Broad Match Keywords: When to Use...and When to Avoid
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- Опубликовано: 3 окт 2024
- In this video, I talk about when the best time to use broad match keywords in Google Ads. I also talk about when to avoid using them and stick with phrase and exact.
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Kind of watched all of the videos, unbelievable professional of this guy.
A lot of what you say resonates with me. It's basically exactly what I do. It's all pure logic if you really think about it.
The way I look at this is, You gotta maintain control and balance between where you let Google take control vs where you want to retain control. It's kind of balance between matchtype and bid strategy. I rarely and selectively use broadmatch only with those keywords which are either mofu or bofu and also only when I need more variations of a proven to work keyword. Even when I use broadmatch it is always with max conversion because I want to control the targeting intent wise. I am happy using max click with exact match because there I am retaining control in terms of matchtype.
Btw you have amazing content. I would love to work with you someday, for now I am learning as much as I can 😊
*This video clarified so much!*
Glad it helped!
Thank you so much for these videos.
I have a question, how do you usually make edits/updates/new tests. Do you edit the campaign/ad set/ad itself or do u duplicate and edit the new one?
Depends on what I am testing but normally all done in same campaign or via a campaign experiment.
@@growmyads Got it! Thanks. I am asking in general like if I wanted to switch bid strategy or add a new keyword do I need to duplicate or just change within the same campaign/ad set
the annoying thing with google ad is it doesn't count a purchase if they don't click your ad, but you can have a lot of conversion from a person see you ad then typed your website url in google. how do you count that? or they come back later and directly search your brand name and convert. and how do we count those too?
Your assisted conversion report should help you zero in on that info a bit more
With lot of data shall we test broad match im same ad group with exact match keywords as you said hybrid model of exact and broad match or shall we run another campaign with broad match keywords?
Same ad group.