For "You in Me": The whole concept is about a relationship where one of the sides doesn't want to let go of an already over relationship. The concept is very present in the lyrics, you can sense both of their perspectives. There's obsession and denial on the girls' part, while the guys are tired and want to let go of the relationship. The symbolism of the dead bodies and the girls still being around them while singing "i need you in my life"; "You are the only one I love", etc, reflects the hope of the girls to still have their parters by their side, even if it's just them that still believe in the relationship. Also, a little important detail that gives a little hint a the whole theme is the word that you can see in the MV "apego", which means "attachment" in Spanish, so it pretty much connects the song, the lyrics, the acting, and the MV together.
Watching this deep dive is a journey. As a KARD fan, it's so fascinating to see them evolve from cutesy to badass to sexy to just plain nasty (in the best way) 😅
20:25 I might have an answer for the whole predebut thing. A lot of companies invest a tonshit of money in training and preparing idols for debut. For groups like KARD, with the uncommon aspect of being coed, the company probably wanted to 'soft-launch' the group just to make sure their investment was going to be worth it and gage what the general reception was surrounding a coed group with their specific sound. Many other coed groups have not been successful in the past. And given how competitive the Kpop scene is, with some groups not even surviving to a year before being disbanded, DSP media might have wanted some insight on how KARD might do before proceeding to pour more money into the project. Also, any sort of pre-debut content helps the public get more invested in the group and once the 'official debut' happens they are more willing to show their support in monetary ways. And as you pointed out, some other marketing stuff regarding Korean and international charts, weekly music shows and all that jazz. Addition: 1:29:17 The girls and J.Seph don't have official solo work but they have had some "solo-ish" appearances. As Alex said, Jiwoo was on Good Girl, Somin featured in Hui's song 'Swim Good' for the show Breakers (the performance for that is deadly), Jiwoo and Somin both substituted Leslie Garcia in the Korean version and performances of Super Junior's song 'Lo Siento' so they performed in weekly kpop shows with Super Junior for a few weeks. I don't think J.Seph has had any other "solo" appearances outside of KARD, specially with his military service and all. Love your commitment to an actual deep dive and your honest opinions! Hope you keep enjoying the good music
That makes a lot of sense and in the moment I didn't realize that there must be so much that goes into a group because it's like an investment. Thank for you for the comment and hopefully you'll join us on future groups!
KARD has been my ult since predebut so the way you guys nurtured every comeback and took your time with listening was pretty awesome to see. Thanks for showing them love!
Why KARD in particular had 3 pre-debut projects is because the company was not sure if the group would do good. BM talked about some of it in interviews before. Long story short - they were almost out of the company and this was a test/ last attempt to keep them in the company. If people didn't react the way they did with them accumulating millions of views, they would be essentially not exist today. They didn't promote these 3 projects. They didn't go on shows, they only released some videos from a private club where they performed and had a vlive.
KARD were so big in latin america that they even did a tour in latam with only pre debut song releases and it went really well. They are really loved here! So I think them releasing their 3 pre debut songs was actually a good marketing choice!
I actually like Inferno a lot because the boys put it out before they realese the Red Moon album as just a song they made one day and even shoted the video when they were on tour one day an that's it. And then Hiddens liked the song so they included it on the album and if you hear the official audio the instrumental is different and makes the song more unique. Fun fact: Jiwoo's rap in Enemy was wrote by JSeph since the song was actually a OT4 but later was given to Somin and Jiwoo as a unit
On the topic of a boy group to go for next, it would actually make sense to go with Stray Kids (SKZ). KARD and SKZ are super friendly and always promote each other's songs. Bang Chan, the leader of Stray Kids, is part of the Big Tiddy Committee as well.
dumb litty is SOOOO hyped live. and insane performance and the highlight of their concert. imo i think every good group has a song that maybe isn't objectively the best in their discography (and here it was also bm's producing debut so i wonder if he would have stripped it down if he had made it today) but that simply goes insane live. like they could do this as an encore three times and people would be just as lit. the energy is next level!
a note on inferno - this was one of the songs bm made when he got into producing and he'd do a lot for him and j.seph, so it was mainly just them doing it for fun. usually he'd just put them up on soundcloud but some are on the official channel (backseat with somin, habanero, inferno) and so the video was just filmed for fun and usually before their concert that day, so after soundcheck etc. and this is a DEMO version, the version that's actually on the album is much more polished. but basically more context on why enemy may sound more polished or within the vibes of the group, why there's a set/dancers and why it comes off "cooler"
Regarding KARD and in regards to pre-debute issue was that they weren't supposed to debute yet, but BM gave the CEO an ultimatum that if they won't debute soon he was gonna leave. Since, he was with them as a trainee for 5 yrs at that point. In order to make him stay she told him just give me a few more months and I will debute your group. In turn they came out with pre releases to see how well the public like them first. Luckily they got a great response in the US and Central/South America. Cuz, of this they were invited to KCon in 2017 and did a tour in those areas. DSP CEO liked the outcomes of these two promotions that she told them they could debute cuz of the international fans. Hope this helps.
so Gunshot was produced by BM, and it's about bullying and abuse. in the mv, there are 2 versions of kard, one that's mean and abusive and the one that's abused by them. Those versions live in different worlds. You can notice at 1:48:14 that that´s the abused ver of kard, being watched by cameras pointed like guns (cyberbullying). Then the good ver of somin 1:48:27 in a room filled with CCTV and mannequins being watched by her mean ver(stalking). 1:48.42 That's the mean ver of BM, the bystander. 1:48:59 jiwoo's mean ver trapped in a cage also surrounded by mannequins and then proceeds to destroy them (physical violence). 1:49:02 jiwoo's mean ver makes sure everyone listens to her mean words (verbal abuse). 1:49:24 J.seph's mean version, the keyboard warrior that hides his face behind a mask. 1:50:02 somin's mean ver harassing ppl with her sharp pencil. 1:50:13 BM's mean ver is aggressive and uses his brush and ink to hurt people. Now, the good ver of kard is in front of the camera, their mean ver is always behind it and watching. They're on different worlds, yet both versions of Jiwoo manage to be face-to-face. then the mean version gets shot by the good ver... But she actually wasn't. It's a paper gun. Remember I said they are in different worlds? How would you kill someone that you hate but is in another country? In your dreams/imagination only. That's what happened, that gun was the representation of language and words, cuz words hurt. That's why they say "Your words are like a gunshot". The gun was able to transcend realities and hurt people on both sides. Gunshot is part of the mini album 'Way with Words', to show that words can do good or bad, depending on how u use them. BM actually has a clothing brand called StaydiumLA and right after Gunshot's release, he released a clothing line called 'Healers', for ppl who suffered/survived these types of abuse as an anti-bullying and anti-discrimination campaign and donated the profit to an organization focused in this topic, as he did before with his clothing line made to support victims of breast cancer, the Big Tiddie Gang
Nice reaction! Very long comment from a hidden since don't recall era incoming, sorry in advance I know you guys talked about it in the video but yes each member of KARD represents a playing card and a suit. BM is the King and clubs, J.Seph is the Ace and spades, Somin is black JokeR and hearts and Jiwoo is color JokeR and diamonds. Each letter corresponds to a member BM-K, J.Seph-A, Somin and Jiwoo-R and fans are Hiddens representing the D making KARD complete. When talking about their roles BM is the king which he explains is the most dependable and strong card and the foundation of the team. J.Seph describes the Ace card as the highest or lowest card given the moment so sometimes he can be the "lowest" card supporting the team or the highest card bringing his talent to the forefront. Similarly Somin says the Black Joker can be the best card in some situations so she does hear part with her vocals. Jiwoo the Color joker says she makes KARD's music colorful with her vocal tone, rapping, singing and dancing. Wild KARD was the name of their tours up until this recent comeback where the tour was called Playground. They had 3 predebut releases because being a coed group is not stable for kpop. so before officially debuting they released 3 songs to test the waters. They didn't promote their predubt songs they just released them and the mv. eventually they toured with those songs and some covers to decide if debuting them would be worth it or if they would scrap the idea and go back to planning something else. As for other groups idk why they do predebut releases but I can see why kard did. The songs were singles that were eventually included on their debut album, so they have a same style because they were curating the sound of their first album. Theyve also been very open about the fact that its hard to find producers who are willing to compose and write music for coed groups. So during this era they were using the same producer, Nassun. This was also the driving force for BM to start composing music for the group, his first released song as a producer was dumb litty. The company was originally planning to debut the guys (BM and J.Seph) as a rap duo, Somin would've probably debuted as as a soloist or be placed into another group(she had already been in 2 before KARD) and Jiwoo wasn't even a part of the company yet. The founder of DSP had debuted a coed group back in the 90s (ZAM) and wanted to see if he could do it again. KARD was actually the last group he formed before he passed away in 2018. BM, J.Seph and Somin had been in the company for 4-5 years and were good friends so they were easy to make the base of the group. Jiwoo had trained in a few companies but most of her time was spent in FNC and she even trained in YG for a little while. On the day she auditioned for DSP they asked her to record the demo for oh nana and she was added to the KARD line-up. This was in October so only 2 months before oh nana was released. so the predebut era was also testing the members as a group and seeing if they meshed well. Fun fact the members met Jiwoo for the first time on BM's 24th birthday, he has called her KARD's missing puzzle piece and his birthday present and I think that's such a cute way to think of it. Coed groups were pretty popular in the 90s, the most notable being roora. The coed concept fell out of grace when a group named S#ARP had a huge scandal. After that there was still a few in the second generation of kpop like coed school but they never saw the popularity that KARD has. So KARD has been the most successful coed group since the 90s and first generation of kpop pretty much. As for the Hola Hola concept, it's just them having fun lol. Its not a song or video that has a "concept" really, think wave by ateez. As for You In Me the entire album (You & Me) is a cohesive story about a toxic relationship. You in me is a song about the girls being toxic, obsessive and passive lovers while the guys want out of the relationship. Throughout the video you can see that the guys arent reacting to anything the girls are doing so the hints were subtle building up to the reveal that the guys were dead. But of course its a metaphorical death representing how they feel the relationship has died yet the girls are still holding on. And for the raps they are talking about feeling suffocated to death in a relationship and you cant really do that lightly Ride on the wind was filmed on Jeju Island in Korea:) Inferno was a song BM had produced and released on his SoundCloud way before the release of the red moon album. They had some downtime when they were on tour in Houston and filmed this with their own cameras for fun and released it on the channel before it was ever meant to be added to the album. The version on the album has been cleaned up production wise. So in comparison to the girls video, its not an actual production. Enemy was made with intentions of being a group song on the album but everyone agreed that it really suited the girls so it was made a unit song. Because it was fully planned out from the beginning it had choreo, an actual produced video and generally a higher quality vs inferno that they just decided to record one day during tour for a song that was initally just made and released on SoundCloud that was added to the album to pair with the girls unit song. The raps in enemy were also written by J.Seph:) Way With Words(the album with Gunshot on it) did have the members heavily involved and credited but they have always had a large say in the creative direction of their work. They get to pick which songs are included in albums, help with the creative direction of music videos (dumb litty for example, Jiwoo was heavily involved in the styling). I don't remember any backlash over gunshot but I could just be misremembering.
Your comment was great to read thank you for that. Just to add to it, while kard is the most sucessfull coed idol group they arent the most successfull coed group out of korea. Akmu (brother and sister duo) is one of the most successfull ones, urban zakapa (vocal trio) are chart killers and i think koyote (1st gen) is still doing well. Also a question since im not remembering correctly. Wasnt the ceo that conviced bm to stay and created kard a woman?
Please Part 2 listening to their bsides!! You should listen to the other two songs from Icky album Fxxk You (Somin and Jiwoo) and Been That Boy (BM and Jseph). Also Hold On, Break Down, Dímelo, Into You, Trust Me, Good Love, Knockin' on my heaven's door, Go baby
you mention not understanding the concept of a pre-debut, but with kard - dsp was quite literally seeing if debuting them would be worth it. so they made the pre-debut "project" of three songs to test the waters and see whether to continue investing in kard. and it paid off bc oh na na was really well-received, and then don't recall absolutely blew up in south america (and is still one of their most played songs). they managed to even do a world tour before an official debut which essentially set up their later strong touring career which is in turn the whole reason why they get to keep being active - bc that's how they turn a profit. so that's why they had pre-debut projects! also kard didn't promote these tracks, they didn't go to music shows or anything. i agree with the point though bc nowaday pre-releases and pre-debuts have become quite common even to the point where they promote it on music shows, but kard's was very much a trial run (which is what a pre-debut is supposed to be). pre-debut allows a company to only make one song and a fairly inexpensive mv before investing literally billions of won in a "proper" debut. i think before, or with smaller companies, it's really to see if it'd be a lost cause, whereas now it's just another tactic to get hype and also to prolong a promotional period that tends to be two weeks max (before 2nd gen groups would promote for MONTHS) to try and cater to the western system (that does singles before an album, not just one title track) and to give an album more of a lifespan
I've been listening to KARD since they released Oh Na Na and to answer the question "why release so many pre-debut tracks?" - if I remember correctly, KARD was already formed in 2015, or maybe even earlier, but their label postponed their debut for some reason. So KARD, tired of constant empty promises, decided to take matters into their own hands. They produced the songs themselves, wrote the lyrics and created choreographies for the pre-debut songs (that's probably why they are so cringy, lol). It wasn't a stupid move at all, because KARD had already gathered quite a lot of iternational fans before their official debut. Finally, a year later, they debiuted with Hola Hola. The melody from Hola Hola is actually a mix of the melody of Oh Na Na and Don't Recall - two songs that kind of made them stand out before their debut, so they decided to pay tribute to them in this way (and, of course, the company didn't have to do much because of it). I don't know how much truth is in my words, but I remember hearing such information at that time. If I got something wrong, please correct me.
No entiendo como no pudieron entender you end me, o ellos son muy lentos o yo asocio demasiado rapido 😅, le latra te decia claramente su intención...you & me de mis canciones favoritas
@@AudioAddictionmedia Idle has a wide variety for you guys to dive into for sure, but a huge majority of their lyrics are just as if not more important than the songs themselves - you might lose a lot of the point of the group without paying attention to them (why they'd be perfect for a 'deep dive' specifically) PIXY on the other hand is primarily a dance group, although their concepts are visually stunning as well!
![🚨KARD Comeback🚨 Ride this mood right now♪ l [Rebirthtrack2🎧] EP 19](http://i.ytimg.com/vi/a4kyh2xfujQ/mqdefault.jpg)
It’s simple: I see KARD and I click.
Thanks for watching! ❤️
For "You in Me": The whole concept is about a relationship where one of the sides doesn't want to let go of an already over relationship. The concept is very present in the lyrics, you can sense both of their perspectives. There's obsession and denial on the girls' part, while the guys are tired and want to let go of the relationship. The symbolism of the dead bodies and the girls still being around them while singing "i need you in my life"; "You are the only one I love", etc, reflects the hope of the girls to still have their parters by their side, even if it's just them that still believe in the relationship. Also, a little important detail that gives a little hint a the whole theme is the word that you can see in the MV "apego", which means "attachment" in Spanish, so it pretty much connects the song, the lyrics, the acting, and the MV together.
BIG FACTS hahaha
Watching this deep dive is a journey. As a KARD fan, it's so fascinating to see them evolve from cutesy to badass to sexy to just plain nasty (in the best way) 😅
It was quite a journey for me as well haha
They perform Cake in AAA awards and the idols reaction is so funny, they be like: It must be nice to be in a co-ed group 😂😂😂😂
oooooo nice! I'll have to go watch it!
20:25 I might have an answer for the whole predebut thing. A lot of companies invest a tonshit of money in training and preparing idols for debut. For groups like KARD, with the uncommon aspect of being coed, the company probably wanted to 'soft-launch' the group just to make sure their investment was going to be worth it and gage what the general reception was surrounding a coed group with their specific sound. Many other coed groups have not been successful in the past. And given how competitive the Kpop scene is, with some groups not even surviving to a year before being disbanded, DSP media might have wanted some insight on how KARD might do before proceeding to pour more money into the project.
Also, any sort of pre-debut content helps the public get more invested in the group and once the 'official debut' happens they are more willing to show their support in monetary ways. And as you pointed out, some other marketing stuff regarding Korean and international charts, weekly music shows and all that jazz.
Addition:
1:29:17 The girls and J.Seph don't have official solo work but they have had some "solo-ish" appearances. As Alex said, Jiwoo was on Good Girl, Somin featured in Hui's song 'Swim Good' for the show Breakers (the performance for that is deadly), Jiwoo and Somin both substituted Leslie Garcia in the Korean version and performances of Super Junior's song 'Lo Siento' so they performed in weekly kpop shows with Super Junior for a few weeks. I don't think J.Seph has had any other "solo" appearances outside of KARD, specially with his military service and all.
Love your commitment to an actual deep dive and your honest opinions! Hope you keep enjoying the good music
That makes a lot of sense and in the moment I didn't realize that there must be so much that goes into a group because it's like an investment. Thank for you for the comment and hopefully you'll join us on future groups!
KARD has been my ult since predebut so the way you guys nurtured every comeback and took your time with listening was pretty awesome to see. Thanks for showing them love!
Of course! Thank you for joining us on KARD! Do you have any other groups you'd like us to do next?
@@AudioAddictionmedia dreamcatcher would be an incredible journey although you might have to split the videos cus they’ve had a long journey
We actually did dreamcatcher! It was the first group we did a deep dive on!
Why KARD in particular had 3 pre-debut projects is because the company was not sure if the group would do good. BM talked about some of it in interviews before. Long story short - they were almost out of the company and this was a test/ last attempt to keep them in the company. If people didn't react the way they did with them accumulating millions of views, they would be essentially not exist today.
They didn't promote these 3 projects. They didn't go on shows, they only released some videos from a private club where they performed and had a vlive.
Thank you for the context on the pre-debut songs! That would make a lot of sense
KARD were so big in latin america that they even did a tour in latam with only pre debut song releases and it went really well. They are really loved here! So I think them releasing their 3 pre debut songs was actually a good marketing choice!
I actually like Inferno a lot because the boys put it out before they realese the Red Moon album as just a song they made one day and even shoted the video when they were on tour one day an that's it. And then Hiddens liked the song so they included it on the album and if you hear the official audio the instrumental is different and makes the song more unique. Fun fact: Jiwoo's rap in Enemy was wrote by JSeph since the song was actually a OT4 but later was given to Somin and Jiwoo as a unit
Thank you for this info! Definitely a Somin/jiwoo stan now haha
On the topic of a boy group to go for next, it would actually make sense to go with Stray Kids (SKZ). KARD and SKZ are super friendly and always promote each other's songs. Bang Chan, the leader of Stray Kids, is part of the Big Tiddy Committee as well.
I believe that stray is actually going to be our next deep dive!
dumb litty is SOOOO hyped live. and insane performance and the highlight of their concert. imo i think every good group has a song that maybe isn't objectively the best in their discography (and here it was also bm's producing debut so i wonder if he would have stripped it down if he had made it today) but that simply goes insane live. like they could do this as an encore three times and people would be just as lit. the energy is next level!
a note on inferno - this was one of the songs bm made when he got into producing and he'd do a lot for him and j.seph, so it was mainly just them doing it for fun. usually he'd just put them up on soundcloud but some are on the official channel (backseat with somin, habanero, inferno) and so the video was just filmed for fun and usually before their concert that day, so after soundcheck etc. and this is a DEMO version, the version that's actually on the album is much more polished. but basically more context on why enemy may sound more polished or within the vibes of the group, why there's a set/dancers and why it comes off "cooler"
I love people's reactions when they watch You in Me
Well thank you for coming by! We hope to see you again! - Brandon
BM was in the GUHARA's MV 'Choco Chip Cookies, he also danced with her on stage. Kard and Kara are from DSP Media
JSeph also rapped with her at some stages
Kard never awkward.. They are really professional. You guys can watch bm and somin relationship.
YES KARD
Let's gooooooooo
You can check their bsdide like Trust me, all ver and whip, hold on....
Please react more to them. Waiting for part 2 !
Hopefully soon!
Regarding KARD and in regards to pre-debute issue was that they weren't supposed to debute yet, but BM gave the CEO an ultimatum that if they won't debute soon he was gonna leave. Since, he was with them as a trainee for 5 yrs at that point. In order to make him stay she told him just give me a few more months and I will debute your group. In turn they came out with pre releases to see how well the public like them first. Luckily they got a great response in the US and Central/South America. Cuz, of this they were invited to KCon in 2017 and did a tour in those areas. DSP CEO liked the outcomes of these two promotions that she told them they could debute cuz of the international fans. Hope this helps.
I appreciate the information Molly! - Brandon
so Gunshot was produced by BM, and it's about bullying and abuse. in the mv, there are 2 versions of kard, one that's mean and abusive and the one that's abused by them. Those versions live in different worlds. You can notice at 1:48:14 that that´s the abused ver of kard, being watched by cameras pointed like guns (cyberbullying). Then the good ver of somin 1:48:27 in a room filled with CCTV and mannequins being watched by her mean ver(stalking). 1:48.42 That's the mean ver of BM, the bystander. 1:48:59 jiwoo's mean ver trapped in a cage also surrounded by mannequins and then proceeds to destroy them (physical violence). 1:49:02 jiwoo's mean ver makes sure everyone listens to her mean words (verbal abuse). 1:49:24 J.seph's mean version, the keyboard warrior that hides his face behind a mask. 1:50:02 somin's mean ver harassing ppl with her sharp pencil. 1:50:13 BM's mean ver is aggressive and uses his brush and ink to hurt people.
Now, the good ver of kard is in front of the camera, their mean ver is always behind it and watching. They're on different worlds, yet both versions of Jiwoo manage to be face-to-face. then the mean version gets shot by the good ver... But she actually wasn't. It's a paper gun. Remember I said they are in different worlds? How would you kill someone that you hate but is in another country? In your dreams/imagination only. That's what happened, that gun was the representation of language and words, cuz words hurt. That's why they say "Your words are like a gunshot". The gun was able to transcend realities and hurt people on both sides.
Gunshot is part of the mini album 'Way with Words', to show that words can do good or bad, depending on how u use them. BM actually has a clothing brand called StaydiumLA and right after Gunshot's release, he released a clothing line called 'Healers', for ppl who suffered/survived these types of abuse as an anti-bullying and anti-discrimination campaign and donated the profit to an organization focused in this topic, as he did before with his clothing line made to support victims of breast cancer, the Big Tiddie Gang
Thank you for this insight! Definitely helps put this song in more perspective now!
If you’re looking for a good boy group with a solid discography, Oneus is that group :)
I think this was one that was suggested to us! We'll probably tackle them at some point soon!
@@AudioAddictionmedia oh that’s good to hear. They just had a comeback a week or two ago so you’ll be up to date on all the titles tracks out atm
Oh nice! I know we plan on doing some more guys groups as well!
Nice reaction! Very long comment from a hidden since don't recall era incoming, sorry in advance
I know you guys talked about it in the video but yes each member of KARD represents a playing card and a suit. BM is the King and clubs, J.Seph is the Ace and spades, Somin is black JokeR and hearts and Jiwoo is color JokeR and diamonds. Each letter corresponds to a member BM-K, J.Seph-A, Somin and Jiwoo-R and fans are Hiddens representing the D making KARD complete. When talking about their roles BM is the king which he explains is the most dependable and strong card and the foundation of the team. J.Seph describes the Ace card as the highest or lowest card given the moment so sometimes he can be the "lowest" card supporting the team or the highest card bringing his talent to the forefront. Similarly Somin says the Black Joker can be the best card in some situations so she does hear part with her vocals. Jiwoo the Color joker says she makes KARD's music colorful with her vocal tone, rapping, singing and dancing. Wild KARD was the name of their tours up until this recent comeback where the tour was called Playground.
They had 3 predebut releases because being a coed group is not stable for kpop. so before officially debuting they released 3 songs to test the waters. They didn't promote their predubt songs they just released them and the mv. eventually they toured with those songs and some covers to decide if debuting them would be worth it or if they would scrap the idea and go back to planning something else. As for other groups idk why they do predebut releases but I can see why kard did. The songs were singles that were eventually included on their debut album, so they have a same style because they were curating the sound of their first album. Theyve also been very open about the fact that its hard to find producers who are willing to compose and write music for coed groups. So during this era they were using the same producer, Nassun. This was also the driving force for BM to start composing music for the group, his first released song as a producer was dumb litty.
The company was originally planning to debut the guys (BM and J.Seph) as a rap duo, Somin would've probably debuted as as a soloist or be placed into another group(she had already been in 2 before KARD) and Jiwoo wasn't even a part of the company yet. The founder of DSP had debuted a coed group back in the 90s (ZAM) and wanted to see if he could do it again. KARD was actually the last group he formed before he passed away in 2018. BM, J.Seph and Somin had been in the company for 4-5 years and were good friends so they were easy to make the base of the group. Jiwoo had trained in a few companies but most of her time was spent in FNC and she even trained in YG for a little while. On the day she auditioned for DSP they asked her to record the demo for oh nana and she was added to the KARD line-up. This was in October so only 2 months before oh nana was released. so the predebut era was also testing the members as a group and seeing if they meshed well. Fun fact the members met Jiwoo for the first time on BM's 24th birthday, he has called her KARD's missing puzzle piece and his birthday present and I think that's such a cute way to think of it.
Coed groups were pretty popular in the 90s, the most notable being roora. The coed concept fell out of grace when a group named S#ARP had a huge scandal. After that there was still a few in the second generation of kpop like coed school but they never saw the popularity that KARD has. So KARD has been the most successful coed group since the 90s and first generation of kpop pretty much.
As for the Hola Hola concept, it's just them having fun lol. Its not a song or video that has a "concept" really, think wave by ateez.
As for You In Me the entire album (You & Me) is a cohesive story about a toxic relationship. You in me is a song about the girls being toxic, obsessive and passive lovers while the guys want out of the relationship. Throughout the video you can see that the guys arent reacting to anything the girls are doing so the hints were subtle building up to the reveal that the guys were dead. But of course its a metaphorical death representing how they feel the relationship has died yet the girls are still holding on. And for the raps they are talking about feeling suffocated to death in a relationship and you cant really do that lightly
Ride on the wind was filmed on Jeju Island in Korea:)
Inferno was a song BM had produced and released on his SoundCloud way before the release of the red moon album. They had some downtime when they were on tour in Houston and filmed this with their own cameras for fun and released it on the channel before it was ever meant to be added to the album. The version on the album has been cleaned up production wise. So in comparison to the girls video, its not an actual production. Enemy was made with intentions of being a group song on the album but everyone agreed that it really suited the girls so it was made a unit song. Because it was fully planned out from the beginning it had choreo, an actual produced video and generally a higher quality vs inferno that they just decided to record one day during tour for a song that was initally just made and released on SoundCloud that was added to the album to pair with the girls unit song. The raps in enemy were also written by J.Seph:)
Way With Words(the album with Gunshot on it) did have the members heavily involved and credited but they have always had a large say in the creative direction of their work. They get to pick which songs are included in albums, help with the creative direction of music videos (dumb litty for example, Jiwoo was heavily involved in the styling). I don't remember any backlash over gunshot but I could just be misremembering.
Thank for this awesome comment! I appreciate all the info!
Your comment was great to read thank you for that. Just to add to it, while kard is the most sucessfull coed idol group they arent the most successfull coed group out of korea. Akmu (brother and sister duo) is one of the most successfull ones, urban zakapa (vocal trio) are chart killers and i think koyote (1st gen) is still doing well. Also a question since im not remembering correctly. Wasnt the ceo that conviced bm to stay and created kard a woman?
Please Part 2 listening to their bsides!!
You should listen to the other two songs from Icky album Fxxk You (Somin and Jiwoo) and Been That Boy (BM and Jseph).
Also Hold On, Break Down, Dímelo, Into You, Trust Me, Good Love, Knockin' on my heaven's door, Go baby
you mention not understanding the concept of a pre-debut, but with kard - dsp was quite literally seeing if debuting them would be worth it. so they made the pre-debut "project" of three songs to test the waters and see whether to continue investing in kard. and it paid off bc oh na na was really well-received, and then don't recall absolutely blew up in south america (and is still one of their most played songs). they managed to even do a world tour before an official debut which essentially set up their later strong touring career which is in turn the whole reason why they get to keep being active - bc that's how they turn a profit. so that's why they had pre-debut projects!
also kard didn't promote these tracks, they didn't go to music shows or anything. i agree with the point though bc nowaday pre-releases and pre-debuts have become quite common even to the point where they promote it on music shows, but kard's was very much a trial run (which is what a pre-debut is supposed to be). pre-debut allows a company to only make one song and a fairly inexpensive mv before investing literally billions of won in a "proper" debut. i think before, or with smaller companies, it's really to see if it'd be a lost cause, whereas now it's just another tactic to get hype and also to prolong a promotional period that tends to be two weeks max (before 2nd gen groups would promote for MONTHS) to try and cater to the western system (that does singles before an album, not just one title track) and to give an album more of a lifespan
KARD é bom demais!
KARD is very good!
Please do Seventeen next 😊
KARD 🤯🤯🤯🤯
I've been listening to KARD since they released Oh Na Na and to answer the question "why release so many pre-debut tracks?" - if I remember correctly, KARD was already formed in 2015, or maybe even earlier, but their label postponed their debut for some reason. So KARD, tired of constant empty promises, decided to take matters into their own hands. They produced the songs themselves, wrote the lyrics and created choreographies for the pre-debut songs (that's probably why they are so cringy, lol). It wasn't a stupid move at all, because KARD had already gathered quite a lot of iternational fans before their official debut. Finally, a year later, they debiuted with Hola Hola. The melody from Hola Hola is actually a mix of the melody of Oh Na Na and Don't Recall - two songs that kind of made them stand out before their debut, so they decided to pay tribute to them in this way (and, of course, the company didn't have to do much because of it).
I don't know how much truth is in my words, but I remember hearing such information at that time. If I got something wrong, please correct me.
pt2 when
I guess when they have new material? Hopefully soon!
@@AudioAddictionmediathey have a lot of bsides and solos
That is true! I'll definitely ask and see what we could do!
No entiendo como no pudieron entender you end me, o ellos son muy lentos o yo asocio demasiado rapido 😅, le latra te decia claramente su intención...you & me de mis canciones favoritas
Hahaha I guess so but it was all a shock haha
Have u seen (G) IDLE yet cause if not they probably should’ve been before Kard & pixy 🤔 lol
I have not! I've just been jumping head first into any group we talk about! I'm sure we'll be doing (G) IDLE soon!
@@AudioAddictionmedia Idle has a wide variety for you guys to dive into for sure, but a huge majority of their lyrics are just as if not more important than the songs themselves - you might lose a lot of the point of the group without paying attention to them (why they'd be perfect for a 'deep dive' specifically) PIXY on the other hand is primarily a dance group, although their concepts are visually stunning as well!
Awesome definitely adding this into consideration! We did do Pixy already though! :)