From Pop-up to Permanent: Pop-up Retail in Oakland, CA

More at www.newdream.org and www.guidetogoinglocal.org
Produced by the Center for a New American Dream
Popuphood is a small business incubator in Oakland, CA that collaborates with local entrepreneurs, property owners, and the city government to revitalize local neighborhoods.
Small retailers "pop up" in vacant spaces and are granted up to six months of free rent - after which they have the option to stay permanently and sign a long-term lease with the property owner. In this video, we meet the folks behind popuphood and the retailers who have found success as a result of this innovative model!
popuphood: www.popuphood.com
Marion & Roses' Workshop: marionandrose.com
Umamimart: umamimart.com
Crown Nine: www.crown-nine.com
Part of the New Dream Community Action Kit - Guide to Going Local
Produced in partnership with BALLE
Learn more at www.guidetogoinglocal.org

[@Barb4sharing]

What I like the most is how often everyone says "neighborhood" - transforming!

[@ThePopUpShopAgents]

Love it!

[@TristanPollock]

This is fantastic! I'd love to collaborate.