We definitely live in a world of "photographic equipment amazement" and I am happy to see innovation continuing. Back when I was shooting the Olympus E-3 series professionally, they had come out with their versions of this in the Zuiko 14-35 & 35-100 f/2 zooms that were sublime, but came at a cost (of course) plus size and weight. Professionally, they were da' bomb with unmatched weather sealing and sharpness, but a lot of "people with cameras" would do nothing but complain about the size, weight and cost of such lenses, bemoaning the fact that they weren't half the price, size, etc., bla, bla bla (you get my point). The fact that we can get these tools when needed is pretty awesome, so I applaud Sony and others for continuing down this path, even if I personally don't need anything like this at the moment. All the best to you and Claudia, sending positive thoughts!
Love that symmetrical shot at 3:40. I am sure the lens is fantastic but for a street/walk around? IDK. Guess I am a fan of smallish lenses, fast primes.
The 24-70 GMII is awesome. But I've gotta say, a 28-70F2 is super intriguing, especially when focus distance is shorter, and this new lens lets you get close! Can't wait to try it out. That extra stop will be insanely helpful for my type of work (Medical Photography). Hugh, love your videos! You're so detailed and I love how you always compare these lenses to the offerings in the market.
Great video! Really compelling choice you present between this lens and a smaller lighter and more precise prime and using the APS-C crop on the A7Rv…. Thank you for your thoughtfulness about this.
Hugh, in Jersey the Ghost bridge is visible in Empty Oak Ridge Reservoir. Not sure if that's a trip you'd like to make, but as it's a rarity to be photographed, could be something to document. ✌🏿
If I travel, I'll pack a smaller 20-50mm range zoom of f/2-2.8, and on the longer end, the Tamron 35-150mm f/2-2.8 zoom. One small and fast, and one longer reaching and fast for those occasions.
Thank you for bringing me back to reality. Love the new FE 28-70/2 GM but even though I own an A1 and A7RV I’m shooting more with my A7CR, A7CII, and FE 16-25/2.8 G, 24-50/2.8 G and 70-200/4 Macro G II than I am with my FE 16-35/2.8 GM II, FE 24-70/2.8 GM II, and 70-200/2.8 GM II. Size and weight do matter even though I love my FE 135/1.8 GM which weighs about the same. Take care.
Compare it to the old 24-70mm F2.8 GM. It's 32 grams heavier and only 4 mm longer for 1 stop of light. The sacrifice I see is not having 24mm focal length. Owning the A7rV and the 24-70mm F2.8 GM mkii. It's hard to not look at it as an option. As I use to travel with the old 24-70mm GM and had zero issues with the weight or size. Looking forward with renting this lesnes and see if I can retire the 55mm F1.8 sony zeiss and a few other primes to buy it. Sadly it can't retire my 24mm F1.4 GM.
I have this weird mental relationship with Sony; I greatly admire (even envy) the glass, but the bodies/haptics/ergo/ui feels like it's been cobbled together by a committee of robots. Maybe things have changed in the 5 odd years I've picked up a Sony body. Great review (and images... AND thoughts!) as always, Hugh!
LOL - love this line "cobbled together by a committee of robots" - that describes Sony camera bodies to me! Canon, by contrast, feels like it was made by humans for humans. I also agree with Hugh... the future is smaller, lighter, cheaper lenses, NOT bigger, heavier and more expensive. Great job Sony... you matched Canon, even beat them a bit by weight... six years later. Big deal. It is still a very big, very expensive and heavy lens.
I’ll try the new Sony 28-70 2.0 G Master this coming week and test it against the Sony 24-70 2.8 G Master II. I think that one extra step might not be worth it considering how much smaller and lighter the 24-70 II is. We’ve been using the Sony 24-70 2.8 G Master I for years as one of our main lenses but Father Time has taken a toll on it and it’s time to upgrade.
The only zoom I've ever had was the Canon FD 70-150 mm I bought for my AE-1 camera body - my first camera ever - back in 1981 I've not had another SLR or zoom ever since as I soon discovered a passion for street photography. All I've done in the years since is moving to ever smaller rangefinders and P&S's. So, yes, the weight is becoming burdensome.
I already think 24-70 F2.8 is too big and heavy most times. Photography gear is all about compromises. I think I would rather go with a wider zoom (maybe even an F4), or a small prime than using 28-70 F2
I wonder when Sony will upgrade the 100-400 GM...until then these latest new lenses just add to the already quite extensive lineup, making it difficult to choose whatever suits you best, especially if you can afford it 😅.
We definitely live in a world of "photographic equipment amazement" and I am happy to see innovation continuing. Back when I was shooting the Olympus E-3 series professionally, they had come out with their versions of this in the Zuiko 14-35 & 35-100 f/2 zooms that were sublime, but came at a cost (of course) plus size and weight. Professionally, they were da' bomb with unmatched weather sealing and sharpness, but a lot of "people with cameras" would do nothing but complain about the size, weight and cost of such lenses, bemoaning the fact that they weren't half the price, size, etc., bla, bla bla (you get my point). The fact that we can get these tools when needed is pretty awesome, so I applaud Sony and others for continuing down this path, even if I personally don't need anything like this at the moment. All the best to you and Claudia, sending positive thoughts!
Love that symmetrical shot at 3:40. I am sure the lens is fantastic but for a street/walk around? IDK. Guess I am a fan of smallish lenses, fast primes.
Me too - on all counts! 😊🖖🏻
The 24-70 GMII is awesome. But I've gotta say, a 28-70F2 is super intriguing, especially when focus distance is shorter, and this new lens lets you get close! Can't wait to try it out. That extra stop will be insanely helpful for my type of work (Medical Photography).
Hugh, love your videos! You're so detailed and I love how you always compare these lenses to the offerings in the market.
So glad you enjoy what we do! 😊🙏🏻🖖🏻
Great video! Really compelling choice you present between this lens and a smaller lighter and more precise prime and using the APS-C crop on the A7Rv…. Thank you for your thoughtfulness about this.
Hugh, in Jersey the Ghost bridge is visible in Empty Oak Ridge Reservoir. Not sure if that's a trip you'd like to make, but as it's a rarity to be photographed, could be something to document. ✌🏿
Thanks for the tip!
A particularly insightful review.
Thanks, Seth! 😊🖖🏻
If I travel, I'll pack a smaller 20-50mm range zoom of f/2-2.8, and on the longer end, the Tamron 35-150mm f/2-2.8 zoom. One small and fast, and one longer reaching and fast for those occasions.
Thank you for bringing me back to reality. Love the new FE 28-70/2 GM but even though I own an A1 and A7RV I’m shooting more with my A7CR, A7CII, and FE 16-25/2.8 G, 24-50/2.8 G and 70-200/4 Macro G II than I am with my FE 16-35/2.8 GM II, FE 24-70/2.8 GM II, and 70-200/2.8 GM II. Size and weight do matter even though I love my FE 135/1.8 GM which weighs about the same. Take care.
😊 I understand. 🖖🏻
Compare it to the old 24-70mm F2.8 GM. It's 32 grams heavier and only 4 mm longer for 1 stop of light. The sacrifice I see is not having 24mm focal length.
Owning the A7rV and the 24-70mm F2.8 GM mkii. It's hard to not look at it as an option. As I use to travel with the old 24-70mm GM and had zero issues with the weight or size. Looking forward with renting this lesnes and see if I can retire the 55mm F1.8 sony zeiss and a few other primes to buy it. Sadly it can't retire my 24mm F1.4 GM.
I hire a model and location and take planned photos so its a good choice for me. For casual or travel photography the 20-70mm f4 beats it every time
I have this weird mental relationship with Sony; I greatly admire (even envy) the glass, but the bodies/haptics/ergo/ui feels like it's been cobbled together by a committee of robots. Maybe things have changed in the 5 odd years I've picked up a Sony body. Great review (and images... AND thoughts!) as always, Hugh!
😊🙏🏻🖖🏻
LOL - love this line "cobbled together by a committee of robots" - that describes Sony camera bodies to me! Canon, by contrast, feels like it was made by humans for humans. I also agree with Hugh... the future is smaller, lighter, cheaper lenses, NOT bigger, heavier and more expensive. Great job Sony... you matched Canon, even beat them a bit by weight... six years later. Big deal. It is still a very big, very expensive and heavy lens.
I’ll try the new Sony 28-70 2.0 G Master this coming week and test it against the Sony 24-70 2.8 G Master II. I think that one extra step might not be worth it considering how much smaller and lighter the 24-70 II is.
We’ve been using the Sony 24-70 2.8 G Master I for years as one of our main lenses but Father Time has taken a toll on it and it’s time to upgrade.
Let me know what you think!
You really need to give it to Sony. They just keep hitting it out of the park. If you're already in the Sony system, why would you leave?
The only zoom I've ever had was the Canon FD 70-150 mm I bought for my AE-1 camera body - my first camera ever - back in 1981
I've not had another SLR or zoom ever since as I soon discovered a passion for street photography. All I've done in the years since is moving to ever smaller rangefinders and P&S's. So, yes, the weight is becoming burdensome.
Thanks for sharing! 😊🖖🏻
Would you kindly post the link to your funny friends? Nice work as always!
youtube.com/@petapixel?si=SuRZd6_Dqc6ZA6qr 😊🖖🏻
Fyi, at 6:56, "sun stars" are diffractive artifacts, not reflective artifacts.
Thanks for the correction! 😊🙏🏻🖖🏻
I already think 24-70 F2.8 is too big and heavy most times. Photography gear is all about compromises. I think I would rather go with a wider zoom (maybe even an F4), or a small prime than using 28-70 F2
I understand. 😊
Anyone going around in a street setting with this kind of lenses looks ridiculous tbh.
I'm still on the Nikon D700. Lol...
3:01 _"all images Sony FE 28-70mm f/2.8 GM"_ - confusing, isn't it?
DOH!!! 😳you know what I meant. Sigh.
I wonder when Sony will upgrade the 100-400 GM...until then these latest new lenses just add to the already quite extensive lineup, making it difficult to choose whatever suits you best, especially if you can afford it 😅.
Agreed. I have the 100-400 and love it but sure hope they can get it down to 2.8.