How a Gourmet Coffee Roaster Became a Bourbon and Tequila Big Deal - The Spirit Guides 10

The music business, training as a chef, competing on a cooking show, opening a coffee roasting business and balancing that with being a spirit guide… Wayne Cafariella’s career has been an impressive cocktail of experiences! The man behind @drinkwithwayne first began creating content for his coffee business but later became a fully-fledged spirit guide after some words of encouragement from his wife. Now, his social media presence of spirited opinions has racked up well over 100k fans and counting.
@drinkwithwayne’s Journey from Rockstar to Chef, to Coffee Roaster and Spirit Guide
In this episode of The Spirit Guides, Tequila Jay Baer sits down with Wayne to hear about his journey into the world of content creation. Wayne talks us through his days as a chef and even appeared on the show Chopped before pivoting into coffee roasting.
When Wayne started his coffee business, that naturally led him to start creating content all about coffee with the help of his Twitch streamer friends/business partners. Later, he found his passion for creating different types of content about cocktails, bourbon, and tequila.
Wayne shares some stories about his first big hit on TikTok and the moment he accidentally posted a video too early and saw it blow up. Staying true to his passion project, Wayne gives his take on the monetization of content, the dreaded editing process, and what keeps him going even during moments of impostor syndrome.
Grab the Kings Coast Coffee Company promo code: DRINKWITHWAYNE
In This Episode:
• Wayne shares his stories of being in a punk band
• How Wayne pivoted from rockstar to becoming a chef
• Wayne’s experience on the show Chopped
• Why he started Kings Coast Coffee Company
• His first experiences with online content with his Twitch-streaming friends
• How he got used to being on camera with his coffee content
• Why he began making content about cocktails
• How monetizing spirit content changed his process
• What keeps Wayne going despite occasional impostor syndrome
• Wayne tells us about his first big viral moment
• What annoys him most about creating content
• How accidentally posting a video too early became a huge success
• Wayne’s advice for creating content
Resources:
• Follow Wayne on Instagram / drinkwithwayne
• Follow Wayne on TikTok www.tiktok.com...
• Follow Wayne on RUclips / @drinkwithwayneyt
• Kings Coast Coffee Company
www.kingscoast...
This podcast is brought to you by LoveScotch.com www.lovescotch... and produced by our friends at Content10x.com www.content10x...
About The Spirit Guides
The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexpected journeys of ordinary people who became extraordinary influencers and entrepreneurs.
From whiskey wizards to rum rebels, bourbon buffs to tequila teachers, this show uncovers how these passionate individuals ended up teaching the world about booze, cocktails, and beyond.
Hear firsthand what it's really like to navigate the unusual path to success in this dynamic, fast-paced world. With laughter, learning, and the answers you crave, The Spirit Guides brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, RUclips, and more.
Hosted by Tequila Jay Baer and sponsored by LoveScotch.com, the premier online shop for spirits enthusiasts. Find audio episodes and show information at TheSpiritGuides.info www.thespiritg..., and watch video episodes at TheSpiritGuides.video www.thespiritg...
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