The Future of B2B: Key Trends, Predictions & Insights

Today’s B2B marketing leaders are facing challenges unlike any we’ve seen before in our careers. But the B2B marketing function is resilient, and its leaders are finding new ways to drive influence, impact and growth. Stephanie Nerlich , Global President at McCann, Melissa Berger, Chief Solutions Officer at Digitas, Wesley ter Haar, Co-Founder of Media.Monks and Chris Bagnall, CEO of Transmission, discuss the trends and topics set to redefine our industry in the next few years.