A Framework on Actionable Gamification | Yu-kai Chou | Talks at Google

As a Gamification Pioneer, Author, and International Keynote Speaker, Yu-Kai Chou explains the reason why so many products are function-focused (as opposed to human-focused) and fail to become an engaging experience. Chou explains the 8 Core Drives that are behind our behaviors to create an engaging user journey all the way into the Endgame.
Chou started his work in the gamification industry in 2003. In 2015, he was rated #1 among "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe. Yu-kai is the Author of the acclaimed book Actionable Gamification - Beyond Points, Badges, and Leaderboards. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, Verizon, HP, Cisco, and Wells Fargo. His work has been featured in Forbes, The Wall Street Journal, PBS, and more.

[@JayWong1997]

The answer to the "manipulation" question is superb!

[@prayaanshmehta3200]

1:40 start
background 1:50
2:50 exercise
3:25 human-focused design

[@MatthewDowell]

that pain squad clip made me cry.

[@ericlagel]

Very good talk. I shared with my team, as I feel this is as valuable to game designers than other people. Thanks for the nod to RuneScape ;)

[@kwadwoamponsah]

Very enjoyable lecture, grateful I was able to view 😊

[@MrAshwinks]

Thanks for sharing the great insights

[@agung_laksana]

Very good talk, thank you very much!

[@ifedalemo]

I'm thinking out loud here, was there some form of gamification in delivering this speech?

[@mrslake7096]

Thanks a lot for sharing this

[@Bllakez]

🐐

[@ThrashAbaddon]

Great talk. :)

[@haunc0894]

Very helpful!

[@SerButtley]

AAAAAAAAAAAA It hurts me when I saw not many people were asking question by the end, I have SO MANY questions.
I wish I was there :'(

[@NidhiSinha4U]

What questions you would have asked?

[@arnoldrosario4850]

Thank you!

[@lasredchris]

Helping businesses engage customers

[@TheFalzox]

21:00 "Hopefully no one's on the Android team over here".
Did he forget he was talking to Google who literally made and run Android?
That's hilarious.

[@alechemy]

I think he literally meant, "I hope none of you are developers on the team that works on Android," not "I hope none of you are Android fan-boys."

[@0Fallacy]

Ohh that makes more sense

[@softwaredeveloper6791]

alecazamblam Let's give him the benefit of the doubt. I think it's an intentional double entendre. He means both "Android team" as in Google's development team, and also as in Apple vs. Android fans, which the Apple guy was obviously not.

[@aloevera7422]

insert irony or sarcasm tone indicator here

[@yu-kaichou1821]

Haha, yes I was afraid to insult the team that was actually working on it ^^7

[@swekshatiwari8087]

great

[@Veqzma]

He's quite good at marketing himself to people that don't work or engage themselves greatly with games, and also to businesses.
Showed this to some of my friends in the games industry and they just laughed at these concepts and debunked most of what he claims are driving factors.

[@timgo2345]

Could you elaborate on their feedback? Thanks

[@oscarbustos4659]

Is any of your friends successful?

[@aloevera7422]

Octalysis + Fogg Behavior Model + Hooked + Biopsychosocial technical model of health / social determinants + Bayes Theorem = skip therapy and build an advertising or gaming startup lol