How Paul Built and Sold $30Mill+ eCommerce Store To ASX Company

Paul Warren reveals the strategies he used to build e-commerce electronics brand Warcom. He talks about the struggles and highlights of building a $30 million brand and how he would do this again in today's current digital landscape. We also touched base on the importance of: Conversion Rate Opitmization, Lifetime Value, Creating Raving Fans and Increasing Average Order Value.
MonsterUpsells - Shopify App:
(Increase your revenue without spammy offers)
== apps.shopify.c...
Insiteful: (Work with Paul and his team)
== www.insiteful....
FREE Monster Marketing Facebook Group:
== / ecom.monsterapps
Shopify Australia Facebook Group (Pauls Group)
== / 505839649585901
Timestamps:
0:00
02:12 - Intro
4:25 - Early Days
10:37 - Suppliers
12:19 - Arbitrage products
16:41 - Mental Health
21:18 - Mental health in new business
22:14 - Delegation
25:28 - Marketing with Communities
32:49 - How would you start a ecom business now?
35:56 - Selling to ASX company
41:16 - Paul’s superpowers (Foresight, Seeing potential in others)
43:44 - Insiteful - Google Intent, CRO, Brand strategy
48:04 - Turning Strangers into 5-Star Reviews
49:25 - Refunds
53:11 - Spending money to make money.
56:29 - Removing fear “Buying in on yourself”
1:00:28 - (CRO) “Turn your website into a weapon of mass conversion”
1:05:20 - Increasing AOV (Free Gift/Shipping)
1:08:16 - Where do you go to learn?
1:12:07 - Contact Insiteful / Join Community