Union Station “Making Memorial Day Memorable”

Union Station is an icon that is etched in the memories of many who have served their country, as well as their families. For most of them, it was a symbol of leaving home to serve. For some, it was a last memory of a family member or loved one leaving to serve but not return, because they made the ultimate sacrifice. This Memorial Day campaign would gather those memories and share them through Social Media Marketing on Facebook and Instagram. From a statistical perspective, the results were astounding. The unexpected result was that the gathered memories promoted the sharing of even more memories. For Memorial Day 2020, Union Station’s Social Media channels honored actual memories of service and sacrifice not stock images and holiday hours. www.gcaionline.com/gcai-news/...