will.i.am on How to Make Money with Music
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- Опубликовано: 4 окт 2024
- In a clip from a longer interview, producer and Black Eyed Peas founded will.i.am discusses digital music and how musicians can make money in an era of free and cheap downloads and RUclips.
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This is best four minutes of business education I have ever had!
he's the man, man.
True he dropped game
"People forgot that the music industry is really technology."
"Publishing was the first music industry."
He makes some excellent points in this clip.
Now that's a music history lesson. That's the most realistic thing I've heard so far my whole life within the new music industry, Thank you will.I.am.
+Dustin Byrd Platforming to be honest. He has a point in that.
Bless your little heart Bamibino...
How do you tag him?
what he said in 3:19
@@squiblebobble He's still richer than you.
Its so true when you actually think about what he's saying. I'm a music producer and I make money from my music being in games at the moment. People aren't buying the game for the music, the music is just an asset of the game to make it better.
Dude , thats what is is about , music is a product , someone wants it , you can sell it to them. simple as that. You are an Artist , you can create a software product , a music product or a Speaker , now thats upto you , as long as your product is good , and people are buying you will earn man :)
@Julius Narte true bro :\
AudioDriver GTFO ignorant moron. Then make incredible music like the days of old n people will be more into the music!!
can i know which sync company you registered with?
He makes sense. A lot of people out here promoting big corporate brands like Spotify, Amazon, Google, bandcamp, Cdbaby, Distrokid, Tunecore, soundcloud but those companies aren't giving nearly enough back in terms of the royalties they're grabbing from you. Highway robbery.
This dude is so intelligent; he put out great information for aspiring artists.
Hes really telling it how it is. This is the only interview I've heard of someone spitting BLUNT facts on the industry that I can sit here and watch happen myself. Ya feel me?
What makes the recorded music industry so hard for many understand is there was a brief "golden period" in the 1980s and 1990s when a few high profile artists with relatively lucrative contracts (Michael Jackson, Whitney Houston, Madonna, etc.) actually did make millions purely from record sales. But they were golden, polka-dotted unicorns (too rare to mention). It was never like that for most.
I would say in the late 1990's there was a time when lots of high schoolers were buying albums a lot. That being said, it all ended when everything went digital.
Karim Bennett demand supply ..fruity loops basically killed the music industry.. fruity loops only the others didn't..eg trap didn't kill hip hop fruity loops killed hip hop
@@Sataka23clips Fruity loops that means FL studio, the software to produce music ???
Beatles too did and Elvis I guess... Everyone before the age of Internet i.e. Before late 90s....
MJ and others just used their brand power to sell stuff... And yes you have to stand out on the top to sell like that. Remember even in their times many great artists were there but couldn't sell stuff partly due to monopoly... From Elvis onwards everybody was attracted to the Sex appeal and not the real music lol... It still happens even to this day...
Gospel and other religious music don't sell, Sexual songs do. Classical music don't sell, Pop do...
Wow he knows his history.
Yes in the modern music industry it is so. But music from the origin was use to tell stories, educate, worship and as therapy, a tool for healing. LETS NOT FORGET THESE PURPOSE ALSO.
Rt
He is a bright young man.
Thank you, Will.i.am! This makes me think of music making in a whole new way.
i watched this 5 years ago when it came out. having learned a lot more about the industry and grown as an artist and creator I actually understand everything he is saying now
Finally a big artist who tells it how it is, smart man, I just don't understand how models like Google Play or iTunes even keep up, EVERYBODY just listens to music for free in RUclips or Spotify
They get their tiny share from ads.
Spotify is not free, it has lot of dumb pathetic ads in between. So no smooth and pleasant listening experience... RUclips is good but now mostly it is in video format so it is the MTV of this generation... Still the pure listening experience like you had on Radio and others won't happen
I hope this reaches Will I Am you just changed my life.
Its a reality as a musician. There is nothing better then getting paid to create man
The most intelligent breakdown Ive heard
I go everywhere for music! RUclips, Shoutcast, Soundcloud, Beatport, Spotify, and still buy cds! There are some if us out here who go more on than just youtube.
The world out here is proud of you.Bless
ruclips.net/video/6r8itkJTDW0/видео.html
Man what he said is so true
There are sellouts out there and then there are the people in music who love the passion so much to hear and love the fans who listen to their music
Share music never keep it to yourself
THIS IS WHY ARTISTS NEED TO KNOW MORE THAN THE BUSINESS OF MUSIC, AN HALF OF'EM DONT KNOW THAT!! YOU NEED TO KNOW THE HISTORY OF MUSIC, SO LEARN YOUR CRAFT AN YOU WILL KNOW HOW TO MAINTAIN LONGEVITY IN THIS INDUSTRY!! NICE VIDEO POSTED BY THE WALL STREET JOURNAL!!
Dude, no need to yell
Though I'm not a big fan of his stuff but dude makes good points here! Well said!
huge facts and another testament to how you can't just go in with blind passion as an artist. understanding and knowledge are your best friend in any industry. learn the rules so you can calibrate yourself accordingly
it's all about branding yourself as an artist nowadays, an album is no more than a supplementary commercial to promote yourself, you have to brach out to other supportive industries to survive
Good point. Music sells everything but itself.
he is so smart.
He hit the nail on the head with that one.
Wow! This was real Music Education 101. They don't this in school. Smh
Straight to the point
Wise shit from a man i respect!
At first im like "this guy dont know"
And then he started talking about depends and pianos and venues....he is SPOT. ON.
Really hits hard.
At first I didn't think this aged well, but this advice and perspective is pretty timeless
you have always the live show, you are payed for performing and there you can sell your cd, t-shirts, etc. downloads come second. if you sell good, noted for live show. BTW... Always look to make hits, every day. never stop. this us your job. No good music? go and have a regular job, before you are 50 and become homeless... good luck to all my brothers and sisters out there. ( look for inspiration, create) BTW...it's only necessary to be right with one song. if ut goes on radios, top ten..
the writer gets around 2 to 3 millions. I hope this motivates you... :-D
it’s very rare to find bands that write and perform their own songs. Everything has largely been decoupled - songwriters write songs, producers produce / make the song, singers sing the songs, session musicians play the songs etc. Everything is in a silo.
Now this is a guy who understands
Came to hate
Agree with everything he says
Left with a helping of humble pie
aha me too
hahaha
I didn't come to hate, but that's funny though!
Disembowell me too. I hated this guy until I saw this. How is he so smart and his music so fkn dumb.
And this is what's wrong with society today
This guy is authentic and really brilliant. He has a sense of History, technology and the future.
Some great info in this video if you listen closely & know your music.
I think I might know a thing or 2..then I listen to this man reply to question and I am flattened!
Interesting stuff, he seems smart
This clip runs through my mind daily.
Everything he says makes sense we may not like it but its true
BRILLIANT WORDS OF WISDOM. AND HE'S RIGHT
He was so right, since in the last year Google Play Music became RUclips music
I love watching these kind of interviews. My nosy ass is curious about what's going on behind the scenes. I feel bad for artists. They ain't makin' no money.
Historically artists has never made any money in the aggregate. I once read a quote "music sells everything but music". Will.i.am hit the nail on the head and I think more musicians are realizing this and in fact are accelerating the death of the music industry by making songs that sell things. When music is made to sell a product, it loses it's soul and sounds more gimmicky which is where we are today.
Me too!
i once read it costs them 10 cents to make a cd. ur concert t (fabric) isnt worth sh either.
Huh. Mind expanded! I'd never thought of it that way but it makes sense, Shot Will.i.am :)
Tasi Tagaloa lol Hi Lisa, my first ever comment on Google lol. Me so lost in this google world hahaha. ok going back to book face now
Vee Muamua Lol Vee :P
I want his sunglasses!
This conversation change how I saw music
all musicians need to become BUSINESS MUSICIANS. sharing this on ProfessorSavings: Daily Money Buzz
Science was dropped on this video.. thank you Will.i.am.
no it wasnt. i dont think you know what science is and thats sad.
@@joshbrucks Honestly
he speaks the truth!
Well that was a bit more informative than I thought it would be.
The purpose of music is to entertain.
If your good enough at it, people with give you money to entertain.
@Pete's Guitar Lessons TV Gear 'em up for war, worship God, etc., or even for it's best purpose, to lift the human spirit. Music is extremely powerful, even when abused (as today). In the USA, there is no tradition of actually "listening" to music - it's merely wallpaper. So, music of any substance, subtlety or complexity (e.g., Jazz, which I play) is a tough "sell" to the general audience (i.e., non-musician). It is nearly impossible to make a living wage actually PLAYING music these days. Placing it in a video game, commercial or even a Hollywood movie, or selling trinkets with your name or likeness festooned on same, is not performance. As to recorded music as a profit center, the streaming royalty rate is criminal. I just spoke with a very erudite guitarist who received a streaming royalty check for all of $29 (don't spend it all in one place!) for TWO AND A HALF MILLION PLAYS ON SPOTIFY! The newly minted MMA Section 515 needs to be amended big time. I'm trying to cook up a challenge in court. Let's hope Trump doesn''t dump it into the NAFTA replacement treaty (as rumored, and as whatever it's called...), as it simply won't be possible to amend a treaty!
@@JeffreySaxophoneTallNewton tell your friends to actually start buying physical albums again and this will slow down.
@@itzdm0r3 That's MY line! :). I am nearly 61 years old. What I saw to all the millennials about Jazz (which is the music that I have endeavored to perform for half a century): get 1000 (not 100) of your FB and other social medial "friends" to commit to BUYING a Jazz recording or going to a show.
@@itzdm0r3 Of course, my new computer doesn't even have a CD player in it. THAT's a problem. It's ALL amorphous now. Back to my turntable and 5000 vinyl records....
@@JeffreySaxophoneTallNewton lol that's always fun too.
I love what he says here, but in 2018 things are kind of different. A paid subscription music service guarantees that money will come in every month from users, and a percentage of that money will go to the owners or providers of the recordings uploaded to that service (Usually labels or independent artists that upload the music themselves) so, there is a cash flow that’s real and you can actually monitor it if you are uploading music to these services, revenue is rapidly growing on streaming platforms, and recordings are becoming more valuable, so if you own your recordings and you upload them to a streaming service, these recordings will generate revenue for life (if people keep listening over time) what he says about diversifying your income is true, but let’s not forget how big streaming is getting, and the opportunity to make a lot of money by making a fair amount of streams (1M plays are worth around 4K USD on Spotify only) is bigger than ever, that’s why labels keep making a lot of money, cause they buy the recordings from the artist and upload them to streaming services, owning almost all of the revenue that comes from these platforms, that’s basically how record deals work today, and that’s why signed artists make more money from shows and brand endorsements (like beats by dre) than they do from record sales and streaming, but on the other side independent artists that own their recordings can make money much more easily than they did before, without having to print physical copies of their music and being accesible to anyone in the world, even RUclips pays you for generating plays with your content, the difference is that RUclips doesn’t pay you with subscription money from users, they pay you ad revenue (money from the announcements that they place on your video) so what he says about artists not making money out of the publicity you hear after a song on the radio, its actually the other way around with RUclips, and yes, it is free to use, but the ads are there, and somebody’s paying for them, and you can make money out of that.
I’d say is the best time to be an independent artist and use all of this platforms to get a direct income from the internet alone, there’s people making a lot of money being independent on streaming services, and it is really cheap to set up. Great video, but things are different than they were on 2013 :)
This comment aged better than the video
Thx dude, respect. People *need* to hear this
That's why you see celebrities, doing indorsments also, you get paid to advertise other companies.
I was just commenting on Will's stance on spotify/pandora/etc - no matter where you sell physical/download copies of your music, the new age of streaming services are nothing to dismiss, as he does at the start of the interview. For such a current & established artist, I'm baffled to hear his disregard to the new age of music distribution. For new, unknown artists, streaming services one of the few hopes of gaining enough notoriety to sell you hard copies through other channels. But maybe I misunderstood...
I don't think he's dissing the technology, or the freedom to access music this way, he was pointing to the fact that the current business model being followed by Spotify and others is unsustainable, both in terms of how the rights are apportioned, i.e., who gets paid what and why, and its lack of foresight in developing a system that *genuinely* supports the creation and distribution of new music and those who make it.
Right now those companies are riding the wave of people saying "Wow, any song I want right away!," which is, as will.i.am points out, all about content that's already been created, and more specifically, owned almost solely by the big labels. Spotify and its ilk are simply delighted to have worked out a way to have access to the content to fill this desire, by cutting their primary licensing deals with the labels, which explains why the profits are cut up as lopsidedly as they are, while the folks who actually *created* the "content" - the music - are genuinely going out of business right and left. It's not all about "poor musicians," it's about what's realistically sustainable, and it's not that someone one won't eventually devise a sustainable system for all this at some point.
Will.i.am is just pointing out that this ain't it.
Not to mention people are not buying lps or hard copies like they used too and with you tube and other sources you can get software to download or record the music for free so digital copies are not selling as huge as past successful songs did either. So you still sell your songs hard copy or digitaly but go in knowing that you are using the music as a promotion of your brand so that you can sell other items like T-Shirts, Head Phones, Hats or whatever the public would like to own that is your brand!! This was enlightening!!
OverlorBeats whats lps? :/ & his dirty secret?
but who buys buys streaming subscriptions? if you have a streaming sub you dont need any other way to hear music. you'd have to be a philanthropist to actually buy any music off the artist. I have stuff on spotify with thousand of views but you get less than a pound on your PRS statement. a thousand youtube views is more engagement which leads to more money i think.
Get exclusive step by step guidance on the #MusicBusiness as an #IndieArtist with brand new book > www.askmpublishing.com/product/mogul-learning-music-business-independent-artist/
So true.
Word!
been down with Will since "weekend".
I'm surprised how smart he sounded.
surprised? why?
Matthew T why ?
Matthew T Now u know, don’t judge a book by it’s cover.😅🧐
King Gabriel You already know what he is saying.
What's wrong with the cover?
I’m so impressed with his mind. On the same level as Tariq Trotter (black thought), but a completely different vibe. Respect to the moon
It gets harder now.. Because there are a lot of independent artists discovered here on RUclips... And the competition is chaos. Because the access or platform is free and fast. Unlike the old days, they promote album they go to stations.. They become a sensation with little competition.. Only those signed artists from a record label. But now, anything and anyone can be a hit. In a click. Instant fame.. Longevity is unpromised... But the beauty is music appreciation and culture is shared . Downfall for those who wanna earn money from it... Sometimes cover versions gets more attention than original.. Copyright..or producing own shows will make u a star.. Or reality shows..
I love will I am.
Wow!! Very enlightening!
Awesome insight!
WOW WOW WOW HE IS BRILLIANT; ***hits replay**
Timeless info and a great history lesson. :)
Advice Beyond Music!!!!!!
Eye Opening Indeed & Educational.
will I am is the master mind behind music
This guy is a legend. period...mad respect
He's sooooo right. Anybody really taking what he says into account?
The folks that work in the biz get it....the ones that want to work in the biz don't!
He’s full of knowledge
Will i.am speaks the truth . The person who wrote the song is the one who gets paid every time it is played on the radio , TV, Movies etc. He also gets paid every time it is recorded by anyone . Prime example . David Porter, who lives in my city , (Memphis TN), wrote songs with the late Isaac Hayes. One of the songs they had written back in the 60 s , the blues brothers ( Dan Aykroyd and John Belushi) re-recorded again in the late 80s early 90s. There version sold over a million copies. Bottom line, Mr. Porter is a multi millionaire today because of songs he wrote back in the 60s. Now what year is this? lol
wow, he was reading everything. look at his eyes
Good point Will I Am!
Some real talk about how the industry works.
Most informative 4 minutes I've had on youtube
I think he means you don't need a specific 'streaming' service as YT is basically doing the same thing, I never need to use those other services such as spottily. Music is sadly just used to sell other products and market brands. The art of songwriting of any depth seems to be rare today, as is so much easier to make a beat in half an hour.
Those are some sweet shades. Will I am.
the interviewer
look like ComedyShortsGamer's dad
Holy shot he does!
You mean like KSI's dad.... wait
Wow!!! Will dropped jewels!!!
WOW! I don't how to thank this man
Thank you bro
Is great info for 2013 #masterclass but now almost 2019 is a different ball game because of what he said technology, many of the same principals from 2013 and before. but from 13 to this date a lot of things change. just look at how many tools you have in one hardwear like a iphone or galaxy. you can literally make a film on your phone, shoot post production and distribute and sell the film all with your phone. you can write, record a track and do the edit on your phone, mof you was able to do it in 2013.... think about that.. Lol - a lot of people make fun of sixnine im not a fan of his music or lifestyle at all but dude found a solid blueprint on getting money from publishing on the internet.
True
he makes some good points. music isn't only technology, it's also a business.
The only video that explains the truth among all the other videos on the topic !
thats deep!!!
Did not expect that answer
Step one: Make good music.
Step two: Sell it.
to Infinity and Beyond You skipped a bunch of steps.
+Ninjanomikz That's Not True Buddy If You Independent
I love you man
DEEP...
I was curious and he actually seems like he knows about what he is talking about...
Ben Freedlander you seen this? My mind was just blown... I can't believe I never put that together.
Great advice...
Producer is ahead of his time 🔥🔥🔥 #BillionaireGh
you can tell he be researching his ass off!!
+Reggie “9to5killa” Pinkston RITE!! but a brilliant dude though
Master P (Master Plan... imo) Is a prime example of using music to sell things.
In the late 90s Master P built a well diversified business empire that included several rap labels, a clothing line, a management company, a high end travel agency, a film production company, a video game company and even a phone sex line. His most notable and likely most successful endeavor has been No Limit Records which pioneered the Southern Rap sound and has sold over 80 million records worldwide. In 1998 alone, Master P's business empire generated more than $160 million.
Excellent interview! Thanks wiil.i.am
Ingenious truth. Totally great perspective !
Well.i.b.damned - Will.i.am is one wise Dude with those wise words :)
I simply buy my music on itunes. And i don't have to pay monthly to listen to music. I own the song .