Laura McCann @ ADORAtherapy, The Beyond Beauty Podcast by Dillie

In this episode, Laura McCann, founder of ADORAtherapy, talks about the brand's journey and its focus on natural aroma perfumes. We discuss the artistic process behind creating fragrances with essential oils, the emotional connection scent has with memory, and the health benefits of plant-based perfumes over traditional chemical ones. She shares the challenges faced in photographing products, the evolution of their business, and the importance of authenticity in scent. We also touch on the complexities of growing a beauty brand, the impact of social media, and the need for community support. The episode concludes with insights into the changing dynamics of entrepreneurship and the value of finding meaning and guidance in business endeavors.
About Laura:
Laura McCann is the Founder and CEO of Adoratherapy. Laura invites us on a journey of healing through breath and intention using all-natural essential oil-based fragrances. After many years as a successful entrepreneur in fashion, retail, and tech, Laura experienced major health issues culminating from years of stress. On her journey to recovery, she opened herself to healing her mind, body, and spirit. Aromatherapy combined with breathwork changed her life. Adoratherapy’s unique perspective on conscious beauty transcends ingredients, formulation, and traditional fragrance methods by creating breathable scents. Laura is called a “Life Coach in A Bottle”. Her chakra oil blends and water-based aura sprays literally go beyond, reminding you to adore yourself one breath at a time.
Timestamps:
Photography and Branding (00:00:09)
Discussion about the importance of photography in branding and product presentation.
Starting the Business (00:02:00)
Laura shares the story of how the brand was created and its mission to promote self-care rituals.
Formulating Aroma Perfumes (00:04:09)
Explanation of the process of formulating aroma perfumes and the difference between natural and synthetic ingredients.
Benefits of Natural Fragrances (00:08:46)
The benefits of natural fragrances over chemical-based perfumes and the recognition received for clean beauty products.
Connection Between Scent and Memory (00:11:20)
The relationship between scent and memory, and the impact of natural fragrances on emotional and physical reactions.
The process of formulating aroma perfumes (00:15:09)
Essential oil emulsification and carrier oils for rollerball application and water-based sprays.
Regulatory challenges and clean certification (00:16:43)
The need for emulsifiers, preservatives, and clean certification standards in the beauty industry.
Shipping and safety concerns (00:17:46)
Challenges of shipping alcohol-based perfumes and the importance of safety in product ingredients.
Transparency in ingredient disclosure (00:20:01)
The significance of transparent ingredient disclosure and clean storytelling in the perfume industry.
Business growth and challenges (00:21:36)
The evolution of marketing channels, retail strategies, and the challenges of growing a business in the beauty industry.
Bootstrapping and financing (00:24:04)
The challenges and benefits of bootstrapping a business and the potential interest in raising outside financing.
Navigating the beauty industry (00:27:42)
The changing landscape of the beauty industry, distribution channels, and the challenges of growing a small brand.
Sustainable growth and industry dynamics (00:29:36)
The ambiguity of sustainable growth for small brands and the challenges of navigating the industry dynamics.
Finding Your Niche (00:30:05)
Discussion on the evolution of consumer products and the challenges of standing out in today's market.
Building a Lasting Brand (00:31:26)
Exploration of the importance of creating a brand that can endure for decades and the challenges of achieving sustainability.
The Changing Landscape of Fame (00:32:23)
Comparison of the music distribution industry in the past with today's avenues for discovery and the impact on brand success.
Revisiting Entrepreneurship (00:33:25)
Reconsidering the traditional notion of entrepreneurship and the value of building businesses with long-term sustainability.
Purpose in Business (00:35:38)
Emphasizing the significance of finding meaning and passion in business endeavors for long-term success and satisfaction.
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