How China, Russia and Shein Have Weighed on H&M’s Profits | WSJ What Went Wrong

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  • Опубликовано: 8 сен 2024

Комментарии • 184

  • @abhaabha7850
    @abhaabha7850 Год назад +85

    I feel like h&m is trying hard to increase their online sales, but it’s very annoying as a customer to see most things that are available online are not available in stores

    • @Chibicular
      @Chibicular Год назад +1

      Or the opposite. I just bought a coat that was in store full price, but online is "on sale" but not available. So now I'm thinking why didn't I get the sale price then?

    • @fearless6947
      @fearless6947 Год назад +1

      @@Chibicular well you got 30 days to decide. If it's the same coat and size, then online would be better. I always, for me have to try there clothes in store though. Unless it's socks or underwear

  • @tjr4459
    @tjr4459 Год назад +117

    The quality of clothes they sell now has definitely been on the decline as well. I remember seeing some great stuff in their stores when I first started shopping there, unfortunately not so much anymore.

    • @vicariouscato9555
      @vicariouscato9555 Год назад +3

      I used to be die hard fan of h&m clothing but their designs recently have been very boring. I find myself more on Shein than traditional stores

    • @fearless6947
      @fearless6947 Год назад +1

      @@vicariouscato9555 how do you know shein clothes will fit well and would look good on you? I always shop in high street store's. Some items I'm small and some items I'm medium. Some items just don't fit well. In real life, sometimes the item quality, doesn't look too good.

    • @golonawailus4312
      @golonawailus4312 Год назад +2

      Because they moved their factory away from China to …

    • @JR-vc4gm
      @JR-vc4gm Год назад

      ​@@golonawailus4312 it has nothing to do with China. H&M wanted to make clothes with bad quality material to cut the cost.

    • @vicariouscato9555
      @vicariouscato9555 Год назад

      @Fearless i thoroughly check the reviews on Shein first. And see pictures that people have posted, and if i see someone similar to my body type, then i have a pretty good idea of how the clothes will look on me :3

  • @sixtogonzaga655
    @sixtogonzaga655 Год назад +20

    Filipino here, also stopped buying from H&M its just bad quality. Other companies offer the same price yet better quality ones

    • @fearless6947
      @fearless6947 Год назад +4

      yes it's so true. I agree. In Taiwan, Net is much better and cheaper. Uniqlo is very good as well, in terms of quality.

  • @jaymarx
    @jaymarx Год назад +15

    H&M didnt need to politically anger Chinese to make it start going downhill, when the quality and style was already bad and dated, nothing can stop the train.

  • @thetriwizardchampion9809
    @thetriwizardchampion9809 Год назад +48

    It’s because the clothes they’re pumping out look like garbage we used to see at Forever21. Like random unrelateable prints, or horrible styles that no one would ever find a situation to wear. I usually find something decent after 8-10 months but everything til then is just garbage.

    • @ryanwbourquin
      @ryanwbourquin Год назад +2

      also they shrink when washed and fit weirdly

    • @dywang32
      @dywang32 Год назад +1

      Seriously, large graphic tees? Bart Simpson? Mickey mouse? Snoopy?
      Do these corporate sites even know what year they're in anymore? Or did COVID confuse them?

  • @vantruong8495
    @vantruong8495 Год назад +13

    I feel that H&M has stretched out way too much that they lose focus of what they used to be. Just around 10 years ago H&M was almost the only store I shopped at,bc they have fashionable clothes at reasonable price. Nowadays the price is not cheap anymore, but most of the clothes I buy there puff out, fall apart, etc. after one or two washes. The designs are also not appealing anymore. I'm not joking when I say for a few years now I don't buy anything from H&M anymore bc of these reasons

  • @homoshmexual
    @homoshmexual Год назад +20

    I just left working corporate at their Americas HQ and it was a mess. Constantly flip flopping, no one follows through on anything, ton of tension between regions and Stockholm. Beyond grateful to be the f outta there. 😅

  • @theshillonggirl
    @theshillonggirl Год назад +13

    I stopped buying long time ago- the quality of clothes is now absolutely horrible !

  • @The_big_sea_and_a_litte_tree
    @The_big_sea_and_a_litte_tree Год назад +6

    The problem H&M in China is that there are a lot of clothes with higher quality at the same price, so consumer prefer to buy those clothes

    • @TL-fe9si
      @TL-fe9si Год назад

      It's because H&M has to make a political statement about human rights in Xin Jiang. If they had kept their mouth shut, their business in China would've been much better.

  • @geoffreyabubakary605
    @geoffreyabubakary605 Год назад +24

    Bad quality clothes, questionable at best sustainability standards, poor designs, and stores that feel cheap (a plastic fiddle leaf fig is not the same as a real one!) are my reasons rarely going anymore

  • @Bob-xb9vx
    @Bob-xb9vx Год назад +10

    H&M was so stupid for making market decisions politically, especially for China case. So losing market was inevitable 😒

  • @aslanalparov1524
    @aslanalparov1524 Год назад +56

    The reason is that now they cost like ZARA but the quality is like it’s SHEIN

    • @indiranarvaez8670
      @indiranarvaez8670 Год назад +1

      They have to rethink their business model I think things are changing and people ask for environmental responsibility and higher quality for in store brand but if is all online u can have other quality

    • @Untilitpases
      @Untilitpases Год назад +1

      Zara's trash too.

    • @TheBooban
      @TheBooban Год назад +1

      @@indiranarvaez8670 can’t buy online because send back all that don’t fit. But actually, even in store, nothing fits. They make one size to “fit” everybody and then you have to tailor them and that costs more than the shirt. So just buy tailored stuff.

    • @Churros1616
      @Churros1616 Год назад

      Yep

    • @indiranarvaez8670
      @indiranarvaez8670 Год назад

      @@TheBooban in general these big brands make things with such a low quality ... I hope that this will change

  • @marleychronic8530
    @marleychronic8530 Год назад +20

    The H&Ms in NYC feel more like showrooms now, I can never find my size unless I order it online. I like that they’re cheap and look good, but they’re heavily pushing online order now.

    • @thisnthat7760
      @thisnthat7760 Год назад

      H&M looks good?? It never looks good in the first place so they losing it

  • @480brad
    @480brad Год назад +20

    I went to an H and M store two months ago and the staff wouldn’t let me try on anything in the dressing room “due to Covid”. 🤷‍♂️

    • @CW-rx2js
      @CW-rx2js Год назад

      That's weird because covid is over and they allow everyone to try on in the trial rooms...

  • @countryboy9695
    @countryboy9695 Год назад +11

    H&M is not changing their designs. Zara is continuously changing it.

  • @KennyL1
    @KennyL1 Год назад +6

    Big mistake for H&M to get involved into geopolitics.

    • @richardlee4763
      @richardlee4763 Год назад

      Stay away from politics, focusing on business.

    • @helenarakel3964
      @helenarakel3964 Год назад

      You think if they’d stay in russia things would be deferent?

  • @weird-guy
    @weird-guy Год назад +8

    In the last 10 year the quality of the clothes are in decline, they need to decide if they want to compete with supermarket clothes/shein/ primark /lefties or if they want to stay and compete with Zara.
    They want to be bottom of the barrel or they to be good value for the price.

    • @fearless6947
      @fearless6947 Год назад

      a bit of topic here but I think Primark is getting more expensive. It used to be quite cheap 5 to 10 years ago. Because the price was cheap, I didn't have much expectations. socks and underwear is still good but other stuff, not really. The price to quality, don't match anymore imo.
      Honestly still better than h and m in my opinion. I never once shopped in there. I always just browsed and never tried anything on, you can tell the quality is not there. I'm in my early 40's, so maybe I can tell the quality compared to someone in there 20's. When I was in my early 20's, I didn't know what quality was and made a whole bunch of mistakes. Obviously I can still make mistakes on quality, but its very rare

    • @weird-guy
      @weird-guy Год назад

      ​@@fearless6947 Agree with you, but to be honest i dont know if Deteriorate further because haven´t bein to primark in 3 years because we don´t have it in my city ,but the last time that i brought underwear there it fall apart after one year.

    • @fearless6947
      @fearless6947 Год назад

      @@weird-guy primark underwear does get loose after a while lol. It's primark at the end of the day, if it's £1 each, it's fair imo. For me it's the 2 or 3 year mark, but I have over 20 hahaha. I do feel underwear should be chuck around 2 or 3 year, I guess if you hot wash it all the time, you could keep it a bit longer. I think it's above £1.50 or around £2 a pair now. If you havn't been for 3 years, your not missing much

    • @weird-guy
      @weird-guy Год назад

      @@fearless6947 i paid at the time 7.50€ for 3 pairs, they started freying in the elastic part also never happened before.

  • @OneManOnFire
    @OneManOnFire Год назад +10

    H&M is just low quality one time use clothes with good marketing.

  • @Shining237
    @Shining237 Год назад +18

    You have admit though - Amazon has had a monopoly for way too long. I'm happy to see they have some competition for a change. Good for Shein 👍

    • @ihmpall
      @ihmpall Год назад

      Yeah they aren’t competing

  • @kennethadler7380
    @kennethadler7380 Год назад +17

    Maybe if they made better clothing

  • @indiranarvaez8670
    @indiranarvaez8670 Год назад +4

    That's true H&M got out of china and had all the inventory they had was lost the put some in Korea and Japan but couldn't sell most of the stock and the season change made them lose all of these stocks

  • @themagician2062
    @themagician2062 Год назад +24

    This is what happens when companies decide to become “social justice warriors”. If I was on the board I would do everything in my power to remove those who suggest to pull out of Russia. They could’ve kept their operations open and quiet and no one would’ve batted an eye.

    • @phoenix5054
      @phoenix5054 Год назад +1

      Russia is a minor consumer market. Texas has a bigger economy than Russia.

    • @ariels8538
      @ariels8538 Год назад +3

      They might face boycott from the west if didn’t pull out from Russia though.

    • @frenetic1057
      @frenetic1057 Год назад +5

      @@phoenix5054 That doesn't change the fact that Russia is/was their 6th biggest market as pointed out in the video.

    • @BeMyArt
      @BeMyArt Год назад

      Yeah, that's so fun. They go away from Russia to avoid loses and that's seriously negatively influenced their business. Ridiculous😆

    • @themagician2062
      @themagician2062 Год назад

      @@ariels8538 the people that would’ve “boycotted” them never really shopped there in the first place.

  • @fernandogallardo1604
    @fernandogallardo1604 Год назад +2

    The clothes are made cheaply and only can with stand one wash before falling apart. I haven't shop there since a decade and two years.

  • @david-yc6it
    @david-yc6it Год назад +2

    I bought a $100 coat in hm, and then it broke within half a year

  • @auraron2359
    @auraron2359 Год назад +2

    Why noone mention about Uniqlo? Uniqlo is the main direct competitor to H&M. Their prices are somehow similar but the quality from Uniqlo is much more superior

  • @n00n1n
    @n00n1n Год назад +2

    That's only 5% of your business it shouldn't be that big of a hit

  • @jfncho
    @jfncho Год назад +8

    Buy it nice or buy it twice.

  • @danielliaw
    @danielliaw Год назад +4

    H&M products does not worth it's pricing.

    • @fearless6947
      @fearless6947 Год назад +1

      agree, muh more better options out there imo. You have Uniqlo, zara, (gap (jeans only) and net.

  • @ljl3373
    @ljl3373 Год назад +2

    Quality of H&M is horrible!

  • @matteobonanza6173
    @matteobonanza6173 8 месяцев назад

    H&M weighted on it's own profit back in 2016 when they decided to shift from being high quality affordable basics company to true "fast fashion business" but without vacuous "fashionable creativity" that Zara has. They kept the "boring-basic-standard" design principles of Ikea but lost quality that makes you buy it because it is basic that lasts forever. So they practically went to play in a league that they were never talented enough to play in. Like an excellent European football player went to play American rugby because he thinks he will be excellent there as well.

  • @wonton_soup805
    @wonton_soup805 Год назад

    The sizes at H&M are too small. In my 20s I was a size 6 (135lbs) I fit everything in the store. Now I’m in my 30s I’m a size 12 (190lbs) I fit nothing in the store. An H&M size 12 fits like a size 8. And they don’t go higher than 12 I believe. I never noticed that all their clothes were cut smaller til I got bigger and suddenly couldn’t fit anything anymore.

  • @zebposada
    @zebposada Год назад +2

    Well, if the clothing you sell is expensive, bad quality and awfully decadent in look, don't expect good sales.

  • @jorgecarrillo8656
    @jorgecarrillo8656 Год назад

    The stuff just doesn’t feel as good as before. Quality has definitely gone down.

  • @vancekang
    @vancekang Год назад +2

    The issue is the deign of their clothes is really not that nice

  • @alexhu01
    @alexhu01 Год назад

    when the stores go higher price, lower quality, you will lose customers for sure.

  • @effortmax
    @effortmax Год назад

    Totally looks like an ad for this SHEIN store, isn't it?

  • @junaidisalam5718
    @junaidisalam5718 Год назад +1

    well, thats what you get when you in to politics...
    great sanctioning, pull out from one of the major market , R.ussia...

  • @user-gh2kq6is1r
    @user-gh2kq6is1r 9 месяцев назад

    How the mighty can fall.
    Nothing is forever

  • @DonLionel
    @DonLionel Год назад

    Quantity over quality.

  • @AllPureSkill
    @AllPureSkill Год назад +1

    That can’t be how to pronounce Balmain right?

  • @reymar4657
    @reymar4657 Год назад +1

    ZARA is better than H&M for fast fashion.

  • @victorlima8511
    @victorlima8511 Год назад

    Cheap clothes!! It's been years since I've brought anything and it used to be my go to

  • @MCorpReview
    @MCorpReview Год назад +3

    Too much politics in business 👨‍💼

  • @vladthepistol3974
    @vladthepistol3974 Год назад

    They shouldnt have pulled out of countries. Its like shooting yourself in the foot and wondering why it hurts

  • @j.trulyrandom
    @j.trulyrandom Год назад

    It's high prices - low quality right now

  • @P.k.c781
    @P.k.c781 Год назад +6

    Shein deteriorate after a wash though

    • @JonasWilms
      @JonasWilms Год назад +3

      It's the next generation of fast fashion, Primark was the first company to introduce wear once and toss clothes.

    • @fearless6947
      @fearless6947 Год назад

      @@JonasWilms primark is not as bad as h&m and shein. Primark can last around 3 years. Shein and h&m maybe a wash. Primark quality is better but not as fashionable as shein and h&m.

    • @JonasWilms
      @JonasWilms Год назад

      @@fearless6947 maybe they have different strategies in different countries? In Germany H&M mostly sells cotton, while Primark is near all polyester.

    • @fearless6947
      @fearless6947 Год назад

      @@JonasWilms I only buy underwear, sock and sleeping jogging bottoms from primark. I never looked at the label lol. These have lasted me more than 3 years. The jogging bottoms after 2 years don't break but become very loose. I end up having to buy an other pair of jogging bottoms. This has happened with other jogging bottoms too, maybe 3 years with others

  • @Andres_Acosta
    @Andres_Acosta Год назад +2

    Bruh imagine waiting 3 hours for clothes jesus….

  • @auro1986
    @auro1986 Год назад

    how after all these years you understand that there's no difference between what you get at h&m and what you get in flea market is same?

  • @jarednovel
    @jarednovel Год назад +2

    Self inflicted wounds

  • @mountainman6172
    @mountainman6172 Год назад

    They were on life support post 2010 and once The Weeknd cut ties when they made that outrage advertising was the nail in the coffin.

  • @priscillaferguson267
    @priscillaferguson267 Год назад

    👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼. Love me some Shein 😊

  • @msmodarresi
    @msmodarresi Год назад

    Another reason is that they do not have anything for big or tall people. Just socks probably.

  • @PJVist
    @PJVist 4 месяца назад

    H&M is giving tired!!! It needs to go

  • @lexbraxman9270
    @lexbraxman9270 Год назад +14

    Let H&M get crushed by Shein for talking Western propaganda. Just not worth it. It was their choice.

    • @michaelyun2407
      @michaelyun2407 Год назад +2

      Both companies made clothing with cheap materials that last a few wash. Shein is worse of the two. Spend more on better quality that will last a long time.

    • @yogawan3805
      @yogawan3805 Год назад +4

      @@michaelyun2407 it's no brainier because Shein it's "budget" clothing while H&M is more branded.
      H&M is more worst because it's more expensive but the quality also sucks.

  • @marym7104
    @marym7104 Год назад

    Within 2 months!

  • @cindystoon8396
    @cindystoon8396 Год назад

    Start boycotting these companies

  • @vilester
    @vilester Год назад +2

    Boycott H&M!

  • @jayeshratangairi8732
    @jayeshratangairi8732 Год назад +1

    The sole purpose of businesses should be to make money. And not participate in government frictions . Now will the US government support H&M if it goes under cause it lost a significant market like China ?

  • @Mother-Ate
    @Mother-Ate Год назад

    Sustainability Sustainability Sustainability

  • @richardong6640
    @richardong6640 Год назад

    Reason: Prices up, Quality down, Styles down! I support Xinjiang cotton so I stopped shopping at H&M totally! Amen.

  • @easonhuang3849
    @easonhuang3849 Год назад

    I would prefer Under Armor, in a heartbeat.

  • @Digiflower5
    @Digiflower5 Год назад

    This is a side note, but they are still making a ton of money. I don't know I've seen companies have a harder time. If I'm off base oops ^^

  • @helenarakel3964
    @helenarakel3964 Год назад

    I won’t buy anything if they’ll ever some back to Russia

  • @r3dpowel796
    @r3dpowel796 Год назад

    They punch their value beyond thier actual value.

  • @pianemova
    @pianemova Год назад

    What I paid for 2 swimsuits in h&m is what I pay for 3 swimsuits, 1 t-shirt and 2 necklaces at SheIn.... Bye bye h&m.

  • @claudecisilvaaachados
    @claudecisilvaaachados Год назад

    Wow demais 😃

  • @thisnthat7760
    @thisnthat7760 Год назад

    Nothing to do with china or russia or whatever(never from these countries but I am sick of hearing ,china this,russia that) but its got to do with poor fashion choices,cheap materials,ugly designs etc, the clothes are horrible

  • @ptysme
    @ptysme Год назад

    Interesting. They are pretty new in my country but stopped shopping there are the never have an stock and the staff are a little too stand offish.

  • @tonytoronto1401
    @tonytoronto1401 Год назад +1

    Oh nooo, the Chinese Grandma is boycotting lol

  • @user-bc4tg3hl7q
    @user-bc4tg3hl7q Год назад +4

    В H&M мего-отстойная одежда
    Она делается сразу на переработку
    Удивительно как экономия на детском труде и вливание денег на маркетинг, навязывает миру абсолютно некачественную одежду (которая через месяц-два порвётся)

  • @seowlingwee4693
    @seowlingwee4693 Год назад

    I am a Singaporean. I don't anything from H&M. Lousy quality.

  • @cnmd1636
    @cnmd1636 Год назад

    It has to swallow the consequence of endorse US lie about Xinjian's cotton.

  • @win0044
    @win0044 Год назад

    Hm sizing is SO inconsistent. I wanna buy hm online but I just can’t trust it

  • @lchen28
    @lchen28 Год назад

    This is Karma.

  • @user-bc4tg3hl7q
    @user-bc4tg3hl7q Год назад +7

    1:00 Ahah, close. Physically, the doors may be closed, but the stores themselves are open all over Russia. And they continue to pay huge rent so as not to lose outlets. So that there is not just a lost profit, but huge disadvantages.

    • @BeMyArt
      @BeMyArt Год назад

      In my city it's closed and new shop opened🤷

    • @user-bc4tg3hl7q
      @user-bc4tg3hl7q Год назад

      @@BeMyArt Да, неделю назад был в Европолисе (Мск), там тоже теперь новый магазин
      Ну и скатертью дорога ))

    • @user-bc4tg3hl7q
      @user-bc4tg3hl7q Год назад

      @@BeMyArt Но другие бренды свои точки пока держат

  • @marym7104
    @marym7104 Год назад

    Within 92,500 views!

  • @thabom9791
    @thabom9791 Год назад

    Well done China!!!!

  • @MinusMedley
    @MinusMedley Год назад

    I keep telling the fan boys the US cannot survive on its own...

  • @dingdingdingding2871
    @dingdingdingding2871 Год назад

    HnM is just not the vibe.

  • @winwar516
    @winwar516 Год назад

    Don't know what H&M is everyone going to, but the H&M near me is still the best place to shop

    • @MrTubesong
      @MrTubesong Год назад

      Very ugly design and low quality

  • @Myth520
    @Myth520 Год назад

    The design in HM is Just too ugly for me

  • @camadams9149
    @camadams9149 Год назад

    Good. Fast fashion needs to be outlawed period. Sorry, enough think pieces about how terrible fast fashion is.
    Ban it already

  • @afrofy2431
    @afrofy2431 Год назад

    Use by Clothes 🙊🙈🙉

  • @tgs6027
    @tgs6027 Год назад

    Bland clothing Nothing Special overstocked racks

  • @tantcx
    @tantcx Год назад

    H&M has overpriced poor quality goods.

  • @southchum101
    @southchum101 Год назад +1

    UNIQLO

  • @SexyUndisputed2All
    @SexyUndisputed2All Год назад +1

    Asian fashion and goods always dominated the globe including the USA and Europea specially. Just now china via its use of Asian fashion via the internet and faster shipping has arrived in the "west".
    Nevrt heard the stories of fashion designers copying fashion from Japan and Korea before?

  • @proletvladimirova828
    @proletvladimirova828 Год назад

    Sorry not sorry H&M clothes are shit…i’ve never liked even one thing. Bad quality and they’re so loose, don’t suit someone tiny like me. The colours…i’m not gonna comment.
    Shein has a lot of bad quality stuff, but they also make good quality and more interesting stuff(not simple and loose)

  • @hanniffydinn6019
    @hanniffydinn6019 Год назад

    Stay out of china politics. !!!!!!!

  • @Alteland
    @Alteland Год назад

    Just buy uniqlo

  • @qianer6707
    @qianer6707 Год назад

    a stupid brand

  • @ongsengfook
    @ongsengfook Год назад

    Why should China buy from companies against its country and people? Reciprocity. Even Malaysians shouldn't buy their products because their politician burned Quran. Respect must be earned.

  • @nesseihtgnay9419
    @nesseihtgnay9419 Год назад +3

    China does have force labors.

    • @MrYoshigu
      @MrYoshigu Год назад +14

      All the “force labor” news keep on showing huge tractors…lol

    • @TMsonjakopp7006
      @TMsonjakopp7006 Год назад +1

      So does every other country honestly. Just take a look at US prison system. It practically slavery.

    • @nesseihtgnay9419
      @nesseihtgnay9419 Год назад +1

      @TM sonjakopp7006 that's prison, they have nothing to do but sign up, plus US prisoners have the rights to sue or get a lawyer for forcing them to work. Not in China, you have no rights what so ever.

    • @yogawan3805
      @yogawan3805 Год назад

      @@nesseihtgnay9419 yeah Moron, talk that to Guantanamo bay prisoners.

    • @TMsonjakopp7006
      @TMsonjakopp7006 Год назад

      @@nesseihtgnay9419 most incarcerated in the world despite having 1/5 the population of china. With average of 13 cents per hour wage.

  • @tintincruz8660
    @tintincruz8660 Год назад +1

    Watching this with my Shein shirt 😶

  • @milesblair-lw2ng
    @milesblair-lw2ng Год назад +1

    One big blow of russia using click button 🇷🇺
    Will give justice to mankind