Speaking of context, a critical context about cognitive biases missing in Don Norman's advice is one of "who/whom"... {user vs. designer) ... who's cognitive bias! In recent years, I've observed increasing cognitive biases in the work of my (graduate) design students. Distractions abound, constantly stressed with regard to having time to think. These "designers" are finding it a challenge to think slow, reflectively, deeply and analytically. Not just design students; I see this prevalence to think fast everywhere. Kanneman's book explains the rationale and need for thinking fast AND slow. There is benefit in a "balance" of both. And maybe Don's point is that -- we can't fix the world's imbalance between thinking fast and slow. Today's reality is that external forces are in play that is pressuring us to think fast more often, ever more so in recent years. We can acknowledge this is the state of mind(state of being) of our products' users. However as designers, these forces are detrimental to our design processes. If we are to be good designers, it's important to be alert and recognize our own cognitive biases ... compensate for them into our design processes.
I disagree, respectfully. I believe what Don is saying, is that this is a collaborative action. Not User VS Designer, but User-CENTERED Designer. The bias, he argues, should not be looked at as a slight to something negative or something positive. Design is simply a tool which expresses the range of those biases. Dynamic if you will. Further, what is a cognitive bias? Cognition, I don't think, can be in itself "bias". "Viewpoints" of course are always bias, but not cognition.There are 6 cognitive processes. All of these are learned, not preferred. A language, inherently, cannot be wrong. Now, a cognitive approach bias is more fitting. I am a huge Kahnemann fan as well. But his largest takeaway, I believe, which Don Norman hints on; puts a bit of a slight onto people with "biases". The in-text scenarios are not contextual; which human-centered design, at its core is. Biases are not bad at all. Artificial intelligence Products actually inject biases do now, also labeled personalization with "suggested product bundles." Amazon does this with tremendous success. Same as youtube. Notice your home-screen video suggestions. These designs of algorithm are not users VS designer, but user-CENTERED design features of videos based on your preference, or, bias. Bias actually, forgive me, but is such a harsh word used here as well. Bias, technically is used to compare values. We cannot be biased without something to be biased for, or biased against. I actually find it refreshing to see topics as such being discussed as well so thank you for allowing me to comment a retort here.
Hi, I've been curious about this quote since the first time I've seen it and Google didn't help me. I couldn't even find the magazine. Could you point me to the magazine at least? Thank you!
That's the first time I disagree with Norman. The heuristics and biases Kahneman is talking about may have been useful thousands of years ago, but in the modern world, a lot of our biases are a huge burden and are more likely than not to lead us to wrong, not right decisions. Knowing about them and trying to recognize them in our everyday life is paramount. When we are not able to do that, we not just buy an overpriced yoghurt (who cares, if you have money ;)), but we vote wrong people into power or put our trust in medicines that have no effect, or kill people in the name of an imaginary friend. It is not something to be taken lightly, imho. On the other hand, sure, during the design we have to consider these things. But calling them good is an overstatement.
I think he nailed it when he mentioned genetics...the primary filter(programming) for 'biases' is the personality construct, which as it turns out is present from birth. The illusion of preference is that we think it's a choice, but it's just the execution of unconscious programming based on our 'root code' and perhaps other variables too fantastic for some. Any additional programming we receive and integrate won't change who you are at the primary level.
Put into perspective, these primary directives come in 'flavors' as elemental archetypes, observable in just about every ancient deconstruction of the psyche/behavior etc. And there's definitely immense power in knowing your own relative programming; but labeling it good or bad doesn't validate it for what it is in the context of who you are in an utterly subjective reality...
@@m3m929 - OP didn't bring up logical fallacies though, they were strictly talking about thought patterns rooted in bias. Cognitive biases are our built-in patterns of thinking and affect how we interpret and process information from the world around us, and logical fallacies are errors or tricks of thought committed in an argument and they relate to how we construct arguments and communicate ideas to others. The OP didn't bring up the way people communicate or argue their biases (aka logical fallacies), so I'm not sure where you're seeing conflation.
@@annanabil73 I've presumed that "vote on the wrong president", and "put trust in medicines that are fake" is not something that is built-in. I'm saying that "vote on the wrong president" is not equivalent to "not seeing the monkey in the middle of the room", or "mistaking a rope for a snake".
Interesting perspective, but I disagree with Don Norman a bit. The 'biases' - for lack of a better word - evolved in a world very different from today. I often face anxiety and stress, things which have evolved when we're being chased by predators. In today's world it feels very strange when there's no danger and yet my body feels keyed up and anxious, as if prepared for a run.
Well, I don't think he is talking about a disorder, ir that is the case. Anxiety and stress are good system inside us. If you have a healthy mind your anxiety will make you act and change your own world around you
I really like the video recorded by you and your team members .I wonder if I can upload your video to video website in China to let more people know about how to design better.
So is it correct to pay better salaries to white guys than someone of color? Is it accurate to pay better wages to men and not women? What biases have to do with design? Biases are good when we see them from a privileged point of view, not when we suffer negative consequences.
Speaking of context, a critical context about cognitive biases missing in Don Norman's advice is one of "who/whom"... {user vs. designer) ... who's cognitive bias!
In recent years, I've observed increasing cognitive biases in the work of my (graduate) design students. Distractions abound, constantly stressed with regard to having time to think. These "designers" are finding it a challenge to think slow, reflectively, deeply and analytically. Not just design students; I see this prevalence to think fast everywhere.
Kanneman's book explains the rationale and need for thinking fast AND slow. There is benefit in a "balance" of both. And maybe Don's point is that -- we can't fix the world's imbalance between thinking fast and slow.
Today's reality is that external forces are in play that is pressuring us to think fast more often, ever more so in recent years. We can acknowledge this is the state of mind(state of being) of our products' users. However as designers, these forces are detrimental to our design processes. If we are to be good designers, it's important to be alert and recognize our own cognitive biases ... compensate for them into our design processes.
Well said
I disagree, respectfully. I believe what Don is saying, is that this is a collaborative action. Not User VS Designer, but User-CENTERED Designer. The bias, he argues, should not be looked at as a slight to something negative or something positive. Design is simply a tool which expresses the range of those biases. Dynamic if you will. Further, what is a cognitive bias? Cognition, I don't think, can be in itself "bias". "Viewpoints" of course are always bias, but not cognition.There are 6 cognitive processes. All of these are learned, not preferred. A language, inherently, cannot be wrong. Now, a cognitive approach bias is more fitting. I am a huge Kahnemann fan as well. But his largest takeaway, I believe, which Don Norman hints on; puts a bit of a slight onto people with "biases". The in-text scenarios are not contextual; which human-centered design, at its core is. Biases are not bad at all. Artificial intelligence Products actually inject biases do now, also labeled personalization with "suggested product bundles." Amazon does this with tremendous success.
Same as youtube. Notice your home-screen video suggestions. These designs of algorithm are not users VS designer, but user-CENTERED design features of videos based on your preference, or, bias. Bias actually, forgive me, but is such a harsh word used here as well. Bias, technically is used to compare values. We cannot be biased without something to be biased for, or biased against.
I actually find it refreshing to see topics as such being discussed as well so thank you for allowing me to comment a retort here.
- You know why we must hate emotions?
- Because that's why marketing exists?
(Wet Lips, Romanian comics magazine, 2018)
Hi, I've been curious about this quote since the first time I've seen it and Google didn't help me. I couldn't even find the magazine. Could you point me to the magazine at least? Thank you!
That's the first time I disagree with Norman. The heuristics and biases Kahneman is talking about may have been useful thousands of years ago, but in the modern world, a lot of our biases are a huge burden and are more likely than not to lead us to wrong, not right decisions. Knowing about them and trying to recognize them in our everyday life is paramount. When we are not able to do that, we not just buy an overpriced yoghurt (who cares, if you have money ;)), but we vote wrong people into power or put our trust in medicines that have no effect, or kill people in the name of an imaginary friend. It is not something to be taken lightly, imho. On the other hand, sure, during the design we have to consider these things. But calling them good is an overstatement.
I think he nailed it when he mentioned genetics...the primary filter(programming) for 'biases' is the personality construct, which as it turns out is present from birth. The illusion of preference is that we think it's a choice, but it's just the execution of unconscious programming based on our 'root code' and perhaps other variables too fantastic for some. Any additional programming we receive and integrate won't change who you are at the primary level.
Put into perspective, these primary directives come in 'flavors' as elemental archetypes, observable in just about every ancient deconstruction of the psyche/behavior etc.
And there's definitely immense power in knowing your own relative programming; but labeling it good or bad doesn't validate it for what it is in the context of who you are in an utterly subjective reality...
Don't confuse biases with rational fallacies. There are not the same.
@@m3m929 - OP didn't bring up logical fallacies though, they were strictly talking about thought patterns rooted in bias. Cognitive biases are our built-in patterns of thinking and affect how we interpret and process information from the world around us, and logical fallacies are errors or tricks of thought committed in an argument and they relate to how we construct arguments and communicate ideas to others. The OP didn't bring up the way people communicate or argue their biases (aka logical fallacies), so I'm not sure where you're seeing conflation.
@@annanabil73 I've presumed that "vote on the wrong president", and "put trust in medicines that are fake" is not something that is built-in. I'm saying that "vote on the wrong president" is not equivalent to "not seeing the monkey in the middle of the room", or "mistaking a rope for a snake".
Interesting perspective, but I disagree with Don Norman a bit. The 'biases' - for lack of a better word - evolved in a world very different from today. I often face anxiety and stress, things which have evolved when we're being chased by predators. In today's world it feels very strange when there's no danger and yet my body feels keyed up and anxious, as if prepared for a run.
Are you sure there's no danger in today's world? And that the danger is basically only coming from wild animals chasing you?
Well, I don't think he is talking about a disorder, ir that is the case. Anxiety and stress are good system inside us. If you have a healthy mind your anxiety will make you act and change your own world around you
Speaks like a true Gibsonian.
Brilliant 🎉
I really like the video recorded by you and your team members .I wonder if I can upload your video to video website in China to let more people know about how to design better.
So simple.
So is it correct to pay better salaries to white guys than someone of color? Is it accurate to pay better wages to men and not women? What biases have to do with design? Biases are good when we see them from a privileged point of view, not when we suffer negative consequences.
Gibberish.
It's okay. Not everyone can be smart. I'm sure you're at least good at flipping burgers or something.