Esso way more entertaining with Ray than he was with Math😂. Their ideologies on the music business business is reflected by their geographical disconnect😂
On one hand, Esso comes across arrogant as hell BUT he’s what this show needs to go to the next level which is that extra exp and energy. Yall three have great energy together!
Ray is BUGGIN’! It’s about 30% talent AND 70% marketing. The only difference back then is that people had more than the 30% talent which means they were (and still are) exceeding expectations
But wouldnt the farming system fail? 🤔💭❤. The main reason being is because websites (Spotify, RUclips, etc) already know of your IP address. So if you farm off of a wifi service, then the views won't go through. Unless if all 5 (or more phones) have its own dedicated mobile service (one T-Mobile, the other Verizon, and so on).
No cuz they're in on it. 78 plays streaming gets u 1 penny, meanwhile the labels take all the ad money. Publishing used to pay 2 cents a click b4 streaming. It's like if u wrote a book & u sell it for $15 a copy, then the publisher says forget selling your book for $15, we're going to stream it for a penny for every 78 people that listen to your book!😮🤔🤐🤐🤪😜. Them people foot is on our necks!
@biggmixxo Word up 💯. They'll never get me to sign no 360 deal though, on dogs. They can keep their system ($0.000001 payment payout / Spotify). 1 million Spotify streams is about $4,000. 4,000 streams add up to about $40.00 🤣. But we gotta stay persistent lol. They can, however, take your music down for farming plays. So be careful of people selling you on getting streams for real money. Save up and invest in it yourself, bro 💯.
I love these interviews! Great topic with the Marketing vs. Talent topic. I agree with Ray, TALENT matters, BUT Ray. There's a caveat.. this reminds me of a statement a business exec said on a podcast a few years back about marketing.. "Imagine if you had a phone with 1,000,000 customers' phone numbers. You send a text saying "hey try my bubble gum for $2.00" to 1,000,000 customers.. Yeah, some customers won't be interested. But broooo. Some people will buy from SEEING YOU..... not from necessarily liking or knowing you before you presented the product. GOOD Marketing & promo BEATS talent alone in this day & age. If you disagree, answer these 2 questions? 1) How many good artists never got their shot because nobody knew about them? 2) How many trash artists are out & making $$$ strictly due to some viral motion or marketing stunt that worked out in their favor? 🤷🏾♂️ I'm just saying it's 75% Marketing & 25%talent
When coming to the music and promo argument there both right you need a good song/hit Then you need marketing dollars to get your song exposure there thousand of song being released every day you need the money to push you out front.
The whole industry is for sell, u can buy anything u need! Its 90% biz, 10% talent. Its not about talent as much as most think!😮😮😢😂😂😂. Also remember there's a million ways to do any 1 thing!😇😎💯👍🏾👏🏿👌🏿
Rap is not a young person's game if you have the capital to maintain. The industry feeds on young by getting them to sell their souls to investors/ record companies that promise them stardom. I have yet to see a contract that didn't state the record company would own your name and likeness. Not just for music, but anything you do as an artist. Artist like Snoop and Puffy didn't change their names because it was cool. They changed it because the record companies owned their name and they wanted to get out of their contract.
having two experts/pros with opposing views is such a gift. its like getting double the game. we’re getting two truths- that’s rare
If Esso and Crystal Jordan were regular guests or permanent co-hosts... man the episodes would be on another level - great convo!
Esso making a strong contender for your best guest
Ray and Esso gotta do a show together!!!
Dope episode y’all gotta have Esso on again. It was cool seeing equals have a respectful debate. I’d love to see ‘em run it back.
Dope to see Esso back on the show. Appreciate the game y’all giving
Esso way more entertaining with Ray than he was with Math😂. Their ideologies on the music business business is reflected by their geographical disconnect😂
On one hand, Esso comes across arrogant as hell BUT he’s what this show needs to go to the next level which is that extra exp and energy. Yall three have great energy together!
ES$O and Ray big dawgs
Easily the best episode because esso is the first person that didn’t let Ray have his way. Healthy conversation for sure.
Tamara: The sky is blue
Ray: No no no, thats not true.
Chilll
The DOPEST POD OUT RN!! NO BS!
Ray is BUGGIN’! It’s about 30% talent AND 70% marketing. The only difference back then is that people had more than the 30% talent which means they were (and still are) exceeding expectations
It's 90% business & 10% show! Always has been. U won't blow with no dough! It takes bread 2 make bread
This is such of a great episode. Full of so much wisdom and advice in the disguise of a debate/argument 💯
Esso a dope guy, been around alot of historical figures and played a role in a few healthy business relationships 😎
Some very good interviews Vince Philips, Big U, Wendy Day& Ofcourse ASAP Rocky Dad& Paul Money’s Son Esso*😂(He’s so Raw &Entertaining) 😂
you can tell Esso really knows his sht ...
My favorite show on RUclips!
i have been paid by labels and platforms🚀🚀🚀 this dope
goat fr
One of the best episodes to date, I learnt so much
i love this chemistry!! TALENT!!
Pay the kids Illmatic, Ready to Die & Reasonable Doubt are all gucci!!! Can't shelf none of those frfr.....
But wouldnt the farming system fail? 🤔💭❤. The main reason being is because websites (Spotify, RUclips, etc) already know of your IP address.
So if you farm off of a wifi service, then the views won't go through. Unless if all 5 (or more phones) have its own dedicated mobile service (one T-Mobile, the other Verizon, and so on).
No cuz they're in on it. 78 plays streaming gets u 1 penny, meanwhile the labels take all the ad money. Publishing used to pay 2 cents a click b4 streaming. It's like if u wrote a book & u sell it for $15 a copy, then the publisher says forget selling your book for $15, we're going to stream it for a penny for every 78 people that listen to your book!😮🤔🤐🤐🤪😜. Them people foot is on our necks!
@biggmixxo Word up 💯. They'll never get me to sign no 360 deal though, on dogs. They can keep their system ($0.000001 payment payout / Spotify).
1 million Spotify streams is about $4,000. 4,000 streams add up to about $40.00 🤣. But we gotta stay persistent lol.
They can, however, take your music down for farming plays. So be careful of people selling you on getting streams for real money. Save up and invest in it yourself, bro 💯.
Oh i love this show,love from Cameroon 🇨🇲 Africa. The debate is sweet❤ especially btw well informed and experienced people like you.
Thanks!
Ray daniels need ah development programs for up & coming A&R’s champ 💪🏾
Great show! 🫡
Good interview good points if you know you know
Dropping 💎 💎 💎’s
Excellent conversation. #salute
Great show and great info!..
The labels are in choused with the streaming platform. I know first hand cause I sent the money in. Smh I’m surprised Ray didn’t know that.
great show💯💪🏾
😂 I seen him in the Tony braxton movie lmaoooo he do the artist dirty
S/O TO Randy!
I love these interviews!
Great topic with the Marketing vs. Talent topic.
I agree with Ray,
TALENT matters, BUT Ray.
There's a caveat..
this reminds me of a statement a business exec said on a podcast a few years back about marketing..
"Imagine if you had a phone with 1,000,000 customers' phone numbers.
You send a text saying "hey try my bubble gum for $2.00"
to 1,000,000 customers..
Yeah, some customers won't be interested. But broooo.
Some people will buy from SEEING YOU..... not from necessarily liking or knowing you before you presented the product.
GOOD Marketing & promo BEATS talent alone in this day & age.
If you disagree, answer these 2 questions?
1) How many good artists never got their shot because nobody knew about them?
2) How many trash artists are out & making $$$ strictly due to some viral motion or marketing stunt that worked out in their favor? 🤷🏾♂️
I'm just saying it's 75% Marketing & 25%talent
Esso my man real one!
Jordan, Kobe, Bron fasho
Does look like Paul Mooney son lol 🤣
What clip he talking about???????
Any way there a process to it
Let me know if y’all need music videos, if you need references check my personal work out.
When coming to the music and promo argument there both right you need a good song/hit Then you need marketing dollars to get your song exposure there thousand of song being released every day you need the money to push you out front.
what show is Esso speaking on at 55:12
why the black screen at 1:01:45
“My Expert Opinion” 🎬
do you know what episode he's referring to? @@MichaelaMommy
The whole industry is for sell, u can buy anything u need! Its 90% biz, 10% talent. Its not about talent as much as most think!😮😮😢😂😂😂. Also remember there's a million ways to do any 1 thing!😇😎💯👍🏾👏🏿👌🏿
#oursideonlymarketingagency
Rap is not a young person's game if you have the capital to maintain. The industry feeds on young by getting them to sell their souls to investors/ record companies that promise them stardom. I have yet to see a contract that didn't state the record company would own your name and likeness. Not just for music, but anything you do as an artist. Artist like Snoop and Puffy didn't change their names because it was cool. They changed it because the record companies owned their name and they wanted to get out of their contract.
Mfs need to do a honest 9 to 5
They don’t know 🤣🤣🤣🤣
🌍🌍🌍🙌🏿🙌🏿
Esso is soo mistaken as someone that’s supposed to be an industry expert. Soo glad brothers like Ray can educate and inform with precise insight
What hat Esso got on?
Who is the successful artist Ray Daniel’s says he currently has? He never says the artist name. Does the artist really exist?
Don’t even know who this is but his interesting
Only old heads give Future the Atlanta Krown. If you have kids, when have you ever heard them listening to Future? The Krown goes to Young Thug.
Buddy say “nigga” too much
Ray just like Future that’s it but I wouldn’t pay future to do a feature 😮
Esso may have some knowledge but he too arrogant
250 thousand will get you in the game but not make you a star.
Esso talk a LOT, if he dont be careful, he could get black balled again, his channel cant save him from everything
Future is bigger star then cardi b. And 50 is like one of the only artist performing internationally so he is way bigger then any artist forreal
LeBron is for the weak!!!
Definitely looks like Paul Mooney……
I thoroughly enjoed this (pause). 🔥🎯🫡