attend In-person events

[@CapterraTV]

Thanks for the mention!☺

[@sheaerickson537]

Would like to see a deep dive on the big 5 marketing channels. One video a piece would be okay, but I'd be happy with just a 10-15min video that does a quick how-to in a few minutes on each one

[@thegrumpydeveloper]

Deep dive into each of the channels would be great for those of us looking to improve our marketing chops

[@gidd]

Yall want to be spoon-fed the info too?

[@RocketCarpenter]

Awesome video! I wondered why other companies were doing the "versus" pages.

[@sidm9336]

This content is gold.

[@MicroConf]

Thank you, Sid!

[@nipuniverse]

Need a deep dive for all :) Separate long-form videos on each would be ideal.

[@TheFlapjack48]

Awesome video man! Thanks for all of the great insight. Peace

[@MicroConf]

Thank you so much.

[@cesartastic]

Having a strong viral loop is definitely ideal.

[@carloslfu]

Great content! Thanks!

[@MicroConf]

Thanks for watching!

[@tomaszson1]

Hi Are there any recordings from Remote 5.0 available?

[@MicroConf]

Hi Tomek, you can find the link for those videos at the bottom of this page: microconf.com/remote

[@tomaszson1]

@@MicroConf this is 6.0. I'm looking for 5.0 :)

[@MicroConf]

Hi Tomek, the main page is for 6.0, but down at the bottom of the page is a carousel with the previous event recordings, and 5.0 is the first card.

[@acnice_]

I love this

[@MicroConf]

Thanks!

[@Ryansimprovecrew]

marketing integration!

[@naveensharma3331]

Integration marketing

[@Martinit0]

What is "integration marketing" ? Never heard the term and couldn't google anything tangible either.

[@MicroConf]

Integration Marketing involves building an integration between your product and another one, then sharing that news with the customers of both products. I write about this in my most recent book, The SaaS Playbook.